Convenor:

John Gerrie

WWW.FMCG.ASN.AUjohn.gerrie@FMCG.ASN.AU

Organisers:

©KN3W IDEAS

16th &17th November 2010Luna Park, Sydney

SPONSORSHIP AND EXHIBITION OPPORTUNITIES NOW AVAILABLE(02) 8908 8555

Issue facing the FMCG Industry in AustraliaIncreasing loss of Australian FMCG added-value production

Three interrelated factors:

“Caught in the middle” effect- battle between the traditional retailer – Woolworths and Coles,

and to lesser extent MetCash and Franklin, - now increasingly between them and the new entries – Aldi and

Costco- demand for low priced brands to defend against Aldi’s non-

branded offer- increasing the focus on private label

More off-shore options- increasing imports - virtually matching exports 2008/9- easier for private label to be sourced off-shore- Aldi and Costco set-up for global suppliers

The Slippery SlopeMore private label, more imports – less branded volume, less margin, less investment in local category building, innovation and manufacturing

down the slippery path of the clothing industry we go...

The warning lights are flashing for the FMCG Industry

The balance of power has been steadily moving from the brands toward the large retailers in Australia,

and now these retailers are under increasing threat from a new breed of retailer who don’t need brands, because they are building their own

There is really only one response from the branded FMCG marketer

better get smarter

smarter products, smarter marketing, smarter positioning, smarter communication, smarter distribution, smarter supply chain, smarter pricing and smarter people

Constant innovation is our best defence

Changing 30% of our portfolio every 36mths makes it tough for our competitor, even tougher for the store brands 

FMCG 2010 Objectives

Bring the best FMCG minds, techniques and tools together in one place, over two huge days,

to get the FMCG industry back onto the front foot,

thinking smarter in every P of the marketing mix,

particularly the 5thP of Marketing - SMARTER PEOPLE.

If we are not prepared to renew 30% of our portfolio every three years, Aldi and Costco might save us the trouble!

Target Audience

FMCG – Marketing / Brand ManagersProduct Manager, Brand Manager, Marketing Manager, Franchise Manager, General Manager – Marketing, Marketing Director, Business Director

R&D / New Product Development ManagersProduct Development Manager, R&D Manager, New Initiative Manager, Innovation Manager, General Manager - Innovation, R&D Directors

PractitionersAdvertising Agencies, Infomercial Agencies, PR Agencies, Market Research Agencies, Product Design Agencies, Structural Packaging Agencies, Promotional Agencies, Media Production Houses.

Suppliers Packaging, Container, Label Manufacturers, Fragrance and Flavour Houses, Ingredient Suppliers

Media OwnersTV Networks, Print, Radio, Outdoor and In-store

Human CapitalRecruitment Agencies, Training & Development Companies and Educational Institutes

Draft AgendaOFFICIAL OPENING – Conference Eve

7.30 – 10.30pmOfficial launch and opening of the exhibition area (30- 40 Exhibitors)

FMCG 2010 - DAY 1

8.15 – 8.45am - Registration / Coffee / Networking

8.45 – 9.00am - Opening – Conference Convenor - John Gerrie

SESSION 1 – The Facts and Key Challenges 9.00 – 9.30am – Official Welcome

Industry Association

9.30 – 10.15am – The State of the FMCG IndustryLeading FMCG Industry Research Company

10.15 – 10.45am – Morning Break

10.45 – 11.15am – The Challenges Facing the IndustryLeading FMCG Industry Consulting Company

11.15 – 11.45am – The Challenges Ahead - A Retail PerspectiveLeading Retailer

11.45 – 12.30 – The Key Challenges Facing our Industry - Panel DiscussionLead by Industry Association or Leading Consulting Company

12.30 – 2.00 - Lunch

SESSION 2 – PRODUCT - Smarter Innovation 2.00 – 2.30pm – Managing the Challenges - Case Study 1

Leading FMCG Company

2.30 – 3.00 – Managing the Challenges – Case Study 2Leading FMCG Company

   3.00 – 3.30 – Afternoon Break

3.30 – 4.00 – New Products – Hits and Misses from around the WorldLeading FMCG Industry Market Intelligence Provider

4.00 – 4.30 – Picking Smarter NPD IdeasLeading FMCG Industry Front-end of Innovation Consultant

4.30 – 5.00 – NPD – Forecasting SuccessLeading FMCG NPD Test Market Simulation Market Research Provider

5.00 – 5.30 – Managing the Innovation Process more Efficiently and EffectivelyLeading Stage-Gate Provider

FMCG 2010 - DAY 1 – EVENING FUNCTION 5.30 – 7.30 – Cocktails in Exhibition Area

7.30 – 10.30 – Dinner and entertainment (Sponsored by leading Media Company)

Dinner Speaker

DAY 2 

SESSION 3 – PROMOTION - SMARTER MARKETING 8.30 – 9.00 – Smart FMCG advertising – Case Study in Advertising Effectiveness

Leading Adverting Agency

9.00 – 9.30 – Smarter Media Thinking – Case study in Effective Media Planning in FMCG

Leading Media Planning Agency

9.30 – 10.00 – Infomercial – Case Study - Effectiveness Infomercial Strategy Leading FMCG Infomercial Provider

10.00 – 10.30 – Morning Break

10.30 – 11.00 - FMCG SustainabilityLeading Authority on Sustainability in the FMCG Industry

SESSION 4 - PLACE - Smarter placement  11.30 – 12.00 – Understand the true dynamics of the shopping experience

Leading FMCG Market Research Provider

12.00 – 12.30 – More than 70% of buying decisions are made in-storePoint of Sale Industry Association

12.30 – 2.00 - Lunch

DAY 2 (cont.) 

SESSION 5 - PRICE - Smarter Pricing 2.00 – 2.30 – Smarter Pricing

Leading FMCG Market Research Provider

2.30 – 3.00 - Smarter Trade Spend Leading Trade Spend Software Provider

 3.00 – 3.30 – Afternoon Tea 

SESSION 6 - 5thP in the Marketing Mix - PEOPLE - Smarter People  3.30 – 4.15 – Making the most of a FMCG career

Leading FMCG Recruiter

4.15 – 4.45 – Launch of the FMCG 5th P Graduate Internship ProgramFMCG Association

4.45 – 5.15 - Are we educating the next generation of FMCG leaders?Leading Business School

5.15 – 5.30 – Closing Comments / FMCG 2011FMCG 2010 Convenor

Naming Rights Sponsor – industry exclusivity plus multiple speaker / extended sessionUnique Exposure

Conference naming rights / Corporate logo integrated into FMCG 2010 Conference Logo Conference opening themed video (produced to sponsors brief by FMCG 2010 with naming rights sponsors holding final approval rights) (valued $10,000)Branded lanyard Opportunity to deliver extended presentation in most appropriate section linked to sponsors business or multiple presentations 25% discount of sponsorship of Official Opening Event, Network Cocktails and Dinner and sachet20 x VIP delegate passes for sponsor’s key clients to attend the conference (valued $30,000)20 x Additional Launch and Dinner invitations (valued $3500)20 x Exhibition Area passes (valued $400)24m2 shell scheme stand reserved in a prime position in the exhibition area

Sponsorship Investment:ENQUIRE (includes $43,900 in additional value)

Platinum Sponsorship – Speaker plus Industry ExclusivityUnique Exposure

Opportunity to deliver presentation on Day 1 or first presentation in the appropriate sessionAcknowledgement as “Platinum Sponsor” by the organiser and chairperson during the event proceedings10 x VIP delegate passes for sponsor’s key clients to attend the conference (valued $15,000)10 x Additional Launch and Dinner invitations (valued $1750)20 x Exhibition Area passes (valued $400)3 x corporate banners supplied by the sponsor to be displayed inside the conference room (1 in front and 2 at side or rear of room)

Sponsorship Investment: $60,000 (includes $17,150 in additional value)

Gold Sponsorship – Speaker

Unique ExposureOpportunity to deliver presentation in appropriate sectionAcknowledgement as “Gold” Sponsor” by the organiser and chairperson during the event proceedings5x VIP delegate passes for sponsor’s key clients to attend the conference (valued $7500)5 x Additional Launch and Dinner invitations (valued $875)20 x Exhibition Area passes (valued $400)

Sponsorship Investment: $30,000 (includes $8775 in additional value)

Silver Sponsorship – branding plus exhibition stand

Unique ExposureAcknowledgement as “Silver Sponsor” by the organiser and chairperson during the event proceedings2x VIP delegate passes for sponsor’s key clients to attend the conference (valued $3,000)2 x Extra Launch and Dinner invitation (valued $350)20 x Exhibition Area passes (valued $400)12m2 shell scheme stand reserved in a prime position in the exhibition area

Sponsorship Investment $10,000 (includes $3750 in additional value)

Networking Cocktails and Dinner Sponsorship

Unique ExposureAcknowledgement as “Networking Cocktails and Dinner Sponsor” by the organiser and chairperson during the event proceedingsOpportunity to deliver the after dinner speechOpportunity to place material at place setting and erect banners in dining area2x VIP delegate passes for sponsor’s key clients to attend the conference (valued $3,000)10 x additional Launch and Dinner invitation ($1,750)20 x Exhibition Area passes ($400)12m2 shell scheme stand reserved in a prime position in the exhibition area

Sponsorship Investment $40,000 (includes $5150 in additional value)

Official Launch Event

Unique ExposureAcknowledgement as “Official Launch Event Sponsor” by the organiser and chairperson during the event proceedingsOpportunity to distribute material and erect banners in launch event / exhibition area2x VIP delegate passes for sponsor’s key clients to attend the conference (valued at $3,000)10 x additional Launch and Dinner invitation ($1,750)20 x Exhibition Area passes ($400)12m2 shell scheme stand reserved in a prime position in the exhibition area

Sponsorship Investment$20,000 (includes $5150 in additional value)

All Sponsorship Packages

Additional ValueCorporate message on FMCG 2010 websiteComplimentary mailing of 500 brochures to your key clients and partners (all costs paid and logistics organised by Association and Communications Events) 1 x complementary insert in the delegate folders (up to 4 A4 pages per insert) to be supplied by the sponsor2 x uses of the complete event delegate list for post‐event marketing via email and/or post (distribution managed by Association and Communications Events)

OTHER EVENTS ORGANISED BY:

For more information go to:

www.ACEVENTS.com.au