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ADC Demos has successfully helped numerous merchandising companies revive the sales of their products with very effective shopping center promotions. This has been found to be equally helpful in launches of new products in the food and beverage industry as well.
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SHOPPING CENTER PROMOTIONS
Companies looking to refresh slumping sales of their food and beverage products often see an overnight turnaround with a product demonstration that involves food sampling. ADC Demos has successfully helped numerous merchandising companies revive the sales of their products with very effective shopping center promotions. This has been found to be equally helpful in launches of new products in the food and beverage industry as well. There are several reasons why food sampling is so effective in motivating people to buy a product even in the midst of several other ways of marketing and advertising, such as television, print, and web advertisements.
PRODUCT DEMONSTRATION
One of the reasons for the overwhelming success of a product demonstration is that people like the personalized touch that is offered in such a demonstration. Getting to know the benefits and information about a product straight from a real person in front of them beats getting the same information from an impersonal advertisement in the papers, television, or internet any day. Also, none of these media offer people the possibility of knowing what a product tastes like or smells like or looks like. Even if an advertisement on other media shows what a product looks like, there is nothing like looking at it up close and personal and tasting it. This sensory experience makes a lot of difference and really motivates people to try the product and if they like it, chances are high that they will end up buying it as well. This way, people have been successfully persuaded to buy products they have never even tried before or which are brand new in the market.
IN-STORE PRODUCT DEMONSTRATIONS
ADC Demos takes care to plan and design demonstrations after a thorough research and analysis of the target audience as well as after understanding the core essence and objectives of the brand. They have well trained, professional, and friendly staff that are experts in getting people to loosen up and try a new product. From a single independent retailer to multinational retail giants, ADC Demos has successfully designed and implemented demonstrations in stores that have helped to attract more customers and get a more positive response than any other kind of promotional activity has managed to do. That is why in-store product demonstrations are very popular today and often the first step in a promotional campaign. Companies are waking up to the fact that this is money well spent.
