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Flora Yong, Senior Nurse Manager, Cancer Education & Information Service National Cancer Centre Singapore Development of a National Public Educational Facility for Preventing Cancer: Progress, Problems and Lessons Learnt ICISG, UICC, Washington 2006

Flora Yong, Senior Nurse Manager, Cancer Education & Information Service National Cancer Centre Singapore Development of a National Public Educational

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Page 1: Flora Yong, Senior Nurse Manager, Cancer Education & Information Service National Cancer Centre Singapore Development of a National Public Educational

Flora Yong, Senior Nurse Manager, Cancer Education & Information Service National Cancer Centre Singapore

Development of a National Public Educational Facility for Preventing Cancer: Progress, Problems and Lessons Learnt

ICISG, UICC, Washington 2006

Page 2: Flora Yong, Senior Nurse Manager, Cancer Education & Information Service National Cancer Centre Singapore Development of a National Public Educational

10 Most frequent cancers

Percentage of all cancers Percentage of all cancers

Page 3: Flora Yong, Senior Nurse Manager, Cancer Education & Information Service National Cancer Centre Singapore Development of a National Public Educational

coordinate a multidisciplinary approach to cancer treatment,

undertake training and education of medical, radiation and surgical oncologists and other allied health personnel,

develop relevant clinical and basic research program in the understanding, prevention, diagnosis and treatment of various cancers.

In 1993 the Singapore Health Ministry approved the establishment of a cancer center to:

Background

Page 4: Flora Yong, Senior Nurse Manager, Cancer Education & Information Service National Cancer Centre Singapore Development of a National Public Educational

Cancer education & information service

Established in August 1999 to coordinate

public and patient cancer education for the National Cancer Centre

with the long term mission of minimizing the frequency of incurable cancers in Singapore.

Page 5: Flora Yong, Senior Nurse Manager, Cancer Education & Information Service National Cancer Centre Singapore Development of a National Public Educational

Aims

Provide accurate and credible information

Develop and deliver effective cancer education programs that promotes a healthy lifestyle

Provide specialized counseling, support and linkage

Collaborate with other agencies related to cancer and control

Page 6: Flora Yong, Senior Nurse Manager, Cancer Education & Information Service National Cancer Centre Singapore Development of a National Public Educational

Cancer Helpline

Manned by experienced oncology-trained nurses

Anonymous, private and confidential counseling service

OnCall - A Computerized counseling and consultation system

Telephone, email, face-to-face

Advisory panel of cancer experts

Page 7: Flora Yong, Senior Nurse Manager, Cancer Education & Information Service National Cancer Centre Singapore Development of a National Public Educational

Public education programs

Assist to obtain knowledge, skills & positive attitudes

Provide credible, up-to-date and evidence-based information to improve health seeking behaviour

Collaborate with other agencies

Page 8: Flora Yong, Senior Nurse Manager, Cancer Education & Information Service National Cancer Centre Singapore Development of a National Public Educational

Cancer publications

Develop patient and public education materials in print and multi-media formats.

38% of patients have read some form of information before diagnosis

Information is updated 2 yearly

Page 9: Flora Yong, Senior Nurse Manager, Cancer Education & Information Service National Cancer Centre Singapore Development of a National Public Educational

Public cancer website development

Provide information on common cancers, risk factors, screening, treatment, research and links to other websites.

Page 10: Flora Yong, Senior Nurse Manager, Cancer Education & Information Service National Cancer Centre Singapore Development of a National Public Educational

Barriers and problems

Poor public response at cancer education events – Cancer is TABOO

Manpower – staffing, staff competency & experience

Communication & language barriers

Conflict of interest & Competition

Funding

Long & irregular work hours

Page 11: Flora Yong, Senior Nurse Manager, Cancer Education & Information Service National Cancer Centre Singapore Development of a National Public Educational

Lessons learnt

Be passionate, be patient, be involved

Build a strong team

Create, collaborate & communicate

Market yourself & your programmes

Learn from mistakes & make improvements

Take risks & challenges

Be diplomatic, be tactful, be supportive

Page 12: Flora Yong, Senior Nurse Manager, Cancer Education & Information Service National Cancer Centre Singapore Development of a National Public Educational

Speakers

Cora Honing, Director of Prevention and Patient Support, Dutch Cancer Society [email protected]

Ingrid Aubry, Manager Cancer Awareness System, French National Cancer Institute [email protected]

Monika Preszly, Manager, Cancer Information Service, German Cancer Research Center [email protected]

Flora Yong, Senior Nurse Manager Cancer Education & Information Service

National Cancer Centre Singapore [email protected]