Flower Fields at Carlsbad Star of Show - The Los or ?· Flower Fields at Carlsbad Star of Show Story…

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  • Quarterly Publication of the Original Los Angeles Flower Market of American Florists Exchange, Ltd. | Summer / July 2016 Volume 25 - Number 3

    Kit Wertz (left) and Casey Schwartz, designers for the Field to Vase Dinner Tour at the Flower Fields.

    All Generations Buying More Flowers See Page 8

    Designing for the Field to Vase EventFlower Fields at Carlsbad Star of Show

    Story begins on page 4

  • Where Good Ideas are Always in Bloom

    Wall St. & San Julian St. Merchants

    Street map aboveA See detail (above right)

    B Casa Blanca Wholesale Flowers, Inc. . . . . . . 213 488.3321Full Service

    C Decor Center . . . . . . . . . . . . . . . . . 213 629.6949Floral Supplies

    D Mellano & Company . . . . . . . . . 213 622.0796Full Service

    E Mellano & Company Wholesale Florist . . . . . . . . . . . . . 213 622.0796

    Full Service

    F LA Flower District Association (Badge) . . . . . . . . . 213 627.3696

    G Floral Supply Syndicate . . . . . 213 624.3982Floral Supplies

    H Moskatels, Inc. . . . . . . . . . . . . . . . 213 689.4590Floral Supplies

    I Stamis Wholesale . . . . . . . . . . . . 213 622.6770Floral Supplies

    J Cris Flowers. . . . . . . . . . . . . . . . . . . 213 488.1797Floral Supplies

    K Jays Plants . . . . . . . . . . . . . . . . . . . 213 612.0353Greens

    L Floral Prop Rental . . . . . . . . . . . . 213 622.1700Floral Supplies

    Vendors in The Original Los Angeles Flower Market of the American Florists Exchange, Ltd.

    1 JC Grand Tree Inc. . . . . . . . . . . . 213 833.0002Orchids & Cymbidiums

    3 Imported Flowers from Paradise, Inc. . . . . . . . . . . . 626.383.1367Miscellaneous Cut Flowers

    4 Dan Stamis, Inc. . . . . . . . . . . . . . 213 622.6770Greens

    5 Blossom Valley. . . . . . . . . . . . . . . 213 891.9320Roses

    6 G.M. Floral . . . . . . . . . . . . . . . . . . . 213 489.7050Full Service

    7 & 7B Dayros Wholesale . . . . . . . . . . . 213 623.5177Roses & Cut Flowers

    7A Flower Salad . . . . . . . . . . . . . . . . . 213 624.4866Miscellaneous Cut Flowers, Greens

    8 Designer Direct Showcase . . . 213 488.9765Floral Supplies

    10 Tommys Flower & Vase Land . . . . . . . . . . . . . . . . . . 213 622.1205Floral Supply

    11 Eliseos Wholesale . . . . . . . . . . . 213 627.4898Miscellaneous Cut Flowers

    12A & 13A Kimura Plus . . . . . . . . . . . . . . . . . . 213 488.1620Orchids

    12B - 13B Beth Madisson Flowers . . . . . 626 512.4085Miscellaneous Cut Flowers

    14 Choice America Flower Wholesale . . . . . . . . . . . 213 489.8377Miscellaneous & Exotic Flowers

    15 - 17 Julias Wholesale Flowers . . . 213 891.1514Roses & Cut Flowers

    18 Zavala Wholesale Flowers . . . . 213 488.0085 20 Wall Street Floral . . . . . . . . . . . . 213 304.8933

    Supermarket Florals, Rose Petals & Roses

    23, 33- 34 Mellano & Company. . . . . . . . . 213 622.0796Full Service

    24 Valle Wholesale Flowers. . . . . 213 688.8810Full Service

    26 Gonzalez & Sons Wholesale Flowers . . . . . . . . . . 213 627.7678Miscellaneous Cut Flowers

    27 C & K Wholesale . . . . . . . . . . . . . 213 327.0313Vases & Ceramics

    28 - 29B Teds Evergreens . . . . . . . . . . . . . 213 624.1524Greens

    29A - 30 Vases by Robert . . . . . . . . . . . . . 818 434.1512Vases

    31 Balloons Away . . . . . . . . . . . . . . . 213 683.8819Balloons

    32A Gilbert Wholesale Flowers . . . . . . . . . . . . . . . . . . . . . . . 213 689.9564Miscellaneous Cut Flowers

    32B A Ruiz Wholesale Flowers . . . . . . . . . . . . . . . . . . . . . . . 213 622.3695Exotic Cut Flowers

    36 - 38 Tropical USA . . . . . . . . . . . . . . . . . 213 614.1915Exotic Cut Flowers

    39 Tommys Flower & Vase Land . . . . . . . . . . . . . . . . . . . . 213 688.8810Floral Supply

    40 S.O.S Wholesale Flower Market . . . . . . . . . . . . . . . 213 896.0322Miscellaneous Cut Flowers

    41 Growers Direct Flowers, Inc.. . . . . . . . . . . . . . . . . . 213 688.8855Cut Flowers

    44 Paradise Garden Wholesale Flowers . . . . . . . . . . 213 488.5144Full Service

    45 Orchids Oasis . . . . . . . . . . . . . . . . 213 627.3805Orchids

    50 Martin Sanchez . . . . . . . . . . . . . . 213 629.4154Fruit, Candy & Stued Animals

    Hours:Trade-Only Hours: Mon, Wed & Fri 2am - 8am, Tue & Thurs 5am - 6am, Sat Public, Sun ClosedPublic Hours: ($2 admission weekdays; $1 on Saturday) Mon, Wed & Fri 8am - 12pm, Tue & Thurs 6am - 11am, Sat 6am - 2pm, Sun ClosedFor holiday and special hours, visit OriginalLAFlowerMarket.com.

    The Original Los Angeles Flower Market

    B

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    I

    H

    H

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    39

    754 Wall Street, Los Angeles, CA 90014 | Visit us at OriginalLAFlowerMarket.com

  • SUMMER 2016 | 3

    Cover Story:Designing for the Flower Fieldsand Field-to-Vase Event 4

    Roundabout 6

    Books For You 6Feature Story: All Generations Buying More Flowers 8 Potpourri 10

    Happenings/Calendar 14Got News? Send to our Editor!

    (see left column)

    ContentsThis newsmagazine is published quarterly (January 1, April 1, July 1, Octo-ber 1) by The Los Angeles Flower Market of The American Florists Exchange, Ltd. Location: 754 Wall Street, Los Angeles, CA 90014 Internet: www.bloomin-news.com. Subscription and advertising details at BloominNews.com.

    PublisherOriginal Los Angeles Flower Market of the American Florists Exchange

    www.originalLAflowermarket.comLook for us on Facebook!

    Special Holiday Hours, maps, tenants, seasonal flowersand more available at www.originalLAflowermarket.com

    Market Information: 213 622-1966Market Manager/Mellano: 213 622-0796

    Board of DirectorsAmerican Florists Exchange, Ltd., Los Angeles Flower Market

    Christine Duke, Lizbeth A. Ecke, Jim Mellano, Jon Prechtl, John Williams, Paul Ecke III

    Editorial and AdvertisingPeggi Ridgway, Wordpix Editorial Solutions

    5146 East 23rd Street, Tulsa, OK 74114Email: peg@wordpix.com www.bloominnews.com

    Art DirectorMichael Wheary, Calypso Concepts

    LAFD Association Member Badge ProgramFrank Reyes

    766 Wall Street, Los Angeles, CA 90014www.LAFlowerDistrict.com Mon.-Sat., 6 am to 2 pm (213) 627-3696

    SubscribeThose working in the California floral and horticultural industries may join our mailing list at no cost. Subscribe at BloominNews.com to the print and/or email editions. Get the digital version at http://bit.ly/laflower or text FLOWER to 42828.

    DisclaimerNeither the Bloomin News nor the Original Los Angeles Flower Market rec-ommends or endorses any products or advertisements displayed in this publication but presents them as a service to our readers.

    Advertise in Bloomin NewsVisit Bloominnews.com or contact our editor for advertising rates, dimensions and details. Advertise in color. Well design your first ad for free!

    Index to AdvertisersBottomLine Brokers, Sean Edelstein . . . . . . . Page 11

    California State Floral Association . . . . . . . . Page 16

    Floral Supply Syndicate . . . . . . . . . . . . . Page 10, 12

    Mayesh Wholesale Florist . . . . . . . . . . . . . . . Page 12

    Mellano & Company. . . . . . . . . . . . . . . . . . . . Page 7

    Original Los Angeles Flower Market . . . . . . . . Page 3

    Teleflora . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 15

    Wall St. & San Julian St. Merchants

    Street map aboveA See detail (above right)

    B Casa Blanca Wholesale Flowers, Inc. . . . . . . 213 488.3321Full Service

    C Decor Center . . . . . . . . . . . . . . . . . 213 629.6949Floral Supplies

    D Mellano & Company . . . . . . . . . 213 622.0796Full Service

    E Mellano & Company Wholesale Florist . . . . . . . . . . . . . 213 622.0796

    Full Service

    F LA Flower District Association (Badge) . . . . . . . . . 213 627.3696

    G Floral Supply Syndicate . . . . . 213 624.3982Floral Supplies

    H Moskatels, Inc. . . . . . . . . . . . . . . . 213 689.4590Floral Supplies

    I Stamis Wholesale . . . . . . . . . . . . 213 622.6770Floral Supplies

    J Cris Flowers. . . . . . . . . . . . . . . . . . . 213 488.1797Floral Supplies

    K Jays Plants . . . . . . . . . . . . . . . . . . . 213 612.0353Greens

    L Floral Prop Rental . . . . . . . . . . . . 213 622.1700Floral Supplies

    Vendors in The Original Los Angeles Flower Market of the American Florists Exchange, Ltd.

    1 JC Grand Tree Inc. . . . . . . . . . . . 213 833.0002Orchids & Cymbidiums

    3 Imported Flowers from Paradise, Inc. . . . . . . . . . . . 626.383.1367Miscellaneous Cut Flowers

    4 Dan Stamis, Inc. . . . . . . . . . . . . . 213 622.6770Greens

    5 Blossom Valley. . . . . . . . . . . . . . . 213 891.9320Roses

    6 G.M. Floral . . . . . . . . . . . . . . . . . . . 213 489.7050Full Service

    7 & 7B Dayros Wholesale . . . . . . . . . . . 213 623.5177Roses & Cut Flowers

    7A Flower Salad . . . . . . . . . . . . . . . . . 213 624.4866Miscellaneous Cut Flowers, Greens

    8 Designer Direct Showcase . . . 213 488.9765Floral Supplies

    10 Tommys Flower & Vase Land . . . . . . . . . . . . . . . . . . 213 622.1205Floral Supply

    11 Eliseos Wholesale . . . . . . . . . . . 213 627.4898Miscellaneous Cut Flowers

    12A & 13A Kimura Plus . . . . . . . . . . . . . . . . . . 213 488.1620Orchids

    12B - 13B Beth Madisson Flowers . . . . . 626 512.4085Miscellaneous Cut Flowers

    14 Choice America Flower Wholesale . . . . . . . . . . . 213 489.8377Miscellaneous & Exotic Flowers

    15 - 17 Julias Wholesale Flowers . . . 213 891.1514Roses & Cut Flowers

    18 Zavala Wholesale