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  • Food Processing Export Strategy Olive oil – Action Plan

    Consultation Document Not for Circulation

    Project: Trade Enhancement Programme A (TEP-A Lot 2, Comp 4)

    Assignment: 4.15.3 Policy and Capacity Building: Food Processing Export Council

    Author: Paul Baker Date: May 2007

    Disclaimer: The views and propositions expressed herein are those of the expert (Paul Baker) and do not necessarily represent any official view of the European Commission or any other organisations mentioned in the Report

  • Export Strategy for Processed Food – Olive Oil Action Plan

    Paul Baker 26-Nov-07 i

    Preface This report has been produced as part of an assignment to support capacity building of the Food Processing Export Council (FPEC) in order to ensure that the Council is able to perform and act as a qualified partner for the Ministry of Trade and Industry (MTI), representing and serving the development of the Egyptian food processing sector.

  • Export Strategy for Processed Food – Olive Oil Action Plan

    Paul Baker 26-Nov-07 ii

    Table of Contents

    1. Introduction ............................................................................................................. 3 1.1. Food Export Strategy Recommendations .............................................................. 3 2. Global context: olive oil sector developments ........................................................ 3 2.1. Demand side developments ................................................................................... 3 2.2. Supply side developments...................................................................................... 3 2.3. Trade patterns......................................................................................................... 3 2.4. Global supply – demand balancing ........................................................................ 3 2.5. Competitiveness issues and strategic responses .................................................. 3 3. Egypt’s strategic positioning ................................................................................... 3 3.1. Introduction ............................................................................................................. 3 3.2. Current export position ........................................................................................... 3 3.3. Strategic issues....................................................................................................... 3 3.3.1. Market and product-segment focus.................................................................. 3 3.3.2. EU relationships and alternative export development models......................... 3 3.3.3. Some implications for future actions and activities .......................................... 3 4. Outline olive oil export ‘action plan’ ........................................................................ 3 4.1. Current situation...................................................................................................... 3 4.2. Overview ................................................................................................................. 3 4.3. Strategy development: defining, agreeing and aligning priorities .......................... 3 4.3.1. Olive oil sector strategy .................................................................................... 3 4.3.2. Olive oil export strategy .................................................................................... 3 4.3.3. Strategy awareness and consensus building................................................... 3 4.3.4. Strategy implementation, coordination and monitoring.................................... 3 4.4. Enhance awareness of international market conditions ........................................ 3 4.4.1. Market monitoring and information service ...................................................... 3 4.4.2. Olive oil international market requirements...................................................... 3 4.4.3. Olive oil exporting ‘best practice’ guidelines .................................................... 3 4.5. Enhance awareness of Egypt’s export potential .................................................... 3 4.5.1. Sector information service (web-portal)............................................................ 3 4.5.2. Sector promotion and marketing information ................................................... 3 4.5.3. Joint-sector promotional activities .................................................................... 3 4.6. Enhance market access – micro level.................................................................... 3 4.6.1. Common/shared trading platform(s)................................................................. 3 4.6.2. Enhance trade facilitation support .................................................................... 3 4.7. Enhance market access – macro level................................................................... 3 4.8. Common procedures and fair competition ............................................................. 3 4.8.1. Export Consultation Group ............................................................................... 3 4.8.2. Export ‘Code of Practice’ .................................................................................. 3

  • Export Strategy for Processed Food – Olive Oil Action Plan

    Paul Baker 26-Nov-07 iii

    Appendix 1 Generic strategy development framework ................................................. 3 Appendix 2 Overview of olive oil industry supply chain................................................. 3 Appendix 3 Economic trends in the olive oil sector ....................................................... 3 Appendix 4 Egypt’s olive oil exports in 2005 and 2006................................................. 3 Appendix 5 EU preferential access for olive oil ............................................................. 3 Appendix 6 Actors in Egyptian Olive export sector ....................................................... 3 Appendix 7 Summary of ESR local assessment ........................................................... 3 Appendix 8 Summary of FSR local assessment and strategy proposals ..................... 3 Appendix 9 Additional information sources and links.................................................... 3

  • Export Strategy for Processed Food – Olive Oil Action Plan

    Paul Baker 26-Nov-07 iv

    Index of Tables Table 1 Egypt olive oil exports 2005............................................................................ 3 Table 2 Egypt olive oil exports 2006............................................................................ 3 Table 3 Egypt virgin and refined oil exports 2005 ....................................................... 3 Table 4 Egypt virgin and refined oil exports 2006 ....................................................... 3 Table 5 Egypt olive pomice and refined olive pomice exports 2005........................... 3 Table 6 Egypt olive pomice and refined olive pomice exports 2006........................... 3 Table 7 EU preferential access for olive oil ................................................................. 3 Index of Figures Figure 1 Olive oil product-market matrix (illustrative) ................................................... 3 Figure 2 Strategic options for olive oil export development ......................................... 3 Figure 3 Olive Oil Action Plan - Overview..................................................................... 3 Figure 4 Strategy development framework................................................................... 3 Figure 5 Olive oil industry value chain .......................................................................... 3 Figure 6 World olive oil consumption............................................................................ 3 Figure 7 World olive oil production................................................................................ 3 Figure 8 World olive oil imports..................................................................................... 3 Figure 9 World olive oil imports – excluding EU........................................................... 3 Figure 10 World olive oil exports..................................................................................... 3 Figure 11 World olive oil exports – excluding EU........................................................... 3 Figure 12 Tunisia: production and exports of olive oil exports ....................................... 3 Figure 13 EU imports and Tunisia exports of olive oil .................................................... 3 Figure 14 Turkey: production and exports of olive oil..................................................... 3 Figure 15 Syria: production and exports of olive oil........................................................ 3 Figure 16 Morocco: production and exports of olive oil.................................................. 3 Figure 17 Refined olive oil: movement in producer prices ............................................. 3 Figure 18 Extra virgin olive oil: movement in producer prices........................................ 3 Figure 19 Refined pomace olive oil: movement in producer prices ............................... 3 Index of Boxes Box A Recent examples of ‘new’ market development................................................. 3 Box B Grupo` SOS Land Project................................................................................... 3 Box C National Market/export development strategies...........

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