FOOTBALL MARCHE’

GROUP MEMBERS

1)Ahmad Rifa’iy Bin Zainal Abidin

225622

2)Siti Nurul Hidayah Binti Hamid

226633

3)Aimi Izyan Binti Abdul Razak 227599

4)Khairul Azman Bin Mohd Khair

227606

5)Nurul Syuhada Binti Mohamed Rosli

227649

VISION

Being a football concept restaurant that famous in

Malaysia.

To establish a customer-friendly environment or

"Use Friendly" to

visitors in this restaurant through cost and

efficient services.

MISSION

Attract more football fans to visit this restaurant.

Provide and ensure all businesses operating

activities has always

excelled in providing quality services to

customers.

TRADEMARK

TRADEMARK

The words 'Football Marche' means uniting football fans watching

a

football game together.

The letter 'O' in the form of football is a business concept of this

restaurant.

Black and white color is symbolizing for the union of football fans.

Background with crown logo stands for the king of the sports

Football.

ORGANIZATION STRUCTURE MANAGEMENT

OPERATION MANAGEMENT

OPERATION MANAGEMENT

Received raw materials from suppliers.

Storing raw materials to make sure that the raw materials in good

condition if

did not use it.

Issuing the raw materials from storing to prepare.

Preparing food that demanded by customers.

Cook meals ordered by the customer.

Serving the meal for customers whether to dine in or take away.

Lastly is customer can consume their meal.

SWOT ANALYSIS

STRENGHTS WEAKNESS

1. Football theme is a best way to gather

football fans.

2. Our restaurant have a home theatre

systems, and the big screens for

football fans.

3. We build relationship with customer

through internet by update our new

menus and football match schedule.

4. Our restaurant has various types of

food such as Malay, Thai, Chinese,

Arab and Western.

5. We have a promotion menu for those

who come to watch a match.

1. Sometime we have conflict between

our employees and it is effect on

employee’s performance.

2. We cannot have a one supplier because

we have a lot of food type.

OPPORTUNITIES THREATS

1. Malaysian Government focusing on

developing franchise business industry

2. Malaysians is a big fan of football

3. Football fans are from all age groups.

4. Our location is strategic enough with

the sufficient amount of parking lot

1. We have a lot of competitor there such

as Sahabat Café which is expert in

Western food, Arabian Mendy that

expert in Arab food.

2. Cost of menu increase because of our

money nowadays increase rapidly.

FRANCHISE PACKAGES & FEES

There are two ways of becoming a Football Marche's

franchisee. Whether start a new restaurant from scratch or

buy an existing Football Marche's restaurant. It will all

depend on what is available at the time that your training is

complete. Either way, you will still need to fulfill certain

financial requirements to be a Football Marche's franchisee.

1. New restaurant

2. Buy an existing restaurant

NEW RESTAURANT

The costs for starting an entirely new Football

Marche's restaurant

can be anything between RM0.5 million to RM1.5

million. The

costs also depend on the restaurant size and type,

its location, style

of decoration and landscaping.

NEW RESTAURANTInitial Costs

RM85,000

Franchise fee (for a 10 year term) paid upon or prior to the commencement of the franchise.

RM47,000

Interest - free security deposit for the faithful performance of the franchise, refundable upon

the expiration of the franchise.

RM200,000 - RM250,000

Pre-opening expenses - Staff training and salaries, stock trading, living expenses while training

and other normal start-up costs.

RM300,000 – RM400,000

Approximate cost of kitchen equipment, signage, seating, decor and landscaping paid to

individual suppliers.

Other Miscellaneous Costs

Stamp duty (paid to the government) is assessed on necessary documentation and is paid by

the franchisee in addition to the

working capital required. Legal fees are paid by the franchisees to cover the preparation of

the franchise documentation.

NEW RESTAURANT

Ongoing Fees (Monthly)

Royalty Fee

A Royalty Fee, which is a system fee, is based on a percentage of the

restaurant's

gross sales, which is currently at 4%.

Rental

Depending on store type, location and performance – may vary between

12% to 18%.

Marketing Contribution

Currently at 4% of the restaurant's gross sales.

EXISTING RESTAURANTS

For an existing Football Marche’s restaurant you will

usually buy it

over based on the restaurant's market value. In addition,

the

franchise fee and security deposit mentioned before will

also be

payable.

 

FINANCIAL

CASH FLOW

PROFIT & LOSS

THANK YOU