FOCUS ONCersaie 2017

100Tile International 2/2017

Cersaie 2017

35th Cersaie gets underway

The 35th edition of Cersaie will get under way on Monday 25 September.The ribbon-cutting ceremony is scheduled for 10.45 a.m in Piaz-za Costituzione, the main en-trance to the Bologna trade fair complex. This will be immedi-ately followed by the much awaited Inaugural Conference, to be held at Palazzo dei Con-gressi, in the Sala Europa.

The opening day of the 35th edi-tion of the world’s most impor-tant trade show for the ceramic tiles and bathroom furnishing industry will then be punctuat-ed by two evening events to be held in the historic Palazzo Du-cale in Sassuolo:• 6.00 pm: Ceramics of Italy

International Press Confer-

ence – Salone delle Guar-die, Palazzo Ducale, Sassuo-lo. The press conference will be followed by the awards ceremony for the 20th Ce-ramics of Italy Journalism Award, and the formal en-dorsement of the winner of Beautiful Ideas, the com-petition for young designers to design the visual graph-ics for Cersaie 2017.

• 8.00 pm: Cersaie Evening (by invitation) – Sala della Cavallerizza, Palazzo Du-cale, Sassuolo

This will be followed by the assignment of the Confin-dustria Ceramica Distribu-tor Awards to the four dis-tributors (representing France, Germany, United

Kingdom and Italy) that have made the most out-standing contribution to rela-tions with the Italian ceramic industry.

Vast numbers of prospective exhibitors, from all over the world, have applied to take part. Cersaie, the largest and most authoritative international trade show for the ceramic and bathroom furnishing industries, has thus consolidated its cre-dentials as the world’s most im-portant focal point for the in-ternational trade, the best showcase for spotting aesthet-ic and technological trends, and a vital meeting point be-tween manufacturers and dis-tributors.All this confirms the internation-

al status of an event that’s set to attract even more exhibitors than last year, who numbered 852 and came from 43 coun-tries worldwide.

At this 35th edition, for the first time in its history, Cersaie has created two distinct events, one dedicated to floor and wall coverings and the other to bathroom furnishing. • In keeping with a tradition

that’s been upheld for eight years now, the ceramic exhi-bition poster comes from the Beautiful Ideas competition, which received 105 entries from students registered at IED in Milan, ISIA in Urbino, NABA in Milan and on the De-sign and Communication course at Seconda Università

Pavimenti e rivestimenti di ceramica - Bicottura - Clinker - Cotto - Gres porcellanato - Gres rosso - Monocottura chiara - Monocottura rossa - Mosaico - Battiscopa, listelli, tozzetti, altri pezzi speciali - Frangisole e grigliati in ceramica - Pezzi speciali per piscine - Tegole ceramicate - Pareti ventilate - Pavimenti sopraelevati

Pavimenti e rivestimenti in materiali non ceramici* - Marmo - Pietra Naturale - Pietra Ricostruita - Legno - Parquet - Laminati in Genere - Polimerici - Fibre Naturali - Compositi - Vetro - Rivestimenti in Carta * Settore merceologico in contitolarietà con BolognaFiere

Apparecchiature igienico-sanitarie - Apparecchi igienico-sanitari - Cabine doccia - Vasche da bagno e idromassaggio - Rubinetteria sanitaria - Termoarredo - Saune Arredamenti per ambiente bagno - Complementi ed oggettistica per il bagno - Mobili per bagno - Specchi e specchiere - Tende, tappeti e coordinati in genere - Lavelli - Piani d’appoggio - Elementi di arredobagno per disabili Arredoceramica e Caminetti - Caminetti per arredo - Stufe in ceramica - Cucine piastrellate

Materie prime, attrezzature per prodotti ceramici - Supporto (biscotto) - Coloranti, smalti e fondenti - Prodotti per serigrafia, decalcomanie

Attrezzature e materiali per la posa e l’esposizione di prodotti ceramici - Macchine ed attrezzi - Adesivi, impermeabilizzanti e sigillanti - Prodotti per finiture e per il trattamento delle superfici - Mobili espositori, espositori per campionari, arredi per sale mostra

Spedizionieri

Editoria tecnica - Associazioni, centri di ricerca e di informazione - Servizi alle imprese

Settori Merceologici

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Città della posa: ampia area riservata alla dimostrazione delle nuove tecniche di installazione e posa in opera di pavimenti e rivestimenti.

Gall. 21/22Galleriadell’Architettura

Mostra: MILLELUCI Italian Style Concept

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25-29 Settembre 2017Enrico Montecchi - Fabrizio Mariani

per Cersaie 2017

in Naples. The winning entry, picked by a jury made up of Anna Steiner, Gigi Colin and Aldo Colonetti, was by Fabrizio Mar-iani and Enrico Montecchi, who are stu-dents at the Nuova Accademia di Belle Arti in Milan. Their work is entitled Poly-morph because “ceramic is moving away from its traditional format and turning into something else; develop-ments in design and technology are projecting it towards a new future, and ceramic is in constant metamorphosis.”

• The concept behind the bathroom fur-nishing exhibition poster is based on two key ingredients – life and design – which spawned the headline “Water is trendy”. The image, created by Inter-promex Comunicazione, is an abstract form, buzzing with energy, that provokes the imagination of everyone who sees it, and brings to mind either a dress or a piece of drapery, but always something for clothing a person or their habitat.

TILE EDIZIONI• Main Entrance, service centre

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Building, Dwelling, Thinking 2017

Launched in 2009, Building, Dwelling, Thinking, Cersaie’s programme of cultural events dedicated to design and architecture, has now reached its eighth year.

Every year, the programme’s conferences are led by renowned designers and architects from all over the world, who come to present their projects and their vision of architecture and contemporary design.

From Renzo Piano to Shigeru Ban, Enzo Mari and Eduardo Souto de Moura; from Patricia Urquiola to Kazuyo Sejima; from emergency architecture to social housing, women in architecture and the

archeosofica of Soleri; and from Italy, to Japan, Spain, China and India: five years of conferences and seminars have hosted more than 70 public meetings, almost 200 speakers and four Pritzker Prize winners.

Dates for the 2017 edition already include conferences by Sebastián Irarrázaval (26 September), Elisa Valero Ramos (28 September) and Diébedo Francis Kéré (28 September).

More information will be published over the next few weeks: stay with MaterialiCasa.CoM to find out all the latest updates to the programme on the Cersaie page!

MilleluciExhibition event

Following in the footsteps of the “port” that formed the focus of the 2016 collective exhibition entitled Cer-Sail, the 4th B2B exhibition, curated by Angelo Dall’Aglio and Davide Vercelli and to be held during the 35th Cersaie, will draw inspiration – and take its name – from the Italian television programme MILLELUCI, which was broadcast by RAI in the 1970s and stood out for the originality of its format.

So the exhibition will take its cues from the television variety show hosted by Mina and Raffaella Carrà in 1974, and in the same way that Milleluci unfolded in eight episodes dedicated to specific themes, MILLELUCI will be divided into 10 thematic sets, each associated with a specific film genre, such as musical, cartoon, science fiction, horror, western or spy story.

Milleluci will be one of the main events at the third edition of Bologna Design Week, to be held in the city centre in the Quadrivium of Galleria Cavour, a historic melting pot of art, fashion and design, with two sets “La dolce vita” and “Breakfast at Tiffany’s”, which will act as gateways into Cersaie, by highlighting the link between the trade show and Bologna Design Week, of which Cersaie is the main partner. The companies taking part in the event include: Artemide, Casalgrande Padana, Ceramica Flaminia,

Ceramiche Ricchetti, Cordivari, Danese, Del Conca, Emilgroup, Gaudi’ Decor, Hom, Julia Marmi, Lea Ceramiche, Melogranoblu, Ragno, Rubinetterie 3m, Oikos, Tagina Ceramiche D’arte and Wall&Deco.

The exhibition’s curators:

Angelo Dall’Aglio was born in Bologna in 1969 and took a degree in Architecture, specialising in Industrial Design and Furnishing, at Politecnico di Milano. Since 2015, he has been organisational head of Promos srl, the Operational Secretariat of Cersaie.

Davide Vercelli was born in Varallo in the Italian province of Vercelli in 1966 and holds a degree in Engineering from Politecnico di Torino. A designer and art director, he has been selected twice for the Compasso d’Oro and received a number of other prestigious international awards, including: Design Plus, the International Design Award, and the Good Design Award.

Cersaie 2017

Design your home... Arrive with a dream, leave with a planThe 6th edition of “Cersaie Designs Your Home” will be held on 28 and 29 September.The 2016 edition of the initiative was a big success, and over the two days of its duration, consultants from the participating publications gave seven to 10 high-quality consultations per day.

104Tile International 2/2017

Cersaie 2017

Tiling Town

Now in its 6th edition, Tiling Town will include five work-in-progress areas, each hosting tile-setting demonstrations focusing on the profession’s classic topics (planarity, substrate preparation, bathroom preparation, applying adhesives to substrates, and floating facades/cladding), plus a sixth area dedicated to the installation of large-format panels. On each day of Cersaie, this last area will host a technical seminar for designers on the specific subject of large-format panels, involving a two-

hour classroom session and two hours of practical work in the tile-setting workshop, which will entitle participants to four professional training credits.In line with the international character of Cersaie, Tiling Town will also be crossing national borders, to host a range of official and professional meetings, including meetings with the EUF (federation of European tile-fixers associations) and its American counterpart, the NTCA.The programme is scheduled to include a seminar on insurance policies for tile-setters, and the General Meeting of

Construction Site Technicians.A large space in Area 49 will be occupied by ASSOPOSA (the Italian association of ceramic tiling contractors and tile-setters), whose Master Tile-Setters will give live demonstrations of the installation of large formats, slim formats and indoor and outdoor coverings, which are open to all visitors to Cersaie.Lastly, the outfitting of Tiling Town will be embellished with a large, visually striking sphere, with a covering of ceramic tiles, designed by the architect Valentino Scaccabarozzi.

The Italian and international world of tile-setting will take centre stage in Tiling Town, in Area 49, adjacent to the Piazza

Costituzione entrance to the Bologna Trade Fair Complex.

TILE INTERNATIONAL & ASSOPOSA staff at Cersaie 2016

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Bologna Design Week From Tuesday 26 to Saturday 30 September

Shows, design exhibitions, workshops, competitions, events, guided tours and design talks focusing on design culture,

fashion & design, and design food, will bring added vitality to the evening scene in the historic centre of Bologna for five

days dedicated to design culture and the cultural and creative industry. The night of Wednesday 27 September will come alive with “Design Night”, organised in collaboration with

Confcommercio Ascom Bologna.

Bologna Design Week is an international event aimed at promoting design culture in the Emilia-Romagna region. The event maps out and brings together the region’s leading exponents of culture, training, creativity, manufacturing and distribution, within a single, integrated communication project. The mapping process is carried out according to principles of co-design. All the data collected are open-source and published on bolognadesignweek.com

2017 marks the event’s third edition, which promises to be full of new ideas and design cues, including: • the “Temporary Living Space” contest for architects and

interior designers, centring on the temporary outfitting of the Salone del Settecento in Palazzo Isolani, conceived for Molteni&C|Dada;

• an exhibition entitled “Scatto Libero. Dino Gavina dieci”, held in Palazzo Pepoli Campogrande, curated by Elena Brigi and Daniele Vincenzi and sponsored by Gruppo HERA. The show is a tribute to the inventor and innovator Dino Gavina (1922-2007) ten years after his death. Gavina has been described as “one of the twentieth century’s most important Italian design entrepreneurs in the field of furnishing, lighting and urban design, whose work ceaselessly explored the modern world and traced out innovative paths inspired by his relationship with poetry, free thinking and the visual arts.”

During BDW 2017, the public will have the chance to rediscover Bologna’s roots as a “city of water and silk”, by exploring watercourses, underground passages, historic

buildings and sites not normally open to the public, as part of guided tours and events organised in partnership with Associazione Vitruvio. An extensive programme of events will also shine the spotlight on the star performers of the local area, where the culture of food and fashion attracts constant attention through achievements of international standing.

Like last year, the main location and the info and press point will be Palazzo Isolani, whose eighteenth century rooms will host a selection of historic design companies with all-new installations, while the outdoor courtyard will feature design by the company Corradi Outdoor Living Space.

Other highlights will be the Galleria Cavour, a historic meeting point between fashion, art and design, and the 1950s interior of the former workshop of Corradi tailoring, now Cavallo Spose, designed by architect Enrico De Angeli, which will host an installation curated by the architect Lorena Zùñiga Aguilera.