Ford Pros Fall 2008

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    Ford&SustainabilityFord&SustainabilityFords commitment to SustainabilityFords commitment to Sustainability

    AZUreDynamicsAZUreDynamicsThe NEw Hybrid E-seriesThe NEw Hybrid E-series

    NTEANTEAGoing green & getting educatedGoing green & getting educated

    RoushNew F-150 Liquid Propane injectionNew F-150 Liquid Propane injection

    PLUS:

    Check out our new

    website

    www.nationalfordtruckclub.com

    PLUS:

    Check out our new

    website

    www.nationalfordtruckclub.com

    The Official Magazine of the National Truck Club

    GOING GREEN IN THE WORK TRUCK WORLDGOING GREEN IN THE WORK TRUCK WORLD

    ISSUE #7 Fall2008

    PRSRTSTD

    USPOSTAGE

    PAID

    PERMIT#66

    PARADISECA

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    NationalOfficeNationalOffice

    2

    he National Ford Truck Club (NFTC) wasfounded to provide Ford Fleet and Commercial

    Managers and regional Ford Truck Clubs with

    professional support and access to resources at a

    national level. The organization is open to all Ford

    Fleet and Commercial Professionals, their regional

    clubs, upfitters and suppliers to the industry.

    The NFTC does not charge a membership fee. The

    NFTC does mail, at no charge, individual copies of

    FordPro, the organizations quarterly news magazine,to every Ford Fleet and Commercial Manager for

    whom they have a name and address. The NFTC also

    provides and maintains a free resource web site at

    www.nationalfordtruckclub.com , with updated

    information, links, referrals and best practices.

    The NFTC would like to thank the sponsors men-

    tioned in this issue, past sponsors, and the Ford

    Motor Company for providing support for this effort.

    Today the NFTC is being developed and managed by

    three dedicated virtual volunteers. (Read about themunder National Office). As the organization grows

    new partners and supporters will be introduced in this

    magazine, and on the website.

    Please, feedback from you is invited and welcome.

    T

    Kathryn Schifferle is a publishmarketing maven and serentrepreneur. She has foundeand successfully operated fobusinesses, including a graphdesign and printing firm, a loc

    television channel, a customultimedia software compaand her current strategic consuing business, Balestra. S

    teaches marketing at California State University, Chico, and hworked as a counselor for the Small Business DevelopmeCenter, specializing in strategic planning and marketing.

    Kathryn is the Executive Director of Marketing and Sales fFord Pros and the National Ford Truck Club. She sees Forduniquely American Brand Equity as the foundation for hpassion and dedication to building a superior commercial truassociation. She is also committed to developing user-friendeffective marketing tools for the dedicated Ford Pro.

    Dr. Christine Rowe brings 20years' experience in helpingmembership organizations, suchas the National Ford Truck Club,small businesses and educationalprograms become successful inserving both their members andtheir industries. She is especiallyadept in developing, administer-ing and monitoring organizationalprograms such as membership collaboration, training aprofessional development.

    Christine is an international project and organizationconsultant; she has also worked as a trainer, presenting variety of workshops, seminars, and institutes across the US

    As the NFTCs Benefits Development Officer and Ford PrOperations Manager, she sees the opportunity fcommercial/fleet professionals to fuel their own success, whalso living the original American ideal of individuals sharing thbest to build a future worth living in.

    Joe has been in sales, marke

    ing and sales management hentire career. He started out college as a Sales Representatifor Proctor & Gamble in OklahomCity and was transferred to tNorthwest in 1970 into a samanagement position.

    In 1992 he joined a dealershwith an express interest in t

    commercial truck business becoming a Fleet and CommercManager in 1994. Joe has been with Scarff Ford in AuburWashington, for over eleven years. Five years ago he started tNorthwest Ford Truck Club in the Seattle area.

    He was instrumental in creating the National Ford Truck Cluhas served as president for the last two years and is thvisionary driving the development of the new Ford Power Prsales programs.

    Kathryn Schifferl

    Dr. Christine Rowe

    Joe Hughe

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    Ford Motor Companys use of

    renewable and/or environ-

    mentally friendly materials in

    vehicles dates back to thecompanys early years. The

    Model T, for example, once

    contained 60 pounds of

    soybeans in its paint and

    molded plastic parts. Today,

    Ford uses a variety of eco

    materials and processes

    throughout its commercial

    vehicle line-up.

    ECOFORDECOFORD

    Fall2008FordPros Fall2008

    3

    goinggreengoinggreen

    FordFordFords commitment to SustainabilityFords commitment to Sustainability

    AZUreDynamicsAZUreThe NEw Hybrid E-seriesThe NEw Hybrid E-series

    Going green & getting educatedGoing green & getting educated

    RoushNew F-150 Liquid Propane injectionNew F-150 Liquid Propane injection

    Ford Pros Magazine is the official publication ofthe National Ford Truck Club. It is publishedquarterly; Winter, Spring, Summer and FallIssues, and mailed free to all Ford Fleet andCommercial Managers in the United States.

    Ford Pros Magazine is a collaborative effort andcould not be provided to the industry withoutthe support of the National Ford Truck Club

    Sponsors, Ford Motor Company, National FordTruck Club members and the National Office.

    Special thanks for this issue to:

    Reading Truck Body

    Americas Body Company (ABC)

    Adrian Steel

    Pro-Tech

    Commercial Truck Success

    SVE-MidBox

    Transfer Flow

    TBEI Crysteel Manufacturing

    National Truck Equipment Association (NTEA)

    In addition we would like toacknowledge contributions from:

    Dave GutmanCommercial Marketing, FMC

    Larry GachCommercial Sales, FMC

    Terry Minion,Commercial Truck Success

    Editor/Publisher:Kathryn Schifferle

    Graphic Design:Carla Aoyagi

    CrocodileMoth

    [email protected]

    For inquiries or articlesor to be added to the mailing list:

    [email protected]/FordPros

    2485 Notre Dame Blvd., #370-130Chico, CA 95928

    Letter from the PresidentNFTC WebsiteLeadership CountsIn the News

    Terrys BlogCommercial Truck SuccessTruck Club SnapshotFord Pro-fileDaves DeskFords in the Trades - FiTTCBM Spotlight

    Sponsors in this issue

    Transfer FlowReading Truck BodyProTechMidBoxCommercial Truck SuccessAmericas Body CompanyCrysteelAdrian SteelNFTC & NTEA

    Prepare for successNew launch announcedFords Larry Gach introducedServing customers betterADjusting to business changesInternational advantageSales + Service = RetentionPartners to the IndustryNE - Setting the standardOnly TrucksStrategy from the topTools for FordPowerProsCraig Building Brand

    Fuel storage solutionsLess weight, less fuelLightweight accessoriesSmall trucks doing moreTurning trucks into Green$Green-friendly bodiesExclusive warrantyADjustible ADvantagePlan NOW for success

    45788910111213162022

    569121517212324

    Table of ContentsTable of Contents

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    Fall2008 FORDPROS

    4

    REPARE FOR SUCCESS!

    You have seen swings in the economy

    before, and this one has been a pretty extreme

    one. Ive heard people in our business saying,

    this one is pretty toughall the way to this is

    the worst theyve ever seen it. How do we

    stay in the right mind frame with the constant reminders

    and signs that things arent as good as they were?

    We have to know that the

    future of the Ford Commer-

    cial Truck business is much

    more promising than any

    brand in the business.

    We (Ford folks) virtually

    own the commercial truck

    and van business. We have for many, many years. Busi-

    nesses, both large and small, get their people, their

    tools, and their products to their customers in Ford

    vehicles more often than any other brand and most of

    them combined! Were in the drivers seat when it

    comes to commercial trucks and vans for Americasbusinesses!

    My customers have been especially quiet this past six

    months. Many of my construction businesses have laid

    off a crew or two, so they have an extra (albeit old) truck

    or two. Businesses have been keeping their old Ford

    soldiers longer, spending more on service, hoping for

    some indicator that their business will survive.

    As a commercial truck and van specialist, I am certain

    that as the economy makes its way back, that my

    customers will need to replace their older units with new

    onesthat they will add crews and need more trucks fortheir growth.

    IM GETTING READY!

    So now is a perfect time for me to do the things to

    make myself ready for the success that lies ahead. I

    need to be educated as to all the facets of the new

    models. I need to be educated in the improvements our

    upfitters have made to offer my clients the best solutions

    in their new trucks and vans. I need to be more efficient

    with the use of my time, and I need to concentrate o

    the possibilities.

    Likewise my customers are going to seek to be mor

    efficient in the transports they buy from me. Some a

    going to look to getting the crews to jobsites in on

    vehicle instead of two, so will move toward crew cab

    Some are going to use smaller vehicles, and take on

    the products/tools they need for that days job.

    Now that the 6.4L diesel engine has been in the re

    world for almost two years, businesses who left For

    over disappointment in the 6.0L are coming back. Man

    have tried the Duramax/Allison combination and bee

    disappointed. Many who gave Dodge one last try a

    coming back, as well.

    NFTC, FORDPOWERPROS,

    OFFER SOLUTIONS!

    Here at the National (NFTC), w

    have been exploring what real

    works and how we can best suppo

    each other to succeed in challeng

    ing times. We are listening to your ideas and concernsgathering information and developing powerful tools t

    turn these challenges into opportunities. Check out th

    new NFTC website (www.nationfordtruckclub.com) wit

    resources for all of us involved in Ford commercial sale

    (see the announcement on the next page).

    For those of you who want to go that extra step t

    punch up your performance, we offer additional Powe

    Tools at FordPowerPros.com, to keep us Ford Profe

    sionals at the top of our game. The many benefits an

    FordPowerPros Tools are described in detail (page 20)

    Lets look at one specific tool, right now, for an idea ohow these tools can be of benefit to you. The FiTT (Ford

    in the Trade) program will be launched early 2009 a

    FordPowerPros.com. FiTT will provide us with all th

    information necessary to spec out any and all Ford truck

    and vans with every upfitters completion of vehicles

    from toolboxes for pickups to manlifts for F750s, an

    everything in between. Also it is designed to be specif

    to each vocation and trade, according to your market.

    p

    How do we stay in the right

    mind frame with...

    signs that Things arent

    As good as they were?

    How do we stay in the right

    mind frame with...

    signs that Things arent

    As good as they were?

    ...now is a perfect time for me

    to do the things to make

    myself ready for the

    success that lies ahead.

    ...now is a perfect time for me

    to do the things to make

    myself ready for the

    success that lies ahead.

    fordprosfordprosfordprosfordpros

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    FORDPROS Fall2008

    5

    For example:

    So, you are driving down a street and you see HVAC

    truck(s) at a jobsite. You make a note of the vehicles

    (you have a picture phone? A picture is worth a 1000

    words). When you return to your office, you call and

    get the business owners email, letting them know yousaw one of their trucks, and thought they might like to

    know about a unit that you have been presenting. You

    send them a link to a specific vehicle that you think is

    very pertinent, and tell them to call you if they have

    any questions!

    With a current client, you learn of a vehicle that might

    give them a more efficient vehicle for a particular

    application. You email them a note, with a link to the

    pictures of that vehicle that might serve them well.

    You dont have an email address for a potential client,

    so you easily print out a completed vehicle sheet, with

    key features, benefits and pictures, of the vehicle youwant them to consider and either drop it by or send it

    via snail mail (post office).

    You can see how the possibilities are endless when yo

    have available pictures and specs (dimensions, weight

    costs, etc.) on upfitter vehicles and you even know ho

    long it will take to get one here, especially if he need

    it right away! You also have at your fingertips an

    option he may want to consider to further tailor thatruck/van to his specific or future uses.

    YOU are then equipped to be their most reliab

    single-source supplier of information on any kind o

    application of a Ford truck or van. Even if he doesn

    order now, when the need arises or the economy turn

    around he will remember that you were the FordPowe

    Pro who could show him all his options! In 2009, yo

    will have arrived!

    Stay tuned! 2009 is going to be the year of opportu

    nity for all of us who best battled the challenges!

    ...Joehughes...Joehughes

    This new site was created to better serve YOU, the

    Ford Professional. Meet the Regional Ford Truck Clubs

    across the US, as well as learn about other non dealer

    Ford Clubs. Discover resources on being a BPN, on Sales,

    Leadership, Great Displays and other Good Stuff.

    Return often to review new products that will help you

    meet your sales goals, products that we recommend and

    services that support you in the field. Keep abreast of

    the suppliers in the industry, investigate current

    Bailment Pools and stay on top of your industry.

    Check out Terrys Blog, and learn something new every

    week that will make you a more successful sales consul-

    tant. Need a quick link for something in the industry? Or

    maybe need to check the current weight regulations?

    Wonder when and where the next NTEA is? All of these

    resources are provided for you in one convenient place.

    And last, but

    certainly not

    least, For theFun of It lets

    us all grab a

    quick break

    and a welcome

    chuckle.

    Sincerely,

    fordprofordprofordprofordpro

    Announcing the new National Ford Truck Club siteAnnouncing the new National Ford Truck Club site

    www.nationalfordtruckclub.comwww.nationalfordtruckclub.com

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    Fordpros Fall2008

    7

    he new F-150 has improved fuel economy an aver-

    age of 8 percent across the entire lineup as a result

    of a wide-range of engineering enhancements. The fuel

    economy gains reach as high as 12 percent versus the

    prior model year on F-150 models equipped with thehigh-volume 3-valve, 5.4-litre V-8 engine.

    At the same time, Ford says, the new F-150 delivers

    class-leading towing capability of 11,300 pounds and

    hauling capacity of 3,030 pounds -- a combination no

    other competitor can match.

    In addition, Ford is announcing the introduction of the

    new F-150 SFE "superior fuel economy" (SFE) edition

    delivering up to 21 miles per gallon on the highway while

    still providing 7,500 pounds of towing capability -- fuel

    economy unsurpassed in the full-size pickup segment.

    "Ford has committed to have the best or equal to the

    best fuel economy with every new product we introduce,

    and we are delivering with the new F-150," said Ma

    O'Leary, Ford F-150 chief engineer. "Fuel economy ha

    moved from 10th to third place among pickup buyer

    top purchase considerations -- right behind durabili

    and value. The new F-150 delivers on all three as thindustry leader."

    The SFE package trucks also feature a new fuel

    efficient six-speed automatic transmission, a 3.15:1 re

    axle and 18-inch chrome clad aluminum wheels with lo

    rolling resistance P265/60R18 all-season tires.

    "Earning the trust of so many truck customers durin

    the past 31 years has taught us a lot about what the

    want and value from their F-150," O'Leary said. "In th

    past, there was a tradeoff -- more fuel economy mean

    less capability and vice versa. With the new F-150, w

    didn't accept tradeoffs. We delivered capability and fu

    economy."

    T

    Larry Gach was recently appointed Manager, Commercial Truck Sales. Larry has a diverse background

    including assignments in Ford Division, Ford Fleet and Ford Commercial Truck. Since joining Ford Motor

    Company in the early 1990s, Larry has worked in Memphis and Denver Regional Sales Offices and in Utah,

    Idaho and Nevada as District Manager calling on Ford Dealers. He returned to Michigan as Commercial

    Truck E-Series Marketing Manager in 2002 and 2005 became the Major Leasing Account Manager for Ford

    North American Fleet, Lease & Remarketing Operations.

    Prior to Ford, Larry spent 7 years in the radio broadcast industry as Research Director, Public Service

    Director and On-Air Talent at two Top 40 stations serving the Lansing Michigan and Portland Oregon

    markets. He graduated from the University of Michigan in Ann Arbor in 1983 and married his High School

    sweetheart Barbara;they have 2 children; Gabriel 11 and Alexis 9.

    Larrys commitment to Ford and Commercial Truck keeps him on the road the past month he has been

    at 2 Truck Club meetings and 3 Ford Grass Roots Meetings including trips to both Coasts.

    We asked Larry to help us with defining Fords commitment to green and sustainability, and thank him

    for the great material he provided and the clear insight he gave. Glad youre on board, Larry!

    FordLeadership

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    Fall2008 FordPros

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    he big news - Americas Body Company (ABC) hasbeen acquired from Leggett & Platt by The Reading

    Group! ABC, founded in 1976, has one of the nationslargest networks of truck equipment distribution, instal-lation and manufacturing facilities, with 7 locationsacross the United States including Cleveland, OH;Columbus, OH; Tampa, FL; Clinton, MD; Portland, OR;LaGrange, TX; and Louisville, KY. ABC serves a wide

    range of customers including com-mercial truck dealers, fleets,municipalities and end users. ABCsproducts include service bodies,Rugged American Platform and

    Stake Body Products, Marauder Dump Bodies, and City- Van Dry Freight Vans, as well as specialty equipment

    such as aerial buckets, snow/ice control products andtruck accessories.

    Americas Body Company is an excellent brand namewith one of the largest and most respected sales forcesin the nation said Dan Perlman, President and CEO ofThe Reading Group. Perlman explained that ABCs salesforce will remain independent continuing to sell onlyABC-branded products. ABCs innovative designs, tech-nology and expertise on fuel saving composites are notthe only reason The Reading Group made this strategicdecision. Additionally, this acquisition will improvesupport of our independent Reading distributors by

    increasing distribution locations from which we will stockReading products. Our independent distributors will also

    have access to the additional chassis pools maintaineat ABCs locations. Both initiatives will save our distributors time and freight costs to better serve our customers.

    The Reading Group, head-quartered in Reading, PA, wasoriginally founded as ReadingBody Works in 1955. TheReading Group owns Reading Truck Body, LLC, with twmanufacturing plants in Reading, PA and LancasteCounty, PA, and Reading Equipment & Distribution, LLCwith six installation facilities in Bowmansville, PA; Abington, PA; Mt. Airy, MD; Seneca, PA: Suffolk, VA anPontiac, MI. The Reading Group is one of the nationleading manufacturers and distributors of truck equip

    ment products, including service/utility bodies, dumbodies, crane bodies, stake bodies, landscape bodiestoolboxes. Many Reading products feature thCompanys Exclusive Triple Protection of zinc-coatesteel, E-Coat immersion primer and Powder Coat finispaint.

    veryone likes to set their work van up their ownway. Adrian Steel Company, a leading manufac-

    turer of commercial van and pickup equipment, justannounced their new ADseries. This unique rail systemenables shelves to be repositioned in the van, increasingthe available space for trade specific equipment, andkeeping the entire solution flexible. All this can be donewithout removing bolts, plugging holes and re-drillingthe van!

    Businesses change over time and the ADseries meansthat vans can change with those needs. Until now, therehasnt been a truly adjustable shelving unit. TheADseries is the first of its kind where, with only a Phillipsscrewdriver, a shelf can be moved by simply removingthe front shelf bolts. Shelves can be adjusted in oneinch increments. The ADseries shelf units are 46 highby 14 deep and come in lengths of 32, 44, and 50

    wide. The rear shelf studs ensure thestability of the ADseries components,while allowing for quick and easyset-up and installation.

    Adrian Steel, founded in 1953,provides cargo management solutionsfor commercial vehicles. Adrian Steel'sattention to detail and customers is thorough. This commitment began through the corporate values instilled bfounder Bob Westfall, University of Michigan All- American and Detroit Lion All-Pro football standouThose values instilled a team effort to provide customerwith value-added products and services that havbecome a standard in the industry.

    For information and a free, full-line catalogs pleasvisit the Adrian Steel website at www.adriansteel.com ocall them toll free at 1-800-677-2726.

    T

    E

    ADRIANsAdjustableShelvingADRIANsAdjustableShelving

    ReadingServesCustomersbetterReadingServesCustomersbetter

    fordprosfordprosfordprosfordpros

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    FORDPROS Fall2008

    9

    FORD ECO-FACT #1 & #2Soy foam is used in the seatcushions and seat backsin 2008+ Ford F-150.

    Recycled fabric is used forthe seat upholsteryin 2009 Ford F-150.

    ADSeries

    E

    Find your Distributor: www.ProTech.net800.443.6153 or 866.454.5800 (WA) 800.525.7998 (TN)

    Contractor Body:Flat Beds, w/ understorage custombodies within 2-4 weeks.

    Cab RacksContractor Boxes:Unlimited options, strong andlightweight for added fuel economy.

    Heavy Duty:Standard and Custom drawermodules. Easy install, twist locks,release bars. Custom boxesreadyin 5 days.

    ...more NEWS...more NEWS

    maha Standard has been acquired by Palfinger, a

    Austrian-based company and one of the worl

    leading manufacturers of hydraulic lifting, loading, an

    handling systems which are installed on commercial trucks

    The multinational group has over 5,000 employees an

    generated sales of approximately $1 billion in 2007.

    Omaha Standard has an excellent workforce as well as

    state-of-the-art manufacturing and assembly plant with

    KTL painting facility in Council Bluffs, IA, in addition to nin

    body workshops and/or dealers in the U.S. Moreover, it

    products are sold and serviced via a distribution networ

    comprised of approximately 400 centers.

    Palfinger has production and assembly facilities in EuropeNorth and South America, and in Asia. Palfinger is regarde

    not only as the market leader but also the technology leade

    in the global market for hydraulic knuckle-boom cranes. I

    North America, Palfinger has facilities in Canada ON, and i

    the United States in Tiffin, OH, and Cerritos, CA.

    The existing management team and all Omaha Standar

    personnel will remain in place. Tom and Jim Moser will reta

    their positions as Co-Presidents and support the integratio

    into Palfinger North America.

    In the past few years, Omaha Standard has heav

    invested in the expansion of its production site which boasta high-tech plant and efficient production processes. It

    standards are truly on a par with those of Palfinger in ever

    respect, explains designated CFO of Palfinger Christop

    Kaml, managing director of Palfingers North America area.

    both companies stand to profit from this acquisition

    As a result, new distribution channels are now available t

    Omaha Standard, and there is of course more potential fo

    utilization of capacities, adds Kaml.

    OMAHAs

    Advantage

    OMAHAs

    Advantage

    O

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    Fall2008 FORDPROS

    i0

    fter 25 years in the car business and working withdealerships for 11 more, I have seen a lot of the

    typical service department versus the sales departmentwars. I've experienced it in dealerships that I worked for

    as well. I used to blame service for killing future salesand complain about them and their attitudes and gener-ally, I participated and even encouraged the wars bydoing these things. I said I wanted one thing and thendid another. I thought I was a builder but truly, I was justanother destroyer. A blamer. A whiner.

    Then I got involved in building a commercial truck

    department. . . and all of a sudden it hit me: if we workclosely together (sales and service working together?)we could help each other build our own little empires.Wow. What a turning point.

    What changed? I stopped thinking about warrantyissues and started thinking about maintenance issues. Istopped thinking about unhappy customers and startedthinking about helping businesses be more efficient. Istopped thinking of myself and started thinking aboutmy prospects, customers and yes, even my own dealer-

    ship! It all made sense as it had never done before.So, what did I do? I sat down with the service man-

    ager and laid out a plan of how we could help each othergrow our own little businesses which grows the wholedealership business. I made a pact with him to drivebusiness to the service department which in the long runwould create trust with the customer and would createsales as a result.

    I have to tell you that it was one of the greatest thingsI did because one of the best ways to build a client base

    in commercial sales is toprovide maintenance andrepair services in a timely andreasonable way, thereby build-

    ing a relationship and trust. Incommercial trucks more thanany other sale in the dealershipis the most solid repeat andreferral business going. . . ifyou can build the relationshipand trust. Since a business is making money with the

    vehicle and when it is down, they are losing moneit is critical to get it back online as quickly ahumanly possible. Service actually then becomes foundation for a strong and growing commercitruck operation. Seriously.

    One of the best ways to prospect is toinvite prospects into the service depart-

    ment. You would find a lot that are notready to buy, but everyone needs serviceand a business needs it more regularly.Become a service department salesper-son. Promote the service department.Learn what the specials are. Learn every-thing you can learn to help drivebusinesses into the service department. Atthe same time, the service departmentshould be pointing out opportunities for a

    sale when a vehicle is in need of excessiverepair or other similar circumstances. Go sofar as to hand out flyer's, business cardsof service writers and so on. You willbenefit in a grand way. I am absolutelysure of it.

    Sales and Service Peace andProsperity! You can make ithappen.

    ...the best ways to build a client base in

    commercial sales is to provide maintenance

    and repair services in a timely and

    reasonable way, thereby building...trust

    ...the best ways to build a client base in

    commercial sales is to provide maintenance

    and repair services in a timely and

    reasonable way, thereby building...trust

    The energy efficient and environmentally friendly 3-wet paint process is used on 2008+ Ford Econoline.Ford EcoFact #3 & #4

    Recycled plastics (including pop bottles) are used in 90 percent of the under-hood and luggage

    compartment surface plastics in all 2008+ Ford vehicles.

    A

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    FordPros Fall2008

    i

    ommercial Truck Success is a company of peoplewho have a serious passion for selling commercial

    trucks. They have created numerous systems to helpdealers be more successful in this unique market.

    Commercial Truck Success has helped dealers start up

    commercial truck departments and they have helpedexisting departments deliver increased success. Their

    systems focus on effective daily activities that produceresults without fail. Accountability for activities isdesigned into the system, along with management

    involvement. The best part is that these systems arecomplete, covering the entire commercial truck depart-

    ment operation, and its integration to the dealership aa whole.

    Commercial Truck Success offers Commercial TrucCollege for individuals as well as the dealership overaboth of which include comprehensive professional mate

    rials. Over 1,000 salespeople and managers have beethrough their Commercial Trucks 101 class alone.

    Commercial truck inventory management is onof their specialties. Their Commercial Truck Locatosystem is well proven and used by many dealeships. This inventory system is designed to maxmize turn and profits while keeping flooring cosat a minimum. This system also offers statisticand effective forecasting.

    The revenue stream from a commercial truck operation is even more critical in todays economic climateSmart dealers and sales managers can call Commerci

    Truck Success to learn more about how they can becoma success today!

    C

    Over 1,000 salespeople

    and managers have been

    through their commercial

    Trucks 101 class alone.

    Over 1,000 salespeople

    and managers have been

    through their commercial

    Trucks 101 class alone.

    Ryan became a FordPro at the age of 19, in a small CA dealership. He handled every steof the sales process from greeting the customer, handling all paperwork, follow-up and everything in between. Ryan was a successful salesman and found his best customers werebusiness customers, so focused on commercial trucks and how to sell them. Later he becama sales manager, opened a new store, and even functioned as a commercial finance directorSoon after, Ryan was approached by a large dealership to start up a commercial departmentHe began all necessary action to prime the dealer for success in commercial sales, howeve

    management changed and they decided not to pursue a commercial department.It was at this juncture that Ryan Stone and Terry Minion discovered they had a mutual commitment to providing

    dealerships with resources and insight on how to achieve Commercial Truck Success. Today they work with bodycompanies, truck clubs and dealerships to improve their bottom lines. Ryan says, It is exciting being a businessowner. You can follow your ambitions and let your conscience be your guide. There is no doubt that Ryan will besuccessful in this venture, because he knows how to get there.

    Terry began his sales career at an auto dealership in 1972 at the age of 22. At 25, hebecame the new car sales manager. In 1989, he started his first, very successful, commercialtruck operation in Santa Rosa with one commercial truck. He built that business into a sepa-rate lot with an upfitted inventory of over 45 units average. In 1993 with that experience,

    he began his second commercial truck operation and became number one in the PacificCoast Region including Alaska, Washington, Oregon, and Northern California, with a sellingvolume that required an average of 80 upfitted trucks on the ground.

    From 1997 through 2007, Terry was sales manager and director of sales at Harbor TruckBodies, a quality truck body manufacturer in Brea, CA. As a result of his accumulated experience and success, Terrhas created systems and training programs to help dealers be more successful in the commercial truck marketDuring his time with Harbor Truck Bodies, he consulted with a number of dealers, testing his own programs andfine tuning them. In 2008, Terry and partner Ryan Stone established their own consulting company, CommerciaTruck Success, to fulfill their passion to help more dealers be more successful in this great market.

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    Fall2008 FORDPROS

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    he New England Ford Truck Club (NEFTC) is anactive group of Ford Truck Dealers and associated

    Vendors. They cover the states of Rhode Island, Massa-chusetts, New Hampshire, Connecticut, Vermont andMaine. In addition to their very nice website

    (www.neftc.com), the NEFTC puts out a newsletterfeaturing highlights from the previous meeting, informa-tion about the upcoming events and the upcomingmeeting's schedule.

    The NEFTC has regular meetings throughout most ofthe year held on the third Tuesday at the Indian Mead-ows Club in Westboro, MA. They offer a focused andeducational presentation schedule. The New EnglandFord Truck Club is a blue ribbon model for a successfultruck club.

    President John Cadima, from Rhode Islands ColonyFord, says, This is not a social club. The more informa-

    tion you get the better off youre gonna be, especially intough times. Our Truck Club is a great way to be right inthe loop. For example, Larry Gach, Fords national Com-mercial Truck Sales Manager was the guest at our last

    meeting. He gave us insight into what direction the company is going so we can match it.

    For 2008, dealer member dues are $100 and vendodues $150, with meeting fees $40. Meetings includ

    hors doeuvres and dinner, and this year meetinpresentations ranged from updates on Dejanas producofferings, Fords information on emissions and diesel idshutdown, the 2009 Fleet Introduction, a new line oupfitting that is less expensive and more durable thasteel from Ranger Designs, and upcoming changes tthe Commercial Truck Tools software application.

    Including vendors, meetings typically have about 5attendees, with the occasional dealer principal and GM

    The NEFTC is very appreciative of the great support theget from vendors, including pool accounts, Ford Motoand Ford Motor Credit and local vendors.

    Great Job NEFTC!

    T

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    wight is not your typical Vice-President-Fleet

    Sales. First of all he started his automotive career

    as a partner in a BMW dealership, or as he

    described it, his nights and weekends phase. After

    selling off that business, Dwight was surprised to findhimself working at a commercial truck-only dealership in

    Kansas, MO. Midway Ford Truck Center began opera-

    tions in 1961 as Ford Motor Companys first Ford truck-

    only dealership in the nation. It actually started as a

    wholly-owned subsidiary of Ford Motor Company. Today

    36% of the company is owned by an employee ESOP,

    the rest by 15 key managers; as owners Midways

    employees have a vested interest in ensuring customer

    satisfaction, and are given a lot of leeway to deliver on

    the promise to exceed customer expectations.

    Midway Ford is one of the largest volumeFord auto or truck dealers in the U.S., with

    28 acres of white trucks, and is a leading

    nationwide vendor of new and used trucks,

    truck parts, and service. Dwight travels a

    lot in his role there, as he works with large

    national fleets. He is also very positive right now about

    the commercial truck business. Service oriented

    business, like road construction, is really strong right

    now, he said, and thank goodness we are in a reces-

    sion or I couldnt get all this work done.

    All joking aside, Dwight talked about how important-service and parts are in the current economic climate.

    Absorption (how well service and parts covers the daily

    overhead of a dealership) is

    100% at Midway, he said.

    Which is understandable

    since their service depart-

    ment is open 7 days a week

    from 6am to 2am.

    Dwight is also working on

    some great sustainability,

    green projects. Although he

    has seen interest in Hybrids,

    he says most of the

    decisions his customers are

    making are financially

    driven, and CNG is just not

    an investment that will pay

    off as upfit costs exceed

    $18000. Propane at under

    $2.00 per gallon, on the

    other hand, is a great today

    solution for fuel-economy

    focused customers. We are

    partnering with Roush ontheir new Propane kit. In fact,

    we are the first authorized

    upfitter for them, and have

    sold several trucks that have

    been upfitted with the Roush

    Propane conversion.

    Midway Ford is also experiencing demand for th

    MidBox Professional Mobile Storage System for th

    F-150 Regular and Supercab models. The MidBox is For

    Motor Company's approved option for secure storag

    that maintains Fords factory styling while addin

    storage space. What is great about this solution is tha

    customers are finding they can downsize from a big va

    and still have a lot of storage, which saves significantl

    on fuel costs.

    Dwight is one Ford Pro that is always looking for thbest solution for his customers needs, and works to sta

    ahead of the curve for his customers.

    FordPros Fall2008

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    Fall2008 FORDPROSFall2008 FORDPROS

    i4

    uel costs are high and rising higher. Greenhousegas emissions are a big problem and growinglarger. Maintenance costs drive fleet operators to

    distraction. Governments could soon be sanctioningcompanies that dont cut emissions and rewarding those

    that do. Azure Dynamics (AZD) is a company that is partof the solution. They install hybrid-electric powertrains incommercial trucks and shuttle buses. They focus on the450,000 new commercial vehicles made each year. Infact, anything that idles is a perfect match for their tech-nology.

    AZD is headquartered in Detroit with offices in fourcenters across North America. Their 80 engineers andtechnicians have quickly commercialized the electricpowertrain. With over 20 patents they have the authorityand the incentive to aggressively pursue viable newways of cutting costs and emissions from fleet vehicles,

    which account for 12% of total vehicle mileage and 25%of vehicle emissions.

    Working in collaboration with Ford Motor Company,AZD has developed a parallel hybrid electric drive systemstarting with Fords 2008 E450 Cutaway and Strip Chas-sis trucks. The parallel hybrid drive system manages theconventional 5.4 litre Triton gas engine and the 5-speedautomatic TorqShift transmission to produce a cleaner,more fuel efficient vehicle for business needs. WithGVWR of up to 14,050, it is available for the 158 or 176inch wheelbase, with a minimum body width require-ment of 86 inches. The hybrid features electric-launch

    assist, engine-off at idle and regenerative braking whichcombine to improve fuel economy and reduce green-house gas emissions.

    Depending on a fleets duty cycle theycan experience up to a 40 percent fueleconomy improvement, up to 30percent reduction in greenhousegas emissions, and up to 30percent lower maintenance costs.In the stop-and-go suburb/urbanenvironment the investmenttypically has a 4 year

    payback.FedEx, AT&T, Purolator

    and ConEdison are just afew of their initialcustomers.

    Utilimaster Corporation (Utilimaster), a leadinbuilder of step vans, commercial truck bodies and utilitvehicles, will partner with AZD for the assembly, hybridization and manufacturing engineering of their Balanchybrid electric commercial delivery vans and shutt

    buses. Azure will provide Utilimaster with its Balanchybrid electric powertrains, which Utilimaster wintegrate into Ford Motor Companys (Ford) E-Seriecommercial chassis at Utilimasters manufacturing facities in Wakarusa, Indiana.

    With 600,000 square feet of manufacturing ansupport facilities and approximately 1,000 employeeUtilimaster has the breadth, capability and experience taccommodate the anticipated growth in demand for thFord E-Series hybrid commercial vans and shuttle buse

    As a major Ford Pool Account, Utilimaster has extensive knowledge of the Ford E-Series chassis and meet

    all of the Ford process and quality requirements. We looforward to working with an industry leader like Utilimater, who has built and delivered quality custom vehiclefor some of the worlds largest fleet operators for morthan two decades. said Scott Harrison, Chief ExecutivOfficer of Azure Dynamics.

    At publication a parallel hybrid electric Ford E3Stripped and Cutaway Chassis was being announced. Fomore information, contact Mike Byers, Director, FleeSales at 248-298-2403, ext. 1204.www.azuredynamics.com

    F

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    TURN THIS...

    TURN KEY COMMERCIAL TRUCK DEPARTMENT

    COMMERCIAL TRUCK TRAINING

    PERSONAILIZED CONSULTING

    INVENTORY SOLUTIONS

    CUSTOMIZED PROGRAMS....AND MORE

    Call us today to start turning

    your commercial trucks into cash!

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    Fall2008 FordPros

    i6

    Stay focused on the

    year-end opportunities that

    Commercial Connection

    offers you

    Stay focused on the

    year-end opportunities that

    Commercial Connection

    offers you

    midst all the market turmoil we've witne-

    ssed, there was good news to report in

    September: Super Duty Chassis Cabs came in

    at 96% of last year, performing much better

    than the overall truck market. This is anindicator that the trades people are starting

    to come off side lines F-350 Chassis Cab sales were

    actually UP 8% over last year. In fact, while total truck

    sales declined 23% August to September, Chassis Cabs

    were up 21%. We expect this trend to continue.

    Another accomplishment of which we can all be

    proud, Ford Commercial Truck share is at an all time

    high this year 42% through August! That means that

    better than 2 out of every 5 class 2-7 trucks are a Ford.

    E-Series now makes up 53% of the full-size van segment

    and should easily capture the 30th year of van leader-

    ship. Ford Dealers have fought hard against new

    entries in the Super Duty Chassis Cab

    segment, and have increased share

    YTD, despite four new players fighting

    to take our market that's fantastic!

    As we move into the last two months

    of 2008, keep in mind the positive

    forces to help us:

    The bail out package should smooth out the market

    Fuel prices are going down every week as of this

    printing, gas was only ten cents above year ago levels.

    In some areas, it's LESS than last year.

    The Full-size pickup segment was around 15% of the

    industry in September, above year-ago levels and well

    above the low point of 8% mid-year. That means as a %

    of the total industry, people are starting to buy more

    trucks than before!

    The Tax Stimulus Program will start motivating buyers

    these last two months to take advantage of the signifi-

    cantly higher deductions

    Truck Incentives are at an all-time high in particular,Ford Chassis Cab value has never been better.

    Commercial Truck Season is here! Special upfit incen-

    tives are in place Nov 3 Jan 5. Check out the Hero

    Cards being sent to all dealerships!

    We are also blitzing the market with lots of truck

    buying information. Four targeted mailers are being

    sent in the fourth quarter to 1.9 million business-

    commercial prospects, to remind

    them of the significant incentives

    they can receive due to the 2008

    Economic Stimulus Act for

    Business. These mailers point outthe bonus depreciation of an additional 50% and greate

    one-time expensing available on qualified vehicle

    purchased and placed into service in 2008. These sam

    mail lists will be posted to ConsumerTRAC for you t

    follow-up with your own communication.

    Stay focused on the year-end opportunities tha

    Commercial Connection offers you. For the first time

    F-650-750 medium duty trucks are eligible for a $1,50

    upfit incentive for any individual owner of an eligib

    commercial business.

    And let's not forget about the value of the BPN Dem

    Program - BPN Dealers can enroll up to ten eligib

    vehicles (if at least two total are an F-650 or F-750, a

    increase of two units from prior year). Enrollment

    now completely online. Incentives range from $1,00

    for E-Series Commercial Van/Wagon, to $1,500 for E

    Series Cutaways, F-250, F-350, F-450, F-550, an

    $2,500 for F-650 and F-750. The deadline to claim thes

    incentives is the end of November, so go t

    www.bpndemoprogram.com, or call Program Head

    quarters at 248-936-3044.

    In Closing, we have three big objectives to brin

    home for 2008:

    1. Achieve 32 Years of F-Series Truck Leadership tha

    means stopping Silverado once and for all.

    2. Capture the 30th year of E-Series van leadership.3. Achieve 24 Years of Commercial Truck Leadershi

    (Class 2-7).

    You have the products, the incentives and mo

    importantly, the sales teams to make this happen

    Thanks you for all your leadership efforts!

    A

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    Americas Body Company offers a full line of green-friendly

    bodies. Constructed from stronger, weight saving aluminum

    and composite materials that can result in more than a

    9% fuel savings. Featuring a 5-Year Limited Warranty on

    bodies and a 10-Year Limited Warranty on composite

    materials, ABC Truck Bodies are built for the long haul.

    To learn more about ABCs GreenMachines,

    contact your ABC Sales Representative today!

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    Washington, DC800.872.4831

    LaGrang979.242.

    Rugged American is a trademark of ABC Distribution, LLC Doing business as (DBA) ABC Americas Body Company in the United States and some foreign coun

    Work Truck

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    Free Show Floor Access for all Three Days

    One Free Session of Your Choice

    Discounted NTEA full registration

    Free NFTC FordPowerPro Sales ExcellenceSeminar

    Access to the National Ford Truck Clubhotel room block (Fairmont $179)

    NFTC cocktail hour (and a half)

    Fall2008 Fordpros

    i8

    our dealership is operating in a more complex andcompetitive environment than ever before. There-fore, the role your dealership plays as a solutions

    provider to your commercial truck customer hasnever been more crucial. How your organization

    services a more demanding and educated customerbase along with how effective you are working with yourbody and equipment upfitting partners are the keys tosuccess in expanding your commercial business in 2009.

    That is why the National Ford Truck Club (NFTC) hasworked with the National Truck Equipment Association(NTEA) to create an educational opportunity for ourdealer-members. Tell YOUR dealer that you NEED totake a few days to invest in your selling potential andyour dealerships commercial business through thepartnering and training we have made available at TheWork Truck Show 2009 and 45th Annual National

    Truck Equipment Association (NTEA) Convention. TheWork Truck Show2009 runs March.4-6, 2009, at McCor-mick Place inChicago.

    In addition tomeeting with yourpeers from across thecountry to talk aboutsolutions and bestpractices, you will

    meet Ford Commer-cial Truck executivesand hear directlyfrom them Fordsstrategy for 2009 andbeyond. You will alsogain skills that youcan immediatelytranslate into newsales at our first Ford-PowerPros workshop,presented by Terry

    Minion and RyanStone of CommercialTruck Success.

    Another unique opportunity available to you is TheWork Truck Show, and the chance to talk directly withthe engineering and technical personnel who design theequipment you sell. For commercial truck sales profes-sionals looking to keep abreast of their customersneeds or to gain a better understanding of the products

    they sell, The Work Truck Show is the one place to geanswers directly from the experts that man each booth

    This events powerful combination of educationacontent and networking opportunities, with an extensivequipment display, provides you with the tools you nee

    to gain the knowledge that will help you and your deaership be more productive and profitable.

    The National Ford Truck Club has reserved a block orooms at the elegant, but reasonably priced, FairmonHotel. To make hotel reservations visit www.ntea.comor call the Housing Bureau toll-free at 1-800-677-5537Monday-Friday, 7:00am-6:00pm (CST). Our group namis NFTC, and the password for our room block is FordPro. For additional information about the show, call 1-800-441-NTEA (6832). For additional information abouthe annual National Ford Truck Club meeting, call 1-530-343-2773 or email your questions to

    [email protected].

    Y

    Hybrid and alternativefuel work trucks are afast-growing segment.

    One-day intensiveprogram Tues. March 3,9:00am4:30pm

    Advance knowledgeabout the direction fleet

    managers, equipmentmanufacturers andupfitters will take withthe rapid development ofhybrid and alternativefuel vehicles and how itwill impact your busi-nesses.

    Benefits of Beingwith the

    National Ford Truck Club

    fordprosfordprosfordprosfordpros

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    OUSH has introduced the first propane-powered F-150 pickup truck using an advancedliquid propane injection system designed and

    manufactured to operate solely on propane while provid-ing the same horsepower, torque and drivability of an

    F-150 equipped with a gasoline-powered 5.4-liter, 3-valve Triton V-8 engine.

    Available in Regular Cab, SuperCaband SuperCrew cab styles with XL, XLT,STX, & FX4 trim and all three differentbed lengths, the maintenance scheduleis similar to that of a gasoline engineschedule with no special oils or changeintervals required.

    The base liquid propane injection system option is$9,500 and includes a unique 59 gallon fuel tankmounted in the pick up bed. The company is also offer-

    ing a full conversion kit to transform any 2007.5 or 2008gasoline-powered 5.4 liter, V8 engine into one that runson propane.

    within just a few hours a customer can converttheir F-150 pickup to run on this affordable alternativefuel, said Jack Roush. Once installed, they will noticeno difference in the way the truck runs, the power or

    payload capacity, yet they can reap the benefits of alower fuel cost and reduced emissions, both topics thatare at the top of mind for fleet owners.

    The Kit is available through Ford dealers with asuggested retail price of $8,595.00. And with propanecosting up to $1.35 less per gallon on average thangasoline, it wont take long for the conversion kit to payfor itself and thats before tax credits are taken forusing propane as an alternative fuel.

    The first credit provides the purchaser of an alternative fuel vehicle a credit on the incremental cost of suca vehicle. The ROUSH F-150 Liquid Propane Injectiopickup qualifies for a maximum allowable credit o$2,500.

    Additionally, and perhaps even more important

    fleet operators who meet the qualifications, is a 50 cenper gallon credit on the propane used to power motoObviously, there are restrictions set by the IRS, and it

    important to research specific needs and how the rulewill affect fleet business.

    Aside from its superb engineering, this vehicle right here, right now. It is an alternative fuevehicle that has an established refueling infrastructure to support it, says Tom Arnolddirector, alternative fuel products foROUSH. This vehicle will have a positivimpact on reducing emissions and our dependency on foreign oil.

    When used as a vehicle fuel, propane offeran extremely low carbon footprint. Accordin

    to research provided by the Propane Education & Research Council (PERC), propaneemissions have lower carbon content thagasoline, diesel, heavy fuel oil, and ethano(commonly known as E85). Even wheupstream emissions - those released as result of extracting and processing energy are factored into the equation, propane is st

    one of the best fuel options from a greenhouse ga(GHG) perspective.

    The Propane Education and Research Council (PERCawarded their contract to ROUSH in February 2006

    and ROUSH designed, manufactured and brought thtruck to market in only 24 months. ROUSH has aunparalleled reputation for technical expertise, qualitand value, says Brian Feehan, managing director oengine fuel programs for PERC. It is because of thexpertise and experience that we chose ROUSH tdevelop this vehicle. For more information or to ordea ROUSH F-150 propane-powered truck, call 1-800-59ROUSH or visit www.propanetruck.us.

    R

    ...within just a few hours a customer

    can convert their F-i5o pickup to run

    on this affordable alternative fuel...

    ...within just a few hours a customer

    can convert their F-i5o pickup to run

    on this affordable alternative fuel...

    FORDPROS Fall2008

    i9

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    Fall2008 FORDPROS

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    The FiTT Program (Fords in the Trades) is a targetedsales support program whose purpose is to assist Ford-PowerPros (the Ford Professional Fleet & CommercialSpecialists who want to take it up a notch) in develop-ing long-term relationships with their clients, whileimproving their efficiency and effectiveness in servingeveryone seeking commercial vehicles. This initial Pow-erTool program consists of the following components:

    MyFordWorks.com

    A WEB SOURCE where tradesmen can view multiplepictures and the benefits of every type of up-fitted Fordvehicle specifically designed for their business/trade.

    A WEB SOURCE where FordPowerPros can access allthe features and benefits for every up-fitted Ford, aswell as dimensions, capacities, lead time, pricing,financing options, distributor contacts and the key ques-tions to ask the client to assure a successful sale. Thisresource makes the FordPowerPros the expert in everyFord outfitted with specialized capabilities.

    *Trade*Works (HVACWorks, LandscapingWorks, etc.) These targeted e-newsletters are providedon a monthly basis for specific trades and will keep theFordPowerPros relationship with their clients active andresponsive. These e-newsletters are easy to paste intothe FordPowerPros personal email so they come to hisclient directly from the FordPowerPro. Furthermoretheir client can be linked directly to specific vehicles onthe MyFordWorks site. When the client clicks on a referenced vehicle the FordPowerPro will be notified of thesearch, and can respond to the client in a timelymanner.

    In addition, trade-targeted direct mail campaignsindustry-specific advertising and a comprehensive PRcampaign will validate increase the MyFordWorks.comreach in each trade and deliver new prospects to participating FordPowerPros.

    The energy efficient and environmentally friendly wet-on-wet paint process is used on 2004+ FordSuper Duty and F-150 (Harley Davidson, Lariat, FX4, XLT and King Ranch editions).

    FORD ECOFACT #5

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    Fall2008 Fordpros

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    raigs unique background makes him a particu-

    larly effective CBM. A Ford employee for over 24

    years, Craig has spent 10 years in Detroit, 4

    years in the NE and 10 years in California and has

    worked in all cross sections of the business: the Ford

    Customer Service Division parts and service, Ford

    Sales Division, and NA Fleet, Lease & Remarketing. He

    was even a District Service Engineer at one point of his

    career. Craig believes that this broad experience helps

    him understand and provide the best benefits for both

    his dealers and customers.

    Craig

    grew up

    in Livonia,

    MI, and

    be cau s e

    he lovedthe auto-

    m o t i v e

    industry,

    ended up

    with a

    degree in

    Auto Man-

    agement

    f r o m

    Ferris State University. Today he lives in North San

    Diego County with his wife and their two children (20

    and 16).Craigs approach is that each Ford Dealer is an inde-

    pendent business with differences dealer by dealer.

    They have differences in their markets, differences in

    their facilities and even differences in their ability to

    commit to the program. His goal is to tailor a

    plan for each based on their individual variances

    and help them develop their own unique

    business plan to achieve growth.

    Building their Commercial Truck Brand is

    what it is all about, Craig explained, both for

    the dealership and for each individual...being the

    expert in their market. Craig is big on drive-bydisplays, showing that the dealer has the com-

    mitment to commercial, that they are ready right

    now with inventory in stock. Being perceived as

    being ready-to-go is a real key to success.

    Craig helps his dealers and Fleet and Com-

    mercial Managers to develop targeted lists (by

    SIC) for direct mail promotions, shows them how

    to develop effective cold call plans with follow up

    and how to work

    with trade associa-

    tions to build

    expertise and long

    term relationships.

    He recommends

    database manage-

    ment software

    tools, although

    mentioned that a

    lot of the more

    seasoned CAMs

    still use paper to

    track their calls.

    Craig promises,

    by calling ten

    leads per day andsecuring five ten-

    minute appointments, twenty-percent will result i

    getting to the decision-maker and setting up a rea

    sales appointment. Do this consistently and over

    months fifteen percent turn into sales. Its a number

    game; my job is to help the dealers and salespeopl

    see it, believe in it and do it the most efficiently.

    This is challenging with 56 BPN stores and 140 CAM

    while managing 6 Ford pool accounts along with whole

    sale F650/F750/LCF responsibility. But Craig enjoy

    working hard, and having a lot of variety. He says

    keeps him fresh and challenged, which in turn keephim positive.

    Santa Margarita Ford, Rancho Santa Margarita, C

    From the left: Craig Cannons, Robin Edmond, Jason Tabe

    Jon Jacobs, Morris Spigne

    Pictured with Harbor Trucks Jeff Bonnett

    C

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    JOIN US IN CHICAGO AT THE NTEAJOIN US IN CHICAGO AT THE NTEA

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    Truck ClubNTEA

    WorkTruckShowAnnualMeeting

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    Wednesday ThursdayNFTC Annual Meeting

    Newest Product

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    Sales Excellence Seminar

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    Stay with the FordPros, Reserve your room NOWCall (800) 677-5537or online www.NTEA.comWhen calling you MUST let the agent know thatyou would like to book in the NTFC blockreserved at the Fairmont hotel and your

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