Form Language For Stepping BackPresentation for Rich Visualization 14 March 2006

Carlijn StoofLinda van den Hurk

H.K. Siniz Kim

INTO BACKfeel real senseempathy

photo/illustrationdetail

make storydiversify

wood

get overviewinformationillustration/graphabstractvisualize factsconvergeforest

INTOBACK

Designing; iteration of steps into and back

converge diversify

- persona- storyboard- rendering

mindmaps -abstraction hierarchy -

infographics - idea sketch -

BACK

With stepping back in designing, designer can get an overview and broader perspective on issues,and also explore further associations and possibilities.

1. mindmaps2. abstraction hierarchy3. infographics

Mindmaps

The mind map harnesses the full range of cortical skills - words, image, number, logic, rhythm, colour, and spatial awareness -in a single powerful technique. In so doing it gives you the freedomto roam the infinite expanse of your brain.

Techniques1. use emphasis2. use association3. be clear4. develop a personal style

Layout1. use hierarchy 2. use numerical order

Mindmaps Tips!

1. use keywords

2. add blank lines

3. ask questions

4. add images

5. maintain awareness of your infinite associational capacity

Do Don’t1. make mindmaps that aren’t really mindmaps

2. have the idea that phrases are more meaningful

3. have the idea that a ‘messy’ mindmap is no good

4. have a negative emotional reaction to any mindmap

Mindmaps examples

Mindmaps examples

Abstraction Hierarchy

The abstraction hierarchy (AH) is one of the best known representation frameworks that has been proposed for describing complex work environments (Rasmussen, 1985).

The AH is a multileveled representation format, with each level describing the system in terms of a different set of attributes or "language."

Higher levelspurpose & functions

Lower levelsphysical implementation

Abstraction Hierarchy Tips!

Going up in the Abstraction Hierarchy, you ask

Going down in the Abstraction Hierarchy, you ask

Why?

How?

- Use pictures (drawings) when possible.

- Think free; there are multiple answers possible on the WHY- or HOW- questions.

Abstraction Hierarchy examples

Etc.. DECOMPOSITION (WHOLE<-> PART)

Social Values

Functional Purpose

Abstract Function

Generalized Function

Physical Function

Physical form & config.

Love

Friendship

Communication

Composing a letter

Writing text

Desk & stationary

AB

STR

AC

TIO

N (M

EA

NS

<->

EN

D)

Abstraction Hierarchy examples

Abstraction Hierarchy examples

Infographics

An infographic is a visualisation of lots of information in form of rich pictures, maps, charts, diagrams, or combination of those. The information is given in different layers. An infographic can support text or can be free-standing.

Infographics Tips!

- AIDA / 3, 30, 300 sec test

- Topic must be clear directly- Must be beautiful- In case of text; don’t overrule the information by the image/picture

- Don’t use an infographic to create empathy or emotions

Furthermore: - Clearly understand type of information (chronologic, spatial, quantitative)- Find a suitable way to present (map, timeline, charts, diagram, etc.)- Appropriate medium (static, motion, interactive)

Infographics examples

Infographics examples

Infographics examples

Infographics examples

Infographics examples

Infographics examples

Questions?