FLOW THEORY || ARTIST MANAGEMENT PLAN 2014

Created by Sydney Fontaine

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ContentsExecutive Summary.....................................................................................3Introduction..................................................................................................4Artist Mission Statement............................................................................4Artist Vision Statement...............................................................................4Music Industry Overview.............................................................................5Band/Artist Bio, History, and Functions...................................................5TIMELINE OF FLOW THEORY.......................................................................6Flow Theory’s Current Lineup....................................................................7Other Key Players........................................................................................8Flow Theory’s Audience..............................................................................8Graphics and Branding..............................................................................11Recording Project.......................................................................................12One-sheet bio/Press Kit/ EPK...................................................................13Merchandise................................................................................................14Pre-release Promotions.............................................................................16CD Release Party........................................................................................16Booking and Touring Plans.......................................................................17Media Strategy...........................................................................................18Fan Base Development..............................................................................18Web site/Technology.................................................................................19Distribution/Retail Strategy.....................................................................20Special Events.............................................................................................20Partnerships with Other Artists...............................................................21Video Production........................................................................................22Songwriting.................................................................................................22SWOT Analysis............................................................................................23Goals.............................................................................................................24Financials.....................................................................................................25Conclusion...................................................................................................26Executive Summary

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Flow Theory is a group of brothers and best friends. They are silly, high-energy, and never take themselves too seriously. Before having any sort of management, the band was self-running. Drummer Eli Gold handled much of the booking, production, and general management of the group. With school and work, however, keeping up with the band began to take a toll on all of its members, despite their dedication. Over the course of the semester, Sydney Fontaine stepped in to manage the band Flow Theory. Knowing Eli, Sydney was inspired to expand Flow Theory’s horizons and opprtuities. Throughout the course of the semester, Sydney was able to implement many goals she and Flow Theory set to escalate them as a band.

Researched and booked the band for three shows Made new logo designs and advised band regarding

branding Created a website Created a one-sheet booking bio which has been used in

booking emails Increased Facebook likes and Soundcloud plays Created a survey to figure out niche markets Marketed and promoted band on personal social media

pages Compiled Expenses

Flow Theory made doing these things easy as they were an awesome band to work with.

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IntroductionFlow Theory is a four piece band that has opened for high-profile acts such as The Wailers, Slightly Stoopid, and Primus. The band blends rock, funk, reggae, and dance beats and performs with incredible stage presence that mirrors an excited audience. Flow Theory has played nearly 100 shows in the Midwest in notable venues like the Logan Square Auditorium, The Double Door, and The Bottom Lounge.Their facebook page is growing with over 1,000 likes.

Sydney Fontaine, manager, met drummer Eli Gold in February of 2014. After listening to their music and getting to know the band, she knew they were an act with great potential and an honorable history behind them. Unfortunately, Flow Theory will cease to exist as a band in January of 2015 when brothers Manasha and Zev move to Portland, Oregon. Until then, Sydney and Flow Theory have the vision to finish out the year with a series of shows to say goodbye to a band with an important history to all of its members.

(Appendix A: Artist Interview Questions)

Artist Mission StatementFlow Theory is a band of brothers and friends that provides quality musical experiences for its audiences. The band takes pride in each member, show, and success.

Artist Vision StatementImprove the lives and spirits of audience and members with high energy, creativity, and musical excellence.

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Music Industry OverviewFlow Theory is a reggae rock group from Chicago, IL. There are about 100 Chicago reggae bands registered on gigmasters.com, a site used for finding vendors and bands for events. As a genre, Reggae is not as popular in Chicago as rock or hip-hop for example, so their genre sets them apart.

According to NME.com, the way people listen to music has changed vastly in the past few years. Though the general consensus of music consumption these days lies within free services such as Spotify and Youtube, NME.com noted that while these are the most used, the general music listener uses many different technologies a day. Spotify and Youtube are good at work while during a morning commute they may listen to a playlist built on their personal phone. At home they may listen to vinyls or CDs and FM radio in the car to the store. This data in important because it is the data for all music listeners, not just Flow Theory’s audience. Understanding the way people listen to music daily helps tap into the best way to bring Flow Theory’s music to people everyday.

Band/Artist Bio, History, and FunctionsFlow Theory is a reggae-rock jam band of brothers out of Chicago, Illinois. Like many local bands, Flow Theory began as an experiment in a basement. Brothers Eli, Zev, and Nash Gold began jamming together after school in 2008. A trip to Rothbury, Michigan for a music festival solidified their drive to pursue music professionally. In 2009, bassist Avi Fagan joined to make Flow Theory the complete four-piece group they are today.

The inspiration for the band's sound and attitude comes from the festivals that changed their approach to music. There are no boundaries to the music Flow Theory plays. The band's strength comes from the interplay between the members, the unity of their

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feel, and the diversity of their influences. Flow Theory finds inspiration in artists like Umphrey's McGee, Sublime, Jack Johnson, and Lotus to name a few.

TIMELINE OF FLOW THEORY

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Flow Theory’s Current LineupZev Gold Profession: Lead vocals

Bio: Singing for over 20 years Graduated from Arie

Crown Musical Influences: Jim

Morrison, Regina Spektor, Lotus, and The Counting Crows

Nash Gold Profession: GuitaristBio: Playing guitar for over 12

years Can play 5 other

instruments including piano and trumpet

Musical Influences: Jack Johnson, Bob Marley, Pink Floyd, Sublime, The Beatles, and Daft Punk

Eli Gold Profession: Drummer and Booking Bio: Playing drums for 9 years Graduated from Columbia

College Chicago with Bachelor of Music

Freelance sound engineer Musical Influences:

Gorillaz, Lotus, Cake, Daft Punk, Talking Heads

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Avi Fagan Profession: BassistBio: Playing bass for 17 years Currently attending UIC Musical Influences: Lao

Tzu, The Divine Spirit, Olorin, And Isaac Asimov

Other Key PlayersSydney Fontaine

`Sydney Fontaine is a live event and band manager from St. Louis, Missouri. With a background in concert production, she is experienced and tenacious. Since moving to Chicago in 2013, Sydney has co-produced two big Columbia College Chicago events: You Year and What the Funk at Reggie’s. Sydney has also managed and marketed Columbia band Art School Problems. Currently, Sydney is interning for Regine Danielle Events and Design and working with Block 37 (Shops at 108 N. State) to produce events through December. She is also managing Flow Theory, a Chicago based reggae/funk/rock band.

(See Appendix B: Business Cards)

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Flow Theory’s AudienceA lot of the bands and reggae clubs are geared towards older people (ages 29-50) so the fact that Flow Theory aims for a younger audience gives them greater reach, but they may also appeal to Chicago’s existing reggae fan base.

In a survey created on Surveymonkey.com and distributed via Facebook and in person at the October 29th Subterranean show, a sample of 50 of Flow Theory’s audience was assessed.

What is most important to Flow Theory is their age and the way their audience listens to music. Below are the responses via surveymonkey.com.

People ages 18-24 make up 70% of Flow Theory’s audience. The remaining 30% is made up of people over the age of 25. Flow Theory’s key age group is college-aged people as expected.

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As shown by the survey, the majority of survey-takers use Spotify as their main program for listening to music. However, as studied ands tated on NME.com, the most popular form of listening to music doesn’t mean it’s the only one those people use. Flow Theory’s music is exclusively on Soundcloud, which is the second most popular channel used. If Flow Theory also put music on Spotify, they would appeal to the majority of their audience, but are not necessarily unproductive with having their music on one website.

(See appendix C: Survey Questions)

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Graphics and BrandingFlow Theory originally came to Sydney with mixed feelings about their logo which features an octopus in an underwater scene with bubbles and “Flow Theory” written in a bubble font as pictured below:

The original artist is Jon Griffin, an illustrator and graphic designer. In search for fresh designs, Sydney pursued graphic designers Kayla Scott of KR Designs and Jess Grapenthin to come up with a different ideas. Ultimately, Sydney and Flow Theory were looking to see if a different direction for Flow Theory’s overall branding could be created that was better and more original than the logo they already have to be used as a marking on all of their songs and social media pages. After a month of

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consultations, exchanging sketches, and proofs from both designers, both Flow Theory and Sydney decided that the logo they already have sets them apart. The other designs, while nice and professional, were not representing Flow Theory as the band and manager saw it. Flow Theory and Sydney decided to keep the original logo for these reasons:

o Clean and simpleo Colorfulo Eye catchingo Different, as Flow Theory is in the Reggae worldo Concise representation of the band

(See Appendix D: Logo Designs and Artists)

Recording ProjectFlow Theory recorded “Dance Alone” and “The Right Direction” at Studio 2424 in 2012. The songs were recorded by John and Danny Christy, a father and son sound engineering team. Each song cost about $500 including studio time and recording equipment. The songs were later produced in Protools and uploaded to Soundcloud by Flow Theory’s drummer, Eli. Since the recording in 2012, the band has and continues to write and perform new music, but “Dance Alone” and “The Right Direction” are the only two recorded.

Unfortunately, due to the moving of two members of the band, Flow Theory will break up in January 2015 and will not be recording any more music.

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One-sheet bio/Press Kit/ EPKOne of the most important things Sydney created for Flow Theory is a one sheet to be sent electronically to venues and booking agents. The onesheet offers a lot of information about the band in a concise format that is still appealing and professional. Flow Theory’s one sheet includes:

o Short biographyo Venues playedo What they sound likeo Social media detailso Contact information for both the manager and band ando Soundcloud linkage

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Sydney and Flow Theory have been successful in booking three shows using the one-sheet.MerchandiseFlow Theory will not be selling any merchandise for several reasons. Firstly, in all of their years of existence, they have never sold merchandise. The band has been making money from payouts from venues via a portion of ticket sales. No one owns Flow Theory merchandise. In addition, as aforementioned, Flow Theory will cease to exist beginning January 2015. With the remaining lineup of shows they have and their average draw of 31 people, it would be cost ineffective to order shirts in bulk and sell them. Flow Theory would have to sell over 120 shirts at the one show they have left of their existence as a band. To design and order only 31 shirts would raise costs too high ($12.68/ea via customink). Each shirt would need to cost $15 to make a profit of less than $75.

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Via customink.com

The obvious solution would be to buy in higher bulk where the price drops to about $8/shirt. However, to make a profit, all 125 shirts would need to be sold, a goal that is not practical for Flow Theory with a month left of life.

Shown below are two mock orders from customink.com and vistaprint.com. In these orders, a bulk of 120 and 125 shirts are quoted respectively. Ignoring the fact that neither the band nor manager has the money to front the order of shirts, the profit made at the price people want to pay is not practical and would therefore be cost ineffective for the band.

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Via customink.com. A total of 120 shirts would need to be sold to make a profit of $181.20. At least 102 shirts would need to be sold to break even.

Using vistaprint.com, if the band were to sell all shirts at $10/shirt, the profit margin would be $220. To break even, the band would need to sell at least 103 shirts. Again, it does not seem likely that with one show left, the band will sell as many as needed given their fan pull to their shows. TL;DR: Creating and marketing merchandise would be a waste of money given the stage of life that Flow Theory is in.

Pre-release PromotionsFlow Theory has no upcoming albums nor have they ever released anything in the past. The only music Flow Theory has out are the two songs on Soundcloud.com. Flow Theory’s method has always been to write songs, practice them and they play them live without any physical release.

That said, if Flow Theory were to have an upcoming EP or album in the works, the first step of promotions would be to reach out to the existing fan-base on Facebook. Over 1,000 people are a fan of Flow Theory on Facebook, where news is seen and shared almost immediately after release. Promotions would begin there with 30-

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second clips of songs, behind-the-scenes videos of the recording process, and other interviews with the band. The more personable the band becomes, the more receptive their fanbase becomes to new music. After building hype around the upcoming release, the next steps would be to plan a release party.

CD Release PartyTo plan a release party for Flow Theory, the first step would be a venue that the band could turn into their own. Sydney would reach out to venues they have already played and that cater well to feel-good dance music. Flow Theory has a good history with The Abbey Pub and Subterranean, both of which have lounge areas and large open floors that would create a perfect atmosphere for the kind of show the release party would be. Both have a capacity of around 250 and 400 people respectively, an amount that Flow Theory along with supporting acts could fill.

Flow Theory and their manager would set up a pre-order option for fans so they could order the EP online and get it when they get to the show. Price depends on how much the final product ends up costing to make a reasonable profit. Receipt of pre-order would double as a ticket to the show. This option would offer a reduced price on both entry and the album which benefits fans and encourages them to come out.

Booking and Touring PlansSince their birth in 2009, Flow Theory has played a number of venues in and around Chicago, as well as other Midwestern states such as Wisconsin, Indiana, and Michigan. While they have played in several venues, Flow Theory has never coordinated and completed a tour. If they were to be booked on a tour in the upcoming year, venues in the Midwest with capacities of 75-200 people would be ideal. Based on their average audience pull to

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their shows, Flow Theory would need to be an addition to a tour as a supporting act. Not only would that increase exposure, but paired with a well-known rock or reggae group such as Phish or Bob Marley and the Wailers, Flow Theory would enhance the lineup.

State Venue(s)Illinois The Tonic Room

The Bottom LoungeSubterraneanThe StoreThe MidKinetic PlaygroundReggie’s Rock ClubAbbey PubStone House ParkCubby BearThe Elbo Room

Michigan The Willow RanchIndiana Indiana University (Bloomington)

Dunn Meadow

Since August, Flow Theory has booked and played three shows coordinated by manager, Sydney: two in October and one in November. Sydney located the venues and advised Eli, the drummer and primary booker for the band, to book them. Sydney also sent letters of intent to talent buyers at The Abbey Pub and The Original Mother’s for booking opportunities. These letters came attached with the one-sheet created by Sydney as well. While there are dates available in December at Chicago venues Abbey Pub and The Original Mother’s (never played before), the band has conflicting schedules.(See Appendix E: Talent Booking Log)(See Appendix F: Talent Buyer Letter)(See Appendix G: Proof of Booking)Media StrategyThis semester, Sydney did not work on reaching out to any media publications regarding Flow Theory because they will disband in January of 2015. If Flow Theory were to get their music into

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popular media, some of the radio stations they would be best for are:

o WHPK 88.5, a southside reggae stationo WNUR 89.3, Reggae Vibrationso WCRX, Columbia College Chicago’s radio station

Management would also attempt to get Flow Theory on Pandora and Spotify so that fans can listen to them easily on the go as soundcloud is not as great of an app as Pandora and Spotify.

In addition, if Flow Theory were to continue, Sydney would try to get them an interview in Columbia’s newspaper and the Red Eye, popularly read by college students in the area.

Fan Base Development Flow Theory has a large following on Facebook considering the level of self-promotion they’ve done before management was low. Since managing the band, Flow Theory’s likes on Facebook have increased by 50.

The band uses the event creating tool on Facebook to invite their fans. The event pages allow fans to select if they are going or not which gives Flow Theory a prediction of how many audience members to expect. All of those numbers have been saved and recorded and an average guest turn out has been calculated from there.

Facebook also houses the contact information for the band regarding booking and general inquiries. Eli Gold, drummer and booker of the band, operates out of the email address stateofflow@gmail.com. Fans and professionals can contact the manager and band at any time using that email and posting on their Facebook page.

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Web site/Technology

Throughout her time managing Flow Theory, Sydney has also created and managed a virb website for the band. The band does not own any domain names, but the website allows a custom url with the addition of virb.com (flowtheory.virb.com). The website offers a lot of what Facebook does, just in a different format that has more of a focus. A website, though similar to Facebook, does not contain outside posts or advertisements. The virb website is streamlined specifically for the band, a luxury fans will appreciate when tryin got learn about the band.

The website offers links to the following:o Biography about the bando Upcoming events o Embedded Soundcloud playero Media page filled with photoso Contact pageo Page linked with the Facebook

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Flow Theory also has the following social media pages and likes:

o Facebook: 1050 likeso Twitter: 12 followerso Soundcloud: 1815 plays, 66 downloads

Distribution/Retail StrategyFlow Theory does not have enough songs to contribute to a record or EP. Their music is available for free and downloadable on Soundcloud.com.

Because one of the members of the band is soon to be a Columbia graduate, the first step in distribution would be to reach out to Columbia stores like Shop Columbia located in 623 S. Wabash. Shop Columbia has foot traffic of over 1,000 students and professors a day. The storefront (which is all windows) would be a great place to start with the EP/Album promotions and would draw in the audience of Columbia students that love to support other Columbia students.

Special EventsFlow Theory is a band made up of Orthodox Jewish men. They have dedicated much of their time to performing Bar and Bat Mitzvas, Purim Festivals, and the Chicago Peace Fest for free. They also help their friends out with performances for little to no payment at their events.

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Partnerships with Other ArtistsFlow Theory has had the opportunity to open for some high-profile, national touring acts. Shows with these artists have greatly improved their exposure.

Slightly Stoopid:

“Slightly Stoopid is an American band based in Ocean Beach, San Diego, California, who describe their music as "a fusion of folk, rock, reggae and blues with hip-hop, funk, metal and punk." As a band, they have released ten albums (three live), with their seventh studio album entitled Top of the World on August 14, 2012.”

Dehli to Dublin

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“Delhi 2 Dublin was a happy accident born out of Vancouver’s Celtic Fest in 2006Their sound started as an electronic fusion between bhangra beats and Celtic fiddle and has since grown into anything from dub reggae to breaks to just straight up happy dance music.”

Flow Theory has also opened for The Wailers, John Wayne and the Pain, and Primus.

Video ProductionOne of the many short-term goals Sydney had for Flow Theory before the end of their time together as a band was to create a promotional video or music video for one of their songs. Unfortunately, due to scheduling issues a producer, videographer, and editor were not hired and therefore a video was not made. There are, however, fan videos on youtube.com of Peace Fest performances.

SongwritingFlow Theory has two recorded songs uploaded on Soundcloud.com. All of their song lyrics and original compositions are written by all members of the band so they have common law copyrights for all of their songs, but none are federally registered copyrights.

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SWOT AnalysisStrengths

1. Attention to detail2. Creative, different style of music3. Practice often4. Easy to market and brand because they are brothers5. Have played nearly 100 shows in the Midwest6. Have a strong friend following and friends in the business

Weaknesses:1. Poor social media2. Only 2 songs on SoundCloud3. Two brothers are moving in 20154. Lacking a solid direction5. No promotional materials/name is not known

Opportunities:1. Niche market2. Sponsorships3. Tours4. Music on online radios (Pandora, Spotify, etc.)

Threats:1. No earnings/the economy2. Injury

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3. Brothers moving/lacking technology- if the money is not there to buy the equipment needed for long distance recordings, then that threatens their ability to continue to put out music

4. Other bands; Chicago is a saturated market5. Feud between the brothers

Goals3 months:

Book at least 2 shows Improve social media following (update facebook, make

twitter, get songs on soundcloud) Get pictures taken New logo Promotional videos

6 months Continue to build online presence Get songs on Pandora/itunes/Spotify Have enough songs for an EP release

1 year Strong technology for distance recording (brothers will be

out of town) Sporadic shows in Chicago or Portland

5 years Steady following At least one album released (live recording or distance

recording) 10,000 likes on facebook

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FinancialsFlow Theory spent money getting to shows and on new equipment they needed to purchase during Sydney’s time managing them. Photos and video production would have been free if the timing could have lined up.

Auto Travel (In miles) AmountGig Travel 173.5Business Meetings  Continuing Education  Job seeking  Out-Of-Town Business Trips  Purchasing Job Supplies & Materials  Professional Society Meetings  Parking Fees & Tolls ($)  Total 173.5 miles

Equipment Purchases AmountAnswering Machine  Audio Systems & Amplifiers $200Computer & Printer  Musical Instruments  Pager and Recorder  Smart Phone & Tablets  Software  Speaker Systems  Tools & other Music Supplies  Total $200

Supplies & Expenses AmountInstrument & Musical Supplies $45Meals - Business (enter 100% of cost)  Photocopy - Music, etc.  Postage & Office Supplies  Publications - Trade  

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Recording Studio Costs $1,000Strings, picks, cords, reeds, etc. $37Total $1,082

ConclusionFlow Theory is a band that would have a great future ahead of them if they were to continue on together. The energy that flows (no pun intended) through them not only as a band, but as brothers is what makes them so incredibly special and their shows worth attending. In the five years Flow Theory has been a band, they’ve done great things to be known in Chicago including building an audience, playing well-known venues in the city, and opening for high-profile acts. Many who see Flow Theory never cast them away as just an opener or some reggae band. The band is the center of four points coming together to create an unforgettable sound.

I loved working with Flow Theory for these very reasons. They are friends, but above that they are a talented group of guys with a genuine passion for the music they create. It is sad to see them come to an end, but I am proud that I had the chance to add to their legacy as Flow Theory. They taught me so much that I will only take in stride as I pursue my career in music, most important being that I will stick to managing events rather than people. The stress that comes with trying to coordinate the schedules of four people was enough to reinforce my passion for event management. Further, I learned that managing friends may not be the best place to start. While the band was very open and friendly about what they wanted, as their manager I sometimes needed answers quickly or continued to contact them for details about shows, bios, photos, etc. I hated having to bug my friends like that, but in those moments I was a manager working for them. I was all business. It would have been easier to constantly ask for things from complete strangers because there would be no personal relationship to worry about.

Overall I would call this project a successful one. I met a lot of the goals I set for the band and had a ton of fun doing it. I learned how to work with talent buyers and other agents to book shows and create lineups. I was also able to build on skills I already

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have, like marketing and social media/website creation. Flow Theory was such a fun band to work with and made it easy to sell them given how awesome they are. If they were to continue as a band, I don’t think I would continue to manage them, but I’d love to continue getting them booked and help with their marketing. Unfortunately, this is the end of the road for Flow Theory. May the state of flow be with you.

AppendixA. Artist Interview Questions1. Are they (artist) at the beginner, intermediate or advanced

level of their trade (singer, songwriter, producer, etc)? What work will be required to get them ready to market?Intermediate; need to produce a lot of music and it needs to be hip. Taking into account elements that are popular nowadays you also have to be interested in what youre making So also taking into account public perception and trends and what people want to here

2. What market demographic are they trying to reach? 8-12 year olds? 18-32? An ethnic market? What do you perceive their marketing angle to be (i.e. how will you market them to that demographic?I’m looking for 16-30 I don’t even know what ethic market means. Appeal both to pop world and indie festival circuit.

3. What are their goals? (3 months, 1 year and 5 year) Will you be able to achieve those 3 month goals with them or are you in over your head? Are you on the same page and heading in the same direction regarding their goals?My goals are to create a system and get the equipment to electronically produce music 3 months: a song every couple month, 6 months, a song a month, a year, albums. Set up the infrastructure to send concepts over the internet. Will all be line recordings and not live ones.

4. Do they absolutely love what they do? Are they doing what they do for the love of it or do they want to make a million

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dollars and live in a mansion on the hill?Either way, can you handle it?All love playing it. They are all very passionate and I’m excited to work with them and see how it goes.

5. Do they have any existing deals (management, productions, spec, recording, recordings)? Will any of these deals conflict with or complicate your involvement? Can they legally move forward with you or do you have to buy somebody out, co-manage with somebody else, help get the artist out of an existing contract, etc?No deals

6. Do they operate as a company or do they own any other companies (production, publishing, design, etc.)?Operate as a legal partnership

7. Where do they live? City.How often have you agreed to contact each other regarding this project? And how? (in-person, internet, phone)Skokie. We’ll meet once a week.

8. Do they belong to any unions, organizations, associations or guilds? Do they have any contracts that affect your involvement with them?N/A

9. What assets do they have (copyrights, trademarks, ect)? They do not have to give you personal details like account numbers, serial numbers, etc.You just want to get a general sense of their assets.What debts (business/band) have they incurred? They do not have to give you personal details, just general debt facts.Do not own money, not in debt. Have four tracks including unfinished ones.

10. What do they believe are their strengths and their weaknesses as an artist?Strengths: attention to detailWeakness: never satisfied with what I’m putting out

11. Do they have lots of friends or enemies in business? It is better to know soon than later since you may bump into some of these people (good or bad) along the way.You do not want out hear things about your client’ through the grapevine’.What other artist have they worked with?

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Good amount of friends, there are people I don’t want to work with anymore but no enemies.

12. Have they had a manager previously? If so, what is the status of that relationship?I’ve self-managed, have split the manager duties. We had a friend who wanted to be a manager for us and he never had ideas of things we weren’t already doing. He didn’t’ bring anything new to the table. Suggest new things.

13. Have they put out any records or been on tour before? Find out their past booking schedule within the last 1-3 months. Where would they like to see you book them?Have played close to 100 shows in the Midwest and the suburbs, Michigan, Wisconsin, IU Bloomington. Shows but no tour.

14. Do they currently have: bio, photos, website, social media sites, logo, and merchandise? What are(s) do they feel would be a great advancement to furthering their career.No merch, kind of a logo do want a new logo, bio was so bad, SO BAD, have a facebook, new photos, want to have a great web presence.

15. From the artist point of view, what do they believe is their mission statement? (What does the artist offer to their audience? what is the essence of why the band/signer exist? What makes them different from any other actor or dancer out there?) My mission is stated as follows: my brothers my friend avi and I provide dance music with a positive impact I don’t even know what I’m saying right now. We try to provide a positive environment where people can dance. We approach our music as a band in a similar way that a dj might approach it we like to think of our songs and tailor them to a lot of ideas we get from professional artist. We did form as a rock band. A lot of our music is based on reggae concepts or straight up reggae but we like the concept of a dj.

B. Business Cards

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Created by Kayla Renee Scott of KR Designs

C. Survey Questions (Answered by 50 of Flow Theory’s Fans)

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1. How old are you?2. What is your favorite genre of music? (Check all that apply)

Rock Rap Jazz Funk Alt. Rock Techno Pop Reggae Other (Please Specify)

3. Where do you live in Chicago? South Loop West Loop Lincoln Park Logan Square Wicker Park South Side Suburbs Roscoe Village Andersonville Edgewater Other (Please Specify)

4. What is your gender?5. Which music listening program do you use most?

Spotify iTunes Personal playlist on phone or mp3 player Pandora Myspace/Facebook

D. Rejected Logo Designs (created by Kayla Scott of KR Designs)

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E. Talent Booking Log

VenueContact Name Contact Email

Cap.

Date Sent

Date Conf.

Req. Materials

Booked By

Date of Show

Abbey PubDerron Swan Derron@housecallent.com 250 N/A 7-Oct N/A

Eli/Band 14-Oct

Subterranean

Lauren Moore

lauren.moore@loop.colum.edu 400 N/A 14-Oct N/A Sydney 29-Oct

Abbey PubElisa Yousett elisa.yousett@gmail.com 250

10-Nov N/A One-sheet Sydney N/A

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Original Mother's

Elisa Yousett elisa.yousett@gmail.com

10-Nov N/A One-sheet Sydney N/A

Cowboy Monkey Ward info@cowboy-monkey.com 120 N/A 1-Nov N/A

Eli/Band 8-Nov

F. Talent Buyer Letter

G. Proof of Booking

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.

References:IMA Management Manual. 2005. Artist-Management Plans.National Association of Record Industry Professionals. www.narip.com/indexSask Recordings, Canada. www.saskrecordings.comSpellman, Peter. Writing A Music Business Plan that works.www.mbsolutions.com/articles/writing_business _plan.html & www.galariscomNME.com

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