Food Court 2- Final

8/3/2019 Food Court 2- Final

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INTRODUCTION

A food court is :

• A common area having multiple food

vendors.

• A common area for self-serve dining.

• Different Cuisines.

•Opportunity to sample different styles

of fast food .



• Choosing a Name:” Flavours Of India”

• 6 Flavours

•Capacity: 150 people.

• Location: Flavours of India,519 Linking Road,Bandra(w),

Mumbai-50

•Timings : 9pm-11pm. Home delivery will be available on

orders for more than Rs.300 .

THE CONCEPT



MISSION STATEMENT

“To have a great food selection and efficient

and superior Customer service.

Customer satisfaction is Our Prime motive

and Customer participation are equally

important for our success”



• Excellent service.

• High food quality.

• Hygiene.

• Creating attractive ambiance.

Objectives

•

To achieve annual growth sale of 25% on yearly basis.

• To become Market leader in Mumbai.



Our Main Flavors



FLAVOURS OF INDIA-MENU CARD

Punjab i

Chole Bhature 60.00Makke ki Roti ,Sarson Ka saag 60.00Lassi(sweet/salted) 20.00Parathas 50.00Dal Makhni 60.00Punjabi samosa (2 pcs) 15.00

Naan(Butter/Garlic/Plain) 20/15/10.00Paneer Hariyala tikka 60.00Aloo cheese ball 60.00Paneer cheese chilli 60.00Punjabi Thali 90.00

Sabudana Vada 15.00Pav Bhaji 60.00Sabudana Kichdi 50.00Bharli Vangi 60.00Vada Pav 08.00Puran Poli 30.00

Aamti (Maharashtrian-Lentils) 60.00Rassa (Mutton/Fish) 90/80.00Shrikhand 50.00Misal Pav 35.00

Mahararash tra in

GolGappa 20.00Ragda Pattice 20.00Dahi Vada 20.00Sev Puri 20.00Bhel Puri 20.00

Special Bhel 25.00

Delh i

Papdi chaat 25.00Tokri Chaat 25.00Gulab Jamun 50.00Kaju Barfi 50.00



Thepla 30.00Khaman Dhokla 30.00

Handvi 30.00Patra 30.00Ghevar 40.00Kachori 20.00Dal bhatti 60.00Aamras 30.00

Chaas 20.00Amiri Khaman 30.00

Gujra th iIdli sambar 25.00Medu vada 25.00

Masala dosa 25.00Mysore Masala Dosa 35.00Payasam 30.00Appam 25.00Meen thoran (fish with coconut) 75.00Coconut rice 60.00

Pongal 30.00Rasam vada 30.00

South Indian

Chicken Biryani 90.00Mutton Biryani 110.00Hara bhara Kebabs 75.00Keema naan 75.00Mutton Roll 65.00Chicken roll 65.00

Chicken Korma 75.00

Hyderabadi

Kebab Platter 75.00Chilli Curry 75.00Murgi Korma 75.00Haleem 75.00Qubani ka meetha 75.00Seekh Kebabs 75.00



Management

• Owner

• Finance Manager

• Marketing Manager

• Supply Manager

• Legal Advisor

• Staff



Market Segmentation

• Wide customer base.

• Catering to kids,teenagers , youths, families.

•All items moderately priced for the area.



Marketing Program

• Billboard Advertising.

• Distribution Of Pamphlets.

• Advertising In regional Newspaper

• Advertising In local cable channel

• Banners And Posters .



STRATEGIES

• Combo meals.

• Promotional offers.

• 4 States on your plate (4 cuisines

for Rs.300)

• Regional greetings.

• Happy hours: (get 40% off) Timing

1pm-4pm.



• To ensure awareness and knowledge among target customer.

• Advertisement through local media network (cable, newspaper

and magazine).

• Participating in food fest .

• Organizing food fest competition .

STRATEGIES



• Advertisement in cinema hall .

• Using direct marketing via E-mail .

• Wi-Fi Connectivity.

• Play area for kids.

STRATEGIES



COMPETITORS



SHIV SAGAR

•Less space.

•Higher prices.

ONLY PARATHAS

•Lack of variety.

•Higher prices.

KFC

•Limited variety.

FLAVOURS OF INDIA

• Different cuisines.

• Larger space.

• Wi-Fi connectivity.

• Play area for kids.

• Reasonable prices.



STRENGTH

• Location: Easily accessible.

•Wide variety of food: Six different variety of flavours

offered.

•Value for price: The food items are not overpriced.

•Experienced staff: Hired expertise staff thus quality

food service to our customer.

SWOT ANALYSIS

WEAKNESS

•

Lack of experience/Intense Competition: Food courtis a start up face stiff competition from local players.

• Financing: Unforeseen expenditure or poor sales.

• Limited Personnel: - Find and retain expertise

personnel.



OPPORTUNITIES:

• Growing market.

• Potential to become a premier food provider

SWOT ANALYSIS

THREATS

• Local Competition (existing and potential)

• Economic downturn: Unforeseen or

unanticipated economic recession.



Responsibility Towards Customers

• Customer service satisfaction.

• Hygiene.

• Suggestions and feedback.

• Immediate Redressal of complaints.

•Timely delivery of orders.

• Open kitchens.



Responsibilities towards Employees

• Timely salary.

• Employee participation.

• Work appreciation.

• Training and development.

• Special offers for employees families.



Responsibilities towards Employees

• Fire Safety

•Dress Safety

• Rewards

•Recognition



Responsibilities towards Society

• Tie-ups with NGO.

•Use of environmental friendly

products.

•Organizing Hygiene AwarenessCampaigns .



• Unique and Innovative.

• The Menu will be targeted to varied people.

•

Profit beyond Customer Satisfaction.

• Responsibilities towards varied groups.



Documents

Food Court 2- Final