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Forsyth CountyInfant Mortality Reduction Coalition
1996-2010 FROM PROGRAM TO POLICY
Community Interventions to Improve Equity in Birth Outcomes
Building a broad-based community coalition
Health care providers, clinics, hospitalsNon-profits and grassroots community groupsGovernment Faith LeadersCommunity volunteersElected officialsSchools / Universities
Forsyth CountyInfant Mortality Reduction Coalition
Partnership
Vision - All babies born in Forsyth County will be healthy and thrive.
Mission - Reduce infant mortality by educating the community about how to prevent infant death, and advocating for systems and policy changes that support healthy birth outcomes.
Forsyth CountyInfant Mortality Reduction Coalition
Philosophy
Stress
Forsyth County Infant Mortality Reduction Coalition updated 11-3-04
Abuse & Neglect
Teen Pregnancy
Domestic Violence
Smoking
Poor Nutrition
HIV / STDs
Single Parenting
Low Birth WeightPremature
Birth
Infant Mortality
Drugs & Alcohol
Poverty Racism
Late or no Prenatal Care
Infections
SIDS
Birth Defects
Unplanned Pregnancy
Causes of death
Contributing factors
Root Causes
StressInadequate Women’s
Wellness
Looking Inward
Creating good process Create rules for operation Identify evidence based strategies
Strategic planning Builds clarity in vision Educate core advocates Create strategic plans IMRC partners create strategic plan
Moving Forward
Creating community interventions Review Infant Mortality Tree and ask
Where have we been? Where do we need to go? Where do we want to go? Where can we go?
Choose risk factor Create 2-year
advocacy plan IMRC Partners Rank Risk Factors
Celebrate Success !
IMRC Spring Luncheon 2010 Celebrate 17P Campaign. Announced Preconception Health Campaign. Teddy Bears for visual impact. Create media opportunities.
Keynote Speaker with volunteers IMRC Activity - What does 61 look like? Local mom’s story of 17P
Smoking and Babies Just Don’t Mix Emergency Contraception Campaign Preventing Repeat Preterm Births – 17P Preconception Health Advocacy at State and National Conferences
Forsyth CountyInfant Mortality Reduction Coalition
Systems & Policy Initiatives
Social Marketing Campaign
Smoking and Babies Just Don’t Mix
Forsyth CountyInfant Mortality Reduction Coalition
Goal— Increase demand and access to affordable emergency contraception.
Process— Community Survey Tools for providers AND consumers. Educational sessions to providers. Model policy / protocol.
Emergency Contraception Campaign
Emergency Contraception Poster
Emergency Contraception Tools
Pharmacy Referral Slip - Spanish
Emergency Contraception:can prevent pregnancy AFTER unprotected sex.Is NOT “the abortion pill.”Works best within 24 hours after unprotected sex— but can work for up to 5 days
HOW TO TAKE PLAN BEither take both emergency contraception pills together OR take one pill and then take the second pill 12 hours later.After taking Plan B, use condoms as a back up birth control method for the rest of your menstrual cycle.Emergency contraception pills are a BACK UP to regular birth control and do not protect against STDs.
For more information, go to: www.not-2-late.com
Plan B: Emergency
Contraception
Education Slip - English
Workshops, provider toolkits, in-service education, and mom-to-mom DVD to build capacity among healthcare providers to utilize 17P for preventing
repeat preterm births.
Preventing Repeat Preterm Births –17P
A one-day conference at United Metropolitan
Missionary Baptist Church built grief
counseling skills for 150 faith leaders,
health care providers, mental health
counselors, and social workers.
Coalition volunteers United Metropolitan
Parents share stories of infant loss
Chaplains share Hispanic/Latino resources
Hope for the Future – Building Community Support for Families who
Have Lost an Infant
Jennie Joseph, Director of the Birth Place and Founder of the Nubian
Health Network, promotes the role of African-
American midwives to improve parity in birth
outcomes.
Fleda Mask-Jackson, from When the Bough Breaks presents the impact of race and
gender on infant mortality.Kweli Walker, Black Infant
Mortality Reduction Resource Center,
discusses infant mortality initiatives underway in New Jersey. Carmen Strickland of Winston-
Salem SouthSide Clinic discusses the Centering
Pregnancy Prentatal Care Model.
Conference Highlights
What’s Next ?
FC Preconception
Health Campaign
Creating new dialogue about root causes for infant mortality – poverty and racism
Social Justice – Community responsibility for healthy women vs individual choice
Walk a Mile to Save Our Babies
Mayor Joines challenges volunteers to keep making infant mortality a priority; bereaved parents share stories and thank volunteers for coming.
Walk a Mile to Save Our Babies
120 Volunteers walked a mile loop with 48 empty baby strollers through downtown Winston-Salem in memory of the 48 babies Forsyth County lost
in 2009
Forsyth CountyInfant Mortality Reduction Coalition
Debbie Mason, MPH, CHES
Forsyth County Department of Public HealthForsyth County Infant Mortality Reduction Coalition
Health Policy Unit799 N. Highland Avenue
Winston Salem, NC 27102336-703-3260
