FOLLOWING THE CCEA SPECIFICATION GCSE Business

© GO2Educate https://homeschoolondemand.com/index.php/go2educate-business-it/

GO2Educate Page 1

FOLLOWING THE CCEA SPECIFICATION

GCSE Business Communication Systems

UNIT 2 Sample Pack

PRODUCT SAMPLE

Benefits of purchasing product packs from GO2Educate:

Affordable, classroom ready and user-friendly starter packs

Saving teachers’ endless hours of preparation

PowerPoints are editable so teachers can add their own content and images to meet the needs of children

Resources can be updated over the course of the specification

Resources can be used electronically within the school network by teachers and pupils in your school

Booklets can be printed and distributed to pupils in sections or as one complete resource

Pupil notes are kept in order for quick reference and revision

Practical activities include step by step screen capture guides are included using MS Office 2016, Windows

https://homeschoolondemand.com/index.php/go2educate-business-it/


GO2Educate Page 2

Movie Maker, MS Outlook and Weebly

Release date: July 2017

THE SAMPLE CONTAINS:

- A snapshot of the layout and content in the student booklet, teacher booklet and PPoints

- Lesson activity examples (available in the student booklet/s)

- Outline lesson plans and web links for a topic (full version available in the teacher booklet)

THE FINAL PRODUCT WILL INCLUDE:

√ Scheme of work for Units 1 to 3

- Scheme Overview

- Time Plan

- Key Topics and Learning Intentions

- Starter & Plenaries

- Core Teaching & Learning Activities

- Resources List

- Assessment and Key Skills

√ Complete Student Booklet for Unit 2

- Key facts and definitions

- Theory lesson activities, including realistic case study scenarios

√ Complete Teacher Booklet for Unit 2

- Suggested lesson structure for each key topic

- Useful website hyperlinks - Starters and Plenaries

√ Teacher PowerPoint for Unit 2

- Learning intentions - Key facts and definitions - Starter activities

- Teacher answers to classroom activities (exception open ended and research tasks)

Teaching and Learning material is designed to be flexible and ready for use in the classroom. However, it

should be noted that resources are created to be adaptable for a number of reasons. It is expected that

different schools have different timetable allocations for student groups, courses evolve over time and

teachers teach a wide range of abilities with specific needs. Therefore, the teaching and learning material

should be considered as a basic starter pack designed to follow the content of the specification.



GO2Educate Page 3


GCSE BUSINESS COMMUNICATION SYSTEMS

UNIT 2 STUDENT THEORY WORKBOOK

SEPTEMBER 2017

Student Name: _________________

Registration Class: ______________

Teacher: ______________________

SITE LICENCE

Name of School:



GO2Educate Page 4

TOPIC TRACKER

Content Learning Outcomes Tick/Date as topics are completed

Types of business ownership

Students should be able to:

Explain why and how a business starts

Identify and describe the following main types of business ownership in the private sector: sole trader, partnership, private limited company and public limited company

Analyse and evaluate the main types of business ownership in the private sector

Stakeholders Students should be able to:

Define the term stakeholder

Demonstrate knowledge and understanding of the following stakeholder groups and explain their interest in a business: owners/shareholders, managers/employees, competitors, suppliers, consumers, financial institutions, trade unions, local community

Discuss how the aims of these stakeholders may be in conflict

Communication Students should be able to:

Demonstrate knowledge and understanding of why effective communication is important in business

Demonstrate knowledge and understanding of the following business documents: business report, business letter, agenda and minutes

Analyse and evaluate the following different ways in which a business can communicate digitally: social media, websites, intranet, video conferencing, Voice over Internet Protocol (VoIP) and E-Mail

Evaluate the impact digital technology has on business communication

Digital Trading Students should be able to:

Define the term digital trading

Analyse and evaluate digital trading for a business and customers

Recruitment Students should be able to:

Identify, describe and evaluate the following main methods of internal recruitment: notice board, newsletter, email and intranet

Identify, describe and evaluate the following main methods of external recruitment: media, internet, job centres, private recruitment agencies

Recommend the most suitable method or type of recruitment for a given situation

Selection Students should be able to:

Identify, describe and evaluate the following methods of selection: application form and/or digital application form, curriculum vitae, testing, interview and presentation

Identify and describe what makes an effective application

Identify and describe how to prepare for an interview and presentation

Training Students should be able to:

Demonstrate and apply knowledge and understanding of the following reasons for staff training: induction, health & safety, continuing professional development, changes in procedures, legislation and new technology

Etc.



GO2Educate Page 5

The Business Environment: Communication

DAVID’S CAFE CASE STUDY Background From a young age, David was a keen cook and an aspiring chef. He studied GCSE Home Economics and went on to complete an apprenticeship as a chef in a local restaurant in a nearby town. David learned many skills as an apprentice and qualified chef including: cooking, baking, health and safety and customer service. Once David fully qualified as a chef, he attained full time employment working in the restaurant. David enjoyed his job immensely, however, his dream was to open his own business. Over a three year period David saved all his earnings and was finally able to turn his dream into a reality. He set up David’s Café as a sole trader in September 2016. David’s Cafe The cafe is located in his local village which is situated in a rural area with a population of approximately 5000 people. The accommodation is currently rented and includes a small flat upstairs which is being used as a make-shift office and staff area. David employs 2 full-time and 2 part-time members of staff who have been trained to make basic meals such as cooked breakfast and salads. Employees are also trained to waitress, serve customers at the till and use the hot drink facilities. The downstairs facility is where the main kitchen area and café are situated. It seats up to 60 customers, although also provides a take-away service. The cafe opening hours are from 09:00 to 17:00. David’s busiest times are between 9:00 and 10:00 am and 12:00 and 2:00 pm. The café is the only one of its kind in the local area. David’s main competition is the local Spar and garage. They also provide breakfast and lunchtime ready-cooked meals for passers-by. Despite the competition, David is doing surprisingly well and making a small profit in the first year of business. Key Issues David is an excellent chef, however, has very limited experience in dealing with all the business administration, management decisions and people management that come with entrepreneurship. His ICT skills are somewhat limited to simple typing tasks and basic use of email and internet facilities. David is growing increasingly frustrated by the amount of time he spends on paperwork such as cashing up at the end of the day, placing and collecting orders from suppliers, typing up receipts and payments, updating menus, typing up customer notices and organising staff rotas. David has ambitions for the business and would like to see profit increasing and the business product and services expand. Unfortunately, he is already working 10 hours per day and has been left with limited spare time to consider properly how he might put his ideas into action.



GO2Educate Page 6

STUDENT ACTIVITY GROUP THOUGHTSHOWER

Read the case study carefully. Produce a thought shower as a group, and then

complete your own individually in the space below to consider the following:

(1) Who are the key stakeholders the business will communicate with? (2) What

information (specific examples) are they most likely to communicate (3) What

types e.g. verbal, nonverbal, written AND methods e.g. e-mail, face to face,

telephone) of communications are David’s café most likely to use? Jot down as

many ideas as you can over the next 15 minutes.

Communication at

David’s Cafe

Customers

Suppliers

Verbal

Taking

customer

orders

Face to Face


© GO2Educate https://homeschoolondemand.com/index.php/go2educate-business-it/ Page 7

SCENARIO 1: David wants to advertise a new position available for an apprentice cook

Communication type: Method:

Reasons for your choice:

SCENARIO 2: A notification to customers about the today’s lunchtime specials



SCENARIO 3: Compare prices to purchase flour in bulk from suppliers



SCENARIO 4: A customer complaint that the meal is cold



Write a tweet below (in less than 160 characters) stating your understanding

of what makes an effective communication

STUDENT ACTIVITY INDIVIDUAL TASK

Look at the following scenarios that occur at David’s cafe. Identify the most

appropriate type of communication method that he should use in each

situation, an appropriate method and reasons for your choice.



COMMUNICATION: IMPACT OF DIGITAL TECHNOLOGY

BUSINESS

COMMUNICATION

Intranet

Disadvantages

Advantages

VOIP

Advantages

Disadvantages

Video Conf.

Disadvantages Advantages



COMMUNICATION: IMPACT OF DIGITAL TECHNOLOGY

SCENARIO 1: The staff team building day boosted morale. The manager wants to share the photographs he has taken to promote the business as a fun place to work

Communication:

Reasons for your answer:

SCENARIO 2: An architect wants to show his draft plans to the customer

Communication:

Reasons for your answer:

SCENARIO 3: The secretary has been asked to write to suppliers to request a quote for materials

Communication: Reasons for your answer:

SCENARIO 4: The owner wants to update staff on health and safety procedures


SCENARIO 5: A local bank needs to call an urgent meeting with head office


SCENARIO 6: The shopping centre has extended its opening hours and wants to inform customers


Positive Impact Negative Impact


Read the following business scenarios. Choose the most appropriate method of

digital communication and explain why you would recommend this method.


Digital technology has both positive and negative impacts on business

communication. Discuss in groups and ask one representative to feedback.

Summarise your thoughts below.




Business Communication Systems

(BCS) Unit 2

TEACHER BOOKLET

SEPTEMBER 2017

Teacher’s Name: _________________

SITE LICENCE

Name of School:



COMMUNICATION AND DIGITAL TRADING

Topic Starter Activity Lesson Activities Plenary Activity

Demonstrate knowledge and understanding of why effective communication is important in business

PowerPoint Introduction What is communication? Main types and methods of communication Student Group Activity Create an emoji bookmark *Guidance will be required on what is allowed and what is not allowed for each type of communication Teacher will need to create a set of written instructions for pupil groups https://www.youtube.com/watch?v=U21FQ9gRz2Q *Use link above for guidance. Paper, Scissors, Glue and Pens required

Student Booklet Verbal, Written and Non-Verbal Communication Pages 13 to 14 Group feedback Pupils feedback on the allocated method of communication and fill in the gaps in their table on Page 14 David’s Café Case Study Pages 15 to 16 Thought Shower Group feedback Types and Methods of Communication at David’s Café

Scenario Activities and Class Feedback Page 17 Tweet Pupils write a tweet stating their understanding of what makes an effective communication.

Demonstrate knowledge and understanding of the following business documents: Business Report Business Letters Agenda & Minutes

PowerPoint Introduction Professional Business Documents and Examples Q & A Can you think of any others?

Investigating Company Reports and Feedback Page 19 Group Task School Council Task Page 20

Group Feedback Minutes of Meeting Reported back to the class

Analyse and evaluate the following different ways in which a business can communicate digitally: Social Media, Websites, Intranet, Video Conferencing, VOIP and E-Mail

Guess the method of Digital Communication Page 21

Independent Research and Class Feedback Key Features of Digital Technology Page 22 Teacher PowerPoint Impact of Digital Technology Student Task Thought Shower Pages 23 to 24

Scenario Activities, Positive/Negative Impact AND Class Feedback Page 25

Etc.


https://www.youtube.com/watch?v=U21FQ9gRz2Q

https://www.youtube.com/watch?v=U21FQ9gRz2Q


Digital Technology Features

E- Mail: electronic communication from one computer to another

Address book facility Can send instant messages, mark as important Can attach files e.g. documents, PowerPoints, images, video Can send the same message to several recipients at once – cc, bcc, groups Automated messages can be set up if on holiday Provides a permanent record for sender and receiver Accessible via the internet on most mobile devices May be used for internal, external, formal and informal communications

Intranet: a private online network

Internal Network Area Only accessible through a user name and password Can share software, files and resources Useful for group projects and to communicate May provide online interactive training facilities, Virtual Learning Environments Chat and messaging facilities Blog and forum facilities 24/7 accessibility

Video Conference: technology used to create a visual live connection

Real-time two-way communication (face to face, audio, live video streaming) Whiteboard features allowing collaboration using drawing tools, text etc. Desktop sharing facilities so that computer desktop view can be shared Virtual view of your audience individually and/or around the table Most have a recording facility allowing members to re-play the meeting Some meetings can be scheduled instantly and others are done in advance Relies on a high broadband internet connect and speeds

Website: connected web pages under a single domain

Has a domain name and URL Displays multi-media e.g. text, images, sound, video Navigation buttons and hyperlinks Forms Embedded features e.g. Google Maps, Surveys E-Commerce Facility Social Media Integration Mobile friendly options 24/7 accessibility

Voice Over Internet Protocol e.g. SKYPE: Using the internet for telephone or video chat

Live two-way communication – transmits voice and multimedia Internet rates may be lower than using the telephone via WIFI Increased functionality over the telephone that only allows audio Unlike video conferencing, specialist hardware is not required – simply a desktop, laptop or mobile device and a connection to the internet Relies on a high broadband internet connect and speeds Quality of service can vary with call interruptions or delays

Social Media: a website that allows users to communicate and share content

Online communication channel Users can post messages, images and multimedia Instant chat option available Conversations saved for future reference Accessible from any mobile device with internet connection Blur of personal and business can cross over, therefore requires careful useage



Digital Technology Possible Answers to Scenarios

SCENARIO 1: The staff team building day boosted morale. The manager wants to share the photographs he has taken to promote the business as a fun place to work

Communication: Social Media e.g. Facebook

Reasons for your answer: Informal communication, gets message across Easy access, Accessible via the internet 24/7 Images can be put in a video library Can be viewed by all followers and/or potential employees and customers if there is a link to the social media page on the website

SCENARIO 2: An architect wants to show his draft plans to the customer

Communication: Video Conferencing OR Skype (VOIP)

Reasons for your answer: Face to face, live, two-way communication Draft plans can be shown on the screen allowing discussions and immediate response

SCENARIO 3: The secretary has been asked to write to suppliers to request a quote for materials

Communication: E-Mail

Reasons for your answer: Email is the quickest method as it is sent instantly The same email can be sent to multiple suppliers at the same time Issues and response provide a permanent record, can be printed

SCENARIO 4: The owner wants to update staff on health and safety procedures

Communication: Intranet

Reasons for your answer: Policies and procedures can be accessed by all staff and read at their convenience. Only accessible to internal members of network

SCENARIO 5: A local bank needs to call an urgent meeting with head office

Communication: Video Conference

Reasons for your answer: Face to face, live, two-way communication Urgent issues can be discussed and a plan of action formulated

SCENARIO 6: The shopping centre has extended its opening hours and wants to inform customers

Communication: Website

Reasons for your answer: Instant information available on the website for customers Accessible at convenience 24/7



EXAMPLE OF POWERPOINT SLIDES
