learning to have a start-up mindsetHelen kula & M.J. Delia

Building an Engaged Flat Army for the Library Symposium

welcome

Think like a startup A white paper to inspire library entrepreneurialism

Brian Mathews Virginia Tech

building a platformframework for action

a culturecondition us for change

Mathews, 2012

M.J. D’EliaHelen Kula@helenkula @mjdelia

University of GuelphU of Toronto Mississauga

startupslibraries

creating under conditions of uncertainty

startup thinking

designers developers biz devs

pitch form teams demo

mentors judges prizes

35 librarians 25 developers 10 designers

contrastcompare

buildobservationsmindset

value

mindset2 31

test the problem

test the product

1

1

library catalog

example

1

customer discoveryIdentifying a product that will solve a problem

for an identified group of users

Blank, 2012 key term

get out of the building

stay in the building

2

2

user services review

example

2

customer validationConfirming that the market is large enough to embrace

the product and build a viable business

Blank, 2012key term

build it when they come

build it and they

will come

3

3

digital humanities

example

3

company creationThe product, service or business is scalable

based on repeatable sales

Blank, 2012key term

build5 64

build for the few

build for the many

4

4

faculty outreach

example

4

segmentationBreaking down a larger market into smaller

indentifiable groups of users who share specific needs

Cooper & Vlaskovits, 2010key term

build then learn

learn then

build

5

5

maker space

example

5

build-measure-learnA three-step feedback loop that enables rapid

development and constant adjustments

Ries, 2011key term

iterative design

pilot projects

6

6

streaming video service

example

6

minimum viable productA product/service with just enough features

that allow it to reach the market

Ries, 2011key term

value8 97

use key data

collect all data

7

7

reference statistics

example

7

dashboardingRegularly monitoring key metrics to track

core elements of the business

Komisar & Mullins, 2009key term

adjust the model

execute the plan

8

8

e-book service

example

8

pivotA fundamental change in strategy based on

validated learning; a course correction

Ries, 2011key term

focus on value

focus on features

9

9

instruction workshops

example

value proposition

9

The bundle of products and services that create value for a specific customer segment

Osterwalder & Pigneur, 2010key term

conclusion

libraries are not startups

pitchA concise and convincing summary which communicates

value and concludes with a call to action

pitchUnderstand the problem

Validate the solution Communicate the value proposition

Compell the listener

discussion

which of the nine concepts would be the easiest

to implement?

which of the nine concepts would be the most challenging

to implement?

what barriers stand in the way of adopting a

startup mindset?

how might you incent staff to adopt a

startup mindset?

questions

thank you!M.J. D’EliaHelen Kula

@helenkula @mjdelia

Blank, S. (2014). Steve Blank [blog]. Retrieved from http://steveblank.com Blank, S. & Dorf, B. (2012). The Startup Owner’s Manual. Pescadero, CA: K&S Ranch Cooper, B. & Vlaskovits, P. (2010). The Entrepreneur’s Guide to Customer Development. Newport Beach, CA: Cooper-Vlaskovits Komisar, J. & Mullins, R. (2009). Getting to Plan B. Cambridge, MA: Harvard Business. MaRS. Entrepreneur’s Toolkit. Retrieved from http://www.marsdd.com/entrepreneurs-toolkit/ Mathews, B. (2012, April). Think like a Startup [white paper]. Retrieved from http://vtechworks.lib.vt.edu/handle/10919/18649 Osterwalder, A. & Pigneur, Y. (2010). Business Model Generation. Hoboken, NJ: Wiley Ries, E. (2011). The Lean Startup. New York: Crown.

references