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Food Services Survey
Spring 2016
SPRING 2016 OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH
THE AMERICAN UNIVERSITY IN CAIRO
Food Services Survey Spring 2016
OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 1
Food Services Survey
EXECUTIVE SUMMARY
INTRODUCTION The Food Services Survey was designed to ask the AUC community about their opinions regarding
current campus food services, especially after introducing 3 new food outlets on AUC New Cairo
Campus; Catering Co., AM Kitchen and Butcher’s Burger. This information will help the University Food
Services Office to ensure that campus food services satisfy the needs of the community.
METHODOLOGY The survey was developed by the University Food Services Office and the Office of Data Analytics and
Institutional Research. The survey was distributed via email by the Office of Data Analytics and
Institutional Research to all AUC community members on May 11, 2016, and an email reminder was sent
on May 18, 2016. The survey was closed on May 23rd. Nine hundred and ninety-six (996) students, staff
and faculty members completed the survey during the administration period.
SUMMARY OF RESULTS
Demographics
A total of nine hundred and ninety-six (996) students completed the survey: 644 (65%) undergraduate
students, 92 (9%) graduate students, 84 (8%) faculty members and 194 (20%) staff members. Only 10%
of the total number of respondents reported that they were residents on campus.
Food Outlets on Campus
New Cairo Campus
Regarding the variety of food outlets on New Cairo campus, twenty-two percent (22%) reported that
Butcher’s Burger is their most favorable, seventeen percent (17%) reported that Catering Co. is their
most favorable, while thirteen percent (13%) reported AM kitchen as the most favorable.
The highest rated outlets were TBS (58%), Quick 24 (32%) and Catering Co. (31%), whereas the least
favorable operating outlets were Cairo Kitchen (50%), Catering Co. (45%) and Tarwe2a (34%).
Tahrir Campus
Forty-one percent (41%) of respondents reported that they are satisfied with the new service provided
by Catering Co. in comparison to the previous vendor, twenty-three percent (23%) reported that they
found no difference in the new service compared to the service provided by the old vendor and thirty-
six percent (36%) were dissatisfied with the change.
Food Services Survey Spring 2016
OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 2
RESULTS
Q1: Please identify yourself:
COUNT PERCENT
Undergraduate student 644 64.7% Staff member 194 19.5% Graduate student 92 9.2% Faculty member 84 8.4%
Total 995 Missing 1
Q2: Are you a resident on campus?
COUNT PERCENT
Yes 77 9.8%
No 705 90.2%
Total 782
Missing 214
64.7%
19.5%9.2% 8.4%
Undergraduate student Staff member Graduate student Faculty member
Please identify your affiliation with the University:
10%
90%
Do you live in the students' residents?
Yes
No
Food Services Survey Spring 2016
OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 3
Downtown Campus
Q3: Please rate the new services introduced on Down Town Campus by Catering Co.:
COUNT PERCENT (Including respondents who picked
“Not Applicable”)
Very satisfied with the change 31 3.4%
Satisfied with change 148 16.4% Presented no change in comparison with the previous vendor, they are both the same
103 11.4%
Un-satisfied with the change 86 9.5%
Completely un-satisfied with the change 69 7.7%
Not Applicable 464 51.5%
Total 901
Missing 95
New Campus
Q4: Please rate the new services introduced on the new campus:
MOST FAVORABLE FAVORABLE
LEAST FAVORABLE TOTAL
catering co. Percent 17.06% 39.29% 43.65% 100% Count 129 297 330 756
Butcher's Burger
Percent 21.51% 41.10% 37.40% 100% Count 157 300 273 730
AM Kitchen Percent 12.71% 42.71% 44.57% 100% Count 89 299 312 700
Total 763 Missing 233
7%
34%
23%
20%
16%
Rating of the New Downtown Food Services (Excluding respondents who picked Not Applicable)
Very satisfied with the change
Satisfied with change
Presented no change in comparison with theprevious vendor, they are both the same
Un-satisfied with the change
Completely un-satisfied with the change
Food Services Survey Spring 2016
OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 4
Q5: Choose three of your most favorable operating outlets (overall).
1ST CHOICE 2ND CHOICE 3RD CHOICE
WEIGHTED SCORE
Percent Count Percent Count Percent Count AM Kitchen 3.62% 28 3.68% 28 3.36% 25 159 Auntie Anne’s 9.82% 76 9.87% 75 8.19% 61 409 Baskin Robbins 0.39% 3 1.97% 15 3.09% 23 102 Butcher’s Burger
7.36% 57 9.61% 73 6.44% 48 347
Catering Co. 13.1% 101 8.68% 66 9.53% 71 104 Cilantro 3.49% 27 5.00% 38 5.91% 44 446 L’ Aroma 6.59% 51 5.26% 40 4.83% 36 235 Tarwe2a 4.26% 33 5.79% 44 6.04% 45 224 Cinnabon 0.90% 7 3.82% 29 7.11% 53 239 Quick 24 7.88% 61 10.92% 83 13.7% 102 533 Cairo Kitchen 1.42% 11 2.76% 21 2.28% 17 431 TBS 27.5% 213 16.71% 127 13.3% 99 280 Seoudi Mini Market
9.56% 74 8.29% 63 10.3% 77 256
Subway 4.13% 32 7.63% 58 5.91% 44 764
Total 774 760 745 Missing 222 236 251
*The weighted score is calculated using the following formula: Sum of Counts * Score (1st Choice Count * 3) + (2nd Choice Count * 2) + (3rd Choice Count * 1)
17.06%
21.51%
12.71%
39.29%
41.10%
42.71%
43.65%
37.40%
44.57%
CATERING CO.
BUTCHER'S BURGER
AM KITCHEN
Rating of the New Services
Most favorable– Favorable– Least favorable–
Food Services Survey Spring 2016
OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 5
Q6: Choose three of your least favorable operating outlets (overall).
1ST CHOICE 2ND CHOICE 3RD CHOICE
WEIGHTED SCORE
Percent Count Percent Count Percent Count AM Kitchen 6.82% 49 6.62% 45 8.16% 51 -288 Auntie Anne’s 6.12% 44 7.65% 52 5.92% 37 -273 Baskin Robbins 5.01% 36 5.29% 36 4.64% 29 -209 Butcher’s Burger
12.80% 92 11.47% 78 8.16% 51 -483
Catering Co. 25.73% 185 11.18% 76 8.48% 53 -760 Cilantro 4.45% 32 5.74% 39 4.48% 28 -202 L’ Aroma 2.78% 20 5.00% 34 5.76% 36 -164 Tarwe2a 9.04% 65 12.35% 84 12.5% 78 -441 Cinnabon 2.50% 18 4.26% 29 5.28% 33 -145 Quick 24 1.67% 12 0.74% 5 2.40% 15 -61 Cairo Kitchen 15.58% 112 16.18% 110 18.7% 117 -673 TBS 1.39% 10 1.62% 11 1.44% 9 -61 Seoudi Mini Market
0.70% 5 1.18% 8 2.56% 16 -47
Subway 5.42% 39 10.74% 73 11.5% 72 -335
Total 719 680 625 Missing 277 316 371
102
104
159
224
235
239
256
280
347
409
431
446
533
764
0 100 200 300 400 500 600 700 800 900
BASKIN ROBBINS
CAIRO KITCHEN
AM KITCHEN
CINNABON
CILANTRO
L’ AROMA
TARWE2A
SUBWAY
BUTCHER’S BURGER
AUNTIE ANNE’S
SEOUDI MARKET MINI MARKET
CATERING CO.
QUICK 24
TBS
Weighted Score of the Most Favorable Food Outlets
Food Services Survey Spring 2016
OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 6
*The weighted score is calculated using the following formula: Sum of Counts * Score (1st Choice Count * -3) + (2nd Choice Count * -2) + (3rd Choice Count * -1)
-760
-673
-483
-441
-335
-288
-273
-209
-202
-164
-145
-61
-61
-47
-800 -700 -600 -500 -400 -300 -200 -100 0
CATERING CO.
CAIRO KITCHEN (AT HUSS)
BUTCHER’S BURGER
TARWE2A
SUBWAY
AM KITCHEN
AUNTIE ANNE’S
BASKIN ROBBINS
CILANTRO
L’ AROMA
CINNABON
QUICK 24
TBS
SEOUDI MARKET MINI MARKET
Weighted Score of the Least Favorable Food Outlets
Food Services Survey Spring 2016
OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 7
Net weighted Scoring of Food Outlets
*Net Weight Score is calculated as the sum of the weighted scores that the outlet stores received as
most favorable as well as the least favorable.
-569
-314
-185
-136
-129
-107
-55
33
75
79
136
384
472
703
CAIRO KITCHEN (AT HUSS)
CATERING CO.
TARWE2A
BUTCHER’S BURGER
AM KITCHEN
BASKIN ROBBINS
SUBWAY
CILANTRO
L’ AROMA
CINNABON
AUNTIE ANNE’S
SEOUDI MARKET MINI MARKET
QUICK 24
TBS
Net Weight Score* of the Operating Food Outlets
Food Services Survey Spring 2016
OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 8
Meal Plans for Resident Students (Results are filtered to include only responses from those who reported that they are Campus residents only)
Q7: Did you know about the introduction of meal plans program?
COUNT PERCENT
Yes 54 72.00% No 21 28.00%
Total 75 Missing 2
Q8: Have you registered to the meal plans introduced by Catering Co.?
COUNT PERCENT
Yes 3 3.95% No 73 96.05%
Total 76 Missing 1
72%
28%
Awareness of the New Meal Plans Program
Aware
Not Aware
4%
96%
Registered to Meal Plans Introduced by Catering Co.
Yes
No
Food Services Survey Spring 2016
OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 9
Q9: How do you rate the meal plans offered?
COUNT PERCENT
Excellent 1 7.14% Good 1 7.14% Neutral 0 0% Not convenient 6 42.86% Not applicable 6 42.86%
Total 14 Missing 63
7.14%
7.14%
0%
42.86%
42.86%
EXCELLENT
GOOD
NEUTRAL
NOT CONVENIENT
NOT APPLICABLE
Meal Plans Rating
Food Services Survey Spring 2016
OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 10
General Suggestions
Please list any general suggestion or ideas you wish to have in a meal plan program that will encourage you
to register
Please list any general suggestion or ideas related to the food services on New Cairo Campus
4
4
5
7
9
12
FOOD QUALITY
HYGIENE
SERVICE
VARIETY
OTHER
PRICE
General suggestions for meal plans program that will encourage you to register
6
25
54
55
69
110
125
NO SUGGESTIONS
FOOD QUALITY
PRICES
OTHER
NAMED SUGGESTIONS FOR NEW VENDORS
COMPLAINTS ABOUT EXISTING VENDORS
VARIETY
General suggestion or ideas related to the food services on New Cairo Campus
Food Services Survey Spring 2016
OFFICE OF DATA ANALYTICS AND INSTITUTIONAL RESEARCH 11
Please list any general suggestion or ideas related to the food services on Downtown Campus
What type of new vendors would you like to see on campus?
2
3
3
3
6
9
18
75
COFFEE AND TEA VENDOR
CATERING CO.
MC DONALD’S
BUTCHER’S BURGER
OTHERS
HEALTHY AND VEGETARIAN
VARIETY AND AFFORDABILITY
NOT APPLICABLE
General suggestion or ideas related to the food services on Downtown Campus
7
9
15
30
34
38
41
51
59
75
84
115
142
SANDWICH VENDOR
INTERNATIONAL CUISINE
LEBANESE CUISINE
DESSERTS AND BAKERIES
COFFEE
SYRIAN CUISINE AND SHAWERMA
ASIAN AND CHINEESE CUISINE
FAST FOOD
ORIENTAL CUISINE
OTHER
ITALIAN CUISINE
BURGERS & AMERICAN CUISINE
HEALTHY FOOD
Type of new vendors would you like to see on campus