FLORIDA GULF COAST UNIVERSITY LUTGERT COLLEGE OF … · CONTACT INFORMATION (239) 601-1836 (Cell/Call first) (239) 514.6153 (My day time office at The Ritz-Carlton Resorts of Naples)

Mr. Bruce Seigel Course 3573, CRN 81746, Resort & Hospitality Marketing

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FLORIDA GULF COAST UNIVERSITY LUTGERT COLLEGE OF Business

School OF RESORT AND HOSPITALITY MANAGEMENT

COURSE SYLLABUS

Please read this syllabus in its entirety. It is a part of the course content. Further, it is important that you understand what is required in this course and the time frames for completing assignments and activities.

SECTION 1: COURSE INFORMATION

COURSE # & NAME HFT 3573 RESORT & HOSPITALITY MARKETING CRN 81746 COURSE CREDIT HOURS THREE (3) CREDIT HOURS SEMESTER FALL 2013 DEPARTMENT/PROGRAM RESORT AND HOSPITALITY MANAGEMENT MEETING TIMES WEDNESDAY 5:30 PM to 8:15 PM (Class begins on time, please do not be late!)

On-Campus: 8/21, 8/28, 9/4*, 9/11, 9/18, 9/25, 10/2, 10/9. 10/16, 10/23, 10/30, 11/6 **, 11/13, 11/20, 11/27*, 12/4 (15 total classes)

*possible no class/TBD **Class on 11/6 may be held at RC Naples or a group working session on your

marketing plans/TBD MEETING LOCATION SUDGEN HALL 240 FORMAT ON-CAMPUS INSTRUCTOR NAME Mr. Bruce Seigel (Adjunct Faculty) OFFICE LOCATION VIA APPOINTMENT at SUDGEN HALL PRIOR/AFTER CLASS CONTACT INFORMATION (239) 601-1836 (Cell/Call first) (239) 514.6153 (My day time office at The Ritz-

Carlton Resorts of Naples) [email protected] or in an emergency [email protected]

OR BY APPOINTMENT Prior to Class on Wednesday. I AM ALSO AVAILABLE BY PHONE (See number above).

PREREQUISITES NONE COURSE DESCRIPTION: An analysis of marketing concept as it relates to resort/hotel, club, golf, spa, recreation and hospitality services. The course focuses on the marketing and sales functions. The use of social media, public relations, channel management and other marketing trends are introduced. REQUIRED TEXT: Marketing for Hospitality and Tourism, 6th Ed. Kotler, Bowen & Makens. Upper Saddle River, NJ: Prentice Hall. SUPPLEMENTAL READING: Please visit the following websites for periodicals and newspapers related to resort and hospitality:

www.strglobal.com www.hotel-online.com www.ahla.com www.arccorp.com www.hsmai.org www.iaapa.org www.iacvb.org www.hotelmotel.com.com www.tia.org www.world-tourism.org www.ttra.com www.cohorts.com www.hotelsmag.com www.HotelMarketing.com www.hotelmarketingstrategies.com www.americandemographics.com www.HotelMarketing.com www.hotelmarketingstrategies.com

mailto:[email protected]

mailto:[email protected]

http://www.strglobal.com/

http://www.hotel-online.com/

http://www.ahla.com/

http://www.arccorp.com/

http://www.hsmai.org/

http://www.iaapa.org/

http://www.iacvb.org/

http://www.hotelmotel.com.com/

http://www.tia.org/

http://www.world-tourism.org/

http://www.ttra.com/

http://www.cohorts.com/

http://www.hotelsmag.com/

http://www.hotelmarketing.com/

http://www.hotelmarketingstrategies.com/

http://www.americandemographics.com/

http://www.hotelmarketing.com/

http://www.hotelmarketingstrategies.com/


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http://www.hotelinteractive.com

Course Website (CANVAS): http://elearning.fgcu.edu (requires ID and password to login). This is

online management software that aids students in their class creating, managing, organizing, and housing

a Web-based learning environment. On this site, I will post syllabus, supplemental readings, PowerPoint

slides, and ethical dilemma assignments, and grades. (Please note, until notified and updated, this will

not be activated at the beginning of class)

**** Please note at this time, Mr. Seigel does not use Canvas however I will be sending you weekly

updates via email on class assignments.

SECTION 2: MISSION, LEARNING OUTCOMES, & MEASUREMENTS

A. PROGRAM MISSION “The mission of the Resort and Hospitality Management program is to provide students with core competencies and experiential learning opportunities in preparation for successful management careers and leadership roles in the resort and hospitality industry and to instill values of lifelong learning and community service.”

B. PROGRAM LEARNING OUTCOMES (PLOs)

Upon successful completion of the program students will be able to: 1. Identify and demonstrate content/discipline, proficiencies and skills relevant to the operational

areas of Resort and Hospitality Management. 2. Choose experiential learning opportunities in the field of Resort and Hospitality Management

that can develop professional judgments and leadership skills. 3. Communicate effectively in both written and oral formats. 4. Evaluate information and make decisions using critical thinking and problem solving skills. 5. Develop an awareness of the importance of community service, ethical values, and life-long

learning.

C. COURSE LEARNING OUTCOMES At the completion of this course, students should be able to:

1. Demonstrate an understanding of hospitality marketing and its importance in today’s market by identifying skills relevant to marketing in the resort and hospitality industry (PLO 1).

2. Demonstrate an understanding of marketing decisions that influence integrated marketing programs in resorts and hospitality organizations (PLO 4).

3. Demonstrate oral and written communication skills through assignments and presentations (PLO 3).

4. Analyze and formulate solutions to case studies (PLO 4). 5. Synthesize information to explain the marketing functions – the marketing mix and demonstrate

knowledge of the marketing tools companies use to implement its marketing strategy (PLO 1). 6. Identify and appreciate the dynamic nature of customer relationship management in the

hospitality industry and the relevance of adding value to captured customers (PLO 1). 7. Demonstrate and understand the new trends in marketing technology (social media, mobile

applications and E-Marketing application) and how they are changing marketing in the resort and hospitality industry (PLO 1).

http://www.hotelinteractive.com/

http://elearning.fgcu.edu/


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D. MEASUREMENTS OF STUDENT LEARNING OUTCOMES When assessing the learning outcomes below, if a student answer correctly 85 - 100 percent of the questions used to assess their learning outcomes then the student EXCEEDS EXPECTATIONS. With 70 – 84 percent score the students will MEET EXPECTATIONS. If the students obtain less than 70 percent then their performance are BELOW EXPECTATIONS.

ALC/ILO/ PLO Learning Objectives

Course Learning Outcomes Assessment Use To Measure Outcomes

Content/Discipline Knowledge & skills ILO1 & 3, PLO1 ILO1 & 3, PLO1 & 4 ILO1 & 3, PLO1 1 ILO1 & 3, PLO1 ILO1 & 3, PLO1 1 ILO1 & 3, PLO1 1

1. Demonstrate an understanding of hospitality marketing and its importance in today’s market by identifying skills relevant to marketing in the resort and hospitality industry (PLO 1).

2. Synthesize information to explain the marketing functions – the marketing mix and demonstrate knowledge of the marketing tools companies use to implement its marketing strategy (PLO 1).

3. Identify and appreciate the dynamic nature of customer relationship management in the hospitality industry and the relevance of adding value to captured customers (PLO 1).

4. Demonstrate and understand the new trends in marketing technology (social media, mobile applications and E-Marketing application) and how they are changing marketing in the resort and hospitality industry (PLO 1).

Exams and Assignments

Communication ILO2 & 3, PLO 3

5. Demonstrate oral and written communication skills through assignments and presentations (PLO 3).

Written Projects and assignments

Critical/Analytical Thinking ILO1 & 3, PLO 4

6. Demonstrate an understanding of marketing decisions that influence integrated marketing programs in resorts and hospitality organizations (PLO 4).

7. Analyze and formulate solutions to case studies (PLO 4)

Exams and Assignments

ALC – Academic Learning Compact (State of Florida requirements) ILO – University Learning Outcomes PLO – RHM Program Learning outcomes


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SECTION 3: LEARNING OUTCOME EVALUATION METHODS AND GRADING POLICIES

A. COURSE GRADING: assigned based on the total number of points earned on the following assignments:

GRADE COMPONENT

POSSIBLE POINTS

ACTUAL POINTS

CUMULATIVE TOTAL

INDIVIDUAL ASSIGNMENTS

Exam # 1 -8/28 - Chapters 1 and 2 50

Exam # 2 9/11 – Chapter 3 and 4 50

Exam # 2 – 9/25 -Chapters 5, 6, 7, 8 100

Exam # 3 – 10/9 - Chapters 9, 10, 11, 12 100

Exam # 4 - 10/30- Chapters 13, 14, 15, 16 100

Exam # 5 - 11/20- Chapters 17, 18, 19, 100

Homework Assignments (4) (25 points each) Due 9/18, 10/2, 10/23, 11/23 Must be completed and submitted on time to receive credit for homework

100

In Class participation (measured by instructor) Including attendance, participation, on time arrival for class, engagement, prepared)

50

GROUP ASSIGNMENTS

Project and presentation 12/4 –Chapter 18 350

Total Course Points 1000

B. HOW FINAL COURSE GRADE IS DETERMINED BASED ON 1000 PERCENTAGE POINTS; COURSE GRADING SCALE

Letter Grades

Points Range Percentage Range

A 930 - 1000 93% - 100%

A- 880 - 929 88% - 92.9%

B+ 870 - 879 87% - 87.9%

B 830 - 869 83% - 86.9%

B- 800 - 829 80% - 82.9%

C+ 770 - 799 77% - 79.9%

C 730 - 769 73% - 76.9%

C- 700 - 729 70% - 72.9%

D+ 670 - 699 67% - 69.9%

D 630 - 669 63% - 66.9%

D- 600 – 629 60% - 62.9

F BELOW 600 0% - 59%


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C. CLARIFICATIONS ON GRADING ASSIGNMENTS REQUIRED

COURSE REQUIREMENTS: 1. READINGS AND PREPARATION:

In preparation for each class, you are responsible for reading the assigned chapter(s) prior to class, including the chapter opening cases, marketing highlights and especially key terms. You are responsible not only for the above, but for also demonstrating your understanding of topics in class discussions and assignments. You are expected to ask questions about any area you do not understand.

2. HOMEWORK ASSIGNMENTS (Individuals) : The assignments will require a 2-4 page memo format report. The assignments/discussions will be reviewed in class and then followed up via email. Homework assignments must be completed on time for credit. Late assignments will be considered late and receive no credit.

3. MARKETING PLAN PROJECT (350 points) THE MARKETING PLAN: Students, in teams of between 5-7 students, will develop a cumulative marketing plan for a hospitality company, of your choice approved by Mr. Seigel, which best reflects the class goals and objectives. The marketing plan will require:

1. The gathering and analyzing of data to identifying opportunities and potential customers for the company.

2. The designing and creation of a successful marketing plan, from initial concept to final execution. The use of current information and marketing trends in the particular industry segment must be incorporated. Detailed information will be discussed and presented in class

3. The marketing plan will be presented at the last class in front of a professional panel.

MANDATORY ATTENDANCE and PARTICIPATION WILL BE REQUIRED 12/4/13 SUBMISSION OF MARKETING PROJECT: To help teams focus on the completion of the marketing plan on time, the marketing plan will be submitted in several parts during the class as a cumulative process:

1) Part 1: The introduction and background on the company and the situation analysis (Where they are now?).

2) Part 2: The goals and objectives for the company, including the SWOT, position, target market(s) (Where do you want to go?).

3) Part 3: The strategies and tactics to be used to meet the goals and objectives. This involves the use of the marketing mix

4) Part 4: Final Marketing Plan – Part 4 is an opportunity to use the feed back on the original three parts and to add or subtract the final marketing plan. Remember to use the outline and the evaluation matrix as guidelines

SEE MARKETING PLAN GUIDELINES ON EVALUATION MATRIX

PRESENTATION: Teams will also be asked to give a maximum 15 Maximum PowerPoint presentation to the class focusing on the most important areas of the marketing plan. The presentation must include specific examples of strategies to be used. The PowerPoint slides must be sent to the instructor and developed in class, one day before the presentation and a


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hard copy submitted in class prior to the presentation Presentations on November 27 and December 4, 2013 IT IS MANDITORY FOR ALL STUDENTS TO BE PRESENT AT ALL PRESENTATIONS. POINTS WILL BE SUBSTRACTED FOR EACH MISSED PRESENTATION ALL ASSIGNMENTS MUST BE TYPED (#12POINT FONT), DOUBLE-SPACED, PAGES NUMBERED WITH A COVER PAGE. THE COVER PAGE MUST INCLUDE YOUR NAME, EMAIL ADDRESS, CELL PHONE NUMBER, THE TOPIC NAME, AND DATE ON THE ACTUAL REPORT. PLEASE USE HEADINGS WHEN WRITING THE REPORT. PLEASE USE SPELL CHECK; MORE THAN THREE SPELLING ERRORS WILL BE RETURNED AND CONSIDERED LATE! ALL REQUIRED ASSIGNMENTS SHOULD ALSO BE SUBMITTED IN CORRECT APA STYLE FORMATTING INCLUDING CITATIONS AND REFERENCES (FOR DETAILS ON APA STYLE, SEE THE PUBLICATION MANUAL OF THE AMERICAN PSYCHOLOGICAL ASSOCIATION OR HTTP://OWL.ENGLISH.PURDUE.E DU/OWL/RESOURCE/560/01/).

4. EXAMS (500 points):

There will be FIVE (5) required exams. The exams are closed book, no notes. Exams will be given during regular class period (at the end of class) and will require a bubble sheet provided by department and # 2 pencil. Students must be present at the end of class in order to take the exams on scheduled dates. If a student misses an exam, they will receive a zero. No makeup exams will be given, unless the instructor receives written notice, prior to the exam, receives notice and IS APPROVED. The instructor reserves the right to determine whether the reason for missing an exam is acceptable, (i.e., extreme emergency situation). Exams will only be administered at the scheduled times. Should an emergency keep a student from attending the exam at the scheduled time, it is the student’s responsibility to contact the instructor prior to the exam to explain the situation and follow the required procedures for a university excuse either by contacting me via, FGCU email my Ritz-Carlton email address or cell….prior to the exam. Calls or emails after an exam are considered late and will not count! There will be essay questions for all tests, which will be handed in prior to the test typed in the outlined memo format. The written test questions will be provided at least two class days in advance. ALL REQUIRED ASSIGNMENTS SHOULD ALSO BE SUBMITTED IN CORRECT APA STYLE FORMATTING INCLUDING CITATIONS AND REFERENCES (FOR DETAILS ON APA STYLE, SEE THE PUBLICATION MANUAL OF THE AMERICAN PSYCHOLOGICAL ASSOCIATION OR HTTP://OWL.ENGLISH.PURDUE.E DU/OWL/RESOURCE/560/01/).

SECTION 4: TEACHING METHODS, PHILOSOPHY, & MESSAGE TO STUDENTS

A. TEACHING METHODS AND LEARNING STRATEGIES This course is taught in-class, in traditional classroom mode (with creative approaches to learning) , and online supplemented references with in-class activities and outside assignments. Learning strategies will be student focused, using both self-directed and group interaction.


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Students are expected and encouraged to apply their own professional experiences and perspectives to support and reinforce class materials. Students are also expected to be familiar with the textbook material as assigned and to keep up with the schedule of readings. Not all topics in each chapter will be covered in class lectures/ discussions online due to time limitations. Students are therefore individually responsible for becoming familiar with all assigned materials and assigned chapters as it may be covered in exams. The instructor will use the “Socratic method” of teaching and lecture interaction; therefore you must be prepared for each class by pre-reading the required material as outlined.

B. TEACHING PHILOSOPHY AND EXPECTATIONS The education process works best when both the instructor and the student share in and are committed to the learning process. Therefore, the learning expectations for this course are based upon a set of assumptions about you as an adult learner. I view each student as a responsible individual, who are aware of and will initiate positive learning behavior. You will plan your time resources accordingly to maximize your learning. You will also learn, with your special experience and background, through interaction and participation in the classroom and through classroom activities or extra-curriculum activities. I will ask questions that will require you to conceptualize and analyze the “what if” of scenarios related to the text and outside experiences We will also have several guest speakers. Guests are warmly welcomed, professionally addressed and given the respect that they are giving up their time to join our learning environment

C. MESSAGE TO STUDENTS Recognizing that each student is unique, and therefore each learning process will differ, I will

assist each student with appropriate strategies and plans for instruction as well as creating an environment conducive to learning by making myself accessible and maintaining:

1. a comfortable physical learning environment 2. a comfortable psychological environment 3. the respect of each individual in the classroom and stress the importance of honesty and

integrity 4. active participation in discussions, and 5. accommodation of unforeseen circumstances 6. Expecting all students to come to class prepared, ready to work, and interact. This is a

marketing class, thus communication is part of the learning experience FORBIDDEN: Plagiarizing

1. Plagiarizing, which is copying words directly out of a published document without using quotation marks and giving the author credit; or paraphrasing another person's ideas or thoughts as your own without giving reference

2. Copying another person's work including using notes, cheat sheets, etc. during an exam 3. Handing in work prepared by another individual as your own work 4. Any act of intellectual or general dishonesty.


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RESULT: Any violation will result in the assignment of a zero for the project or exam plus expulsion from the course.

ENCOURAGED: Assisting other students in learning:

1. Broadcasting useful websites to classmates 2. Answering any difficult questions posed by classmates or the teacher 3. Participate actively in group discussions in class and on-line. 4. Helping classmates with course structural misunderstandings, due date confusion,

computer technical questions, etc.

ATTENDANCE POLICIES and PARTICIPATION I will rely on each student to make mature and reliable decisions regarding their commitment and performance in this class. Your attendance is essential to your success in this course and to the development of our classroom community. Recognize we have 15 classes for the fall session. However, each class will include in-class assignments that cannot be made-up after the class is over. Note taking will be important for you to be able to grasp and understand fully the concepts and issues presented and discussed that will also appear on your exams. My assumption is that since you have chosen to be in this course and have paid to be here, you will handle your presence in the class responsibly and courteously. This means that you will abide by the rules and regulations of the class. You are responsible for all material discussed or assigned during the class. If you miss a class session, it is your responsibility to get that information from another student or by contacting me via email. Expectations of Instructor You can expect your instructor to arrive on time for class prepared to conduct the class business and execute the goals in section 2. In addition instructor will provide a learning environment that is educational, stimulating, and organized designed to create a professional educational experience. Class/student feedback is encouraged on all topics of the material

SECTION 5: TENTATIVE CLASS SCHEDULE OUTLINED FOR FALL 2013

Class Topics are related to Chapters

Guest Lectures to be included during semester

“THE INSTRUCTOR RESERVES THE RIGHT TO AMEND THE SCHEDULE AS NECESSARY.”

WEEK/DATES TOPICS READINGS DUE FOR CLASS August 21,

2013 Syllabus, Course Review

Class Introductions

Understanding the Hospitality ad Tourism

Marketing Process

Read Chapter 1; already required in pre-class email


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Review/Lecture Chapter 1

August 28, 2013

Lecture Chapters 2, 3

Organize Marketing Plan Teams

Test Review

Test #1 on Chapters 1, and 2 at the end of class

Read chapters 2, 3 and 4 Homework #1 Assigned

September 4, 2013

Possible NO CLASS; TBD Read Chapters 5, 6

September, 11, 2013

Lecture Chapter 4

Team selections for marketing plan due

Review SWOT

Discussion of 9/11 on the industry

Test Review

Test #1 on Chapters 3, and 4 at the end of class

Read Chapters 7, 8

September 18, 2013

Lecture Chapters 5, 6

Team SWOT presentations

Home Work Assignment #1 due

Should have read Chapters 5-8

September 25, 2013

Lecture chapters 7 and 8

Review Chapters for test

Team Positioning Statement Review

Exam #2 Chapters 5, 6, 7 and 8 at the end of

class

Chapter 9, 10 Homework #2 assigned

October 2, 2013

Lectures chapters 9, and 10


Teams to Present Positioning Statement

Chapter 11, 12

October 9, 2013

Executive Summary Review

Lectures chapters 11, 12

Exam #3 Chapters 9, 10, 11 and 12 at the end of

class

Homework #3 assigned

October 16, 2013

Teams Executive Summary Presentation

Strategy/Action plan

Lectures chapters 13, 14

Read Chapters 13, 14

October 23, 2013

Teams Segment Discussion/presentations

Lectures 15, 16

Homework Assignment #3 due


October 30, 2013

Segment Presentations

Strategy and Action plan

Test review

Exam #4 Chapters 13, 14, 15 and 16 at the end

of class


Homework #4 assigned

November 6, 2013

TBD

November 13, Public relations


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SECTION 6: CLASSROOM FORMAT, POLICIES, and MANAGEMENT STATEMENT

A. METHODOLOGY The methodology for this course includes lectures, presentations, discussions, exams, students’ presentations, case studies, assignments, potential online/conference call discussions, professional guest lecturers, and a major team project. In order to successfully complete this course, students must take exams, make oral presentations, and submit all written assignments on time. Failure to meet the course requirements will result in a failing grade. The tentative schedule should be used in preparing and planning for assignments and discussions (especially the reading requirements!). It is expected that the material referred to will be covered during or approximately on the dates indicated; However, I may make discretionary changes and modifications to the syllabus and to the schedule when necessary in order to meet course objectives. Students are expected to read and to be prepared to discuss the material assigned for the date indicated.

B. STUDENT’S WORK/ASSIGNMENTS:

All examinations, bubble sheets, quizzes/answer sheets, assignments, projects etc., remain the property of the university. If students wish to review either, they may do so with my via phone, Skype, on line discussion, via email, prior to class or by appointment. A file will be kept in the office of the Hospitality Division with all assignments and will be discarded at the end of the semester.

Work/Assignments that do not follow direction/requirements will not be read, graded or evaluated and will receive only ten percent (10%) of the total points.

Late assignments are subject to a 10% deduction in the assignment grade for each day the assignment is late.

Students must be present in class and on time for submitted assignments to be accepted. A copy of the submitted assignment must be brought to class for in-class discussions or sent via email as requested

Any information you want the instructor to know must be in writing. No telephone calls or oral explanations will be accepted. I will do my best to respond to all emails MONDAY thru THURSDAY WITHIN 24 HOURS sent to the FGCU email address

2013 Lectures 17, 18, 19

November 20, 2013

Public Relations team presentations


Test review

Exam #5 Chapters 17, 18 and 19 at the end of

class

November 27, 2013

Class TBD

Marketing Plan updates

December 4, 2013

Marketing plan Presentations


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Telephone calls for information from the instructor are accepted. All update or changes will be announced in class or via email….watch your email

Examination Policy: Examinations are to be taken by students at the time and date shown in the course syllabus. Make up exams will be administered only under extreme medical-related or Catastrophic circumstances, at the end of the semester, and an university approved excuse in writing is submitted. However, the instructor must be notified in advance; or in the case of an emergency, documentation must be submitted. Teacher reserves the right to curve any test or disallow any question the professor deems incorrect regardless of your response. Students must make appropriate travel accommodations that do not interfere with the university exam schedule. Extra Credit: Cannot be offered to only one or a few students. If the instructor chooses to allow extra credit assignments, then all students in that class must be offered the opportunity to complete extra credit assignments. General Behavior: Students shall conduct themselves in a professional, business-like manner and respect the faculty, fellow students, and others present in class and will follow the rules prescribed by the instructor for classroom behavior. Students who fail to conduct themselves in an appropriate manner may be asked to leave the classroom with a grade penalty.

1. Cheating – The unauthorized use of books, notes, aids, electronic sources; or assistance from another person with respect to examinations, course assignments, field service reports, presentations; or the unauthorized possession of examination papers or course materials, whether originally authorized or not.

2. Plagiarism – The use and appropriation of another’s work without any indication of the source and the representation of such work as the student’s own. Any student who fails to give credit for ideas, expressions or materials taken from another source, including Internet sources, is responsible for plagiarism.

3. Discussions - Academic Freedom Statement: Each student is strongly encouraged to participate in class and on-line. In any classroom or discussion board situation that includes discussion and critical thinking, there are bound to be many differing viewpoints. These differences enhance the learning experience and create an atmosphere where students and instructors alike will be encouraged to think and learn. On sensitive and volatile topics, students may sometimes disagree not only with each other but also with the instructor. It is expected that faculty and students will respect the views of others when expressed in classroom discussions.

DISCUSSION C. POSTING OF GRADES

All grades will be returned to you the week following a test or homework assignments is required or within 5 to 10 days after assignments are submitted. It is your responsibility to keep up with your grades at all times via the professor. SHOULD YOU HAVE ANY QUESTIONS CONCERNING YOUR PROGRESS, GRADES, OR OTHER ISSUES PERTAINING TO THE CLASS, PLEASE SEE ME EITHER BEFORE CLASS or VIA EMAIL, or


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VIA PHONE OR BY APPOINTMENT. DO NOT WAIT UNTIL THE END OF THE SEMESTER TO QUESTION GRADES OR YOUR PROGRESS.

IN THE UNFORTUNATE EVENT THAT YOU MISSED A CLASS, PLEASE REFER TO THE SCHEDULE OR CALL A CLASSMATE AND/OR A TEAM MATE TO UPDATE YOU ON WHAT WAS MISSED

D. CLASSROOM POLICIES

CLASS CONDUCT GUIDELINES: Laptops, Cell Phones, Smartphones, PDA’s and Other Electronic Devices (including any recording equipment) may not be used during class without the prior approval of the instructor. CELL PHONES and LAPTOPS MONITORING THE INTERNET MUST BE IN THE OFF/CLOSED OR SILENT POSITION!! Using cellphones is not an acceptable behavior in this class. Please put your cell phones in silent mode and only use or in the off position during class and stored them in your book bags. If your phone ring while in class, or you are seen texting, you will be asked to leave the classroom and 5 points will be subtracted from your final grade. The use of computers may be necessary in this class however they should not be turned on at any time, unless requested for search or research. STUDENTS WHO DO HAVE A NEED TO USE THE COMPUTER WILL BE REQUIRED TO SIT IN THE BACK ROWS IN THE CLASSROOM, TO MINIMIZE DISTRACTING OTHER STUDENTS. PRIOR APPROVAL IS NEEDED.

PROFESSIONAL/BUSINESS CASUAL ATTIRE IS REQUIRED FOR ALL CLASSES, FINAL PRESENTATIONS, SITE VISITS AND GUEST SPEAKERS. SPECIFIC REQUIRED GUIDELINES

Please do not leave class early unless prior approval/discussion was given.

Please do not bring meals/food/eat in class.

There will be one 15-MINUTE BREAK, at approximately 6:45 will be extended with additional times as needed. Bringing Beverages into class is approved

Please keep up with current events in the business and hospitality industry by reading periodicals and newspapers…… A MUST!!

Please become familiar with and adhere to the academic honesty policy of the University. If you have any question or need clarification on any topic/concept, please do not hesitate to ask the instructor for a clarification.

Please read the assigned chapters and know the material well enough to discuss it in the class

Please participate in the class discussions. This is important!!

Please attend class regularly. Remember, an assignment is given each class

Please be on time for class….while we recognize that many are coming to c lass from other commitments, if you are running late, please text or email me as a courtesy.

a. Being LATE to class is the equivalent of showing up late for work!


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Please submit assignments and reports on time to avoid deduction in your assignment grade.

Please respect your fellow classmates by not talking during class unless you are asking or answering a question or contributing to a discussion.

Please do not enter the classroom in the middle of a presentation.

SECTION 7: UNIVERSITY & COLLEGE STANDARDS & POLICIES

Academic Behavior Standards and Academic Dishonesty - All students are expected to demonstrate honesty in their academic pursuits. The university policies regarding issues of honesty can be found in the FGCU Student Guidebook under the “Student Code of Conduct” on page 11, and “Policies and Procedures” sections on pages 18 - 24. All students are expected to study this document, which outlines their responsibilities and consequences for violations of the policy. The FGCU Student Guidebook is available online at http://studentservices.fgcu.edu/judicialaffairs/new.html Copyright – The University requires all members of the university community to familiarize themselves and to follow copyright and fair use requirements. You are individually and solely responsible for violations of copyright and fair use laws. The university will neither protect nor defend you nor assume any responsibility for employee or student violations of fair use laws. Violations of copyright laws could subject you to federal and state civil penalties and criminal liability, as well as disciplinary action under university policies. Disability Accommodations Services - Florida Gulf Coast University, in accordance with the Americans with Disabilities Act and the university’s guiding principles, will provide classroom and academic accommodations to students with documented disabilities. If you need to request an accommodation in this class due to a disability, or you suspect that your academic performance is affected by a disability, please contact the Office of Adaptive Services. The Office of Adaptive Services is located in Howard Hall 137. The phone number is 239‐590‐7956 or TTY 239‐590‐7930 University Policy about Student Observance of Religious Holidays - All students at Florida Gulf Coast University have a right to expect that the University will reasonably accommodate their religious observances, practices, and beliefs. Students, upon prior notification to their instructors, shall be excused from class or other scheduled academic activity to observe a religious holy day of their faith. Students shall be permitted a reasonable amount of time to make up the material or activities covered in their absence. Students shall not be penalized due to absence from class or other scheduled academic activity because of religious observances. Where practicable, major examinations, major assignments, and University ceremonies will not be scheduled on a major religious holy day. A student who is to be excused from class for a religious observance is not required to provide a second party certification of the reason for the absence. http://www.fgcu.edu/generalcounsel/files/policies/4.005%20Student%20Observance%20of%20Religious%20Holidays.pdf

SECTION 7: UNIVERSITY & COLLEGE STANDARDS & POLICIES CONT.

http://www.fgcu.edu/generalcounsel/files/policies/4.005%20Student%20Observance%20of%20Religious%20Holidays.pdf

http://www.fgcu.edu/generalcounsel/files/policies/4.005%20Student%20Observance%20of%20Religious%20Holidays.pdf


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Grading Policies and Grading Systems - The grading system at FGCU is described in the FGCU Catalog and is overseen by the Office of Planning and Institutional Performance. (http://www.fgcu.edu/catalog/) In accordance with FERPA (Family Educational Rights and Privacy Act, 1974), grades may not be announced in class or displayed in any public view by use of the Student ID number (or social security number) in a paper or electronic format. Electronic display format includes email or a web-based environment such as Angel. Retention of Papers, Tests, Student and Class Records - University policy dictates that any materials, hardcopy or electronic, that contribute to the determination of a course grade be maintained by individual faculty for one full academic year after the end of the semester. In addition, departments/programs must maintain all records pertinent to grades for any faculty no longer with the university. Eagle Mail - is Florida Gulf Coast University’s student e-mail system. Your FGCU Eagle Mail account MUST be activated. If you are a first time student, you will need your PIN and Student ID, both of which are assigned at registration. - If you don’t know your PIN, you will need to go to the Registrar's office to retrieve it. - To activate your account, visit http://admin.fgcu.edu/IS/applications/studentaccts/activate.asp. - The ANGEL (at http://elearning.fgcu.edu) will be used as the primary application for learning and communication. Additional course information may be distributed via Eagle Mail, so make sure you know how to retrieve your Eagle mails, and check it very frequently (at least once a day). - Log in to Canvas at http://elearning.fgcu.edu. You need to use FGCU Eagle Mail account and password to log in. - Assignments, instructions, and other course information on Canvas are integral components of the course material and are hereby incorporated as part of this syllabus. The FGCU Writing Center - assists student writers through free, accessible, learning-based writing consultations. Our primary goals are to help students improve their abilities to think independently, to write critically, and to learn and implement strategies that will assist them in producing effective writing assignments. Consultants help writers with brainstorming, formulating a clear thesis, developing their ideas, and revising. Writing Center sessions are designed to assist writers in improving their ability to revise independently. Writing Consultants also help writers identify issues of style and mechanics; however, they do not edit or proofread. The Writing Center is located in Library West, 202C. Library West is not accessible from the main Library building (Library East). Phone: 239/590-7141

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FLORIDA GULF COAST UNIVERSITY LUTGERT COLLEGE OF … · CONTACT INFORMATION (239) 601-1836 (Cell/Call first) (239) 514.6153 (My day time office at The Ritz-Carlton Resorts of Naples)