>>>> FOCUS GROUP and TARGET AUDIENCE

To create a successful focus group follow the following format...

Firstly, what are you trying to determine? Write this below:

The main thing I want to determine from the focus group is whether the idea to create a narrative based music video would appeal to the target audience as much as having a band performance. I wanted to get a better idea of what exactly draws them to their choice of music videos and what would make the target audience want to watch a music video to see whether my idea for my music video would appeal to the audience and fit their needs for a good music video.

Ok, now you need an introduction task that is FUN and PUNCHY. This must QUICKLY get you some IMPORTANT information and keep the audience awake! (e.g. What do you need to determine? Is there a quick way to go

through the first three points?) Write your idea’s below.

Because I want to mainly get a better understanding of what exactly the audience want from a music video and to see whether my idea will fit the results, I will get each member of the focus group to say what is the most important feature to a music video for them and each say it in turn. The results to this will help me determine whether I am featuring enough conventions to keep the audience interested. Also, using this activity before I began to discuss my idea, I will get more reliable results from having their opinions on any music video.

Remember one member of your team must make notes, use the back of this handout to help. After you have gained the basic information now comes the tough part - what sort of story would most appeal to them on Radio? What

types of story are there? Would they like a cliffhanger? Where would the titles best be? Where would it be set? What props will you have? What do the

audience EXPECT from your drama? What else do you need to know? Write idea’s of HOW you will gain this information from an audience that may be

difficult to control or please! Think about what your teachers might do!

Do you prefer to see fully narrative or require some aspect of performance?What type of character would you prefer to see? (Regular, relatable character or someone who has done wrong?)What type of ending would you rather see? Cliff Hanger?What are your first impressions of the narrative? Does it give you enough structure? Would you be interested in it?