Embed Size (px)
Citation preview
PREENby: justin thornton and thea bregazzi
FALL 2011 FORECASTBY LAUREN EZZI
Introduction
• This Fall 2011 forecast was created as a final project for a fashion theory class. Each student was to select a brand and predict the colors and styles for the next fall collection considering the chosen brand’s competitors, influences, current zeitgeist, and cultural indicators.
Knowing The Company
• Preen is mainly associated with online retailers such as ShopBop and ShopStyle.
• The target demographic is mainly upper middle class to high class women with a unique style.
• The age range is from mid twenties to late thirties.• Garment prices range from $800 - $1,200.• Competitors: Stella McCartney & Luella Bartley.
Pop Cultural Indicators& Zeitgeist
• Lady Gaga, Rihanna, and Katy Perry each have very unique, individual looks, all stemming from an underlying rock and roll influence.
• Currently popular styles and trends in relation to Preen: Decorative zippers, cut-outs, sequins, mesh and lace insets, and metal studs.
Design Method
• “We always use the previous collection as a base for the new one. Put a last-season dress on a mannequin, add a blouse, and there’s the new look.”– Thea Bregazzi for Grove Magazine
• I stuck to this concept and incorporated colors and looks from previous Preen collections into my personal designs.
Preen: The Next Look
• The next look for Preen incorporates some aspects of the traditional rock and roll style.– Metal studs, fur, and metallic textiles
• These trends combined with sophisticated styling flatters the Preen image.
Preen: Fall 2011
• As stated earlier, Preen’s new designs incorporate styles from previous collections with something new added on.
• Reusing: form fitted cut-out dresses, high waisted trousers, leatherette miniskirts, and dresses with a loose flowing silhouette.
• New Additions: blazers, cargo and faux fur vests, shorts, tights, and oversized knit sweaters.
Color Forecast• “Even when the product stays the same, changing
the color gives a sense of something new,” (Brannon, 147).
• Reusing: black, grey, and dark purple.
• New Additions: pale pink, olive green, brown, blue, and gold.
