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FISCAL YEAR MARCH 2014FIRST HALF FINANCIAL RESULTS
New Mazda Axela(Overseas name: New Mazda3)
Mazda Motor CorporationOctober 31, 2013
2
Highlights
Fiscal Year March 2014 First Half Results
Fiscal Year March 2014 Forecast
Progress of Structural Reform Plan
Summary
PRESENTATION OUTLINE
2
3
HIGHLIGHTS
HIGHLIGHTS (1) – FIRST HALF RESULTS
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Achieved revenue growth and a substantial profitincrease in all profit categories through salesexpansion of vehicles equipped with SKYACTIV
Revenue was ¥1,254.3 billion. Operating profit was¥74 billion. Net income was ¥25 billion
Global sales volume was 631,000 units
Globally successful CX-5 and new Mazda6/Atenzahave driven the sales
Introduced new Mazda3/Axela in North America
3
HIGHLIGHTS (2) – FULL YEAR FORECAST
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Forecast global sales volume of 1,335,000 units
Upward revision of full year forecast:operating profit of ¥160 billion and net income of¥100 billion
Introduce new Mazda3/Axela in major marketsincluding Europe, Japan and Australia, followingNorth America
Steady progress of the Structural Reform Plan
6
FISCAL YEAR MARCH 2014FIRST HALF RESULTS
4
7
FY MARCH 2014 FINANCIAL METRICS
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GLOBAL SALES VOLUME
5
240 207
193161
84
4973
96 141
0
200
400
600
9
613 631
FY March 2013 FY March 2014
Other
CX-5
Mazda6/Atenza
Mazda3/Axela
(New)
3%
122
First Half Sales Volume(000)
Globally successful CX-5 and new Mazda6/Atenza have driven salesgrowth
Improved net revenue by Sales Method Innovation that promotesproducts and brand
New Mazda3/Axela to be introduced in the second half will furtheraccelerate the business growth by SKYACTIV
GLOBAL
110 111
0
50
100
10
1%
New Atenza
JAPAN
First Half Sales Volume(000)
FY March 2014FY March 2013
Sales were 111,000 units, upyear on year despite 2%reduction of the total industrysales
Share gained 0.1 point to 4.3%
SKYACTIV models have driventhe sales
- Added CX-5 2.5L model andlimited version
- New Atenza also maintainedstrong sales
- Premacy and Biante that areequipped with SKYACTIVTECHNOLOGY are alsosuccessful
6
11
0
100
2009%182
199
USA 127
Canada,
other 55
Canada,
other 57
USA 142
New Mazda3 (North American Model)
First Half Sales Volume(000)
FY March 2014FY March 2013
NORTH AMERICA
Sales were 199,000 units, up9% year on year
USA: 142,000 units, year-on-year growth of 12% surpassingthe industry’s 9% increase,with retail sales attaining 16%improvement
- Continue to improve brandvalue by holding down fleetsales
- CX-5 sales grew 69% year onyear to 43,000 units
- New Mazda6 sales alsosteadily increased
8597
0
50
100
12
14%
New Mazda6 (European Model)
First Half Sales Volume(000)
FY March 2014FY March 2013
EUROPE
Sales were 97,000 units, up14% year on year while theindustry was down 2%
CX-5 and new Mazda6,significantly grew theirsegment shares owing to CX-5availability improvement andnew Mazda6 full-scale launch
Key markets, especiallyGermany and UK, enjoyedstrong sales
- Germany: 22,000 units, up 18%year on year
- UK: 17,000 units, up 30% yearon year
7
9079
0
50
100
13
(12)%
CX-5 (Chinese Model)
First Half Sales Volume(000)
FY March 2014FY March 2013
CHINA
Sales were 79,000 units
Started sales of locallyproduced CX-5 and receivedorders for 10,000 units as of theend of September
Implemented mass-marketadvertising to communicateSKYACTIV TECHNOLOGY on theoccasion of CX-5 launch
Increased the number of outletsto 408, up 12 from the end ofMarch 2013(As of the end of Sep. 2013)
0
50
100
150
14
146 145
ASEAN
49
Australia
51 Australia
52
ASEAN
39
(0)%Other 46 Other 54
CX-5 (Australian Model)
First Half Sales Volume(000)
FY March 2014FY March 2013
OTHER MARKETS
Sales were 145,000 units
Australia: Remained strong with52,000 units and 8.9% share
- Mazda ranked 3rd in overallsales by brand
- CX-5 and Mazda2 achievedhighest sales in theirrespective segments whileMazda3 attained 2nd position
ASEAN：
- All markets except Thailandachieved year on year increase
- Malaysia recorded the highestever sales and share, reflectingsales increase of locally-produced CX-5
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11.5
+ 21.3
+ 60.3
+ 10.7
(12.4)
(17.4)
74.0
0
50
100
FY March2013
FY March2014
Investment forthe future
15
US DollarEuroOther
+19.3+18.7+22.3
Change from prior year + 62.5
Effects of CX-5and new Mazda6
OPERATING PROFIT CHANGE
FY March 2014 First Half vs. FY March 2013 First Half
(Billion yen)(Deterioration)
Improvement
Vol. & Mix
Exchange
CostImprovement Marketing
Expense
Other
16
FISCAL YEAR MARCH 2014FORECAST
9
17
FY MARCH 2014 FINANCIAL METRICS
18
GLOBAL SALES VOLUME
10
53.9
+ 62.0
+ 90.0
+ 15.7
(20.4)
(41.2)
160.0
0
50
100
150
200
FY March2013
FY March2014
19
US DollarEuroOther
+32.2+31.1+26.7
Change from prior year + 106.1
Investmentfor the future
Strengthensales globally
Sales increaseand miximprovementof SKYACTIVproducts
OPERATING PROFIT CHANGE
FY March 2014 Full Year vs. FY March 2013 Full Year
(Deterioration)
Improvement(Billion yen)
Vol. & Mix
Exchange
CostImprovement Marketing
Expense
Other
120.0+ 12.1
+ 34.0 + 0.0
(2.1) (4.0)
160.0
0
50
100
150
200
AprilPlan
OctoberPlan
20
US DollarEuroOther
+15.2+10.4+8.4
Change from April Plan + 40.0
OPERATING PROFIT CHANGE
FY March 2014 Full Year vs. April Plan
(Billion yen)(Deterioration)
Improvement
Vol. & Mix
ExchangeCost
Improvement MarketingExpense Other
11
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FY MARCH 2014 SECOND HALF GLOBAL SALES INITIATIVES
Introduce our top-selling model, new Mazda3/Axela,in key markets and start full-scale sales
Expand sales of locally produced CX-5- Add a 2.5L model in China- Introduce Malaysia-produced CX-5 in Thailand
Enhance advertising activities to improve brandimage
Accelerate volume growth to achieve medium- andlong-term outlook
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PROGRESS OF STRUCTURALREFORM PLAN
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BUSINESS INNOVATION BY SKYACTIV TECHNOLOGY– SALES REINFORCEMENT
Roll-out Brand CampaignsFurther global penetration of brand value, such as“Be a driver” in Japan, “Game Changer” in North America
Thoroughly implement inside-out activitiesShare among Mazda group members the design philosophy andproduct values of Mazda models to fully communicate productvalues to customers
Promote sales at right priceBy promoting product values, holding-down incentives, andreducing fleet sales, realize net revenue improvement and highresidual values
Enhance brand loyaltyExtend good customer care exceeding their expectationsthroughout their ownership period
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REINFORCE BUSINESS IN EMERGING COUNTRIES ANDESTABLISH GLOBAL PRODUCTION FOOTPRINT
Progress on the new plant in Mexico
- Completed plant construction. Progressing on track forproduction start in the fourth quarter
- Decided to build a new engine machining factory
- Plan to ship vehicles to North America, Central andSouth America and Europe utilizing FTAs.
Further increase capacity for SKYACTIV models
- Made a decision to expand production capacity ofSKYACTIV-G and SKYACTIV-D, and SKYACTIVtransmissions in Japan
Reinforce business in the ASEAN region
- Decided to sell Mazda models in all 10 ASEAN countries
- Started to export CX-5 from Malaysia to Thailand
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SUMMARY
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<First Half Results>
Sales, revenue and profits in all categories exceededforecast at the beginning of the fiscal year
SKYACTIV models including CX-5 and newMazda6/Atenza continue global sales momentum
<Full Year Forecast>
Revised forecast upward: operating profit of ¥160billion and net income of ¥100 billion
Introduce new Mazda3/Axela in major marketsincluding Europe, Japan and Australia, followingNorth America
Steady progress of the Structural Reform Plan
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APPENDIX
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CASH FLOW AND NET DEBT
*Reflecting “equity credit attributes” of the subordinated loan.
15
197.2 204.5167.9
226.3 205.2 230.2
152.2 141.3144.9
209.0194.7
183.9
67.8 70.884.2
121.6
109.3126.4
89.4 100.3 114.7
113.2
106.797.9
0
300
600
29
506.6 516.9 511.7
670.1638.4
615.9
1Q 2Q 3Q 4Q 1Q 2Q
REVENUE BY GEOGRAPHIC AREA
FY March 2013 FY March 2014
Japan
NorthAmerica
Europe
Other
(Billion yen)
405.1 420.6 418.0
566.1514.7 527.1
46.547.6 45.2
50.4
51.8 55.3
55.0 48.7 48.5
53.6
49.456.0
0
300
600
30
506.6 516.9 511.7
670.1
1Q 2Q 3Q 4Q 1Q 2Q
638.4615.9
FY March 2013 FY March 2014
REVENUE BY PRODUCT
(Billion yen)
Parts
Other
Vehicle/Parts foroverseasproduction
16
23%
7%
16%
0%
10%
20%
30%
Total Volume & Mix Exchange31
Japan 1%Overseas 6%
FY March 2014 First Half vs. FY March 2013 First Half
(Billion yen)
FY March 2014 1,254.3FY March 2013 1,023.5
REVENUE CHANGE
24%
8%
16%
0%
10%
20%
30%
Total Volume & Mix Exchange32
Japan 2%Overseas 6%
REVENUE CHANGE
FY March 2014 Second Quarter vs. FY March 2013 Second Quarter
(Billion yen)
FY March 2014 638.4FY March 2013 516.9
17
33
FY MARCH 2014 FINANCIAL METRICS
34
GLOBAL SALES VOLUME AND CONSOLIDATED WHOLESALES
18
9.7
+ 13.1
+ 31.1
+ 5.6
(11.3)
(10.7)
37.5
0
25
50
FY March2013
FY March2014
35Change from Prior Year + 27.8
OPERATING PROFIT CHANGE
FY March 2014 Second Quarter vs. FY March 2013 Second Quarter
(Deterioration)
Improvement
(Billion yen)
Vol. & Mix
Exchange
CostImprovement Marketing
Expense
Other
36
GLOBAL SALES VOLUME AND CONSOLIDATED WHOLESALES
19
33.9
48.7
29.8 26.8
42.749.4
0
50
100
37
FirstHalf
77.2
140.0
60.0 58.0
89.9
100.0
KEY DATA
(Billion yen)
FullYear
FullYear
FullYear
FirstHalf
FirstHalf
CapitalSpending
Depreciation R&D cost
2013 2014 2013 2014 2013 2014(FY March)
DISCLAIMER
38
The projections and future strategies shown in thispresentation are based on various uncertainties includingwithout limitation the conditions of the world economy inthe future, the trend of the automotive industry and therisk of exchange-rate fluctuations.So, please be aware that Mazda's actual performance maydiffer substantially from the projections.
If you are interested in investing in Mazda, you arerequested to make a final investment decision at your ownrisk, taking the foregoing into consideration.Please note that neither Mazda nor any third partyproviding information shall be responsible for any damageyou may suffer due to investment in Mazda based on theinformation shown in this presentation.
