What Millennials Want THE MILLENNIAL SHOPPER in America For more information on the study and to understand how these insights can translate into actionable solutions for your brand, contact: Steve Bryant Director, Food & Beverage [email protected]| 206.270.4664 FOOD SHOPPERS Food Shopping in America, a new study by MSLGROUP and The Hartman Group, reveals evolving consumer behaviors when it comes to grocery shopping. In particular, the study shows the unique ways Millennials shop for food. SAVINGS Where Millennials Shop for Food CONVENIENCE PREPARED FOODS ORGANICS GROCERY STORE MASS/SUPER STORE CLUB CONVENIENCE SPECIALTY/ NATURAL 69 % 63 % 25 % 23 % 22 % How to Reach Millennials Enter 70 % Consult a shopping list stored online or on their phone Search for a coupon Call, text or email another member of their household Search for a recipe 33 % 21 % 20 % 24 % Rely on recommendations from friends/family 11 % Look to product reviews before purchasing 38 % Product Name CEREAL Food Grade A Gen X $ 62,500 Boomers $ 72,500 Millennial $ 37,500 Median Household Income
Food Shopping in America, a new study by MSLGROUP and The Hartman Group, reveals evolving consumer behaviors when it comes to grocery shopping.In particular, the study shows the unique ways Millennials shop for food.
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WhatMillennialsWantTHE MILLENNIALSHOPPERin AmericaFor more
information on the study and tounderstand how these insights can
translate intoactionable solutions for your brand, contact:Steve
BryantDirector, Food &
[email protected]|206.270.4664F O O D S H O P P E R
SFood Shopping in America, a new study byMSLGROUP and The Hartman
Group, reveals evolvingconsumer behaviors when it comes to grocery
shopping.In particular, the study shows the unique waysMillennials
shop for food.SAVINGSWhereMillennialsShop for
FoodCONVENIENCEPREPAREDFOODSORGANICSGROCERYSTOREMASS/SUPERSTORECLUBCONVENIENCE
SPECIALTY/NATURAL69% 63% 25% 23% 22% How toReachMillennialsEnter70%
70% of Millennials use their mobile device while
shoppingMillennials value personal recommendations andreviews when
making purchase decisionsConsult a shopping list stored online or
on their phoneSearch for a couponCall, text or email another member
of their householdSearch for a recipe33% 21% 20% 24% Rely on
recommendationsfrom friends/family11%Look to product reviewsbefore
purchasing38% Product NameCEREALFood GradeAGen
X$62,500Boomers$72,500Millennial$37,500MedianHouseholdIncome
