For the best things in life

Launched in the mid-1990s to serve and define the newly-emerged ‘Middle Youth’ woman; Red’s unique look and content mix blazed a trail for the lifestyle revolution in

British publishing.

Emotionally empathetic and visually sumptuous, Red was a sensual feast. Close your eyes and you could almost imbibe its aroma. Fast forward nearly

20 years and Red has evolved as has its reader.

The Red woman is more fashion literate and confident than ever before. She wants a service-rich, glossy fashion and beauty edit to enhance her busy, busy life. The digital revolution has empowered our woman and she wants intelligent, provocative

and witty features that speak to the issues of the day and she wants to join in the conversation via social media. She is interested in chic, fascinating role models – from Sofia Coppola to Arianna Huffington and Salma Hayek.

Wellness and boutique fitness are areas with huge appeal to the new Red reader, who is hungry for health content that addresses the mind, body and spirit. Red’s Self section preaches a religion of anti-perfectionism. Happiness is... celebrating and relishing life

in all its perfectly imperfect glory.

RED BEAUTIFUL RED

RED’S EDITORIAL PILLARS

FASHION How to wear; Shopping; Red carpet; Fashion news

BEAUTY Product reviews; Looks; Beauty agenda; Treatments & spas

SELF Wellness; Relationships

FEATURES Profile; Memoir; Men; Interviews; Careers

TRAVEL British breaks; Worldwide holidays

FOOD Recipes; Entertaining; Eating out; Nutrition

HOMES Decorating ideas; Inspiration

RED MAGAZINE ABC 193,872 Combined Circulation NRS 340K Readership RED ONLINE.CO.UK 562K Users per month 1.1M Page views per month RED SOCIAL 150K Facebook likes 98K Twitter followers 73K Instagram followers 815K Pinterest followers RED EVENTS Smart Women Week Red Woman of the Year Bespoke Reader Events

Source: NRS Oct 15-Sep 16, ABC Jan-Jun 16 & GA Dec 16

OVER 2 MILLION

INTERACTIONS

EVERY MONTH

*Source TGI Jul 15 – Jun 16

RED MAGAZINE & WEB READERS COMBINED SPEND

£70.1m per annum on beds & bedroom furniture

£35.2m per annum on soft furnishings and curtains

£10.2m per annum on bedding & Linen

£17.3m per annum on Sports clothes

£14.7m per annum on Swimwear

DEMOGRAPHICS Median age 43

83% ABC1

FAMILY Is the epicentre

of their lives

CAREER University

Educated and

62% in f/t work

RED’S AUDIENCE PROFILE

Source: NRS/TGI Apr 15-Mar 16 & Hearst Panel Research 2016 (Life Optimisers)

AFFLUENT 53% have an

income over £60K

These busy

women juggle career,

home and family, and use

their considerable

spending power to

outsource tasks

JUGGLING

77% consider

themselves to be highly

fashion literate

80% keep

themselves fit and

strong, and 84%

take steps to care

for their emotional

wellbeing

80% say they are

confident in themselves

and 88% believe that

these days, anyone can

do virtually anything,

at any age

STYLISH WELLBEING CONFIDENT

THE RED MINDSET

Source: Hearst Panel Research 2016 (Life Optimisers)

87% Agree that

magazine brands

help them discover

new products

44% Agree that

magazine editors influence

their

purchase decisions

RED’SS INFLUENCE

Source: Hearst Panel Research 2016 (Life Optimisers)

Pip is a design journalist with over 12 years experience and has been Red's Associate Editor (Living) for five years. His work has appeared in Elle Decoration, Sunday Times Style, Stylist, Grazia and Homes & Gardens, and he has collaborated with brands such as Liberty, Marks & Spencer, Heal’s, Amara and Farrow & Ball. His first cookbook, The Herb and Flower Cookbook, was published in 2014 and won a Gourmand Award, establishing him as an exciting new voice in food.

LEADERSHIP

PIP McCORMAC

ASSOCIATE EDITOR LIVING @pipmccormac

Kim is a fashion and beauty journalist with over 13 years’ experience. Prior to being Red’s executive fashion and beauty director, she was Red’s beauty editor for 10 years and has garnered a wealth of knowledge and expertise in the realms of beauty, health, spa and wellbeing. In 2016 she won a coveted Jasmine Award for her beauty writing. She has also collaborated with brands such as J.Crew, Kate Spade, Mulberry, Chanel and Dior for Red’s highly regarded fashion features.

LEADERSHIP

KIM PARKER

EXECUTIVE FASHION &

@kpbeautyed

BEAUTY DIRECTOR

CASE STUDY

“Seeing my sofas in the window of Sofa Workshop was a pinnacle of my career. I’ve been writing for so long about what makes the perfect living room it was great to be able to put that into practice,” Pip McCormac

CASE STUDY

In December 2016 Red & Sofa Workshop launched a premium collection. The sofas are available in Sofa Workshop’s 20 stores and online. After agreeing commercials, Red’s Pip McCormac collaborated with Sofa Workshop’s design team at every stage. This beautiful collection is designed to the Red aesthetic and with our audience front of mind. Top line commercials and marketing o Hearst receive a royalty payment on all Red sofa sales o Red support the product through editorial, such as the February issue’s Living

opener (opposite) o Sofa Workshop invest in advertising to promote the collaboration across relevant

Hearst brands o Sofa Workshop develop a media plan leveraging the narrative and Red brand o Marketing assets created and approved by both brands Further information http://www.sofaworkshop.com/sofa/broadwick http://www.sofaworkshop.com/sofa/lexington http://www.sofaworkshop.com/blog/lifestyle/lets-get-together-collaboration-red/ http://the105/2016/11/30/red-magazine-partners-with-sofa-workshop-to-create-sofa-collection/

Potential categories

Kitchen and cookware

Outdoor furniture and

dining products

Toiletries and home fragrance

Seasonal and special occasion food and gifting

Retailer collaborations and food for recipes

Paint and tiles

Baking and storage

Picnic products and food

Home textiles and wallpaper

British wines and spirits

Dining furniture and table top

Food to go, juices and

meals

Athletic and athleisure

wear

Luggage and small leather

goods

Travel companies and

websites

Contact

Tel: 020 7731 3233

www.tplicensing.com