Food Business Gulf & Middle East (January-March 2015)

J A N U A R Y - M A R C H 2 0 1 5I S S N 1 7 5 5 - 0 9 3 9

2015 EDITIONBOOTH NO. CCZ-112

JOB OPPORTUNITIESIN F&B INDUSTRYTURN TO PAGES 60-61

JANUARY-MARCH 2015

Editor Matt Matthews

Associate Editors Jessie JorgeAndrew Thomas

Sub Editor Megha Marie Matt

Graphic Designer Aleena Susan John

Sales Manager Paul Thomas

Production Manager Abdul Shareef

ContributorsNeville J. ChandlerP.K. JamesShakeeb Kolakadan

Head OfficeMatt Media International Ltd. Woodgreen, London N22 5AR, UKE-mail: [email protected] Web site: www.foodbusinessgulf.com

Middle East OfficeAl Saad Advertising & Publishing LLC. P O Box 25694, Sharjah, UAE Tel:+971 6 5639494Fax:+971 6 5639449E-mail: [email protected] Food Business Gulf & Middle East isdesigned to serve the fast growing Food,Fresh Produce, Ingredients, Bakery, Hotel,Hypermarkets, Restaurants & Cateringindustries in the Gulf and Middle Eastregion by providing the expert informationto our readers in our four comprehensiveissues in a year. It is circulated through outMiddle East region and world wide inaddition to the extra distribution at variousfood, catering & hotel events, fresh andperishable shows. The magazine provideseditorial coverage on a wide range of topicswhich are of interest to industryprofessionals. Food Business Gulf & Middle East is a sisterpublication of Gulf Agriculture. Printed & published by Matt Media© Intl. Ltd.(U.K.) 2015

NEWS PAGE 04GULFOOD PREVIEW PAGE 30GULFOOD MANUFACTURING REVIEW PAGE 38SIAL MIDDLE EAST REVIEW PAGE 46WOP DUBAI REVIEW PAGE 50HALAL MIDDLE EAST REVIEW PAGE 52SWEETS & SNACKS MIDDLE EAST REVIEW PAGE 54SAUCE AND CONDIMENTS PAGE 57FOOD CONSULTANCIES PAGE 60STABILISERS PAGE 62PACKAGING PAGE 64STARCH SOLUTIONS PAGE 65US UPDATE PAGE 66DENMARK UPDATE PAGE 68TURKEY UPDATE PAGE 70UAE UPDATE PAGE 72GERMAN UPDATE PAGE 74COLOMBIA UPDATE PAGE 77ARGENTINA UPDATE PAGE 78

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Cover photo courtesy: Lee Kum Kee

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The secret of any good recipe.

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Anugafoodtec & Cibustec to join Africa's Big Seven

Top European Food Fair Organisers Join AB7:Southern Africa's strong growth potential hasmotivated two of Europe's biggest exhibitiongiants - Kölnmesse and Fiere di Parma togetherwith Senaf-Techniche Nuove Group - toorganise an Italian Pavilion at the 2015 editionof Africa's Big Seven (AB7), the continent'slargest food and beverage trade exhibition. Thecompanies will be featuring two of Europe'sbest known food expo brands, Anugafoodtecand Cibustec, at the world-renowned AB7 foodand beverage trade exhibition in 2015.

The expo takes place at GallagherConvention Centre in Midrand, Johannesburg,South Africa, from June 21-23, 2015. Theinaugural Italian Pavilion at AB7 2015 is aprelude to the European/South Africanconsortium organising a yearly food industryevent in the region from 2016. Kölnmesse andFiere di Parma have a long history ofcooperating in joint projects to promoteagribusiness around the world. Followingextensive success in China, Japan and Thailandthey are now focusing on promoting foodtechnologies in African markets.

A Growing Economy for South Africa: SouthAfrica, the premier gateway to sub-Saharanmarkets, has experienced significant economicgrowth in recent years, particularly after joiningthe 'BRICS' bloc countries (Brazil, Russia, India,China and South Africa) in 2010. The countryboasts one of the highest growth rates inAfrica, and a population of over 54 millionwith over 60% under the age of 30. More than10 million people can be classified as 'high-

end' consumers. AB7 offers an incomparablespringboard into the rest of Africa. TheSouthern African region combines 14 countrieswith over 150 million inhabitants. These nationsenjoy an active free trade agreement for goodsunder the ambit of the Southern AfricanDevelopment Community (SADC). It is the beststructured internal trade organisation in Africa,representing 20% of the continent's populationand 75% of its GDP. The food & beverageIndustries in Africa have an ongoing need forsystems, technologies and know-how forprocessing and production of raw materials.AB7 is a consolidated seven-in-one trade fairorganised by Exhibition Management Services(EMS), one of the most active independentexhibition organisers in Africa.

AB7 Offers Major Opportunities forInternational Exhibitors: AB7 providessignificant market knowledge, networking andtrade opportunities in the region. Theestablishment of an Italian Pavilion at AB7along with the EMS European partner Senaf -Tecniche Nuove Group, a major Italianexhibition organiser with over 35 years'experience, heralds a unique opportunity toshowcase the Italian agri-food industry on theAfrican continent.

Africa's Big Seven, now in its 13th edition,brings together seven specialist sectionsdedicated to the entire food and beveragesupply chain, from raw materials to finishedproducts, from machines to food and wine. The2014 expo attracted 225 exhibitors from 35countries and brought almost 9 000 visitorsfrom 44 different nations. The AB7 exhibition issponsored by the City of Johannesburg, theRestaurant Association of South Africa, The

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Foundation for the Development of Africa, theSouth African National Bottled WaterAssociation, Federated Hospitality Associationof Southern Africa and the South AfricanNational Halaal Authority.

Knowledgeshare live in Dubai —international forum to addressglobal beverage challengesKNOWLEDGEshare is a beverage industryforum comprising a digital community of seniorindustry players and thought leaders. Inassociation with Sidel, KNOWLEDGEshare Livetakes these discussions from online to the stageand will take place in Dubai, 10 - 11 February,2015, providing a neutral setting to discusswhere the beverage industry is heading andhow it will handle the challenges andopportunities, both today and tomorrow.

Beverage producers from all over the worldserve the markets of different countries, oftenunder quite different circumstances. Still, there

is a degree of similarity in many of the issuesthat they face. Product safety, national andinternational standards, advances intechnology, sustainability and changingconsumer demand are among the challengescommon to beverage producers and bottlers.

KNOWLEDGEshare Live 2015 in Dubai willbe the third staging of this growing andsuccessful event intended to encouragedialogue within the industry. The aim of thisdialogue is to pool the knowledge, experience,opinions and ideas on how the beverageindustry tackles its common challenges. As thehost, Sidel believes that addressing thesechallenges with a collaborative, industry-wideapproach will prove much more effective thantrying to do so in isolation. Participants willbenefit from the collective knowledge of theevent's high-level speakers, industry expertsand fellow invitees.

The established format is a departure fromthe more conventional approach of conferences

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and exhibitions where delegates tend to listen toappointed speakers in a largely one-way communication.The objective is to provide a forum of mutual cooperation,in which the real issues that the industry is facing can beopenly and frankly discussed.

The two days in Dubai, at the centrally located ConradHotel, will feature keynote presentations, thought-provoking panel discussions, as well as, mostimportantly, the opportunity for all delegates to getinvolved and make an active contribution to thedialogue. Before and after the event in Dubai, theexperts will share their knowledge and opinions online atblog.knowledgeshare.com where everyone is welcome tojoin in the discussions. This blog is a platform thatprovides opportunities to continue the ongoing discussionsbetween the KNOWLEDGEshare Live events.

The Dubai event will build on the success of previousKNOWLEDGEshare Live events, staged in Frankfurt,Germany, and Sanya, China, in 2013 and 2014,respectively. Attendance over the two-day forum is againby invitation only and will bring together decision-makersand influencers from all parts of the supply chain todiscuss the common issues that they are all facing.

President and CEO of the Sidel Group, Mart Tiismann,says: “In the Greater Middle East and Africa producersare facing some core challenges shared by those in manyother parts of the world. These issues are too important tobe tackled anywhere on an individual or local basis. Thatis why it is vital that the whole industry has a way ofgetting together to discuss the pressing issues of the dayin a collaborative forum. KNOWLEDGEshare Live inDubai 2015, the latest in this series of events, willprovide that forum.”

Sweden's Bluewater launches firstAsian Flagship store opening in BeijingBluewater™, a global industry leader in water purifyingtechnologies, has debuted the brand's flagship 'BlueHouse' store-in-store presence in Beijing, the Chinesecapital. Located in the Easyhome store, 5-510, No. 65,Beisihuan Road, Chaoyang District, Beijing, the BlueHouse is the first Bluewater flagship retail environment inAsia, which the brand will share with its air-purifyingsister company, Blueair.

“We are very excited and honored to be partnering inthe Blue House venture with Euroidea, a leading Chinesehousehold appliance's company, to make Europe'spremium residential and light commercial water purificationtechnologies available to Chinese consumers,” says NiclasWullt, Managing Director of BlueBlue AB, the Swedishcompany owning the Bluewater brand.

Mr. Wullt added: “As a global brand, Bluewaterserves healthier drinking water to homeowners as well asbusiness operators in the restaurant, catering and other

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sectors in Europe, the USA and Asia, and thereis no better place than Beijing to nowshowcase our international brand message.”

Euroidea focuses on importing iconicwestern brands such as SMEG, CUCINE, AEG,Miele, VIKING, Speed Queen, KitchenAid andnow Bluewater into China. Founded in 1992,with headquarters in Beijing, Euroidea todayhas 10 offices, 30 dealers and 70 showroomsin most major cities, including Shanghai,Guangzhou, Tianjin, Shenzhen, Hangzhou andChengdu.

“EUROIDEA has been a front-runner inbringing Chinese consumers premium style,quality and service; and over 200 real estateprojects have favored our solutions. Bluewater'spremium water purifiers more than match ourexpectations when it comes to quality andperformance and we are proud to beassociated with the brand,” said James Ge,Euroidea founder and president.

Bluewater's SuperiorOsmosis™ addresses

consumer fears about the quality of their tapwater by efficiently cleaning it of toxins,chlorine, bacteria and viruses, salt, heavymetals, nitrates and fluoride, hard water,arsenic, and poor taste and smell. Innovated,designed and made in Swede, Bluewater'sexciting technology generates pristine cleanwater on demand 24 hours a day using littleenergy and slashing the water wastagecommonly associated with traditional reverseosmosis systems.

“It's an exciting time for Bluewater, whichhas seen extraordinary international growthsince its launch just over one year ago,” Mr.Wullt added. “Leveraging the strength of ourpatented SuperiorOsmosis™ technology thatdramatically slashes the amount of waterwasted by traditional water purifying reverseosmosis systems, Bluewater is ready to build onour success and accelerate our growth in keymarkets like the People's Republic of China andthe United States.”

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With over 500 square feet (50 sq. meters),the flagship store-in-store gives Bluewater theopportunity to feature our full range of ground-breaking water purification offerings, includingthe very powerful, yet compact direct-flow Prothat is suitable for commercial and residentialpurposes.

“We fully anticipate that the new Beijingretail environment will enhance both consumerand professional appreciation for the Bluewaterbrand on a large scale,” said Wullt.

Sold in major markets around the world,Bluewater SuperiorOsmosis ™ patentedtechnology delivers on-demand cleaner,healthier water direct from the tap. Innovatedwith love in Sweden, Bluewater waterpurifiers improve user quality of life, healthand wellbeing by removing practically allknown contamination from drinking water,including micro-organisms, pesticides, heavymetals and toxins. Bluewater™ is theregistered trademark of Blueblue AB, acompany registered Sweden.

Clondalkin specialist packagingto be acquired by Essentra plcEssentra plc (“Essentra” or “the Company”) hastoday announced that it has signed anagreement to acquire Clondalkin Group'sSpecialist Packaging Division (“ClondalkinSPD”) for a cash consideration ofapproximately US$455m. This transaction —which is expected to complete in Q1 2015 andrepresents Essentra's largest acquisition to date— significantly extends the Company's existingpackaging capabilities and creates a globalvalue proposition to serve its customers.

With 24 strategically located facilities,Clondalkin SPD is a leading global provider ofa broad suite of speciality secondarypackaging solutions for the pharmaceuticaland health & personal care industries, and willtransform Essentra's position in these end-markets. As a leading player in NorthAmerica, and with strong market positions inEurope, Clondalkin SPD's range oftechnologies and capabilities support the high

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product quality and the versatility to deliver thecomplex solutions required.

The acquisition of Clondalkin SPD is consistentwith Essentra's strategy of complementingbalanced, profitable organic growth with value-adding acquisitions in its targeted end-markets.The addition of Clondalkin SPD significantlyenhances Essentra's existing geographicpresence in healthcare packaging and, throughleveraging the combined footprint of bothbusinesses, will allow the Company to furtherexploit both existing, and attractive new growthopportunities. In addition, Clondalkin SPD'sproduct portfolio of folding carton, productliterature and labels is complementary toEssentra's current packaging and authenticationcapabilities, thereby broadening the range andinnovation offered to customers.

FOOD freshly opens new Dubaisubsidiary as expansion intonew markets continuesFOOD freshly, the international fresh producepreservation specialist, has launched a newsubsidiary in Dubai to bring its innovative 3-PPPConcept© for food hygiene to the UAE and theMiddle East market.

Supported by a dedicated sales executiveand local warehouse facilities, FOOD freshlyDubai will market its freshness retainerformulations and Fruit Cleaner Antiox®, alongwith other related dosing and measuringequipment services.

FOOD freshly will also debut its 3-PPPconcept for pre-sanitising, process waterdisinfection and preservation in the MiddleEast and Dubai

Sukhdev Singh, managing director of FOODfreshly, said: “This is an excellent opportunityfor Dubai and Middle East based clients toadopt our newly developed 3-PPP Concept©,which is based on our PWAM© Process WaterAnalysis Method.

“Under this concept, we provide aninnovative, hygienic system. One of the biggestbenefits for companies using our system is asaving in water and energy costs as water doesnot have to be discarded after just one wash.”

At the same time, FOOD freshly, whichexhibited at the recent WOP Dubai trade show,has confirmed the official signing of the biggestorder in its history from a UAE based company.

During the trade event, FOOD freshly'smanaging director was proud to display officialUS and EU patent lawyer certification to thepress, demonstrating that the company in noway infringes the patent rights of any existingcompetitors in the EU, North America,Australia, Japan or Hong Kong.

Following the opening of the Dubai branch,Singh also announced the opening of a newFOOD freshly India subsidiary, with a headoffice in New Delhi and distribution centres inall major cities.

In addition to the Dubai subsidiary, FOODfreshly opened a new branch in the UK on 3November at an event in London's BoroughMarket, which came only days after the launchof the FOOD freshly Ireland office on 30October at the German-Irish Chamber ofCommerce in Dublin.

The company, which will celebrate the 20thanniversary of its establishment in Germanynext month, already works with some of the

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largest fresh-cut and herb specialists in 23countries worldwide.

Singh said: “We already have some clientsin the UK, but now FOOD freshly UK & Irelandwill have an office in London and in Dublin.We are taking these expansion steps toprovide better local service to our existing andnew clients.”

FOOD freshly's technology has beendeveloped over two decades to extend theshelf-life of fresh-cut produce of almost any typeor variety using a dipping solution of one of its30 different mineral and vitamin formulations.

ISO 22000 and HACCP certified, FOODfreshly's patented technology is recognised bythe US Food & Drug Administration (FDA) andthe Canadian Food Inspection Agency (CFIA),as well as by the European Patent Office.

The product is so effective that cut applescan be packaged in resealable sachets andkept in the refrigerator for 21-28 dayswithout browning.

FOOD freshly also develops formulations topre-sanitise produce before it is dipped. Theformulae for the powder that is supplied toclients for dissolution in water and use at theprocessing plant is developed based onanalysis of water samples provided by theclients themselves.

Sharjah, Jordan set tostrengthen MICE tiesLooking at enhancing trade ties with the UAE,Jordan is exploring possibilities of strengtheningits participation in trade shows being organisedby Expo Centre Sharjah.

A meeting held on the sidelines of theongoing 3rd OIC Halal Middle East Exhibition& Congress and the 2nd Kitchen Equipment &Technology Exhibition Middle East at ExpoCentre Sharjah on Tuesday (Dec 09), officialsfrom both sides discussed ways and means toboost the already strong trade relationsbetween the countries.

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Held under the patronage of His HighnessDr. Sheikh Sultan Bin Mohammed Al Qassimi,Supreme Council Member and Ruler ofSharjah, the three-day event concluded onWednesday (Dec 10).

The Sharjah side was led by Mr. Abdullahbin Mohammed Al Owais, Chairman, SharjahChamber of Commerce & Industry, and Mr.Saif Mohammed Al Midfa, CEO, Expo CentreSharjah, while the Jordan side was representedby Mr. Nael Al Kabariti, Chairman of theJordan Chamber of Commerce, andaccompanying delegation.

The visiting side also expressed their desireto open new trade channels between Jordanand Sharjah, while stressing on thecontribution of the Jordanian community in thedevelopment of the UAE.

“Sharjah has many successful projects thatare conducive for investment for Jordaninvestors... In recent years, we have seen anincrease in bilateral trade between ourcountries. We see great opportunities toenhance trade, and by boosting cooperationand coordination, I am sure we can better helpbusiness communities from both sides to tapinto mutual investment and trade opportunities,”said Midfa.

In the context of the ongoing trade event,Mr. Midfa pointed out that the Jordanian sidehas much to gain, and can play an importantrole in the growth of the regional halal industry.By participating in Halal Middle East, they canalso effectively present their products & servicesand target the regional market, he added.

On his part, Mr. Kabariti said the meetingwas fruitful. “We discussed many topics that

will encourage investment and promote tradeexchanges. We also discussed the possibilityof exchanging visits and increasing thepresence of Jordanian exhibitors in ExpoCentre events,” he said.

The trade fairs at Expo Centre Sharjah willgive Jordanian business community an excellentopportunity to gauge the requirements of theregional market, to explore avenues ofcooperation, joint ventures and open newmarketing & trade channels.The two sides alsoexchanged commemorative shields at the endof the meeting.

Exhibitors from Jordan have taken part in theHalal show, which also had participation fromseveral other countries, apart from pavilionsfrom Thailand, South Africa, China, Russia, Iranand the Philippines.

Laser labelling to be availableworldwide European fruit laser labelling specialist LaserFood has announced the signing of amarketing agreement with U.S.-based JBTCorporation, which will expand the availabilityof the company's cost-effective, eco-friendlyalternative to traditional fruit labels.

Under the terms of the agreement, JBTCorporation, with sales in more than 100countries, will build and market Laser Food'sLaser Mark labelling system, making theetching technology available to fruit producersworldwide.

In addition, the agreement enables thelabelling machines to be built closer to majorfruit production markets.

Laser Food managing director, Jaime

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Sanfelix, said: “Through the agreement, thisadvanced technology will become accessibleto fruit growers worldwide with local supportfrom JBT.”

Under the agreement, JBT Corporation willmarket Laser Food's Laser Mark™ technologyworld-wide with the exception of somecountries where Laser Food is already selling.

U.S.-based JBT Corporation is a leadingglobal supplier of integrated solutions for thefood processing industry.

Amongst other services, the company is aprime solution and equipment provider withinthe fruit and vegetable industry.

From preparation to preservation, conveyingand packaging, JBT Corporation has acomprehensive range of technologies thatcapture the freshness, taste, texture,appearance and nutritional value of fresh andprocessed fruit and vegetable products.

JBT maintains a worldwide presence withoperations or offices in more than 25

countries, providing a global research anddevelopment, sourcing, manufacturing, andsales and service network.

Investment in ISBM TechnologyRPC Containers Corby has invested in newISBM (Injection Stretch Blow Moulding)technology that enables it to offer itsestablished high barrier PP/EVOH/PPcontainers with even greater transparency.

The company says this technology opens upopportunities in the retail sector, in particularmarkets such as cook-in sauces, instant coffee,ready meals, fruits and baby foods, producingpacks that deliver high clarity for a premiumon-shelf image along with the practical,convenience and safety benefits of plastic.

Equally important, the substantially lighterweight of the plastic jars will help retailers andbrand owners meet sustainability targets in termsof packaging and carbon emission reductions.

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The development of a special new manufacturingprocess has allowed RPC Corby to producecontainers that incorporate its effective EVOHoxygen barrier for long ambient shelf life, whiledelivering excellent clarity.

The containers are thermally stable totemperatures in excess of 100°C for effectivepasteurisation and sterilisation.

A number of popular retail jar sizes are beingdeveloped with additional sizes planned for thefuture. Caps are supplied by RPC Halstead.

Ecolean enters South America with Alquería in ColombiaDairy market leader Alquería in Colombia hasrecently launched one of its milk products inEcolean's Air Aseptic packaging solutions.Alquería is also one of the first customers tointroduce Ecolean's innovative reclosing deviceSnapQuick. The launch marks Ecolean's entry intoSouth America and the Colombian market.

As one of Colombia's premier producers ofdairy products, Alquería has a proud history ofbeing at the forefront of technological innovation.Alquería has labelled the new Ecolean package“Practijarra”, meaning the “practical jug” toemphasize the convenience of the package.

“Alquería Dairy is known for drivinginnovation, and the new Ecolean SnapQuickpackaging format fits perfectly in our productportfolio. We couldn't be happier with theintroduction; the package has been well receivedas it suits our consumers and makes it morepractical and fun to consume milk”, says CarlosEnrique Cavelier Lozano, CEO of Alquería S.A.

The Colombian dairy and beverage market isone of South America's most dynamic markets,and it is expected to grow more than 15 per centin the next five years according to consumermarket research company Canadean. With itsnearly fifty million consumers, Colombia has thesecond largest population on the continent and isincreasingly open to new products andpackaging solutions.

Barry Callebaut : La Morella nutsoffers more crunch and flavor withthe new generation of sablages La Morella nuts, nut specialist acquired by theBarry Callebaut Group in 2012, presents a wholenew range of high-quality caramelized nuts for thefood industry in Europe. The new sablages are theresult of a continuous effort of the team of

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specialists at la Morella nuts to add newand exciting products to its already widevariety of nuts and nut-related products.Thanks to that expertise customers ofBarry Callebaut can now choose from aneven wider selection of products, addingnew creative possibilities.

La Morella nuts, located in Reus,Spain, proudly presents new variations ofits sablages. These mildly roastedchopped nuts, coated with a fine andcrispy layer of sugar caramel add colorand crunch to any food creation. Theycan be used as an inclusion or a toppingfor ice cream or bakery andconfectionery applications. The newrange includes pink and green almondsablages, as well as a variation withvanilla and cinnamon taste. Completingthe range are the new butter and saltalmonds or pecan sablages.

"Based on the latest insights, trendsand novelties a team of specialists at laMorella nuts continuously develops newnut-related products that capture the verybest that nature has to offer," says SofieDe Lathouwer, Marketing Director FMWestern Europe. "Thanks to thesedevelopments we can constantly offernew and exciting products that trigger thecreativity of chefs all over the world."

La Morella nuts is continuouslyextending its line of nut-related productswith wonderful flavors, exciting colors,amazing crunch and unexpectedcombinations. The nut expert is mainlystocked up on hazelnuts and almonds bylocal nut growers. These local varietiesprovide an extremely high quality andintense flavor. Besides locally grownSpanish nuts, the company's currentoffering also includes Piemonte hazelnutsfrom Italy and premium Californianalmonds, as well as pistachios, pecans,cashew nuts, walnuts and many othervarieties expertly selected and sourcedfrom cooperatives all over the world.

La Morella nuts ensures that all nutsare freshly cracked following the specificclient-order. In fact, all nuts are processedfreshly within 24 hours before delivery. Toachieve this result, la Morella nuts worksclosely together with a fine selection of

local nut orchards and suppliers. The nutgrowers pick up the nuts from the groundimmediately after they have fallen fromthe trees. Then they bring them tocollection centers where they are storedunder the best conditions, in their shell.Local nut groves in close proximity to thefactory ensure freshly cracked nuts, withtheir true, natural flavors preserved. Theunique nut roasting process technology,developed by la Morella nuts, releases allthe flavors of the nuts. As a result, BarryCallebaut can offer nuts that reveal morefruitiness, less sweetness and above all,are of an unrivalled freshness. When anut has all that, it has earned the label "laMorella nuts".

Flexsil-lid promotingAustralian ingenuitygloballyAfter successfully winning “BestInnovation at Gulfood Awards 2011”held in Dubai, Australian invented & NSFapproved “Flexsil-lid” has continued toimpress the world with its innovativeproduct at NRA Show in Chicago andother shows around the world.

“The interest is overwhelming fromChefs & Restaurants who feel Flexsil-lid isa great product for their business. Notonly from the functionality of the productbut also from the food safety &environmental aspect”, said Albert David,the inventor of Flexsil-lid.

Flexsil-lid is listed on the new 'SafeFood Healthy Business' App as a strongalternative to storing food securely andsafely “and does not allow anycontamination when cooking or storing”,as stated on SFHB Facebook page.

Made from Food Grade silicon andusing its patented 'lip-lock' design, theFlexsil-lid is designed to fit all standardGastronorms & steam pans, covering thecontents to maintain freshness longer orspeed up the cooking time. This isachieved by trapping the heat, acting asan incubator.

Designed to withstand temperaturesdown to -40°C and up to 220°C, thisenvironmentally friendly and hygienicproduct eliminates the use of excessive

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amounts of 'plastic' film wrap to keep foodfresh or 'foil' to cook with.

Being a re-usable product, the Flexsil-Lid isdishwasher safe and can be used many times over.

For more info, please visit www.flexsil-lid.com or contact Phillip David at [email protected] or by phone on +61 412 869 566.

Bühler leads discussion on foodsafety, security and nutritionThe Bühler Group, a global technology partnerfor the food processing industry, broughttogether a team of leading international expertsto the Gulfood Manufacturing Exhibition 2014.There they discussed the increasingly centralrole of pulses in ensuring the future of globalnutrition, as well as addressing key industryissues, including food safety and security.

As part of the discussion, a team ofleading experts revealed the potential forpulses and their growing importance in thewestern world where there is currently a

limited awareness of the high nutritionalvalue and low environmental footprint ofpulses - which includes dry peas, lentils,chickpeas, and many other dry beansbelonging to the leguminous crop.

Speaking at the symposium at Gulfood,Hakan Bahceci, President of the Global PulseConfederation (CICILS) endorsed Bühler'scommitment, acknowledging the impact pulsecrops has on food security and environmentalsustainability. “In 2013, we worked withmember nations at the UN to have 2016declared the International Year of Pulses (IYOP).The IYOP has the goal of raising the profile ofbeans, chickpeas, lentils and all other pulsesaround the globe. As members of the pulseindustry, we know that pulses have immensebenefits for consumers in developed anddeveloping countries. It is also an opportunityto increase the awareness of issues faced bypulse farmers around the globe, and drawattention and resources to key areas of activity

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and research aimed at improving pulseproductivity worldwide.

“It is wonderful to see the work Bühler isdoing in the area of sustainability and nutritionto support this effort. We are encouraged tosee our partners in the value chain takingaction on such an important global issue. Thesustainability benefits of pulses are plentiful.We believe that the IYOP is not only anopportunity to benefit us in the pulse industry,but advance the benefits of pulses to addressworldwide issues of food security, nutrition andenvironmental sustainability.”

Dr. Beatrice Conde-Petit, Global foodscientist and technologist for Bühler added,“The growing interest of the wider foodindustry to include pulses in new foodformulations is opening up a vast range ofprocessing opportunities for this valuable crop.Pulses can be transformed into flour and beprocessed with other ingredients to deliver, forexample, pasta-style products, baked goods,extruded snacks and breakfast cereals. Asconsumer awareness increases for this food

group, the up-take of pulses within foodproducts will grow rapidly supported bypioneering processing technology. With manyfood multi-nationals around the world alreadyeffectively working towards utilisation of pulsesin their products, we look forward to thetransformation 2016 and the IYOP will bringto this underused food group.”

Bühler is committed to innovations in pulsesprocessing, as highlighted by pulse processingspecialist Prasad Jaripatke, who addressedrecent market trends and challenges in foodsustainability as well as Bühler's vision todeliver increases in yield, safety and hygiene.

Prasad, Bühler's Head of Pulses, Spices andSeasame Segment, also shared the company'svision for innovation across the value chainfrom post-harvest to consumer plate. “We canhelp pulse processors reduce food waste andenergy consumption with smarter, more efficientprocessing technology that achieves higheryields and productivity.

“We recognise that hygienic processing isvital, along with gentle handling, to ensure

optimum product quality that is free fromimpurities, uniform in size and colour andmeets stringent food safety standards. Throughindustry collaborations, we will developprocesses that can deliver a range of new pulseproducts, combining ingredients and texturesthat appeal to consumers in specific markets.”

Bühler's capabilities for leveraging the valueof pulses and pulse by-products, through post-harvest stabilisation, cleaning, dehulling,sorting and further food processing were alsoaddressed during the symposium, highlightingthe opportunities for healthy food meeting bothlocal tastes and cultural requirements. Itcontinues to proactively develop newtechnologies for processing pulses and pulsebased products, in order to address thegrowing demands from processors andconsumers alike and in support of the IYOP. Anexample of such developments include theincorporation of the hull of pulses (otherwise awaste product) in conventional foods like pastaor baked products to supplement dietary fibre.

The ingredients of Ethnic Foods EuropeEthnic Foods Europe is Europe's specialistethnic food and beverage exhibition. As theultimate platform for networking, attendees canfind innovative and authentic recipes, tastehealthy and delicious foods, and be informedon the latest market developments for Asian,Arab, Chinese, Indian, Mexican, Turkish, NorthAfrican, Middle Eastern, Afro-Caribbean andother world foods.

The event brings together professionals fromall areas of the food industry, including

wholesale, catering, food service, large andsmall ethnic food distributors, retailers, hotelchains, and multiple sector managementmembers, all searching for the next big thing infood products to suit their business needs.

Wyndham Hotel Group GrowsRamada Brand with 20 Hotels in the UKWyndham Hotel Group, the world's largesthotel company with approximately 7,590hotels and part of Wyndham WorldwideCorporation (NYSE: WYN), announced thesigning of a development agreement with LesterHotels Group Limited, which will see 20Ramada® hotels open across the UK over thenext ten years.

The first two hotels, Ramada Resort CwrtBleddyn and Ramada Leicester Stage, areexpected to begin welcoming guests fromsoon, taking the number of Ramada propertiesopen across the country to 40. A third hotel,in Finchley, north London, is already plannedto open next year as part of the deal, whichalso saw the licence agreement for theexisting Ramada Hatfield hotel renewed for afurther 20 years.

All properties will be managed by LesterHotels, who become a preferredmanagement partner for Wyndham HotelGroup in the country.

“We look forward to working with LesterHotels Group Limited to aggressively acceleratethe growth of the iconic Ramada brand in theUK,” said Nima Davoodzadeh, vice presidentof development, UK and Europe for WyndhamHotel Group. “With a 60 year heritage that

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has seen the brand grow to over 820 locationsacross more than 50 countries, Ramada offersguests a welcoming environment for work orrest, as well as significant developmentpotential for owners looking for a renownedbrand, award-winning marketing and anextensive global distribution system.”

Nestled in the picturesque Monmouthshirecountryside, the 45-bedroom Ramada ResortCwrt Bleddyn, in Usk, Wales, offerscomplementary Wi-Fi, a fitness centre, indoorpool, luxury spa and treatment rooms as wellas function rooms including the hotel's CrystalSuite catering for up to 200 guests. RamadaLeicester Stage offers 79 standard andexecutive rooms, five meeting rooms, indoorpool, sauna and fitness centre as well as foodand beverage outlets including the Lester'sBar and Restaurant.

“We are delighted to extend our associationwith Wyndham Hotel Group and become apreferred management partner and havealready developed an excellent working

relationship with their UK team,” commentedSimon Lester, chief executive officer andchairman, Lester Hotels Management ServicesLimited. “The diversity and appeal of theRamada brand in the UK perfectly complementsboth our own portfolio and a number of currentopportunities and we look forward to openingmore Wyndham Hotel Group brandedproperties in the UK over the next few years.”

In addition to the Lester Hotels developmentagreement, 2014 has seen Wyndham HotelGroup take over the management of RamadaEncore Leicester and extend the brand'sfranchised presence with a new hotel inOxford. Additional Ramada properties areanticipated to open in Wakefield andHounslow before year end. This year marks theRamada brand's 60th anniversary.

All Ramada hotels in the country participatein Wyndham Rewards®, parent companyWyndham Hotel Group's free-to-join guestloyalty programme, which allows members toearn valuable points during their stay. Points

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may be redeemed for a wide variety of rewardoptions including free hotel stays, air travel, giftcards for leading retailers and more.Information is available atwww.wyndhamrewards.com.

New supercomputer lifts GEA to another league in dryingsimulations A new supercomputer - an HPC cluster with512 cores, 90 TB of disk space and 2 TB RAM- puts GEA Process Engineering in a league ofits own regarding Computational FluidDynamics simulations of spray dryingprocesses. The benefit for the customers is evenbetter and more efficient spray drying plants.

Process simulations are the key fordeveloping better and more efficientprocessing plants. GEA Process Engineeringhas been ahead of the game since thecompany introduced the DRYNETICS™method in 2008. By using real drying

properties established by single dropletexperiments, the Computational FluidDynamics simulations provide far more preciseresults. But because the new 512 core HPCcluster has more and faster CPUs, more RAMand larger storage capacity, and therefore ismore than six times as powerful as theprevious computer, GEA's Fluid MechanicsR&D-team can now push the boundaries forwhat's possible even further - whether the jobis to give proof of the performance of a givendesign, help trouble shooting on existingplants or developing new dryer components.

IMA Group acquires OYSTARGroup from ODEWALDThe international I.M.A. Industria MacchineAutomatiche S.p.A. (IMA Group)headquartered in Bologna, Italy, acquires theoperating business of OYSTAR Group, aglobally leading producer of packagingmachines, from private equity firm ODEWALD.

The operating companies ofOYSTAR Group - Benhil,Erca, Gasti, Hamba andHassia - will be transferredinto the newly foundedholding company IMA Dairyand Food GmbH. Under theumbrella of IMA Group, theywill continue to act

independently and continuetheir growth. There are nomaterial consequences for thegroup's customers, employeesand production locationsfollowing from the change inownership. The closing of thetransaction, which isexpected in the first quarter of

2015, is subject to approvalof the cartel authorities.

IMA Group will hold 80percent of the shares in IMADairy and Food GmbH, whileODEWALD will continue tosupport the companies with aminority participation of 20percent. For the 20 percent ofthe shares remaining withODEWALD, put and calloptions have been agreedupon, planned to beexercised in the years 2017and 2018. With more than850 employees, thecompanies now acquired byIMA expect consolidatedrevenues of approx. EUR 185million and an EBITDA ofapprox. EUR 15 million infiscal year 2015.

IMA Group is world leaderin the design andmanufacture of automaticmachines for the processingand packaging ofpharmaceuticals, cosmetics,tea, coffee and food. TheGroup has approx. 3,700employees and 24 productionplants in Italy, Switzerland,the United Kingdom, theUnited States, India andChina as well as a globalsales and service network.IMA Group is active in morethan 80 countries. For fiscalyear 2014, IMA Groupexpects revenues of EUR 850million and EBITDA of ca.EUR 130 million.

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The 2015 edition of Gulfood, the world'slargest annual food and hospitality tradeshow, marks the 20th anniversary for one

of the most important international platforms forthe global food trade. Taking place from 8 - 12February 2015 at Dubai World Trade Centre(DWTC), Gulfood continues to play a pivotalrole in connecting nations and suppliers,opening distribution channels for industry-related business, and highlighting Dubai'sstrategic role as a key trading hub for theglobal food industry.

With the 2014 edition of the show breakingits own participation records and generatingshow-floor and year-round legacy salesnumbering in the billions of US dollars, Gulfood2015 - the biggest edition in the show's history- is expected to attract more than 4,800international companies from 120 countriesand more than 85,000 visitors from over 170countries. To accommodate the meteoric growthand tens of thousands of participating brands,Gulfood 2015 will span 127,000m2 ofexhibition space - including a 23,000m2,purpose-built temporary structure, the largest-of-its-type regionally.

A unique trade and sourcing platform forfinished food suppliers, bulk commoditywholesalers and exporters across the spectrumof fresh, frozen, dry and processed food andbeverage products, Gulfood 2015 alsofacilitates substantial global transactions forfoodstuff commodities such as meat, cereals,grains, rice, coffee and tea. Driven by a fast-growing population, burgeoning hospitality andtourism markets and its prominent position as a

re-export hub, the UAE's demand for foodstaples is increasing at a rate of 30 per centevery year, according to the Ministry ofEconomy. With imports accounting for between80-90 per cent of GCC food consumption,Dubai is best placed to cater for increasingdemand in regional food trading.

“A landmark celebration such as the 20thanniversary of Gulfood is an opportunity to

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A GLOBALGATEWAYFOR FOODTRADE

reflect on the show's growth in both scale andstature over the past two decades, and toreiterate the role Gulfood continues to play inbrokering significant partnerships and businessdeals between companies, corporations andcountries around the world,” said TrixieLohMirmand, Senior Vice President, Exhibitions& Events, DWTC.

Gulfood 2015 will host an increasing

number of international heads of state, ministersand government officials, as national tradeassociations ink lucrative bi-lateral tradeagreements and debate food industry trends atindustry-shaping conferences and summitsscheduled during a series of GulfoodConferences.

Gulfood is also a major contributor toDubai's growing reputation as a global events



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destination and a key pillar of Dubai's 2020tourism vision, which aims to double theemirate's annual visitors numbers from 10million in 2012 to 20 million in 2020.According to a recent report by Euromonitor,the number of F&B outlets in the UAE isexpected to double in the next four years,making food service and hospitality equipmenta particularly pertinent sector at Gulfood 2015.

Thousands of food and beverage productsand services are introduced every year atGulfood and the Gulfood Awards - in its sixthedition this year - presents an opportunity forbest-in-class excellence to be recognised andrewarded. The highly-prestigious accoladescelebrate both people and companies behindthe region's leadership and innovation in thefood and drink industry. Judged by aninternational panel of independent industryexperts, the Awards will be divided in sixcategories and 10 different awards.

Taking place on the 10th of February 2015at the five-star Conrad Hotel in Dubai, theAwards evening will also play host to a uniqueand memorable celebration of the show'sachievements over the past 20 editions. Over1,000 leading industry decision-makers,

celebrity chefs, key exhibitors, customers,media and national groups are expected toattend the anniversary event.

One of Gulfood's undisputed draws for theregions' top professional chefs, pastry chefs,cooks and bakers every year is the annualEmirates Culinary Guild International SalonCulinaire - a showcase of the region's bestculinary talent and expertise. Held in Za'abeelPavilion, this year's Salon will see more than1,300 professional chefs evaluated by a panelof 25 renowned experts, mandated by theWorld Association of Chefs Societies (WACS)to judge culinary events across the globe.

Gulfood 2015 is a strict trade-only eventand is open to business and trade visitors. Theshow is open 11am-7pm from February 8-11and 11am-5pm on February 12. Visitors canpre-register at www.gulfood.com to saveAED100 (US$ 27) on the on-site entry fee ofAED250 (US$ 66.65).



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GULFOOD TOENHANCEDUBAI'S ROLEAS GLOBALHUB FORFOODSTUFFTRADE

Aworld-class investment platform andinternational business facilitator,Gulfood 2015 is poised to play a

key role in enhancing Dubai's globalposition as an inclusive, transparent andcompliant marketplace for the foodstuffcommodities trade. The 20th edition of theworld's largest annual food and hospitalityshow will take place from 8 - 12 February2015 at Dubai World Trade Centre (DWTC)and is forecast to accelerate the Emirate'salready brisk trade in commodities, inaddition to finished food products.

Owing to its strategic location for majorglobal markets, its developed logisticsinfrastructure and efficient customs service,as well as hosting the world's largest annualfood trade event, Dubai has become a well-connected, cost-effective global gateway forfoodstuff commodities trade. This includestrade in commodities such as rice - the UAEis the world's largest re-exporter of rice,importing rice from 32 countries andexporting it to more than 80 countriesglobally. It is also the world's biggest re-exporter of tea, with many of the world'slargest producers and brands using Dubaias their base. The Dubai Multi CommoditiesCentre (DMCC) expected to facilitate more

than 7.5 million kilograms of tea re-exports bythe end of 2014.

According to recent figures released byDubai Customs, Dubai's foodstuff foreign tradeincluding imports, exports and re-exportsamounted to AED21.5 billion in the first quarterof 2014 - equating to 17 per cent growth onthe AED18.3 billion recorded in thecorresponding period in 2013. This growthreflects the increase in demand due toeconomic and population growth, as well asthe capacity of the local market toaccommodate high volumes of foodstuffs. In thiscontext, a renewed focus on commodities -meat, rice, grains, nuts, vegetable oil, coffee,milk, tea - at Gulfood 2015 is particularlyrelevant and will play an essential role ingenerating increased revenues from globalfood transactions across the UAE andspecifically in Dubai.

“By providing a convenient and strategicmeeting platform for traders and investors fromaround the world, Gulfood is perfectlypositioned to facilitate food trade throughDubai and contribute to the growth anddevelopment of the UAE's increasingly diverseeconomy,” said Trixie LohMirmand, Senior VicePresident, Exhibitions & Events Management,DWTC. “Focusing on providing traders andinvestors with real added value, the 20thedition of the show will be more influential thanever with business transactions expected toreach an all-time high.”

The biggest edition in the show's history,Gulfood 2015 is expected to attract more than4,800 international companies from 120countries and over 85,000 visitors from 170

countries. With billions of dollars' worth oftrading reported by exhibitors via theirparticipation at last year's show, the USpavilion alone - with almost 200 companiesparticipating - generated show-floor and legacysales of more than US$300 million. Othercountries with a long history of Gulfoodparticipation including Australia, Brazil, Egypt,Italy, France, South Africa and Germany alsoreported excellent results and acknowledgedthe unprecedented global reach of the busiestshow to date.

The United States, which is among thelargest national pavilions at Gulfood 2015, isDubai's third largest trading partnercontributing nine per cent annually, equivalentto around AED3 billion. The list is topped byIndia and Brazil, with shares of 12 and 10 percent, respectively. While Asia-Pacific, MiddleEast, Africa and Western Europe are the majorimporters of food products from Dubai,countries such as Saudi Arabia, Bahrain andIndia are some of the newest export markets -82 per cent of new export deals concluded in2013 came from Saudi Arabia. According toDubai Exports, Dubai is favourably placed tomeet the growing demand for dried foods inAsia-Pacific and for pasta in Western Europe,with both regions witnessing strong demand forvegetable oil.

With quality of produce, Halal standardsand freshness being of paramount importance,the regional market potential is strong forcommodities, including the global meatindustry. According to the Alpen Capital GCCFood Industry Report, the consumption of meatis expected to grow faster than any other food



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product through to 2017 at a CAGR of 3.9per cent, followed by fruits, vegetables, milkand cereals.

Due to significant shifts in consumptionpatterns, particularly in emerging regions suchas the Middle East, consumers are moving fromcarbohydrate-based foods to protein-rich diets,including meat and dairy. While traditionalfood habits still dominate, the growing GCCpopulation - expected to exceed 50 million by2020 - and rising affluence regional levels areleading to increased demand for premiumprotein-rich foods, particularly meat.

The continued growth in trade is alsoreflected in the demand for exhibition space atGulfood 2015 and February's show will spanmore than 127,000m2 of exhibition space,including a 23,000m2, purpose-builttemporary structure - the largest-of-its-typeregionally. The biggest European showcaseever and the largest South Americanparticipation to date have also beenconfirmed. In addition to strong nationalpavilion representation from countries aroundthe world, Gulfood is also the preferredplatform for niche companies looking for newopportunities to launch their products andexpand their distribution networks into othermarkets.

With operations in 30 countries includingTurkic CIS, Eastern Europe, Africa and the FarEast, Hakan Agro DMCC - one of the world'slargest food ingredients supply organisations -will leverage Gulfood 2015 to expand itsoperational network. Valued at approximatelyUS$1.2 billion, the specialist global supply

chain manager currently sells over 1.5 MillionMTs of food commodities from 55 origincountries to more than 1000 customers inmore than 90 destination countries.Headquartered in Dubai, Hakan Agrospecialises in feed ingredients, vegetableprotein segments such as pulses (beans,lentils, peas), oilseeds (sesame seeds, groundnuts), spices (ginger, turmeric, cloves), animalfeed ingredients, soya beans, soya meal,corn, cereals, dairy products, rice, and frozenpoultry and meats.

"We have been avid supporters of andexhibitors at Gulfood for many years and welook forward to showcasing our wide rangeof animal and vegetable proteins and rawmaterials at the show's landmark 20thedition," said SudhakarTomar, ManagingDirector, Hakan Agro DMCC. "Theinternational food trade meets at Gulfood,making it the perfect platform for ourspecialist Traders and Executives to meetvisitors and clients with tremendouspurchasing power to discuss existing andpotential business liaisons."

Gulfood's tighter, more focused format,coupled with the staging of knowledge-exchange conferences and events, will attracthundreds of key stakeholders from across theinternational food industry value chain toaddress key topics relevant to the foodindustry. The Major Buyers Lounge willprovide industry's senior businessprofessionals with an exclusive VIPnetworking facility to ensure maximumnetworking opportunities.

Gulfood 2015 is a strict trade-only eventand is open to business and trade visitors. Theshow is open 11am-7pm from February 8-11and 11am-5pm on February 12. Visitors canpre-register at www.gulfood.com to saveAED100 (US$ 27) on the on-site entry fee ofAED250 (US$ 66.65).



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Major food processing industryheavyweights from around the worldhave universally praised the inaugural

edition of Gulfood Manufacturing, whichdebuted earlier this month as Dubai WorldTrade Centre's largest-ever trade show launch.

A sector-specific spin-off of February'sannual Gulfood trade show, the three-dayGulfood Manufacturing hosted more than1,100 companies from 56 countries - including26 official country pavilions - and attracted26,329 visitors from 156 countries.

Billed as the largest dedicated foodprocessing trade event in the Middle East,Africa and South East Asia (MEASA), therunaway success of Gulfood Manufacturing hasprompted a host of local, regional andinternational food processing authorities to laudthe inaugural show - which ran over 50,000m2

of DWTC exhibition space - as a tailor-madeplatform to drive investment in the regionalfood processing sector.

“The fact Gulfood Manufacturing was so big

and popular on its first outing highlights thedemand for a specialist show in this sector,”said His Excellency Abdul Rahman Saif AlGhurair, Chairman, Dubai Chamber ofCommerce and Industry. “The industry isalways interested in discovering the next bigthing in food processing and this exhibition



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GLOBAL FOODPROCESSINGHEAVYWEIGHTSLAUD INAUGURALGULFOODMANUFACTURING

opens up doors for businesses to expand andlearn from each other. As a business channel,Gulfood Manufacturing will drive investment inthe regional food processing sector as localand regional companies invest in equipmentand machinery to improve their manufacturingand packaging lines.”

Having provided a one-stop-shop forregional food processors to source the latestingredients, processing machinery, packagingequipment and logistics, warehousing and coldchain solutions to enable faster, cheaper andcost-effective production of safer and morereliable products, Gulfood Manufacturing waspraised for bringing the very best of cutting-edge, international business improvementsolutions to Dubai.

“The growth of any economy requiresindustry, industry requires machinery andGulfood Manufacturing brought that specialistequipment directly to us,” said Saleh AbdullahLootah, Chairman of the Food & BeverageManufacturers Business Group and Managing

Director of Al Islami Foods. “Previously, localfood processors had to travel to Germany orItaly and visit companies one by one to see thelatest machinery - it was very difficult. The fast-moving consumer goods industry is constantlychanging and it is not easy to stay on top oftechnology innovations or consumer trends. Asa dedicated platform, Gulfood Manufacturingeradicated these problems and raised the bar;it will take the local and regional foodprocessing industry to the next level. The showrecognises there is a great opportunity for localcompanies and gives everyone a chance togain more know-how and to buy on-the-spot - ithit the nail on the head.”

Having welcomed leading machinery andequipment providers from every corner of theworld, hundreds of exhibitors reported salescomfortably exceeded their expectations. Inaddition to Chinese firm Foshan ChoctaekMachinery Mould Ltd. receiving four regionalorders for complete production lines at anestimated cost of US$800,000 (AED 2.94



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million), Claranor - a French companyproviding packaging sterilisation solutions forthe beverage and dairy industries - closed alucrative deal with Masafi Oman to install andintegrate flat cap steriliser machines to ensuresafe and clean bottled products. Elsewhere, UK-based T Freemantle Ltd. reported sales of morethan £200,000 (AED 1.5 million) over theshow's opening two days.

“We sold three of our small, two-flap sealingmachines, a starter model for companieslooking to manufacture food products, frozenfoods, desserts and bakery goods, and two ofour high-speed, fully-automated systems - ahigh-end production machine more suitable forhigher volumes - to buyers from the UAE,Saudi, Qatar and Lebanon,” said RichardKitchen, CSO, T Freemantle Ltd. “We were alittle concerned that Gulfood Manufacturing, asa new show, might not get the same footfall asGulfood but the spenders were at GulfoodManufacturing and they were there to buymachinery, in some cases right off the stand.”

As one of 38 companies participating underthe UK's Processing and Packaging MachineryAssociation (PPMA) group, David Harrison, thePPMA's Commercial and InternationalManager, said T Freemantle Limited's saleswere not the exception.

“The general feedback has been superbright from the opening; our exhibitors witnesseda record number of leads and enquiries,machinery selling straight off the stands,customers coming back to negotiate payment -the least happy person was our shipping agentas there was a lot less coming home,” said

Harrison. “The UK's confidence in this showwas phenomenal; we doubled the size of ourgroup's stand at February's Gulfood and ourcompanies were rewarded for it.”

With GCC food imports forecast to reach US$ 53.1 billion by 2020 according to a reportby the Economist Intelligence Unit, officials fromDWTC, the show organiser, maintain GulfoodManufacturing is perfectly-positioned toleverage Dubai's strategic position as therecognised manufacturing and logisticsgateway between East and West and theprimary re-export hub to emerging countriesand economies across MEASA.

“Gulfood Manufacturing underlined howmajor international suppliers across the globalfood processing, packaging andmanufacturing sectors view the Middle East asa key growth territory,” said TrixieLohMirmand, Senior Vice-President, Events &Exhibitions Department, DWTC. “With thecreation of this tailored investment platform,we have accelerated international equipment,logistics and cold chain suppliers' access tosecuring operational footholds in one of theworld's fastest growing markets. GulfoodManufacturing has the potential to be thespringboard for multi-billion dollar investmentsin burgeoning food processing markets acrossthe show's catchment areas.”



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The fifth edition of the region's fastestgrowing professional trade exhibition forthe food, drink and hospitality industry,

which returned to Abu Dhabi attracted a recordturnout in visitors and exhibitors.

Held under the patronage of HH SheikhMansour Bin Zayed Al Nahyan, Deputy PrimeMinister of the UAE, Minister of Presidential Affairsand Chairman of Abu Dhabi Food ControlAuthority, and organized in strategic partnershipwith the Abu Dhabi Food Control Authority(ADFCA), SIAL Middle East 2014 took place atthe Abu Dhabi National Exhibition Centre(ADNEC) from 24-26 November 2014.

The three-day exhibition occupied all six hallsat the ADNEC venue with an international line-upof global food industry players from fourcontinents and a record 27 international pavilions.

According to Fadi Saad, Director, SIALMiddle East, the growth of the exhibition overthe past 5 years clearly demonstrates the needfor a dedicated industry forum in order to drivethe industry forward in a sustainable manner.

The 2014 show included a new featurededicated to the manufacturing process. The co-located Middle East Pack exhibition showcasedpackaging, processing, ingredients, printingand handling industries companies for the foodand beverage sector.

Al Ain Dairy scoops SIAL award forCamelait ice creamCamelait premium Camel Ice Cream was thebig winner at the SIAL Innovation Awards.Organised by SIAL Middle East in conjunction

with Etihad Airways, the award was presentedto the Al Ain Dairy company at a specialceremony at the Aloft hotel in Abu Dhabi.

The healthy alternative to regular ice creamwas recognised as a ground breaking productreflecting global trends and it was certainly acase of second-helpings for Al Ain Dairy havingwon the award once before at the auguralceremony back in 2011 for their cardamomflavoured vitamin A and D enriched milk.

Kingston Fernandes, Head of Sales for AlAin Dairy Company said: “We are thrilled toreceive the SIAL Innovation Award, it gives usgreat confidence and belief that this delicious,healthy and unique product will be a globalsuccess. SIAL Middle East has once againprovided us with a fantastic platform to bringour products to an international audience.”

Out of the original 142 food and beverageproducts entered, 42 were shortlisted, out ofwhich ten finalists were selected and five ofthose products were produced in the UAE.Acquacedri Natural Mineral Water, Helmig'sCurcumin Effervescent, Constant Energy shot andtwo products from eventual winner Al Ain Dairy.

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ABU DHABIHOSTS RECORDBREAKING SIAL

Speaking on behalf of a panel of judgeswhich consisted of independent internationalfood professionals, Xavier Terlet, CEO of theglobal food industry consultants, XTC WorldInnovation said:

“The judges were extremely impressed bythe quality of all of the 142 entries we receivedthis year at SIAL Middle East. Social media isaccelerating global consumer trends, so it'sencouraging to see a wealth of new andinnovative products coming to market inresponse to that growing demand,” said Terlet.

“Throughout the show health and conveniencehave been the prevalent trends this year, withmany new products focusing on naturalingredients while still meeting the approval ofevermore discerning consumers. Al Ain Dairy'slow fat Camelait Camel Ice Cream, is anoutstanding product, it touches all trendingcriteria and thoroughly deserves this accolade.”

The awards are based on stringent criteriaand cover an array of food categoriesincluding health, taste, ethics, convenience andappearance, as well as the level of innovationinvolved in developing the product, includingthe manufacturing process and ingredients. Thisyear, the SIAL Middle East exhibition featuredwinning products from other regionalcompetitions held in China, Brazil, Canada,Paris and the Philippines.

Mohammed Jalal Al Rayssi, Director ofCommunication and Community ServiceDivision at Abu Dhabi Food Control Authority(ADFCA) and Chairman of the SIAL Middle

East organising committee said: “The SIALInnovation Award provides ongoingencouragement to all food companies in theUAE. Not only to react to market trends or toanticipate them, but to try and create demandby producing innovative products that canappeal to what is fast-becoming a transientglobal audience.”

Exhibitors and visitors to SIAL, the region'sfastest growing professional trade event for thefood, drink and hospitality industry, will havethe opportunity to view a range of winningproducts from other global SIAL events at theInnovation Observatory, one of the manyhighlights of the three-day exhibition andconference.

Held under the strategic partnership with AbuDhabi Food Control Authority, SIAL Middle East ispart of the world's largest network of professionalfood events, which include SIAL Paris, SIAL China,SIAL Canada, and SIAL Brazil.

SIAL Middle East hosted over 1000 exhibitors,650 chefs, buyers from 50 major airlines and 27international pavilions underscoring the growthand popularity of the event.

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WOP DUBAI, the Middle East'sleading exhibition for fresh fruitsand vegetables business continue

growing! 25.98% visitor's increase from thelast year, 31% growth on the rented space andmany more.

For the sixth consecutive year the showWOP DUBAI was organized under thepatronage of His Highness Sheikh Hamdan BinRashid Al Maktoum, Deputy Ruler of Dubai,UAE Minister of Finance and Chairman ofDubai Municipality.

The exhibition took place November 09th -11th, 2014 at The Dubai World Trade Centre,alongside the 9th edition of IPM DUBAI - TheInternational Plants Expo Middle East, the region'sdedicated plants and flowers trade show. Both

shows were inaugurated by H.E. Hussain NasserLootah, Director- General of the DubaiMunicipality and are organized by planetfairDubai and Messe Essen GmbH in cooperationwith the Dubai Municipality and Dubai CentralFruit and Vegetable Market, the Middle East'sbiggest market for import and export.

Overall, 152 Participating companies was atWOP DUBAI 2014 came from 24 nations andpresented wide range of products and services.They came from Australia, Belgium, China,Cyprus, Egypt, France, Germany, Greece, Italy,Kenya, Macedonia, Malaysia, Moldova,Morocco, Netherlands, Pakistan, Poland, Portugal,South Africa, Spain, Turkey, United Arab Emirates,United Kingdom, and United States.

4436 traders and industry professional from80 different countries visited the exhibition witha growth of 25.98% from the last year forWOP attendance figures. 7743 visitors'attended both shows with the general totalgrowth of 26% from WOP 2013 figures.

2015 will continue its success with the samevenue Dubai World Trade Centre - the mostprestigious exhibition center in the Middle East -where it is expected to have another substantialincrease of space and capacity for theexhibition and provider exhibitors moreservices and space option.

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THE ONLYTRADE FAIRFOR FRESHPRODUCE INTHE REGION

The UAE's growing role as a key Islamiceconomy industry player was once againreinforced at the just-concluded

international halal event in Sharjah.The event also came at a time when UAE

was placed among top countries in the 'GlobalIslamic Economy Indicator', a composite indexthat presents the current development health ofIslamic economy sectors across 70 corecountries, in the recently released 'State of theGlobal Islamic Economy Report'.

The UAE was also ranked first in Islamictrading among members of the Organisationof Islamic Cooperation (OIC) in 2012, withtrade valued at US$91.3 billion. The UAEaccounted for 13.40% of the volume of tradebetween member countries, according to arecent OIC statement.

“The 3rd OIC Halal Middle East Exhibition &Congress, which was held at Expo CentreSharjah from December 8 to 10, 2014, was

seen as a global halal event taking place in avibrant halal market that covers the entireMiddle East and North African and the IndianSub-Continent,” said Mr Saif Mohammed AlMidfa, CEO, Expo Centre Sharjah.

Held under the patronage of His HighnessSheikh Sultan Bin Mohammed Al Qassimi,Supreme Council Member and Ruler ofSharjah, the Halal Middle East and theconcurrent 2nd Kitchen Equipment &Technology Exhibition Middle East attracted3,297 visitors during their three-day run.

Visiting dignitaries were all praise for theevent. “I have visited many halal trade showsin different parts of the world. The HalalMiddle East is probably the most positiveone at present,” said Ms. SunapaWuthikankoson, Third Secretary, Departmentof International Economic Affairs, Ministry ofForeign Affairs, Thailand.

“Being a comprehensive halal event, HalalMiddle East could generate and sustaintremendous industry interest. What makes theevent significant is the fact that apart from aMuslim-majority regional populace, theparticipants are in the thick of an emerginghalal hub of a fast-growing industry. Theemergence of the UAE as a formidable halalplayer offers them priceless opportunities, apartfrom access to a high-potential regionalmarket,” added Mr. Midfa.

For exhibitors, this meant instant access tonew markets, supply & demand informationand networking opportunities.

“I strongly believe that such events can turninto very useful instruments of growth for anycompany. We have been talking to globalgroups in our small stand and we have beensharing information with all market segments ofthe Gulf despite the reduced timeframe at ourdisposal,” said Mr. Lavdush Tormetaj, President& CEO, Arstl Group, Albania.

“We came across potential buyers from localmarket and received inquiries from East Africanmarkets,” said Mr. Om Swaroop, Director -Business Development, Chilly Willy Food &Beverage Industries L.L.C, Dubai.

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HALAL TRADEFAIR ANDCONGRESSCONCLUDES

Sweets & Snacks Middle East 2014,which took place this year for the eighthtime in Dubai, closed its doors after three

intensive business days with its best results todate. Including an estimation of the last day'sparticipation a total of around 7,000 toppurchasers from more than 70 countries visitedthe trade fair. This represents an increase invisitors over the previous year of 13%. Thevisitors, who predominantly travelled to Dubaifrom the MENA region, took advantage of thediversity of products at the trade fair, whichalso experienced strong growth in the numberof exhibitors. Overall, about 230 suppliersfrom 38 countries exhibited a broad productspectrum, about thirty per cent more than atthe previous event in 2013. "The dynamiccourse of Sweets & Snacks Middle East 2014again shows how well the trade fair works asa trading hub for sweets and snacks here atthe Dubai site", says Denis Steker, VicePresident International Outbound Fairs atKoelnmesse GmbH, summarising the results."The market is growing continuously, and thesize and relevance of the trade fair is growingwith it." Sweets & Snacks Middle East isorganized jointly by Koelnmesse and theDubai World Trade Centre.

According to Euromonitor International, thesales market for sweets and snacks in theMiddle East alone has risen by 20 per centannually since 2010.

Comparable rates of increase are alsoanticipated for the coming year. This is due tothe increase in disposable income and thetrend towards high-end products in the growingmiddle class throughout the MENA region.

Hence quality was also a theme at theexhibitors' stands. Leading manufacturers fromaround the world, including BMB (UAE), Cémoi(France), Duc D'O (Belgium), Lambertz(Germany), Original Candy (UK), OriginalGourmet (USA), Peccin (Brazil), Roshen(Ukraine) or Witor's (Italy) presented themselveswith a broad spectrum of products.

In particular, this year was marked by astrong growth in exhibitor numbers from Europeand Asia. The national pavilions fromGermany, Jordan and Turkey presented theirproducts on a much larger area. Belgium,Brazil, China, Greece, Malaysia, theNetherlands and the USA were also at thevenue in Dubai with joint participations.

The exhibitors were very impressed and

confirmed the competence and quality of thetrade visitors in Dubai, who amongst otherthings were intensively looked after within theframework of a "Hosted Buyer Program".Amongst others, Atanás Zikas, Area ManagerInternational at Lambertz, gave a positiveappraisal of the company's first appearance atSweets & Snacks Middle East: "We have beenable to make many high-quality, interesting andpromising contacts at this trade fair. Dubai isthe ideal location to develop the sales potentialof the MENA region." For Erik de Troyer,International Sales Manager.

Duc d'O, Sweets & Snacks Middle East is aclearly focused trade fair and hence preciselythe right platform for placing the company'spremium brand within the region: "The qualityof visitors at this focused platform is excellentfor our products in comparison with non-specialised food trade fairs in the region, andthe demand for high-quality products such asours is very high here."

The Speciality Food Festival, SEAFEX andGulfood Manufacturing trade fairs took place inparallel with Sweets & Snacks Middle East,which permitted further synergies for bothexhibitors and visitors.

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MOSTSUCCESSFULEDITION TO DATE

Lee Kum Kee was founded in 1888 by Mr.Lee Kum Sheung who invented oyster sauceby sheer accident. However, it was by no

means accidental that Lee Kum Kee startedproducing its own soy sauce in the 1990s.

In 1992, Lee Kum Kee managed to embarkon the proper course in producing soy saucewhen Mr. Lee Man Tat acquired a small soysauce factory in Kwu Tung, Hong Kong, andadopted the traditional craftsmanship of soysauce production with expert's advice.

After several years of continued researchand development at the Kwu Tung factory, LeeKum Kee eventually succeeded in developing itsown unique fermentation technique to brew soysauce with the finest ingredients, traditionalcraft, and self-cultivated Koji to ensure thestability of soy sauce quality.

Over 2000 tanks of 60 tonnes capacitywereinstalled in 2012 to provide for the naturalfermentation of soy sauce. With annualproductivity increased by over 10 times in 15years, Lee Kum Kee is now one of China'sleading soy sauce producers.

From the first bottle of soy sauce, Lee KumKee has been determined to combinetraditional fermentation techniques withadvance food science and technology, toensure the supreme and reliable quality of itssoy sauce. Lee Kum Kee acquires Koji of thehighest quality from the Institute ofMicrobiology, Chinese Academy of Sciencesfor soy sauce fermentation. As for soy beans,only non-genetically modified soy beans whichexceed the highest National Primary Standardare used for production.

Apart from increasing production capacity,

Lee Kum Kee also enhances the variety of itsproducts. More than 20 kinds of soy sauce ofdifferent formulation are now available in themarket. These include Seasoned Soy Sauce forSeafood, Chilli Soy Sauce, Sweet Soy Sauce,Double Deluxe Soy Sauce and so on to meetthe aspiration and demand of consumers.

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THE SAUCETHAT CHANGETHE WORLD

Ingredients120g Egg Noodles 30g Fish Fillet - Cut into Pieces50g Shrimp (Prawns) -

Washed, Peeled and Deveined

30g Squid - Cut into Pieces100g Bean Sprouts - Drained1 tbsp Ginger - Shredded 20 Onions - Shredded

Seasonings2tbsp Lee Kum Kee Soy Sauce 1tsp Lee Kum Kee Dark

Soy Sauce1 tsp Sugar1tsp Lee Kum Kee Sesame OilDash Pepper50g Chicken Stock

Method� Cook egg noodles in boilingwater according to packetinstructions or until tender. Drain.

� Put some water into a pan andbring to boil. Cook the fish,shrimps and squid till cooked.Drain and set aside.� Stir-fry bean sprouts in 1 tbspoil. Drain and set aside.� Saute ginger and onions in 2 tbspoil. Add seafood and fry until done.Stir in bean sprouts, egg noodlesand seasonings. Stir well until heatedthrough and ready to serve.

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FRIED EGG NOODLES WITHSEAFOOD IN SOY SAUCE

Focus Management International is a recruitmentmarket leader in the GCC region, specifically for theFood and Beverage sectors. Part of Focus

Management Consultants Ltd, it has over 25 yearsexperience in strategic recruitment activity for thedemanding Food and Beverage retail, manufacturing andhospitality sectors. The decision was made several yearsago to work internationally, and the establishment of anoffice and dedicated team in Dubai was the obvious firstchoice when the business moved beyond Europe in 2012.This was a consequence of clients wanting both localknowledge and international reach to secure the bestcandidates available.James Everall, Regional Director explains “I worked forthe Group in the UK and regularly visited the GCC regionto work with clients. It became very clear that theywanted us working here locally to support their strategicplans and recruit entire teams for them”. The Food andBeverage industry is a hugely dynamic sector, andrequires very specific skills, knowledge and frequentlyqualifications to ensure senior level resourcing success.“We are able to draw on a database of over 500,000candidates from local and international markets to find theperfect solution for our clients. Our recent move toKnowledge Village has allowed us to broaden our servicewith recruitment and regional client account managementhandled directly from the office here in Dubai.”Stephen Jones, MD of the group says “The Dubai teamhas a fantastic opportunity to develop long term strategicpartnerships with clients in the region and beyond. I amabsolutely delighted by the client response we have had,working with so many highly successful and reputablebusinesses. We see the potential for significant businessgrowth for Focus Management International at KnowledgeVillage.”If you are interested in finding how we may assist you oryour organisation, or if you would be interested inhearing about careers with Focus ManagementInternational, please contact the team on (0)4 552 0606or email [email protected] Management International, Knowledge Village, POBox 500775, G15, Ground Floor, Building 02, Dubai, United Arab Emirateswww.focusmanagementconsultants.co.uk/international-food-jobs

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RECRUITMENT MARKET LEADER FORTHE FOOD & BEVERAGE SECTORS

“THE DUBAI TEAM HAS A FANTASTICOPPORTUNITY TO DEVELOP LONG TERMSTRATEGIC PARTNERSHIPS WITH CLIENTS INTHE REGION AND BEYOND. I AMABSOLUTELY DELIGHTED BY THE CLIENTRESPONSE WE HAVE HAD, WORKING WITHSO MANY HIGHLY SUCCESSFUL ANDREPUTABLE BUSINESSES.”

We’re looking for you...Franchise F&B Localisation Manager 40,000-50,000 AED per month plus bonus & benefitsThis role is all about influencing and guiding the franchise partners in product development & marketing collateral. You will have regional responsibility across the MENA region and will be expected to continue the rich heritage of the host brand by keeping their products at the forefront of the market. You will present a senior level of gravitas within food development and product strategies, coupled with the ability to add intellectual ability to the franchise partners. Based Dubai. JFE11692

General Sales Manager Middle East & India (Food Equipment)25,000-30,000 AED per month plus bonus & benefitsOur client is a global leader within its field and has some of the most innovative and sought after F&B equipment in the industry. Due to impressive growth and heightened demand for its products, there is a need for a high-calibre & driven Sales Manager to head up the Middle East & Indian region based at the businesses new offices in Dubai. Currently based within the GCC you will have experience in a sales or business development environment within the F&B equipment industry. You will also have well established contacts within the major QSR, HORECA & Foodservice channels. Based Dubai. JFE11683

Finance Director – Food Manufacturing (Arabic Speaking)55,000-75,000 AED per month plus bonus & benefitsOur client is a well established food business with manufacturing, sales & supply chain offices across the MEA. It manufactures for all the F&B channels across a number of categories. Reporting into the CFO you will be a part of the senior management team and will have extensive experience across the GCC and North Africa. Our client requires Arabic speaking candidates based in the UAE or Saudi Arabia only. If you are looking for a role with significant business responsibility and influence on critical decisions this could be of interest. Based Dubai. JFE1000

Recruitment Consultantcompetitive OTE plus car allowance, pension and uncapped bonusThe growth strategy for Focus Management International requires a least two more recruits to join the team in Dubai. We offer a consultative resourcing service to our food, drink and FMCG clients

across the GCC region, often working on retained multi-assignment projects. If you are an experienced Recruitment Consultant

looking to join an established and successful team, then this could be a great career development opportunity for

you. People with experience from Hospitality, Logistics and Finance recruitment would be of specific interest, but anyone recruiting for the FMCG sector will be considered. Based Dubai. MGS1000

Operations Manager1,800-2,300 KWD per month plus bonus & benefits Are you an experienced food and beverage industry manufacturing professional who has cross- category product experience? Reporting into the Senior Operations Manager with up to 200 direct reports, this opportunity requires somebody who has a strong background in building strong teams and driving a continuous improvement culture throughout the business. Minimum of 10 years relevant industry experience with 5 years in a managerial position is required. Based Kuwait. LMT11804

QA Managerc. 2,500 BHD per month plus bonus & benefitsThis opportunity will provide you with the opportunity to work with a globally recognised brand within a world class manufacturing environment. You must have an understanding of ISO and HACCP and work closely with other key functions to ensure the high quality of finished goods. To be considered for this position you will have a minimum of 5 years technical experience in the food industry with a university degree in Chemistry, Microbiology or Food Technology. Based Bahrain. LMT11802

Country Manager KSA40,000-50,000 SAR per month plus bonus & benefitsDo you have the experience and expertise necessary to lead the growth of a major food and beverage manufacturer into the KSA market? This is an incredibly exciting opportunity to form a key part of the senior leadership of this organisation as they realise exciting expansion plans. Your background will have seen you in both hands-on sales and operational positions, and you will have progressed through the ranks of major food and beverage manufacturer within

KSA. Based Saudi Arabia. JJM11569

Sales Capability Manager KSA25,000–30,000 SAR per month plus bonus & benefitsThis is an excellent opportunity for a sales or trade marketing professional to broaden their career horizons and have a direct influence on the capability and development of a major multinational’s sales force. This role is a crucial appointment and you will work alongside the top leadership team within the organisation, as well as having regular interaction with regional and global teams in order to determine and communicate key capability plans and agendas. Based Saudi Arabia. JJM11789

If you are interested in any of these roles please send your CV to [email protected] quoting the advert reference number

Focus Management InternationalDubai Knowledge Village, PO Box 500775,

G15, Ground Floor, Building 02, Dubai, United Arab Emirates00971 (0) 4552 0606

These days, more and more people arecutting back on meat or even giving upmeat and sausage entirely. Vegetarian

and vegan products are getting more shelfspace in regular supermarkets. Hydrosol ismeeting the rising demand for meatlessalternatives with new all-in compounds for themanufacture of vegetarian and vegan coldcuts, and alternatives to hot boiled sausages.

These all-in compounds contain all thecomponents necessary for the formulation,including mild seasoning that can beenhanced as desired. The composition ofthese products addresses the demands ofnutrition-focussed consumers in detail. “Ournew HydroTOP series all-in compoundsconsist of various hydrocolloids andvegetable proteins. For vegan cold cuts weuse soy and pea protein, while thevegetarian versions contain pea and eggprotein,” explains product developerCarstenCarstens of Hydrosol's meat productR&D. “The stabilising systems contain nogluten, milk protein or phosphates. Theseasoning is completely free of glutamate.For the colouring agent we use analternative to natural cochineal, since that isharvested from scale insects and so is ananimal product, strictly speaking.” Yet thefinal products have the appetizing pinkcolour typical of sausage cold cuts.

But according to Carstens, the main thingis the texture, which is absolutely comparableto bologna or mortadella. “We havesucceeded in developing the basis for ameatless cold cut that has a pleasing bite andcan be sliced quite effectively by conventionalslicing machines, which is very important forindustrial production. The products have afamiliar mouth feel that consumers areaccustomed to from conventional cold cuts.As a result they win over even enthusiasticmeat and sausage eaters.”

The vegetarian alternatives to wieners andcurrywurst also compare favourably with theirtraditional meat counterparts. “With productsthat are consumed hot, getting a pleasinglyfirm texture is a special challenge. Ourspecial new functional system for this purposegives the ideal, firm bite.”

With Hydrosol's all-in compoundsmanufacturers can make products thataddress consumer demand for meatlessalternatives, while offering a high level of

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NEW ALL-INCOMPOUNDSADDRESS THEGROWING TRENDTO MEATLESSPRODUCTS

enjoyment. Production is also very straightforward,requiring only a conventional cutter and a stuffer tofill the finished mass into casings. The functionalsystems are stirred together with water, salt andvegetable oil. By adding ingredients like herbs,nuts, blanched vegetables, mushrooms or cheese,manufacturers can give their cold cuts anindividual note.

A Stephan cutter can also be used forproduction. These new all-in compounds fromHydrosol are thus of interest not just for the meatindustry, but also for manufacturers of cheesepreparations and alternatives, as well asmanufacturers of vegetarian and delicatessenproducts. For example, the latter can use vegancold cuts and Hydrosol's vegan mayonnaisecompound to make completely vegan alternatives tosausage salad with high sensory appeal.

About HydrosolHydrosol GmbH & Co. KG headquartered inAhrensburg near Hamburg, Germany, is a fast-growing supplier of food stabilisers, withrepresentatives around the world. Its specialistsdevelop and produce tailor-made stabiliser systemsfor dairy products, ice cream and desserts,delicatessen and ready meals, as well as meat,sausage and fish products. With its internationalnetwork of 16 subsidiaries and numerous qualifiedforeign representatives, the company is represented inthe world's key markets. As a member of theindependent, owner-operated Stern-WywiolGruppewith a total of eleven sister companies, Hydrosol canmake use of many synergies. The company hasaccess to the knowledge of some 70 R&D specialistsand to the extensive applications technology of theGroup's large Technology Centre in Ahrensburg. Italso benefits from shared production facilities and theGroup's own logistics resources, so it can offercustomers a high degree of flexibility and innovationcapabilities. The Stern-WywiolGruppe is one of theworld's most successful international suppliers of food& feed ingredients.

For more information: E-mail: [email protected]

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JANUARY-MARCH 2015

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Tetra Pak, the world leader in foodprocessing and packaging solu-tions, continues to showcase its

expertise and core focus on innova-tion at Gulfood 2015. As a long-standing participant at Gulfood, thisyear Tetra Pak will host its customers inthe exclusive 'Tetra Pak CustomerOasis' - a dedicated area not onlydesigned to showcase Tetra Pak'sinnovation for growth theme, butalso to offer guests a welcomingand inspiring getaway from thebusyness of the world's biggestannual food trade show.

Inspiration, Innovation,Industry leadership The Tetra Pak Customer Oasis will offerTetra Pak customers business sustenancewith the showcasing of Tetra Pak's inno-vative approach to helping customersgrow their business. The Tetra PakCustomer Oasis is divided into thefour areas identified as vital for mostfood processing and packaging cus-tomers. Each area provides demon-stration of the innovative approachesTetra Pak delivers to help customersincrease revenues, manage costs,reduce risk across the value chain,and build brand equity.

“Tetra Pak is committed to deliveringsolutions and adding value, and thisyear we're providing our customerswith the opportunity to explore the inno-vative ways that Tetra Pak adds value totheir business success in an inspiringway,” says Amar Zahid, President,Greater Middle East & Africa(GME&A), Tetra Pak.

Tetra Pak will also introduce itsfirst series of exclusive seminars Tetra Pak seminars are designed to pro-vide customers with the latest informationand developments in the food processingand packaging industry. Titled “Tetra Pak

Knowledge Series”, the seminars will runon a daily basis at the Tetra PakCustomer Oasis. Key topics will includethe latest packaging and design trends,insights into dairy and beverage sectorsas well as how to reach consumers withlower income levels.

“Gulfood presents a great opportuni-ty for us to share our extensive marketintelligence and analysis of marketsaround the world. The 'Tetra PakKnowledge Series “will address keytopics and issues to provide our cus-tomers with some valuable insights intothe industry,” says Zahid.

Tetra Pak has a long-standing part-nership and association with Gulfoodand its participation affirms the impor-tance of this region for the company.Delivering more than 28 billion pack-ages last year within the GreaterMiddle East and Africa, the region is

the one of the biggest markets forTetra Pak worldwide.

Marking a Milestone —Gulfood's 20th AnniversaryThis year Gulfood celebrates its 20th edi-tion, and as part of the special celebrationsfor this landmark anniversary, Tetra Pak iscreating a unique crowd-sourced installa-tion in a shape of the award winningTetra Brik® Aseptic Edge package.Gulfood exhibitors will be invited tobecome part of this special commem-orative gift by placing their imagesand congratulatory wishes on thegiant installation.

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TETRA PAK CONTINUES TO SHOWCASE “INNOVATIONFOR GROWTH” AT GULFOOD 2015

Gums & jellies are sweet delicious treatsthat come in a multitude of colours,shapes, textures and tastes. Preferences

vary and every consumer has his own favourite- for some the preferred texture is a soft andchewy jelly and for others a hard and brittlegum or yet again something in-between.

Both gelatine and starches are well-known asgelling agents in gums and jellies. Whilegelatine originates from animals, starches areof purely vegetable origin and thus offer aunique opportunity for serving consumers of allgeographic and religious backgrounds.

The Danish-based potato starch companyKMC has challenged the textures traditionallyobtained with starch solutions. Their team ofexperienced food scientists was determined tochallenge both their basic starch toolbox, thelab technicians and themselves into developingnew exciting textures. So far, their work hasresulted in a new solution, Gelamyl2M5 thatadds a remarkably good elasticity and a nicebite to the broad texture palette of the existingGelamyl product line.

Gelamyl starches are specifically designedfor application in the very special and differentrecipes and the varying processing conditionsfor gelled confectionery. This means highresistance to mechanical stress and hightemperatures. Even in high dosages, Gelamylkeeps a low viscosity while hot, and its easyhandling during moulding results in savings oftime, space and energy.

KMC's team of commercial and technicalsales support helps customers find thatparticular starch product and gelling agent thatcreates exactly their candy specialty. This isdone considering their specific productionconditions whether we talk soft and hard gums,liquorice and pastilles, compressed tablets,Turkish delight and many other applications.

KMC's Gelamyl products are halal certifiedand non-GMO specialty starches based onDanish grown potatoes. Gelamyl starches form

very clear and transparent gels, which ensuresfull effect of colours. The clean and neutralflavour profile of potato starch permits fullrelease of your added flavour.

But, it takes more than high performanceand innovative ingredients to create newexiting developments within the gum and jellyindustry. It also takes resources in the NPDdepartment, not to forget accessibility to properpilot facilities for proper testing and trials.

To serve our customers KMC has invested innew pilot and test facilities with state of the artprocessing equipment and supported by highlyadvanced analytical lab facilities forcharacterization of both raw materials and thefinal confectionery product.

KMC is able to act fast on new requests anddemands from the market, but even moreimportant able to make individualdevelopments in cooperation with thecustomers.

For further information, please contactPeter Haugsted (mailto:[email protected])General ManagerKMC MEA FZ. L.L.C. P.O. Box 334155DubaiUnited Arab EmiratesLocal Cell: +971 056 7412072

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Technical sales manager Jeppe Witte Nielsen and application spe-cialist Maria Elena Hansen test gums in the confectionery pilotplant at KMC, Denmark.

KMC REVEALS NEWTEXTURES WITH POTATO-BASED SOLUTIONS

FoodSource, Inc. is a global supplier ofnuts and dried fruit connecting NorthAmerican growers with international

markets. Their export customer base includesimporters, food distributors, foodmanufacturers and national retailers. Thethousands of tons of products they shipannually serve the food industry throughoutthe Middle East, as well as in North Africa,Asia and Europe.

FoodSource is actively engaged inexpanding their service share in the MiddleEastern food manufacturing sector. This focushas shown promising results, in part becausetheir products are relevant to regional trends.The area's middle class is enjoying steadygrowth, a factor known to drive demand incertain product categories, particularlyconvenience foods. In turn, this creates anincreased need for reliable suppliers of thehigh quality ingredients necessary tomanufacture popular snack items, as well asmany other shelf stable foods. FoodSourcehas the products and experience necessaryto serve this emerging need, in the Middle

East and in developing countries throughoutthe world.Award Winning ExcellenceIn 2014, FoodSource received the President's“E” Award for Exports, a national honorestablished in 1961 to recognize excellencein export practices. Four years of successiveexport growth and an innovative marketingplan that led to the increase are importantfactors in a company's eligibility for thisaward.

“The “E” Awards Committee was veryimpressed with FoodSource's marketdevelopment for pecans in countries where thenuts are unknown. The company's work toreduce the financial risk of exporting for itssuppliers was also particularly impressive,”said US Secretary of Commerce PennyPritzker in the congratulatory statementannouncing FoodSource as a winner.

The innovative service model behind theirsuccess is focused on relationship building.“Connecting people is at the heart of whatwe do,” said company president andfounder Syed Hussain. “We understand thechallenges of exporting high value foodcommodities, and establishing trust mitigatesrisk on both sides of the transaction. WhenFoodSource launched in 2002 I committed tothe principal of building long termrelationships, and the benefits of that policyare evident in our success.”

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AWARDWINNINGFRUIT ANDNUT SUPPLIERS

You can bite into a Danish Pastry almost allover the world. However, if you ever hadthe pleasure of biting into an original

Danish Pastry from Denmark, you realize that theoriginal is taking it to a whole new level. So wehad a look into the secrets behind the originalDanish Pastry: why is it so tasty, light & flaky andwhy is it so hard to copy? Finally, we investigatedwhy they call it “Vienna bread” in Denmark?

Really, any cake or pastry can call itself a“Danish”, as the name is not a geographicalindication like the protected names ofChampagne, Feta cheese and Parma ham.However, there is a few important distinctfeatures, which makes the difference. Forstarters, a Danish Pastry is made of many layersof dough and vegetable margarine, making itlight, flaky and voluminous. This guarantees a

great mouth-fell and makes it a perfect carrierfor the different delicious fillings and toppings.

A helping handMore than 150 year ago, there was a strikeamong the employees of the many artisanbakers in Copenhagen. The master bakerswhere desperate to meet their costumersdemands for sweet bread, but needed skilledemployees to keep up production. Thus, theyreached out to their colleagues in Vienna andasked for assistance. At this time, Vienna was“the place” for baked goods and many Danishbakers went there to train during theirapprenticeship.

The help arrived and not only did the Danishbakers get the extra hands they needed, theyalso learned a new technique from theircolleagues. With the lamination technique,

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THE “DANISH” SECRET

where thin layers of fat is rolled out between thinlayers of wheat dough, a unique new texturewas created. Today the same technique has let toboth puff pastry and the French croissant.

Danish PastryOnce the strike had ended, the Danish bakerskept working on this new technique. Thebreakthrough came when they laminated thedough with margarine and got a light, flakypastry dough, which they combined with sweetfillings of jams, custards and the traditionalsweet Danish filling called “remonce”. It was acomplex process to laminate the doughperfectly and it required both expertise andgood ingredients, thus the pastry was veryexclusive. The pastry became a huge successand to honor the origin of the technique theycalled it “Wienerbrød” which is Danish for“Vienna bread”.

The popular and unique pastry then began tospread to other countries. In the late 19th

century, many Danes immigrated to America,taking the Danish artisan baker traditions withthem. They would open bakeries undertraditional Danish surnames like “The OlsenBakery” and hence the pastry became known as“Danish Pastry”.

The secretThe secret is that even today, with all itsmodern technology and equipment, you stillneed the knowledge and understanding ofthe traditional artisan craftsmanship tomaster the lamination technique. Ascomplex as the process might be, just assimple is the pleasure of biting into a mouth-watering light and flaky Danish Pastry withyour favorite filling.

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Turkey is a country of agricultural originwhose agricultural output shows significantincreases every year. Historicaly, the

agricultural sector has been Turkey's largestemployer and major contributor to the country'sGDP, exports and industrial growth.

However, as the country has developed,agriculture has declined in importance relativeto the rapidly growing industrial sector.

Turkey is the largest producer and exporterof agriculture products in the Near East andNorth African region.

Also, Turkey's vast agricultural potential,offers an extensive range of fruits such asgrapes, figs, olives, apricots, sour cherries andstrawberries and vegetables such as potatoes,tomatoes, leeks, peppers and onions which canbe preserved by different methods andpresented in a variety of ways.

Dried fruits and edible nuts, tomato pasteand other tomato products, canned fruits andvegetables, frozen fruits and vegetables,dehydrated vegetables and fruit juice areregarded as the most important sectors underthis heading. These sectors include itemsmaking up the majority of Turkey's total exportrevenues both from agriculture and agro-industry. The products of the dried fruits andedible nuts sector, which are very important forthe Turkish economy, are hazelnuts, raisins,dried figs and dried apricots. These productsare regarded as traditional agricultural exportproducts of Turkey. Especially, hazelnut,raisins, dried figs and dried apricots havebeen the products representing Turkishproduction and quality for years.

The production of canned fruit andvegetables is mostly parallel to national andinternational demand. Canned sour cherries,canned peaches, canned okra, cannedpeas, mixed vegetables and canned beanshold the largest share in canned fruit andvegetable exports.

The fruit juice and concentrate industryhas become one of the progressive agro-industry sectors in Turkey. This export-oriented industry has flourished rapidly dueto the modern production units, newinvestments and strong support of abundantfresh fruit production. Fruit juices of varioustypes (concentrated, mixed, sweetened etc.)are very popular primarily because of theirnutrient content. The products of this sectorare also good alternatives to carbonatedbeverages. The species processed into fruitjuice and concentrates are apples, pears,apricots, peaches, oranges, tangerines,grapefruits, lemons, sour cherries,strawberries, pomegranates and grapes.

Turkey's food and beverage industry hasbeen one of the most attractive areas forforeign investors. It has attracted tremendousamount of foreign direct investment (FDI),attracting around USD 4 billion over the pastten years, as it offers lucrative investmentopportunities to global investors.

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TURKEYATTRACTSFOREIGNINVESTORS

Al Dahra Agriculture being a leadingcompany specializing in agriculture andanimal feed production, it has witnessed

unmatched growth in terms of the geographicfootprint, product and service offeringdevelopment as well as customer baseexpansion. In less than two decades, we havetransformed from a local Abu Dhabi basedcompany to a multinational organization withpresence across four continents. Al Dahra'smain goal is to maintain the momentum it hasachieved over the past years in terms of growthand expansion and to continue to execute itsstrategic road map and plans. Beyondcommercial growth and success, we are fullycommitted to our partnership with thegovernment in the Strategic Food Securityprogram ensuring continuous and undisruptedfood supply to the nation at reasonable pricesand with the highest quality parameters.

The strategic vision of the UAE governmenthas generated multiple business opportunitiesand has always been the key driver for oursuccess, and it will continue to be at the core of

our future growth plans. At Al DahraAgriculture, we have a unique valueproposition and service offering that sets usapart from competitors in the market place.Unlike common traders and importers, we ownand operate our own lands, productionfacilities and factories, which allows us to fullycontrol the operations and the quality of ourend-products. In addition, we have a stronglogistics arm with a highly specializedwarehousing and distribution infrastructure thatsupports the delivery of our products'seamlessly to customers wherever they arelocated. Furthermore, Al Dahra has pioneeredthe development of the agricultural business inthe UAE and the region through continuousinvestments in this important economic sector,by concentrating on ongoing research,development, importation of expertise, andfinally bringing the best industry practices tothis part of the world. Additionally, thecompany's commitment to eco-friendlyoperations and preservation of naturalresources notably in water has been one of itskey differentiators.

Lastly, the company's strategy is to diversify itsoffering by introducing new verticals andbusiness lines — such as Chemicals for instance— which will mainly be realized through anactive pipeline of international joint ventures andacquisition opportunities. Al Dahra's strategy isto grow organically by expanding its commercialbusiness base with focus on its current productrange of forage, fruits, vegetables, dairyproducts, rice production and retail. Thecompany offering products such as wheat, flourand sugar is with intent to build a regionalproduction and distribution hub in Abu Dhabi,aiming to serve the UAE and the wider MiddleEast and Africa as a whole. Al Dahra Agricultureand its subsidiary “Etihad Mills” has recentlyacquired a total of 20 silos at a strategicallylocatedl and adjacent to the port of Fujairahresulting in direct access to the port. Moreover,six of the silos are used for the storage of rice,each having an estimated storage capacity of14000 MT, as well as 14 grain silos, eachhaving an estimated storage capacity of 10000MT with a total of 24000 MT.

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SPECIALIST INAGRICULTURE &ANIMAL FEEDPRODUCTION

NATIONAL PAINT R/A, KALBA ROAD, AL WADI BLDG., SHARJAH, U.A.E.TEL : 06 542 7337 / 542 7338, FAX: 06 5613701

E-mai l : h i ra . res t@gmai l . com

T A S T E T H E T A S T E O F T H E P A L A C E

The countdown has begun for the next ibawhich will take place from 12-17September 2015 in Munich, Germany. At

the world's leading trade fair for bakery,confectionery and snacks, exhibitors fromaround the world will showcase the mostimportant novelties of the sector.

The iba is the must-attend event for bakersand confectioners of all company sizes as wellas for restaurateurs and decision makers in thefood retailing industry,” says Dieter Dohr, CEOand President of the trade fair organizationGHM Gesellschaft für Handwerksmessen mbH.“The trade fair offers a comprehensive marketoverview, shows bakers and confectionerscurrent and future developments, and shows theentire sector the way for the upcoming threeyears.”

In 2012, iba was attended by 70,000bakers and pastry chefs and attracted visitorsfrom a total of 164 countries. BesidesGermany, the highest numbers of visitors camefrom Austria, Russia, Italy, Poland, Spain, theNetherlands, the USA, Turkey, UK andSwitzerland. Stands were hosted by 1,255companies in twelve halls, spanning a totalarea of 132,000m2.

The spectrum of the products and servicespresented at iba ranges from resources andproduction technology through to processoptimisation, packaging solutions, IT andcashier systems to out-of-home eating,professional clothing, as well as shop and salesfittings. Additionally, special shows andinternational competitions as well as the iba

forum and the iba summit will have numerouslectures and live demonstrations by well-knownexperts. “In addition to the areas of packaging,hygiene, and coffee, snacks will be a specialsubject at the iba this year,” Dohr reveals.

The fact that the trade fair is taking placefrom 12-17 September should be of particularappeal for professional visitors as the worldfamous Oktoberfest will begin in Munich onlytwo days after.For more information visitwww.iba.de/en/home/

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iba — THEGUIDE TO THEENTIRE SECTOR

Since the end of last year, CasaLuker — aColombian enterprise with over 100 yearsof experience in the South American

chocolate market — entered the Dubai marketwith its 100% Cacao Fino de Aroma ChocolateCouvertures. The well-known chef Pascal Clair, atrue Seven Star Chef and world renown for hisoutstanding skills as a Master Patisserie is incharge of spreading the word about theColombian Fino de Aroma products: he is theofficial distributor for CasaLuker Food Ingredientsfor Middle East. Hotels and restaurant such as theWestin Hotel, Burj Al Arab and Sofitel are nowusing some of their products.

With the aim of reaching the best chocolatiersand pastry chefs from Lebanon, Jordan, Oman,Saudi Arabia, Qatar and Bahrain CasaLuker andPascal have started the commercialization of fourdifferent chocolate couvertures of their CasaLukerCacao brand made with selected beans fromColombia, 100% cocoa butter and naturalvanilla. These dark, milk and white chocolatecouvertures are perfect for professionals in theFood Service market willing to try the strength andgoodness of Colombian Fino de Aroma Cocoa.

www.lukeringredients.com

For More information:Pascal Clair - [email protected] CasaLuker - [email protected] us:

/LUKERFOODINGREDIENTS @LUKEROFFICIAL

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COLOMBIANCHOCOLATE INTHE MIDDLE EAST

Argentina is one of the world's largestfood producers. Eating and drinkingplay an important role in Argentinian

culture, as meals are a time where friends andfamily get together. Mealtimes are an unhurriedand often a sit-down affair, although a fastfood culture does exist in cities. Drinking herbaltea (yerba-mate) is popular and is usually asocial activity. Argentina is home to animpressive selection of regions where wine isproduced, and it is also famous for its meatproduce.

Argentinian cuisine has diverse influences,but much of it has its roots in Italian cooking.Pasta, meats, potatoes, and desserts arefeatures of many meals. Meat, especially beef,is a large part of the cuisine. Food is oftenboiled, grilled and stewed. Very little food isfried in Argentina, making for a generally low-fat diet. There is a great variety in regionaldishes, as produce and preparation methodsdiffer from region to region.

The F&B industry is one of the main activities

contributing to the Argentine economy,accounting for 33% of Argentina's totalexports. As a major grain and oilseedproducer, Argentina plays a key role in theinternational trade scenario.

Many of the food products manufactured inthe country come from commodity production,and undergo further processing using basicraw materials, such as milk, and also otherinputs with additional technologicalsignificance, such as edible oils.

The F&B industry includes both national andmultinational companies and associations ofrepresentatives from various entities as well,which contribute to the production anddistribution of high-quality foods in the domesticand foreign market.

The following primary trends are currentlybeing followed by the local F&B industry: F&Bcompanies are continuously launching newproducts through their research anddevelopment (R&D) departments; there areimportant investments in technology updates;local production capacity is being used fully,

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THE F&B INDUSTRYCONTRIBUTING TOTHE ARGENTINEECONOMY

THE F&B INDUSTRYCONTRIBUTING TOTHE ARGENTINEECONOMY

which requires additional investments to supplythe growing food demand; “Health andNutrition” is a very strong concept in F&Bsupply and demand; and greater interactionbetween the local industry and universities isbeing carried out, fostering innovations.

The best opportunities for suppliers of foodingredients are among those F&Bmanufacturing companies that offer high-valueand novelty products to the consumer. Theindustry sub-sectors with a higher demand forthese types of products are bakery products,confectionery products, condiments,seasonings, and spices, dairy products non-alcoholic beverages, snack foods, driedprocessed products, ready meals and sauces.

Bottled Water of ArgentinaPatagonia is the name of a vast territory in thesouthern cone of South America shared byArgentina and Chile. Fernando de Magallanesgave it the name in 1520 and chronicles ofseveral sea explorers gave to this land an auraof mystery.

The general character of the Argentineportion of Patagonia is for the most part a

region of vast steppe-like plains, rising in asuccession of abrupt terraces about 330 feet ata time, and covered with an enormous bed ofshingle almost bare of vegetation. In thehollows of the plains are ponds or lakes .

Towards the Andes the shingle gives place toporphyry, granite, and basalt lavas, animal lifebecomes more abundant and vegetation moreluxuriant, acquiring the characteristics of theflora of the western coast, and consistingprincipally of southern beech and conifers.

During 2012, total bottled water volumesales increased by 2%, driven mainly byflavoured and still bottled water. The categoryperformed well, although growth was belowthe review period average of 3%. Flavouredbottled water also experienced very highgrowth during the review period, as it has onlyrecently been introduced.

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Documents

Food Business Gulf & Middle East (January-March 2015)