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Food Services Survey Spring 2016 SPRING 2016 OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH THE AMERICAN UNIVERSITY IN CAIRO

Food Services Survey - AUC Intranet - Home...Food Services Survey Spring 2016 OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 2 RESULTS Q1: Please identify yourself: COUNT PERCENT

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Page 1: Food Services Survey - AUC Intranet - Home...Food Services Survey Spring 2016 OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 2 RESULTS Q1: Please identify yourself: COUNT PERCENT

Food Services Survey

Spring 2016

SPRING 2016 OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH

THE AMERICAN UNIVERSITY IN CAIRO

Page 2: Food Services Survey - AUC Intranet - Home...Food Services Survey Spring 2016 OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 2 RESULTS Q1: Please identify yourself: COUNT PERCENT

Food Services Survey Spring 2016

OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 1

Food Services Survey

EXECUTIVE SUMMARY

INTRODUCTION The Food Services Survey was designed to ask the AUC community about their opinions regarding

current campus food services, especially after introducing 3 new food outlets on AUC New Cairo

Campus; Catering Co., AM Kitchen and Butcher’s Burger. This information will help the University Food

Services Office to ensure that campus food services satisfy the needs of the community.

METHODOLOGY The survey was developed by the University Food Services Office and the Office of Data Analytics and

Institutional Research. The survey was distributed via email by the Office of Data Analytics and

Institutional Research to all AUC community members on May 11, 2016, and an email reminder was sent

on May 18, 2016. The survey was closed on May 23rd. Nine hundred and ninety-six (996) students, staff

and faculty members completed the survey during the administration period.

SUMMARY OF RESULTS

Demographics

A total of nine hundred and ninety-six (996) students completed the survey: 644 (65%) undergraduate

students, 92 (9%) graduate students, 84 (8%) faculty members and 194 (20%) staff members. Only 10%

of the total number of respondents reported that they were residents on campus.

Food Outlets on Campus

New Cairo Campus

Regarding the variety of food outlets on New Cairo campus, twenty-two percent (22%) reported that

Butcher’s Burger is their most favorable, seventeen percent (17%) reported that Catering Co. is their

most favorable, while thirteen percent (13%) reported AM kitchen as the most favorable.

The highest rated outlets were TBS (58%), Quick 24 (32%) and Catering Co. (31%), whereas the least

favorable operating outlets were Cairo Kitchen (50%), Catering Co. (45%) and Tarwe2a (34%).

Tahrir Campus

Forty-one percent (41%) of respondents reported that they are satisfied with the new service provided

by Catering Co. in comparison to the previous vendor, twenty-three percent (23%) reported that they

found no difference in the new service compared to the service provided by the old vendor and thirty-

six percent (36%) were dissatisfied with the change.

Page 3: Food Services Survey - AUC Intranet - Home...Food Services Survey Spring 2016 OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 2 RESULTS Q1: Please identify yourself: COUNT PERCENT

Food Services Survey Spring 2016

OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 2

RESULTS

Q1: Please identify yourself:

COUNT PERCENT

Undergraduate student 644 64.7% Staff member 194 19.5% Graduate student 92 9.2% Faculty member 84 8.4%

Total 995 Missing 1

Q2: Are you a resident on campus?

COUNT PERCENT

Yes 77 9.8%

No 705 90.2%

Total 782

Missing 214

64.7%

19.5%9.2% 8.4%

Undergraduate student Staff member Graduate student Faculty member

Please identify your affiliation with the University:

10%

90%

Do you live in the students' residents?

Yes

No

Page 4: Food Services Survey - AUC Intranet - Home...Food Services Survey Spring 2016 OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 2 RESULTS Q1: Please identify yourself: COUNT PERCENT

Food Services Survey Spring 2016

OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 3

Downtown Campus

Q3: Please rate the new services introduced on Down Town Campus by Catering Co.:

COUNT PERCENT (Including respondents who picked

“Not Applicable”)

Very satisfied with the change 31 3.4%

Satisfied with change 148 16.4% Presented no change in comparison with the previous vendor, they are both the same

103 11.4%

Un-satisfied with the change 86 9.5%

Completely un-satisfied with the change 69 7.7%

Not Applicable 464 51.5%

Total 901

Missing 95

New Campus

Q4: Please rate the new services introduced on the new campus:

MOST FAVORABLE FAVORABLE

LEAST FAVORABLE TOTAL

catering co. Percent 17.06% 39.29% 43.65% 100% Count 129 297 330 756

Butcher's Burger

Percent 21.51% 41.10% 37.40% 100% Count 157 300 273 730

AM Kitchen Percent 12.71% 42.71% 44.57% 100% Count 89 299 312 700

Total 763 Missing 233

7%

34%

23%

20%

16%

Rating of the New Downtown Food Services (Excluding respondents who picked Not Applicable)

Very satisfied with the change

Satisfied with change

Presented no change in comparison with theprevious vendor, they are both the same

Un-satisfied with the change

Completely un-satisfied with the change

Page 5: Food Services Survey - AUC Intranet - Home...Food Services Survey Spring 2016 OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 2 RESULTS Q1: Please identify yourself: COUNT PERCENT

Food Services Survey Spring 2016

OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 4

Q5: Choose three of your most favorable operating outlets (overall).

1ST CHOICE 2ND CHOICE 3RD CHOICE

WEIGHTED SCORE

Percent Count Percent Count Percent Count AM Kitchen 3.62% 28 3.68% 28 3.36% 25 159 Auntie Anne’s 9.82% 76 9.87% 75 8.19% 61 409 Baskin Robbins 0.39% 3 1.97% 15 3.09% 23 102 Butcher’s Burger

7.36% 57 9.61% 73 6.44% 48 347

Catering Co. 13.1% 101 8.68% 66 9.53% 71 104 Cilantro 3.49% 27 5.00% 38 5.91% 44 446 L’ Aroma 6.59% 51 5.26% 40 4.83% 36 235 Tarwe2a 4.26% 33 5.79% 44 6.04% 45 224 Cinnabon 0.90% 7 3.82% 29 7.11% 53 239 Quick 24 7.88% 61 10.92% 83 13.7% 102 533 Cairo Kitchen 1.42% 11 2.76% 21 2.28% 17 431 TBS 27.5% 213 16.71% 127 13.3% 99 280 Seoudi Mini Market

9.56% 74 8.29% 63 10.3% 77 256

Subway 4.13% 32 7.63% 58 5.91% 44 764

Total 774 760 745 Missing 222 236 251

*The weighted score is calculated using the following formula: Sum of Counts * Score (1st Choice Count * 3) + (2nd Choice Count * 2) + (3rd Choice Count * 1)

17.06%

21.51%

12.71%

39.29%

41.10%

42.71%

43.65%

37.40%

44.57%

CATERING CO.

BUTCHER'S BURGER

AM KITCHEN

Rating of the New Services

Most favorable– Favorable– Least favorable–

Page 6: Food Services Survey - AUC Intranet - Home...Food Services Survey Spring 2016 OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 2 RESULTS Q1: Please identify yourself: COUNT PERCENT

Food Services Survey Spring 2016

OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 5

Q6: Choose three of your least favorable operating outlets (overall).

1ST CHOICE 2ND CHOICE 3RD CHOICE

WEIGHTED SCORE

Percent Count Percent Count Percent Count AM Kitchen 6.82% 49 6.62% 45 8.16% 51 -288 Auntie Anne’s 6.12% 44 7.65% 52 5.92% 37 -273 Baskin Robbins 5.01% 36 5.29% 36 4.64% 29 -209 Butcher’s Burger

12.80% 92 11.47% 78 8.16% 51 -483

Catering Co. 25.73% 185 11.18% 76 8.48% 53 -760 Cilantro 4.45% 32 5.74% 39 4.48% 28 -202 L’ Aroma 2.78% 20 5.00% 34 5.76% 36 -164 Tarwe2a 9.04% 65 12.35% 84 12.5% 78 -441 Cinnabon 2.50% 18 4.26% 29 5.28% 33 -145 Quick 24 1.67% 12 0.74% 5 2.40% 15 -61 Cairo Kitchen 15.58% 112 16.18% 110 18.7% 117 -673 TBS 1.39% 10 1.62% 11 1.44% 9 -61 Seoudi Mini Market

0.70% 5 1.18% 8 2.56% 16 -47

Subway 5.42% 39 10.74% 73 11.5% 72 -335

Total 719 680 625 Missing 277 316 371

102

104

159

224

235

239

256

280

347

409

431

446

533

764

0 100 200 300 400 500 600 700 800 900

BASKIN ROBBINS

CAIRO KITCHEN

AM KITCHEN

CINNABON

CILANTRO

L’ AROMA

TARWE2A

SUBWAY

BUTCHER’S BURGER

AUNTIE ANNE’S

SEOUDI MARKET MINI MARKET

CATERING CO.

QUICK 24

TBS

Weighted Score of the Most Favorable Food Outlets

Page 7: Food Services Survey - AUC Intranet - Home...Food Services Survey Spring 2016 OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 2 RESULTS Q1: Please identify yourself: COUNT PERCENT

Food Services Survey Spring 2016

OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 6

*The weighted score is calculated using the following formula: Sum of Counts * Score (1st Choice Count * -3) + (2nd Choice Count * -2) + (3rd Choice Count * -1)

-760

-673

-483

-441

-335

-288

-273

-209

-202

-164

-145

-61

-61

-47

-800 -700 -600 -500 -400 -300 -200 -100 0

CATERING CO.

CAIRO KITCHEN (AT HUSS)

BUTCHER’S BURGER

TARWE2A

SUBWAY

AM KITCHEN

AUNTIE ANNE’S

BASKIN ROBBINS

CILANTRO

L’ AROMA

CINNABON

QUICK 24

TBS

SEOUDI MARKET MINI MARKET

Weighted Score of the Least Favorable Food Outlets

Page 8: Food Services Survey - AUC Intranet - Home...Food Services Survey Spring 2016 OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 2 RESULTS Q1: Please identify yourself: COUNT PERCENT

Food Services Survey Spring 2016

OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 7

Net weighted Scoring of Food Outlets

*Net Weight Score is calculated as the sum of the weighted scores that the outlet stores received as

most favorable as well as the least favorable.

-569

-314

-185

-136

-129

-107

-55

33

75

79

136

384

472

703

CAIRO KITCHEN (AT HUSS)

CATERING CO.

TARWE2A

BUTCHER’S BURGER

AM KITCHEN

BASKIN ROBBINS

SUBWAY

CILANTRO

L’ AROMA

CINNABON

AUNTIE ANNE’S

SEOUDI MARKET MINI MARKET

QUICK 24

TBS

Net Weight Score* of the Operating Food Outlets

Page 9: Food Services Survey - AUC Intranet - Home...Food Services Survey Spring 2016 OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 2 RESULTS Q1: Please identify yourself: COUNT PERCENT

Food Services Survey Spring 2016

OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 8

Meal Plans for Resident Students (Results are filtered to include only responses from those who reported that they are Campus residents only)

Q7: Did you know about the introduction of meal plans program?

COUNT PERCENT

Yes 54 72.00% No 21 28.00%

Total 75 Missing 2

Q8: Have you registered to the meal plans introduced by Catering Co.?

COUNT PERCENT

Yes 3 3.95% No 73 96.05%

Total 76 Missing 1

72%

28%

Awareness of the New Meal Plans Program

Aware

Not Aware

4%

96%

Registered to Meal Plans Introduced by Catering Co.

Yes

No

Page 10: Food Services Survey - AUC Intranet - Home...Food Services Survey Spring 2016 OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 2 RESULTS Q1: Please identify yourself: COUNT PERCENT

Food Services Survey Spring 2016

OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 9

Q9: How do you rate the meal plans offered?

COUNT PERCENT

Excellent 1 7.14% Good 1 7.14% Neutral 0 0% Not convenient 6 42.86% Not applicable 6 42.86%

Total 14 Missing 63

7.14%

7.14%

0%

42.86%

42.86%

EXCELLENT

GOOD

NEUTRAL

NOT CONVENIENT

NOT APPLICABLE

Meal Plans Rating

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Food Services Survey Spring 2016

OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 10

General Suggestions

Please list any general suggestion or ideas you wish to have in a meal plan program that will encourage you

to register

Please list any general suggestion or ideas related to the food services on New Cairo Campus

4

4

5

7

9

12

FOOD QUALITY

HYGIENE

SERVICE

VARIETY

OTHER

PRICE

General suggestions for meal plans program that will encourage you to register

6

25

54

55

69

110

125

NO SUGGESTIONS

FOOD QUALITY

PRICES

OTHER

NAMED SUGGESTIONS FOR NEW VENDORS

COMPLAINTS ABOUT EXISTING VENDORS

VARIETY

General suggestion or ideas related to the food services on New Cairo Campus

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Food Services Survey Spring 2016

OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 11

Please list any general suggestion or ideas related to the food services on Downtown Campus

What type of new vendors would you like to see on campus?

2

3

3

3

6

9

18

75

COFFEE AND TEA VENDOR

CATERING CO.

MC DONALD’S

BUTCHER’S BURGER

OTHERS

HEALTHY AND VEGETARIAN

VARIETY AND AFFORDABILITY

NOT APPLICABLE

General suggestion or ideas related to the food services on Downtown Campus

7

9

15

30

34

38

41

51

59

75

84

115

142

SANDWICH VENDOR

INTERNATIONAL CUISINE

LEBANESE CUISINE

DESSERTS AND BAKERIES

COFFEE

SYRIAN CUISINE AND SHAWERMA

ASIAN AND CHINEESE CUISINE

FAST FOOD

ORIENTAL CUISINE

OTHER

ITALIAN CUISINE

BURGERS & AMERICAN CUISINE

HEALTHY FOOD

Type of new vendors would you like to see on campus