Forecasting for Seasonal Locations

Locations w/ Seasonal Variations

• Summer Resorts (Beach, Lake, Mountain)• Winter Resorts (Ski Destinations)• Snowbird Areas (Florida, Arizona)• College Towns• Other (Special Events)

Keys to Good Seasonal Forecasting

• Historical Store Data (if available)• Good casing data by month / season• Creating a base forecasting period (census)• Understanding the dynamics of population

change by season • Understanding where the potential is derived– Time shares, rental homes, hotels, campgrounds,

daytime population

Store Sales History

January $138,255 July $984,007February $136,532 August $886,226March $163,831 Sept $420,225April $206,038 October $236,773May $396,244 November $169,324June $821,486 December $226,024

Balanced for April

Census Base Population