Fitbits and the Industrial Internet

How Both Improve Overall Wellness

Mark Bernardo June 7, 2016

1

In 2009, it all started with a little flower and 10,000 steps

Or did it?

Thomas Jefferson to James Madison on May 3rd 1788:

“I sent your pedometer. To the loop at the bottom of it, you must sew a tape, and at the other end of the tape,

a small hook … cut a little hole in the bottom of your left watch pocket……. and fix the hook on the edge of

your knee band…..”

Tipping Point From Interest to Obsession……

* Getgrok.com – Shyam Patel

Low cost sensors, storage, processing power Cloud computing and analytics

Tech and wireless have enabled connected devices Ubiquitous Mobility = center of the universe People are more focused on personal health

Simplicity and Personalization allows for improved UX Social - Collaboration, Benchmarking and Competition fuels

motivation Data + Statistics = meaningful insights

Forcing Functions

* Getgrok.com – Shyam Patel

Consumer World

Industrial World

Low cost sensors, storage, processing

Cloud computing and analytics

Tech have enabled connected devices

Ubiquitous Mobility = center of the universe

People are more focused on personal health

Personalization allows for improved UX

Collaboration, Benchmarking and

Competition fuels motivation

Data + Statistics = Insights

Low cost sensors, storage, processing Cloud computing and analytics

Tech have enabled connected equipment

Mobility & BYOD - extend the control room

Businesses are more focused on asset health

Role based allows for improved UX

Collaboration, Benchmarking and Competition fuels motivation and knowledge sharing

Data + Statistics + Domain = Outcomes

Ability to “connect” is virtually unlimited

Tech is effectively disposable

Security and privacy could be problematic

Ability to “connect” influenced by equip types

Tech is ruggedized and have long lifespan

Security and privacy could be catastrophic

UI UX

In both cases, the #1 Goal is Preventing Unplanned Downtime

The formula….

THE RULE OF THREE

Brilliant machines with more sensors , tight integration with IT and enhanced UX improves productivity.

Data from those machines coupled with analytics and social engagement changes the way we work and how we live

Level Two

Aggregation of those insights in a cloud-based ecosystem and applying domain expertise optimizes outcomes

Level One

Level Three

Get Optimized

Get Insights

THE RULE OF THREE - APPLIED

Get Connected

Organize and normalize data – deliver right insights in the right context at the right time by receiving actionable and predictive insights, not just alerts.

Run integrated, normalized and adaptable operations; leverage feedback mechanisms and best practices to maximize the return on your investments

Start with the foundation completed at requisite volume and speed so you can have visibility to the right information to make decisions.

Data from assets, people and

systems

Turned into insights by

analytics

Enabling people at work

and in life

FitBit®: Simplifying Health and Wellness Get Connected, Get Insights, Get Optimized

Steps

Floors

Calories

Sleep

Heartrate

GPS

Steps

Floors

Calories

Sleep

Connect

Insights

Optimize

Lean Mass

Fat Tissue

Benchmark

Training plans

Blood pressure

Fitbit Visualizations

Corporate Enterprise| February 2014 15

Overall Trend vs Goal Daily Performance against Goal

Complementary Insights for total health

Single workout – impact on daily goals

Connect

Insights

Optimize

Simplifying Manufacturing Health and Wellness Get Connected, Get Insights, Get Optimized

Equipment Status

Part Count

Downtime Causes

OEE

Quality

Labor

WIP

NCM

Predictive

Benchmarking Dynamic Routing

Collaboration

Weather

Monitoring

Manufacturing Visualizations Overall Performance vs Goal

Daily Performance against Goal

Single Machine / Shift – impact and downtime

GE Confidential – Distribute to Authorized Individuals Only

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"Up to this point it's been about gathering as

much data as we can and the presentation and

the visualization of that data," Fitbit's CEO said. "Now I think a lot of that effort is going to go

into making that data actionable, whether it's

through coaching, insights, or guidance.“

James Park – Fitbit CEO

Manufacturing: Top Vertical for Industrial IOT

“Manufacturing will be the largest IoT industry for the next few years. IoT

has already been employed by many manufactures in both discrete and process manufacturing. This trend will accelerate with increasing pressure to automate and drive out inefficiency in the manufacturing process, to develop new revenue streams with remote services, and to improve production uptime.“

Key Takeaways

• While overall IT budgets

may be flat, Industrial

IoT spending growing

at 18.2% CAGR

• Top 3 Verticals:

Manufacturing, utilities,

transportation

• Security top of the list of

barriers to IoT adoption.

• Biggest opportunities come from data

aggregation, analytics &

actionable insights gained to improve

operations

Industrial Landscape

82% 1% 38b Annual industrial productivity over last four years

of mfg companies believe they have a talent gap in production roles 1

machines will connect to the Internet by 20202

Sources: 1. Deloitte: Skills Gap in Manufacturing - 2015,; 2. Juniper Research; The Internet of Things 2015

A new generation of workers expects answers at their fingertips

106 Terabytes a day generated by GE machines within next five years

The Brilliant Factory creating the Digital Thread for a self-improving ecosystem

Virtual Product Design

Virtual

Manufacturing

Supply Chain

Network

Production feedback loop

Service/Repair Shop

Design feedback loop

It All Starts with Getting

Connected

Streamlining the interfaces between functional silos

Industrial IOT Impact in Industry Getting Connected…..

90 Million Gallons saved over ~ three years 1% Fuel Efficiency = $100MM Saving 1MPH Velocity = $2B Savings

Rail

$4MM in first year for paper producer 25% Defect reduction for glass mfg 20% decrease in rework for F&B business 25% Productivity Improvement in 3 months

Manufacturing

WHAT DOES THIS ALL MEAN?

Opportunities exist in efficiency, productivity,

predictivity and overall wellness

Opportunities exist in all industries

People Matter – tech alone won’t drive adoption

We live in a hybrid world… find ways to drive a single

version of the truth through a single pane of glass

The problem is more alike than different

From Health Conscious to Elite Athlete Make the User the Center of the Universe

…. And someone willing to get started and Get Connected….

Simplicity and UX

Open

Analytics

Role / function

Domain Expertise

Security: Paranoid System

Disparate Data

Context