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Food Access Programs, Farm Sales, & Farmers Market Viability
SNAP Programming to Support Farmers & Engage ConsumersSeptember 17, 2018
Colleen Donovan
Washington State Farmers Market Association (WSFMA)[email protected]
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Samantha Schaffstall & Karen KinneyUSDA AMS Cooperative Agreement (FFY17)Kent Farmers Market, August 2017
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Acce
pted
Her
e! F
ood
Acce
ss P
rogr
ams
at W
ashi
ngto
n St
ate
FMs
Col
leen
Don
ovan
, Rita
Ord
óñez
, Kar
en K
inne
y, S
uzan
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riggs
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stro
m
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Farmers Market Promotion Program (FMNP)
WIC FMNP: Low-income women and children Senior FMNP: Low-income adults over 60• June to October• Paper checks - $4.00 each• WIC: $20/season • Senior: $40/season
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per FARMERS MARKET
STATEWIDE, 2015
Average SNAP: $5,956
Average FMNP: $7,307
5
$-
$20,000
$40,000
$60,000
$80,000
$100,000
WIC Redemptions
FMNP Sales by FM: from <$50 to >85K
Average$7,307
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High food access sales
farmers markets
SNAP $7,000 +or
FMNP $10,000 +7
$- $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 $80,000 $90,000
$100,000
Not High Food Access Sales:
114 FMs
FMs by Food Access Sales
High Food Access Sales:37 FMs
Farmers Markets
SNAP
&/o
r FM
NP
Sale
s
8
9
$-
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
$40,000
$45,000
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65
SNAP Sales at FM in 2017 (n=66)
Average $5,144
Methods
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1
Data Analysis
114
2
Market ManagerSurveys
68
3
ShopperRapid
Market Assessmt
6High sales
4
Farm Vendor
Interviews
35At RMAs
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0%
20%
40%
60%
80%
Not important Somewhatimportant
Important Very important No opinion Not familiarwith SNAP &
FMNP programs
How important is it to you that low income people can shop at this farmers market with
SNAP EBT (food stamps) or WIC / Senior FMNP?
Everett Farmers Market percentOlympia Farmers Market percentSouth Perry Farmers Market percent
2017 Rapid Market Assessment (RMA) Teams
Everett FM Olympia FM South Perry FM
Wenatchee Valley FM Kent FM Proctor FM
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Importance of SNAP to Sales:FM x Vendors
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Importance of SNAP to Sales:High FA Sales x Not High FA Sales FM
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What’s FM doing “right”?
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Many varieties of promotion on a weekly basis including social media, day of signage, vendor signage, promotion on printed media and partnerships with local SNAP administrators.
Really good customer service and we handle all the transactions for the farmers, we do all the marketing, outreach, customer service, signage
We are working to counter the perception of farmers markets as "boutique" and demonstrate that they are accessible to everyone.
Really good customer service and we handle all the transactions for the farmers, we do all the marketing, outreach, customer service, signage
Managers
What’s FM doing “right”?
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FarmVendors
Offers lots of options to people to spend $ and market is very accessible (location, schedule, how often open) .That the WIC coupons are given out right here. Shoppers will come with questions about WIC and they can direct shoppers to the WIC booth, then the shoppers will come right back with vouchers to spend.
Signage is good to let people know, all vendors know how to take the coins/tokens.
Is “Food Access” in your Market Mission?
17
75%
21%4%
% % %
No Food access isincluded in
Food access isprimary
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David Smiley – Program Coordinator
Appalachian Sustainable Agriculture ProjectMission - Our mission is to help local farms thrive, link farmers to markets and
supporters, and build healthy communities through connections to local food.
Vision -Our vision is of strong farms, thriving local food economies, and healthy communities where farming is valued as central to our heritage and our future.
