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Sustainable Product Design: Getting to Campus Current OSU students: Hannah Mankle [email protected] Salman Ahmed [email protected] Katherine Edmonds [email protected] Former OSU students: Alan Grier [email protected] Hakim Ishak [email protected] Yuxing Wang [email protected] 1 Oregon State University School of Mechanical, Industrial and Manufacturing Engineering

Former OSU students: Sustainable Product Design...Final Design Team of 6 Product Opportunity Gaps 5 Lenses and Brainstorming methods Market Research and Concept Selection . Product

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Page 1: Former OSU students: Sustainable Product Design...Final Design Team of 6 Product Opportunity Gaps 5 Lenses and Brainstorming methods Market Research and Concept Selection . Product

Sustainable Product Design: Getting to Campus

Current OSU students: Hannah Mankle [email protected] Ahmed [email protected] Edmonds [email protected] OSU students: Alan Grier [email protected] Ishak [email protected] Wang [email protected]

1

Oregon State UniversitySchool of Mechanical, Industrial and Manufacturing Engineering

Page 2: Former OSU students: Sustainable Product Design...Final Design Team of 6 Product Opportunity Gaps 5 Lenses and Brainstorming methods Market Research and Concept Selection . Product

Sustainable Product Development

10-week class10 weeks

Research

Concept Generation

Final Design

Team of 6 Product Opportunity

Gaps 5 Lenses and Brainstorming

methods

Market Research and

Concept Selection

Page 3: Former OSU students: Sustainable Product Design...Final Design Team of 6 Product Opportunity Gaps 5 Lenses and Brainstorming methods Market Research and Concept Selection . Product

Product Opportunity: Getting to Campus

Page 4: Former OSU students: Sustainable Product Design...Final Design Team of 6 Product Opportunity Gaps 5 Lenses and Brainstorming methods Market Research and Concept Selection . Product

Opportunity statement

There is an opportunity to reduce the carbon footprint and ease parking frustrations in commuting by creating a

product that improves ease, safety, and comfort of human powered transportation, while maintaining high aesthetic

value and a focus on sustainable design.

4

Page 5: Former OSU students: Sustainable Product Design...Final Design Team of 6 Product Opportunity Gaps 5 Lenses and Brainstorming methods Market Research and Concept Selection . Product

5

Page 6: Former OSU students: Sustainable Product Design...Final Design Team of 6 Product Opportunity Gaps 5 Lenses and Brainstorming methods Market Research and Concept Selection . Product

Concept Generation

Material Lens

Manufacturing Lens

Energy Lens

Biomimicry Lens

System Level Lens

Individual

5-3-5 Method

Brainball

Method

Asknature.org

Gallery Method

https://knedmonds.wixsite.com/gettingtocampus

Page 7: Former OSU students: Sustainable Product Design...Final Design Team of 6 Product Opportunity Gaps 5 Lenses and Brainstorming methods Market Research and Concept Selection . Product

Concept Generation

Material Lens

Manufacturing Lens

Energy Lens

Biomimicry Lens

System Level Lens

Individual

5-3-5 Method

Brainball

Method

Asknature.org

Gallery Method

12 Concepts

18 Concepts

6 Concepts

18 Concepts

12 Concepts

66 Concepts

https://knedmonds.wixsite.com/gettingtocampus

Page 8: Former OSU students: Sustainable Product Design...Final Design Team of 6 Product Opportunity Gaps 5 Lenses and Brainstorming methods Market Research and Concept Selection . Product

Concept Refinement

66 Concepts

14 Concepts

7 ConceptsGoal State

Tagging

Focus Group

& Field

Research

Page 9: Former OSU students: Sustainable Product Design...Final Design Team of 6 Product Opportunity Gaps 5 Lenses and Brainstorming methods Market Research and Concept Selection . Product

Top Concept ClustersBike Attachments Backpack Storage Safety & Security

Page 10: Former OSU students: Sustainable Product Design...Final Design Team of 6 Product Opportunity Gaps 5 Lenses and Brainstorming methods Market Research and Concept Selection . Product

Goal State Tagging

4 ConceptsTagged with Six

8 ConceptsTagged with Five

23 ConceptsTagged with Four

31 ConceptsTagged with Less Than Three

14 Concepts selected from this

range

Page 11: Former OSU students: Sustainable Product Design...Final Design Team of 6 Product Opportunity Gaps 5 Lenses and Brainstorming methods Market Research and Concept Selection . Product

Focus Group

Removable Dividers?

Rectangular Shape!

Twist lock?

Attendees :12 OSU Graduate Students

14 Concepts Presented

Page 12: Former OSU students: Sustainable Product Design...Final Design Team of 6 Product Opportunity Gaps 5 Lenses and Brainstorming methods Market Research and Concept Selection . Product

Concept Selection

7 Concepts

Final Concept

Product comparison

Page 13: Former OSU students: Sustainable Product Design...Final Design Team of 6 Product Opportunity Gaps 5 Lenses and Brainstorming methods Market Research and Concept Selection . Product

Value Opportunity Weightage (Pugh Chart)

Reliable

Ease of Use

Safety

Comfort

Durability

Environment Visual

Independence

Security

14%

12%

14%

13%

13%

10%

10%

9%

5%

2 Datums Compared to 6

Concepts

Weightage was given based on the

importance and relevance to our

project scope.

Page 14: Former OSU students: Sustainable Product Design...Final Design Team of 6 Product Opportunity Gaps 5 Lenses and Brainstorming methods Market Research and Concept Selection . Product

Product Comparison - Datum 1 : Flat Thermos

Datum 1 : Flat Thermos

Beetle Bicycle

Pannier +20%

Dry Pack

+8%

Rain Cover Gym Bag

+9%

Page 15: Former OSU students: Sustainable Product Design...Final Design Team of 6 Product Opportunity Gaps 5 Lenses and Brainstorming methods Market Research and Concept Selection . Product

Product Comparison - Datum 2 : Rain Cover Gym Bag

Datum 2 : Rain Cover Gym Bag

Beetle Bicycle

Pannier +16%

Roly Poly

Helmet +10%

Page 16: Former OSU students: Sustainable Product Design...Final Design Team of 6 Product Opportunity Gaps 5 Lenses and Brainstorming methods Market Research and Concept Selection . Product

Final Concept : Beetle Bicycle Pannier

Rigid and waterproof shell opens up to fit soft backpack on the inside

When closed the shell is waterproof and also secure. Could add a lock feature.

Page 17: Former OSU students: Sustainable Product Design...Final Design Team of 6 Product Opportunity Gaps 5 Lenses and Brainstorming methods Market Research and Concept Selection . Product

Marketing Research: Current Pannier Pain Points● Repairs can be tricky

● Difficulty attaching it to the bike

● Not all are waterproof

● Material not durable

● Issue with dents/scratch/wear

Page 18: Former OSU students: Sustainable Product Design...Final Design Team of 6 Product Opportunity Gaps 5 Lenses and Brainstorming methods Market Research and Concept Selection . Product
Page 19: Former OSU students: Sustainable Product Design...Final Design Team of 6 Product Opportunity Gaps 5 Lenses and Brainstorming methods Market Research and Concept Selection . Product

● Ratchet mechanism

○ Cover for security

Bicycle Attachment

Page 20: Former OSU students: Sustainable Product Design...Final Design Team of 6 Product Opportunity Gaps 5 Lenses and Brainstorming methods Market Research and Concept Selection . Product

● Overlapping joints

● EPDM seals

Waterproofing

Page 21: Former OSU students: Sustainable Product Design...Final Design Team of 6 Product Opportunity Gaps 5 Lenses and Brainstorming methods Market Research and Concept Selection . Product

● Pelican-style latches

● Lock attachment point

Latching and Locking

Page 22: Former OSU students: Sustainable Product Design...Final Design Team of 6 Product Opportunity Gaps 5 Lenses and Brainstorming methods Market Research and Concept Selection . Product

Opening Hinges● Single-axis pin

Page 23: Former OSU students: Sustainable Product Design...Final Design Team of 6 Product Opportunity Gaps 5 Lenses and Brainstorming methods Market Research and Concept Selection . Product

Sustainable Aspects of our product● Durable Materials so the product is long lasting

● Using recycled materials when applicable

● Can be disassembled and fully recycled

● Pieces that break can be replaced

● Ships unassembled, smaller shipping footprint

Page 24: Former OSU students: Sustainable Product Design...Final Design Team of 6 Product Opportunity Gaps 5 Lenses and Brainstorming methods Market Research and Concept Selection . Product
Page 25: Former OSU students: Sustainable Product Design...Final Design Team of 6 Product Opportunity Gaps 5 Lenses and Brainstorming methods Market Research and Concept Selection . Product

Design Team

Page 26: Former OSU students: Sustainable Product Design...Final Design Team of 6 Product Opportunity Gaps 5 Lenses and Brainstorming methods Market Research and Concept Selection . Product

Thank you!

We believe we have developed a market ready product in the beetle cycle pannier. Providing a durable, waterproof large pannier that securely stays on the bike and is lockable will be filling a product

opportunity gap.