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Solution overview

Flipkart

Flipkartfounded in 2007 inBangalore, Indiais thelargest B2B e-commerceplatform in the country.Having started with books, ithas now diversified into awide range of products.

Industry: ConsumerProducts

Function: Finance, IT,Marketing, Operations, Sales,Supply Chain

Geography: India

Challenges:

Integrate complex data fromdisparate sources

Deliver analytical data tostaff in various departments

Improve inventory utilization

Solution:

Flipkart has deployedQlikView 11 to 200 users,together with 35 namedusers, and implementedseveral applications analyzing25 million rows of data.

Benefits:

Provided transparent andup-to-date information foranalysis

Embedded data-drivendecision making at Flipkart

Improved inventoryutilization

Delivered first application forsales in just six weeks

Data source systemsApplications:Open SourceERP softwareDatabase:Microsoft Excel,MySQL

FLIPKART IMPROVES INVENTORYUTILIZATION WITH QLIKVIEW

QlikView is a superb tool for managing inventory by allowing you tooptimize stock levels and lower costs associated with excess stock. Byusing QlikView in our day-to-day operations, weve improved inventoryutilization by 5 percent.

Pravin Shinde,Analytics Manager, Flipkart

Flipkart, the largest B2B e-commercebusiness in India, went live in 2007with the objective of making bookseasily available to anyone with

internet access. Founded byentrepreneurs Sachin Bansal andBinny Bansal, Flipkart has diversifiedfrom book sales into other products.It sells entertainment productsfrommovies, music to consumerelectronicsas well as healthcareand personal products, homeappliances, and clothing.

Flipkart experiences massivegrowth quarter on quarter

The rapid diversification has alsobrought rapid growth. This isillustrated by the companysexpanding network of warehousesand procurement operations.

This kind of scale has added to theneed for Flipkart to continuallyupgrade its business discoverysoftware to better serve multiplebusiness units with new applications.

As a startup, Flipkart initially usedopen source technology to supportthe launch, but soon found that opensource business intelligence (BI)tools had limited functionality. Shinde

says: Scalability was a problem. Itwas hard to drill down into our datato produce complex reports.

QlikView impresses Flipkart asreplacement for open source BI

In August 2011, the companyinvested in its first licensedbusiness discovery software withQlikView Enterprise Edition, whichhas since been upgraded toQlikView 11. By then, Flipkart wasexperiencing an increasinglycomplex data flow from differentbusiness unitsfor example,inventory and supply chain.

Shinde says: We needed a smartsystem to collate and displaymeaningful and actionable analysis

for decision makers across differentbusiness units and locations. Priorto this, wed very much been anopen source house. But withexponential expansion in thebusiness and a growing number ofknowledge workers and managersrequiring BI analysis and reports,we needed flexibility and speed inour analytics system.

Flipkart was impressed by the rapidtime to business value achievedwith QlikView. Shinde says: Thefirst application for sales took justsix weeks to implement and eachsubsequent functional areasupply chain, inventory andfinancetook a similar effort.Speed of delivery made all thedifference to our business, withanalysis available instantly at thefingertips of our knowledge workerson a self-service basis.

Another high-performingapplication in QlikView is forinventory management. Salespeople and managers access dataand find information quickly withoutany IT support.

Shinde says: Previously, we were

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RETURN ONINVESTMENT

Inventory utilizationimprovement

TIME TO VALUE

First application forsales takes just sixweeks

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With QlikView, we are trying to establish data-driven decision making as aculture within our organization. All the relevant teams have been empoweredand no longer depend on anyone else for reports and analysis.

Pravin Shinde,Analytics Manager, Flipkart

using ad hoc processes andreporting. QlikView is a superb toolfor managing inventory by allowingyou to optimize stock levels andlower costs associated with excessstock. By using QlikView in ourday-to-day operations, weveimproved inventory utilization by 5percent.

Using its 12-strong in-house ITteam, Flipkart has deployedQlikView 11 to 200 users, togetherwith 35 named users, withoutrequiring help from externalconsultants. The QlikViewapplications analyze around 25million rows of data, which isincreasing in line with thecompanys growth.

With direct access to companydata, staff can spend more time onanalysis rather than data collation,and work with one version of thetruth.

Flipkart transforms its businessculture

In an industry where fast access toinformation is important, QlikViewhas also transformed the way

Flipkart does business. Its helpingto make the company more agileand responsive to its customers.With QlikView, weare trying toestablish data-driven decisionmaking as a culture within ourorganization, says Shinde. Werechanging the way we seeourselves. All the relevant teamshave been empowered and nolonger depend on anyone else forreports and analysis. Wevedeveloped the capacity to shareknowledge holistically acrossteams, which means we can better

evaluate our sales strategy.

The teams have responded well toQlikView due to its intuitive natureand user-friendly dashboards.Users can explore information

freely rather than follow predefinedpaths of questions.

The QlikView business discoveryplatforms application-driven modelworks with existing data sources,which for Flipkart includes the opensource MySQL data managementsystem and Microsoft Excelspreadsheet software.

According to Shinde, the companyplans to extend QlikView use toemployee tablets andsmartphoneswhich is nowpossible with QlikView 11andprovide a dashboard for seniormanagement to gain an overviewof company performance.