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THE MOST USED SECRET IN SPORT FY2016 Interim Result Shaun Holthouse (CEO) and Sue Banks (Interim CFO) 29 February 2016 Catapult Group International Limited ACN 164 301 197 For personal use only

For personal use only - ASX · 2016-02-28 · Page | 4 Another half of very strong growth Since H1 FY15, Catapult has delivered: 100% growth in ARR to $9.4m 91% growth in subscription

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Page 1: For personal use only - ASX · 2016-02-28 · Page | 4 Another half of very strong growth Since H1 FY15, Catapult has delivered: 100% growth in ARR to $9.4m 91% growth in subscription

THE MOST USED SECRET IN SPORT

FY2016 Interim ResultShaun Holthouse (CEO) and Sue Banks (Interim CFO)

29 February 2016Catapult Group International Limited

ACN 164 301 197

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Page | 2

Catapult Group International Limited

$0.00

$0.50

$1.00

$1.50

$2.00

$2.50

CAT.ASXKey Statistics

ASX Code CAT.ASX

Market cap (24/2/16) $289m

Listing price (19/12/14) $0.55

Share price (24/2/16) $2.40

Shareholder return +336%

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KEY HIGHLIGHTS

Section 1

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Page | 4

Another half of very strong growthSince H1 FY15, Catapult has delivered:

100% growth in ARR to $9.4m

91% growth in subscription fleet to 5,753 units

75% TCV growth to $14.0m

58% revenue growth to $7.1m

92% cash receipt growth to $10m

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$m

$5m

$10m

$15m

$20m

$25m

FY15 FY16

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

FY15 FY16

On track to deliver FY16 forecast

Page | 5

TCV OUT-PERFORMED AT 59% OF TARGET… ...supported by League wide deals with AFL and ARU

42% OF TARGET UNIT ORDERS…

…with buying season predominantly skewed towards H2

56% YoY growth forecast

59%of target

42%of target

42% YoY growthforecast

H1

H2

H1

H2 H1

H1

= FY16 guidance

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Page | 6

Growth agenda balanced against cost

In H1 FY15, Catapult raised $6m to accelerate growth plans

$6.0m New capital issued at market price, minimising dilution

86% Gross margin, up from 83% in 1H FY15

$8.4m Healthy cash balance sufficient to fulfill expansion plans

($2.1m) Underlying EBITDA balancing growth agenda at a modest loss (similar to last year)

Capital Return

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Building a high quality growth story

Page | 7

Key Success Factor Catapult

1) High gross margin Running at 86%

2) Very sticky product ~1% churn

3) High growth rate Revenue up 58%; TCV up 75%

4) Recurring revenue stream 3 year subscription contracts;

longer tenure for league wide deals

5) Genuine global leader Extremely dominant in market share,

global footprint, IP portfolio

6) True network effect Via data aggregation, benchmarking,

player trading

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Strategic progress: delivering on blue sky

Page | 8

Strong sales with

$14.0m TCV growing

at 75% as reported

Sell to elite sport

Explore monetisation of

data

Leverage marketing platform of elite

sport into consumer business

Largely dependant on

having 100% of a league

League wide deals with

ARU and AFL delivered

including framework for

data commercialisation

Dedicated League wide

team led by Karl Hogan

Exploratory work1

2

3

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H1 FY16 DETAILED RESULTS

Section 2

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Summary profit and loss

Page | 10

Statutory P&LHY16$000

HY15$000

Change%

Revenue 7,086 4,483 58%

Other income 738 236 +212%

Total Income 7,824 4,719 +66%

Cost of materials (1,283) (745) -72%

Employee expenses (4,853) (3,076) -58%

Other expenses (5,127) (4,723) -9%

Loss before income tax (3,439) (3,825) +10%

Income tax credit 832 1,196 -30%

Loss After Income Tax (2,608) (2,629) +1%

Strong revenue growth underpinned by increased recurring

revenue base ($9.4m on annualised basis at 31 December

2015)

Subscription orders provide diminishing impacts on current

year revenues, the closer they are received to 31

December

Cost of materials captures all capital sales CoGS and the

expensing of all accessories and freight for both capital

sales and subscription sales

Other expenses includes travel, marketing and promotion

expenses ($1.5m), depreciation & amortisation expense

($689k), occupancy expenses ($396k), legal expenses

($348k), capital raising costs ($317k) and financing income

($50k)

Other income includes government grants (EMDG and

R&D) and transition of additional production processes to

contract manufacturer ($258k)

Cost of materials includes purchase of $258k production

components sold at cost to contract manufacturer

(recognised in other income). Underlying cost of materials

is $1.0m)

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Summary balance sheet

Page | 11

Summary Balance Sheet31-Dec-15

($000)30-Jun-15

($000)

Assets

Cash and term deposits 8,505 5,672

Trade and other receivables 3,972 4,499

Inventory 2,679 2,579

PP&E 2,813 2,172

Goodwill 1,213 1,213

Other intangibles 2,709 2,508

Other assets 5,184 3,169

Total Assets 27,076 21,812

Liabilities

Trade and other payables 2,345 1,528

Employee benefits 1,846 2,162

Deferred tax liabilities 668 314

Other liabilities 6,910 5,894

Total liabilities 11,769 9,899

Equity

Total Equity 15,306 11,913

Fleet of devices utilised in generating subscription

revenues are depreciated over 4 year product life.

Subscription fleet represented in property plant and

equipment

Goodwill is associated with GPSports acquisition and is

reviewed for impairment throughout each reporting period

Intangible assets include both purchased intangibles

through the acquisition of GPSports and internally

developed intangibles, all being amortised over their useful

lives

Cash ($8.5m), combined with the net trade and other

receivables ($4.0m) and R&D grant provide a sound

funding position moving into H2 FY16

Other Assets include current tax assets ($1.6m) and

deferred tax assets ($3.2m)

Purchase of property, plant and equipment, includes costs

associated with delivering the fleet of devices to generating

subscription revenues

Other liabilities include deferred revenues, based on

amounts invoiced to customers under the terms of their

existing agreementsFor

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Underlying EBITDA

Page | 12

Summary EBITDA adjustmentsHY16

($000)HY15

($000)

Statutory EBITDA (2,800) (3,125)

Capital raising costs 317 1,370

Litigation costs 348 300

Underlying EBITDA (2,134) (1,455)

Capital raising costs include all tax, accounting, legal and

advisory fees relating to:

- $6m capital raising in November 2015; and

- $12m IPO in December 2014

Extraordinary litigation expense of $348k in H1 FY16

relates to action against Statsports to enforce Catapult’s

intellectual property rights

Underlying negative EBITDA has grown modestly despite

undertaking accelerated growth strategy

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Foundation of strong growth

1. Total Contract Value (TCV) recognises the whole value of the executed subscription or capital sales agreement and is used to calculate sales commission

Page | 13

0

250

500

750

1,000

1,250

1,500

1,750

2,000

Units Ordered per Quarter

$0

$2

$4

$6

$8

$10

$12

$14

$16

1H 11 1H 12 1H 13 1H 14 1H 15 1H 16

Catapult GPSports

Total Contract Value ($m)

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41%

US: strong revenue growth on the back of

subscriptions

Page | 14

HY16 Revenue

$2.9m71%

HY16 TCV

$3.0m21% of total TCV

% Tot Rev

Key movements:

Key success establishing majority position in NBA, plus new marquee signings

across MLS, NHL and NCAA (collegiate sports)

71% revenue growth underpinned by subscriptions

Some churn in US sales team impacted H1 performance

Expecting much stronger H2 FY16 sales as US enters primary buying season and

sales team is better established

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21%Europe

4%ROW

Europe: strong sales growth with delayed

impact on revenue line

Page | 15

HY16 Revenue

$1.5m15%

HY16 TCV

$3.0m21% of total TCV

% Tot Rev

HY16 Revenue

$0.3mfrom 0 in HY15

HY16 TCV

$0.5m4% of total TCV

Europe

ROW

Key movements:

Europe almost doubled TCV compared to H1 FY15

With much stronger subscription uptake than previous periods

European sales team also serviced ROW delivering a further $0.3m in revenue

compared to $nil in H1 FY15

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9%

Asia: establishing presence in key countries

Page | 16

HY16 Revenue

$0.63m318%

HY16 TCV

$1.1m8% of total TCV

Key movements:

% Tot Rev

Market still capital sales dominated, with a couple of early subscription adopters

Difference between TCV and Revenue is mainly timing driven (ordered but not

shipped) plus an early subscription adopter

Catapult sales staff now on the ground in Japan & Singapore and new distributors

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Australia: experienced significant growth via

league-wide deals

Page | 17

HY16 Revenue

$1.8m36%

HY16 TCV

$6.5m46% of total TCV

25%

% Tot Rev

Key movements:

Previously a mature business with no growth now reinvigorated with League Wide

deals

These league deals have longer terms than usual subscription agreements

260 units as part of one league wide deal wont be deployed and revenue

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Landmark league-wide deal with ARU…

450 units for a 4 year subscription term

Covers fan engagement and broadcast capability

Won in competitive tender against global

submissions

Tracking Australia’s most elite Rugby teams,

including:

– The Wallabies

– Other ARU National Squads

– All Australian-based Super Rugby teams

– Academy and Under 20s Australian-based Super Rugby

teams

– Men’s and Women’s Rugby 7s

– ARU Referees

Page | 18

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…Quickly followed by AFL

964 GNSS units for all 18 teams plus AFL development

– Net effect of a 240 unit uplift to the subscription fleet and a 5

year locked in term (till 2021)

Will replace club contracts with a centralised contract

2016 season is a transition year with full effect starting 2017

On top of subscription fees, Catapult receives revenue share on

commercialisation of data through AFL’s data partner Champion

Data

Clearsky trial continuing at Etihad Stadium

Page | 19

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Second generation Clearsky (LPS) product

close to launch

Brings the power of GPS indoors and more

– Suitable for arenas of all sizes

Brings much higher positional accuracy

– Typically within 10 cm

Anchor nodes placed around the arena for

two-way communication

– Live data integration with video tested and ready

Second generation product drastically

reduces size (by 65%) and increases data

reliability in challenging environments

Key part of CAT’s unique end to end solution

for leagues covering team training to in game

media applications

Page | 20

Everything needed for media & broadcast capabilities

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Major Openfield enhancements

Page | 21

New Algorithms

Analytics developed for ice

hockey covering injury and

performance (patents lodged)

Data Security

Significant advances in data

security including 3rd party

audits

New Patents

Lodged new patent

applications around fan

engagement and analytics

Platform flexibility

Enabled data migration

across multiple platforms eg

Tracab and Sportscode

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Team building

Karl Hogan Head of League & Data Partnerships

PERFORM Group Head of Commercial

Partnerships & Data Strategy oversaw league

data partnerships with Premier League,

Bundesliga and the NBA

Opta Business Development Director

responsible for commercial relationships with

UEFA, FIFA, Premier League, Football League

and the Eredivisie. Established commercial data

agreements with Sky Sports, BT Sports, BBC

Sport, Fox Sports and ESPN

John Coulson EMEA Director of Business Operation

General Manager of OptaPro at PERFORM

Group growing it from scratch to a service used

by over 200 teams globally

Product Manager at ProZone and Opta

Performance Analyst at 2 Premier League

teams

Page | 22

17Up from 1129

Up from 17

57Up from 46

Distribution of employees

53%

7%

17%

23%Sales, marketingand support

Production

GA & Executive

R&D

Breakdown of employees

46%

10%

21%

23%

From PCP

1Up from 0

1Up from 0

1Up from 0

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FY16 OUTLOOK

Section 3

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FY16 Outlook

□ Based on current strategy set out at AGM, Catapult is confident of

delivering:

□ a minimum 8,000 units

□ a minimum TCV of $24.5m

□ Revenue growth will be spurred by the compounding effect of subscription

business

□ Starting point of ~$9.4m ARR going into H2 FY16

Page | 24

Catapult remains on track for FY16 guidance

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APPENDICES

Section 4

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Athlete tracking is core to our business

Page | 26

Comes in a range of models

to suit different applications

Both indoor (LPS) and

outdoor (GPS/GNSS)

Internally developed proprietary Openfield

analytics platform

– Highly customisable based on client needs

Streams real time information to clients via

hardware and cloud service

Ability to import 3rd party data streams for

expanded athlete management

Patented hardware Openfield cloud platform

Openfield Cloud

Analytics

Advanced analytics

Analysis is based on algorithms

including proprietary, patented ones

developed over 10 years

Real time analytics on Openfied

available to coaches on sideline

Cloud platform provides deep analysis

and data warehousing

~900 data points per second per athlete Deep cloud-based analysis sent back to user

Information streamed to cloud

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Majority league penetration

Page | 27

19/32

teams

19/30

teams

9/18

teams

10/12

teams

18/18

teams+

16/16

teams

5/5 Super

Rugby

teams+

7 MLS

teams

57 college

teams

6 Chinese

SuperLeague

teams

4 Eredivise

teams

8

Bundesliga

teams

30 English football teams

across EPL,

Championship and

League 1

4 Liga MX

teams

Significant league penetration

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What the teams are saying

Page | 28

“Every player has worn it every day I’ve been here. It can allow you to dial up or down practice intensity or dial up or down conditioning for each player.”Sam Hinkie, General Manager, Philadelphia 76′ers

Jimbo Fisher, head coach of Florida State football (college), came out and said Catapult helped reduce injuries by 88% over the past 2 seasons.

“I truly believe that Catapult is the best thing in my business since the barbell.”Tom Moffitt, Director of Strength & Conditioning, Louisiana State University

The Golden State Warriors (NBA) finished with the fewest minutes lost due to injury in the NBA. And in the postseason, they finished as champions. Technology and data analysis are pillars of the Warriors' front office.

“It’s the biggest breakthrough I have experienced in my life. Football is an extreme sport and our goal is to have players working at a very high level without damaging them. We want to balance work and injury prevention.”Roger Marandino, Strength and Conditioning, Indianapolis Colts

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Corporate calendar

October 291Q16 result

November 24FY16 guidance

upgraded

January 292Q16 result

*Dates are indicative only Page | 29

February 291H FY16 result

April 28*3Q16 result

July 28*4Q16 result

August 15*FY16 result

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Global market opportunity

454,000Pro and

NCAA athletes

3,500Elite

athletes

Europe

Page | 30

41% H1 revenue

25% H1 revenue Asia

Rapidly emerging

USA

21% H1 revenue

9% H1 revenue

Rest of World

Largely untapped

4% H1 revenue

+

+

+AU

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Important notice

This presentation has been prepared by Catapult Group International Limited ACN 164 301 197 (‘Catapult’). Each recipient of this presentation is

deemed to have agreed to accept the qualifications, limitations and disclaimers set out below.

None of Catapult and or its subsidiaries or their respective directors, officers, employees, advisers or representatives (‘Beneficiaries’) make any

representation or warranty, express or implied, as to the accuracy, reliability or completeness of the information contained in this presentation, including

any forecast or prospective information. The forward looking statements included in this presentation involve subjective judgment and analysis and are

subject to significant uncertainties, risks and contingencies, many of which are outside the control of, and are unknown to, the Beneficiaries. Actual

future events may vary materially from the forward looking statements and the assumptions on which those statements are based. Given these

uncertainties, you are cautioned to not place undue reliance on such forward looking statements.

Nothing in this presentation is or is to be taken to be an offer, invitation or other proposal to subscribe for shares in Catapult. This presentation is a

general overview only and does not purport to contain all the information that may be required to evaluate an investment in Catapult. The information in

this presentation does not amount to an express or implied recommendation with respect to any investment in Catapult nor does it constitute financial

product advice. The recipient, potential investors and their advisers, should:

– conduct their own independent review, investigations and analysis of Catapult and of the information contained or referred to in this presentation; and/or

– seek professional advice as to whether an investment in Catapult is appropriate for them, having regard to their personal objectives, risk profile, financial situation

and needs.

Except insofar as liability under any law cannot be excluded, none of the Beneficiaries shall have any responsibility for the information contained in this

presentation or in any other way for errors or omissions (including responsibility to any persons by reason of negligence).

By receiving this information, you specifically acknowledge and agree that some of the information contained herein has been provided to the

Beneficiaries by third parties and that the Beneficiaries accept no responsibility for any inaccuracy, misstatement, misrepresentation or omission, in

relation to that information.

This document may not be transmitted, copied or distributed, directly or indirectly in the United States or to any US person (as that term is defined in

Regulation S under the U.S. Securities Act of 1933, as amended) including any U.S. resident, any partnership or corporation or other entity organised or

incorporated under the laws of the U.S. or any state thereof, any trust of which the trustee is a U.S. person or any agency or branch of a foreign entity

located in or resident of the United States. The recipient agrees to be bound by these terms.

The information contained in this document is strictly confidential and the recipient must not disclose it, in whole or part, to any other person other than

solely for the purpose of obtaining professional advice about whether or not to invest in Catapult.

Page | 31

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