FLEX Are You Using Social Media the “Right Way”? How to Ace Social Media & Get Results

FLEX Are You Using Social Media the Right Way? How to Ace Social Media & Get Results

Dont know how. Dont know what to share. Dont have the time. Dont have the money. Why nonprofits dont use social media.

What Is Social Media?

A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.

Its a fancy way to describe the billions of conversations that people are having online 24/7.

Monologue / Dialogue FASSbook Tracking & ROI How Is It Different From Traditional Media?

Why Social Media ?

Facebook Over 1 Billion users. 75% outside of the US. Twitter: 100+ million active users, 250 million tweets per day. YouTube: 2 billion videos watched per day Global Phenomenon

Fact: With 80% of 18 to 24-year-olds and 73% of 25 to34- year-olds using Facebook and Twitter respectively, these platforms are especially relevant to charities keen to engage with a younger generation of supporters.

Facebook Twitter YouTube Pinterest Instagram LinkedIn Google+ Different Types of Social Media Networks that can work for you.

Which Social Network Is Most- Suited for Guyana?

Facebook o Over 500 Local Biz Fan Pages. o Over 1B users (140,000+ locally). o Its FREE. Which Social Media Should I Use?

Twitter o 1 out of 5 people use Twitter. o Gaining momentum with teens and young adults, locally. o Its FREE. Which Social Media Should I Use?

YouTube o On average 1500 videos are watched daily. o Videos are shared via Facebook to users network. o Its FREE. Which Social Media Should I Use?

Raise public awareness of your cause Raise funds for your cause Reach new constituents & supporters Build a community of passionate champions Get people to take real-world actions Enhance existing communications programs Advance your organizations mission Whats social media good for?

The Facebook Effect

Facebook is accessed predominantly on mobile devices. Teenagers and Young Adults are active during prime-time hours (7-9). Heres the stuff.

Create a page that reflects the image of your brand. Use a humanized timeline cover. Profile picture: logo of the organization. Fill out your ABOUT section. Include your website and other contact details. Mastering the art of Facebook

Ensure you have a custom URL. Post at optimal times. Use a content calendar to create: entertaining, education, promotional and engaging posts. Understand EdgeRank. Use custom tab to generate leads. Mastering the art of Facebook

What you need: Calls to action (Like, Comment, Share) Shorten URLs Clean clear images Mentions Hashtags Format with short, precise copy. Recipe for the Perfect Social Media Content

Images should be optimized to fit the image settings for each social network and work better in portrait style. Add mentions to regular posts thatll get you in front of different audiences. Use hashtags to connect your brands across social platforms to endorse special events, promotions, new products, etc. Dont forget the privacy settings and to make your hashtags one word. Mix together.

Format your copy to include questions, facts and figures about your industry this will allow you to be seen as a leader in your industry. Include punctuations and be careful with your grammar. Use images with no background and light, multiple colored images and text that are easily visible. Mix together.

Bit.ly links generate more clicks and shares that regular links. Bit.ly also tracks the number of clicks on each link and allows you to monitor what works for your audience. Posting Time: Facebook 7 - 9AM and 7:30 - 9:30PM Twitter: 1PM 8PM Mix together.

Craft the copy for two Facebook post- one engaging and one promotional. Activity

Engaging

Promotional

Social Media Management & EdgeRank

Social Media Management is often defined as a combination of several services: social media marketing, customer service, as well as branding. Maintaining all of these areas can often be too much for an individual or company to manage while continuing to do business. Whats Social Media Management?

Scheduling: HootSuite, Buffer, SocialOomph Monitoring: SproutSocial, Crowdbooster. Listening: Trendrr, ViralHeat Social Media Tools

The devils name is EdgeRank

The Pinnacle of Power LIKES COMMENTS SHARES

Every week/month, EVALUATE Look at your analytics and measure performance What can you tweak? Or do better? Should I use promoted posts? Social Media Analytics

Social Media Contest

Many companies and brands run social media contests to raise awareness among their fans and to entice an action. Why contests?

Facebook Advertising Walkthrough

This is the standard form of Facebook ad and appears on the right-hand side of the screen. This ad can be set to send users to a business page, app, or event for your company on Facebook or off Facebook to an external website. The Right Column

The Breakdown

This type of ad is generated from fans interactions with your Facebook page. It gives an overview of a fans recent action with your page, such as a like or comment, and then shows it as an ad to his/her friends. Sponsored Story

A Page Post Ad lets you use a recent post/action on your Facebook page as an ad. So if youve just added something like a video, text, event, link, or a question to your Facebook page, you can promote it and show it to your fans. Your Facebook pages name is the title and the body of the ad is the content youve just added to the page. Page Post or Promoted Post Ad

Use attention-grabbing colors / contrast Be sure to have a CTA Include discount/coupon and/or play to the senses (pleasure/pain) Collect the LIKE & LEAD Facebook Advertising

Volunteer Recruitment, Recognition and Retention

Before you get volunteers, you need to build a relationship. Multimedia Use photos and videos to engage your audience. Inspirational Get your audience thinking about what they can do to help. Get recognized.

Asking a question Simple questions asking to hear from your audience, gets lots of mileage. Humor Your nonprofit might be about a serious issue, but sharing funny content is always a good idea. Get recognized.

Share links to your volunteer opportunities You can post the link and add a description on Facebook and Twitter. Talk about your industry It shows your followers how they can make a difference. Changing the world

Use statistics The Red Cross has posted daily Hurricane Sandy relief updates on Twitter, including volunteer needs. They tweeted that 90% of their 5,700 workers helping with Sandy relief are volunteers, and linked to a website to sign up for Red Cross opportunities. Your Facebooks Ads Create a custom tab with an opt-in form and direct your ads to the tab. Changing the world

Share your news This is basic, but its important. Regular posting of your accomplishments, announcements, and events help to remind your fans of the vital role you serve in your community. Education Your knowledge is valuableuse it to educate your social media audience. Retaining the support

Events Definitely invite your followers to events via social media, but make sure youre posting after the event, too. Retaining the support

Effectively Use Social Media On a Shoestring Budget

Social Media Strategy: Your strategy should aim to first engage the audience, then create a credible image and trust for your campaign, and finally, motivate the supporters to actively get involved. Small budget? No problem.

Its a plan on how youd use the various social platforms to promote your brand. Quick tip: its also how you bridge offline and online. Hey! Whats a social media strategy?

Create viral videos from your phone. Use software like Photoshop, PPT, Quozio, PinWords to create images. Reach out to popular activist in your community for support. No cost attached:

Media, PR, Advocacy and/or Fundraising Purposes

Bridge the gap between your physical website and your social media by creating a custom tab (mini- website) inside of Facebook. Connect the dots

Build credibility by associating with other influential organizations. Interact with key influencers in your industry. Do Public Service Announcements frequently. That public impression.

Share the link to your donor form via social posts. Create an event tabs for upcoming project with clear goals and keep fans abreast of progress. Post your wish list. Promote.

Create social media campaigns on Facebook, Twitter, etc. during key times of the year, such as Thanksgiving through New Year. Why? Because the end of the year is when people open their hearts and wallets and give to each other and nonprofits. Its also when companies have their budgets set for next year. Whens the best time?

FLEX Market Research & Identify Target Demographics

Analyze Strength of Social Mentions o www.socialmentions.com Determine Goals / Objectives o Work backwards o Lead Gen? Customers? Engagement? Brand Ambassadors? Market Research

o What are their hot buttons? o Where do they hang out online? o What kind of content would engage them online? o What are their challenges and frustrations? o What types of problems can we solve for them? o Who are the Centers of Influence? How To Identify Target Markets

High-Integration ROI

ROI ROR. Return on Relationship.

High-Integration ROI o Social Media Bridging o How does traditional media integrate with social media? o Current advertising Market Research

Generate Leads o Email Marketing o 2 Models: Direct Response (SPAM) Nurture the relationship o Custom Tab Example https://www.facebook.com/umbrands/app_432859560118326 Market Research

Create event tabs for all offline activities. Show live pictures from any event. Live Tweet on the spot. Create a video (use Vine for Twitter) for YouTube. Some quick ways to bring offline, online

YouTube

More and more, video is becoming a powerful communication tool when it comes to creating content online. New networks, like Vine from Twitter, are popping up left and right. Smartphones now come equipped with video cameras and sometimes video editing software, so videos can be created on the go.Vine from Twitter Roll the cameras

YouTube allows your organization to tell its stories without someone elses filter. Your nonprofit could give the message it wants to give while doing it in a powerful format. Its a free resource! Whats better than a free place to promote yourself? On top of that, YouTube offers other additional free benefits to nonprofits. By joining the YouTube Nonprofit Program.YouTube Nonprofit Program By subscribing to others channels or favorite others videos. You can actually drive more traffic to your channel. 3 reasons why

Keep it short and sweet: In terms of length, if your video is more than 1.5 minutes long, its time to start editing. Dont copy what was done before be ORIGINAL. Funny & shocking sells: Watch your video and ask yourself whether you would share it. Post your video on video sharing sites. And across all social networks. Incorporate a call to action. Make it go viral.

Heres three awesome videos that went viral. Now, come up with a video concept and how youre going to promote it. Based on these non-profits: - RedCross Guyana - Youth Media Guyana - Autism Guyana - EPA - Joshua House Activity

Social Media Etiquette

Be familiar with your social networks guidelines. Know your audience and address them appropriately. Post frequently. It is important to post at least a couple days every week. Respond to peoples questions and comments. Be visible. Show the results of all campaigns. The right choices..

Prepare a social media strategy that will integrate 2-3 social networks and offline marketing. Activity

Social Media Isnt Going Anywhere REMINDER

Documents

FLEX Are You Using Social Media the “Right Way”? How to Ace Social Media & Get Results