California’s Leader in Retail Hydrogen
Hydrogen Station in Harris Ranch - Coalinga, CA
Opened in November 2015
Mission Statement & Introduction
Founded in California in 2013 to build and operate
hydrogen stations with a focus on the customer
Awarded $63.5 Million USD in California grants, and
raised more than $27 Million USD in private financing
from Toyota and Honda
19 open retail hydrogen stations + 12 more under
development connecting all of California
Launched our True Zero brand, which has become
synonymous with a superior customer experience
We are Driven…
To foster the widespread adoption of
hydrogen fuel cell vehicles.
To improve the economics of driving,
and reduce its footprint on our planet.
To change the automobile industry.
And with it, the world.
Recent Sales Data
Since January 2016, True Zero’s Hydrogen Network has completed more than 220,000 fills
and dispensed over 720,000 kilograms of hydrogen into fuel cell electric vehicles.
Activity at True Zero Hydrogen Network
• FEF has sold ~400,000 kgs so far this year, which is 111% higher than the same period last year
• FEF regularly reaches over 50% utilization of hydrogen dispensing capacity at our top 10 stations
With around 5,500 fuel cell vehicles on the road, we continue to set new sales
records now exceeding 1,800 kg in a day and up nearly 150% year over year.
Growth to Date
Oct-2015 Jan-2016 Apr-2016 Jul-2016 Oct-2016 Jan-2017 Apr-2017 Jul-2017 Oct-2017 Jan-2018 Apr-2018 Jul-2018 Oct-2018
FCEVs Avg kg/day Highest Day kg/day
Primary Focus is Reducing Price of Hydrogen to Customer
Oct-2018 Oct-2019 Oct-2020 Oct-2021 Oct-2022 Oct-2023 Oct-2024 Oct-2025 Oct-2026
FE Plan $10 Target
FirstElement sees a path to reducing hydrogen prices to parity with gasoline by:
1. Revolutionize the model for equipment and hydrogen supply; and
2. Operational efficiency
Scaling up the Hydrogen Station Model
Current & Future Model:
Limited Capacity Stations of 400 kg / day or Less Higher Capacity of 800 kg / day +
Compression and Refrigeration Required –
More components / Lower Reliability
Stations use Liquid Pump Technology –
Fewer Components / Fewer Points of Failure
High Energy Consumption - Greater OpEx Costs 75% Reduction in Energy Use - Lower OpEx Costs
Higher Capex for Station Equipment Lower Capex & Smaller Footprint for Station Equipment
More Frequent Deliveries and Larger Footprint for Storage Less Frequent Deliveries and Smaller Footprint for Storage
Inefficiencies of Distribution and Delivery Drive up Cost
Superior Delivery and Distribution Provides Lower Cost of
Business intelligence and data analytics tool developed to monitor sales
data, equipment performance, and technician utilization and efficiencies.
FirstElement has developed the following in-house capabilities to improve
Remote, telemetric monitoring of station performance and health
Team of hydrogen-specialized service & maintenance technicians
Tools and certificates to perform regular tests and maintenance
Real time remote monitoring and station availability tool for predictive
failure analysis avoiding down time at the station.
FEF developed testing equipment in house and certified our technicians
to perform the regulatory weights & measures test.
Capabilities -- including specialty tools, spare parts, and highly trained
personnel -- to regularly test and service hydrogen stations including
dispenser verification, nozzle testing, pressure testing, pipe cleaning,
flame testing, and hydrogen quality sampling.
Software to track station service activities and inventory for FEF’s
station network and its clients.