FOODIE TOWN.pptx

7/27/2019 FOODIE TOWN.pptx

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L/O/G/O

FOODIE TOWN

Teacher:

TrnBo Thnh

Group Member:

TrnMPhng

Nguyn Khnh Ha

VnQucCng


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Contents

1. Introduction about Foodie Town

2. Vision and Mission

3. Organization Hierarchy

4. Products and Promotion

5. Market Analysis and Target Market

6. SWOT Analysis

7. Financial


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Introduction about

Foodie TownAt Pastuer street, Ward 6, District 3.


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Vision and Mission

Vision

Leader of dessert food in

District 3.

Well know store aboutbest service.

Create a fitness

reputation, by generate

word of mouth.

Mission

Give people a change to

try a new taste

Learn about many foreignculture.

Space to talk and relax


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Organization Hierarchy

Phuong (Director)

Cuong (MarketingManager) Hoa (HumanResource Manager)

2 Cashers 2 Cookers

2 Waiters 2 Securities

Hoa (FinancialAccountant) Hieu (CustomerRelationship Manager)


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Products

The Original Toast Sticky Toffee Toast

The Mega Toast

Cinnamon Pretzel Toast

Nutella Banana Toast

Peanut Butter Toast

Matcha Toast

Choco Berry Toast

Cheesy Toast

Bounty Toast

Choco Overloaded Toast


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Foodie Town Toast


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Products

Crepe One/Two/Three

Crepe Jam

Crepe Kido

Crepe Ice Banana Crepe Ice Berry

Crepe Ice Mango

Crepe Ice Green Tea

Crepe Green Tea Banana


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Foodie Town Crepes


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Products

Passionfruit Panna

Cotta

Coffee Panna Cotta

Mango Panna Cotta

Strawberry Panna

Cotta

Chocolate PannaCotta


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Foodie Town Panna Cottas


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Products

Foodie Town Pudding

Strawberry Pudding

Chocolate Pudding

Passionfruit Pudding

Mango Pudding

Matcha Green Tea

Pudding


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Other desserts


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Other Foods and Drinks


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Promotion

Electronic

newspaper

Description Prices (VND)

Zing News Home Page 1.900.000

Kenh 14 Home Page 5.300.000

Dia Diem An Uong Column 8.000.000


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Promotion


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Market Analysis

Vietnam is the number one country in

Asia. Which is 89% people spending

money for eating out and entertainment.

The Vietnamese people spend most of

their income for eating out.

Ho Chi Minh city is the convergence place

that many cuisine around the world


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Target Market

Age: All of age. But focus more from 13-

25 year old.

Genre: Male\Female.

Social Class: Middle class and Higher.


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SWOT Analysis

Various of new Produc t

Dynamic employ ees

Unique Service

Good manager

Easy to adopt new trend

Limit capi tal

The scale not large enou gh

Do not have customer

loyal ty

Lack of professional

employees

Greatest Location

Near Scho olsStable sup plier

Major of sto re do not h ave

good serv ice

Can be subst i tute

Rely on s uppl ierEasy effect new t rend

Threat of new c omer

Hard to get the market share


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Management

Position Quantities Number of Shift Total of people

Waiter/Waitress 2 2 4

Casher 1 2 2

Security guard 1 2 2

SOUS Chef 1 2 2

Total 5 10


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Financial

-150,000

-100,000

-50,000

0

50,000

100,000

150,000

200,000

2,000 4,000 6,000 8,000 10,00012,000

Break-even Analysis

Break-even Analysis


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Financial

No Condition Price (VND)

1 Renting 40.000.000

2 Employees Salary 21.800.000

3 Fix cost 10.000.000

4 Tax 2.000.000

5 Cost incurred 3.000.000

Total 76.800.000


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Position Quantity Salary

level/Person/Shift

Salary

level/Month

Casher 2 1.800.000 3.600.000

Security guard 2 1.500.000 3.000.000

Waiter/waitress 4 1.800.000 7.200.000

Sous Chef 2 4.000.000 8.000.000

Total 10 9.100.000 21.800.000

Financial


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Condition Price (VND)

Decoration Cost 143.000.000

Facilities and Equipment 98.737.300

Other Cost 298.700

Cost Incurred 30.000.000

Business License 5.000.000

The excise 1.500.000

Ads 15.000.000

2 month deposit 80.000.000

Total 373.536.000

Month Cost

1 59.082.240

2 59.082.240

3 50.145.000

4 50.658.000

5 60.792.000

6 57.276.120

7 60.000.000

8 61.678.900

9 70.000.000

10 70.000.000

11 78.000.000

12 80.000.000

Financial


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References
http://www.ghiencaphe.com/http://www.ghiencaphe.com/http://www.ghiencaphe.com/http://www.ghiencaphe.com/http://www.ghiencaphe.com/http://www.ghiencaphe.com/http://www.ghiencaphe.com/http://dantri.com.vn/http://dantri.com.vn/http://dantri.com.vn/http://dantri.com.vn/http://dantri.com.vn/http://dantri.com.vn/http://dantri.com.vn/http://dantri.com.vn/http://kinhdoanh.vnexpress.net/http://kinhdoanh.vnexpress.net/http://kinhdoanh.vnexpress.net/http://kinhdoanh.vnexpress.net/http://kinhdoanh.vnexpress.net/http://kinhdoanh.vnexpress.net/http://kinhdoanh.vnexpress.net/http://kinhdoanh.vnexpress.net/http://muabannhadat.com.vn/http://muabannhadat.com.vn/http://muabannhadat.com.vn/http://muabannhadat.com.vn/http://muabannhadat.com.vn/http://muabannhadat.com.vn/http://muabannhadat.com.vn/


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FOODIE TOWN.pptx