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learning to have a start-up mindsetHelen kula & M.J. Delia
Building an Engaged Flat Army for the Library Symposium
welcome
Think like a startup A white paper to inspire library entrepreneurialism
Brian Mathews Virginia Tech
building a platformframework for action
a culturecondition us for change
Mathews, 2012
M.J. D’EliaHelen Kula@helenkula @mjdelia
University of GuelphU of Toronto Mississauga
startupslibraries
creating under conditions of uncertainty
startup thinking
designers developers biz devs
pitch form teams demo
mentors judges prizes
35 librarians 25 developers 10 designers
contrastcompare
buildobservationsmindset
value
mindset2 31
test the problem
test the product
1
1
library catalog
example
1
customer discoveryIdentifying a product that will solve a problem
for an identified group of users
Blank, 2012 key term
get out of the building
stay in the building
2
2
user services review
example
2
customer validationConfirming that the market is large enough to embrace
the product and build a viable business
Blank, 2012key term
build it when they come
build it and they
will come
3
3
digital humanities
example
3
company creationThe product, service or business is scalable
based on repeatable sales
Blank, 2012key term
build5 64
build for the few
build for the many
4
4
faculty outreach
example
4
segmentationBreaking down a larger market into smaller
indentifiable groups of users who share specific needs
Cooper & Vlaskovits, 2010key term
build then learn
learn then
build
5
5
maker space
example
5
build-measure-learnA three-step feedback loop that enables rapid
development and constant adjustments
Ries, 2011key term
iterative design
pilot projects
6
6
streaming video service
example
6
minimum viable productA product/service with just enough features
that allow it to reach the market
Ries, 2011key term
value8 97
use key data
collect all data
7
7
reference statistics
example
7
dashboardingRegularly monitoring key metrics to track
core elements of the business
Komisar & Mullins, 2009key term
adjust the model
execute the plan
8
8
e-book service
example
8
pivotA fundamental change in strategy based on
validated learning; a course correction
Ries, 2011key term
focus on value
focus on features
9
9
instruction workshops
example
value proposition
9
The bundle of products and services that create value for a specific customer segment
Osterwalder & Pigneur, 2010key term
conclusion
libraries are not startups
pitchA concise and convincing summary which communicates
value and concludes with a call to action
pitchUnderstand the problem
Validate the solution Communicate the value proposition
Compell the listener
discussion
which of the nine concepts would be the easiest
to implement?
which of the nine concepts would be the most challenging
to implement?
what barriers stand in the way of adopting a
startup mindset?
how might you incent staff to adopt a
startup mindset?
questions
thank you!M.J. D’EliaHelen Kula
@helenkula @mjdelia
Blank, S. (2014). Steve Blank [blog]. Retrieved from http://steveblank.com Blank, S. & Dorf, B. (2012). The Startup Owner’s Manual. Pescadero, CA: K&S Ranch Cooper, B. & Vlaskovits, P. (2010). The Entrepreneur’s Guide to Customer Development. Newport Beach, CA: Cooper-Vlaskovits Komisar, J. & Mullins, R. (2009). Getting to Plan B. Cambridge, MA: Harvard Business. MaRS. Entrepreneur’s Toolkit. Retrieved from http://www.marsdd.com/entrepreneurs-toolkit/ Mathews, B. (2012, April). Think like a Startup [white paper]. Retrieved from http://vtechworks.lib.vt.edu/handle/10919/18649 Osterwalder, A. & Pigneur, Y. (2010). Business Model Generation. Hoboken, NJ: Wiley Ries, E. (2011). The Lean Startup. New York: Crown.
references