DataCamp Case Study:

How GfK uses DataCamp forflexible R training

GfK is the trusted source of relevant market and consumerinformation that enables its clients to make smarter decisions.More than 13,000 market research experts combine their passionwith GfK’s long-standing data science experience. This allows GfK todeliver vital global insights matched with local market intelligencefrom more than 100 countries.

Dominique Thiel, Team Leader Geodata, works in the Geomarketingdivision of GfK. Within GfK’s Geomarketing division, GeoInsights isthe unit that is responsible for developing a GIS software solution,producing digital maps, calculating regional market data anddelivering cutting-edge expertise to our customers to help themanswer their "where" questions like "where is the best location fora new store network?" and "where can we find our target groups?"Dominique's team leverages DataCamp to keep their team's R skillssharp and up to par.

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How GfK uses DataCamp forflexible R training

GfK at a glance:GfK was founded in 1934 as Germany's 1stmarket research organizationToday, GfK has over 13,000 marketintelligence experts across 100 differentcountries

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The main reason was the flexible enterprisegroup solution. The DataCamp for Businessdashboard allows me, as a group manager, tolook over the progress of my team membersand make adjustments to their training in avery simple way.

The university backgrounds of our dataanalysts taking part in the DataCamp coursesare quite diverse (statistics, geography,economics, social sciences, computersciences, etc.). But they all share a passionfor programming. Nevertheless, there is abroad variety in the level of R programmingknowledge; from absolute beginners to Rprofessionals who write their own R-packages.

DataCamp has proven very useful indeveloping the R skills of our team members,who are able to learn at their own pace. Thereluctant ones can be easily reminded oftheir assignments, while the highly motivatedones can perform additional exercises athome. The introduction to functionalprogramming helped us improve our Rtechniques. The R packages taught in thecourses are very relevant for our day-to-daywork (from data wrangling to reporting andvisualization) – especially packages like ggvisor ggplot2, which have unleashed ourcreativity.

“The combination of theory and practice isoptimal, and the small slices of Rprogramming knowledge are very digestiblefor learners – even with a tight workingschedule. "

- Dominique Thiel, Team LeaderGeodata, Geomarketing

What is the background of your teamat GfK?

Why did you choose DataCamp as aprimary training resource?

How has DataCamp helped you andyour colleagues?

What is the feedback from your team?

There has been an overall positive responseconcerning the learning experience. Thecombination of theory and practice isoptimal, and the small slices of Rprogramming knowledge are very digestiblefor learners – even with a tight workingschedule. The team appreciates the concreteexamples, the hands-on tutorials, and thenice short video explanations.

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