First Service Desing steps for Pet Capsule Concept Reference Product as FreeNest training material V 0.1

First Service Desing steps for Pet Capsule Concept

Reference Product as FreeNest training material

V 0.1

What is The Pet Capsule Concept?

• Pet Capsule Concept is reference of product / service which can be use for training context for service design and software development

• All concept releated materials are used for training material which is easy to deploy for FreeNest Product Platform 1.4

• Concept is under continuous development (beta phase)

• Main target of concept is to provide common contex to create state of art training materials for users of FreeNest Product Platform

What is The FreeNest?

• FreeNest is a team-oriented product development platform that is fast to deploy and easy to use.

• FreeNest integrates together other open source software that are commonly used in software development, and acts as a sort of glue between them.

• FreeNest Product Platform as a solution can be used as authentic training environment and full scale working environment is real life projects.

What is the purpose of Service Design?

• Service design is the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers. (Wikipedia)

Service Design in net

• https://www.youtube.com/watch?feature=player_embedded&v=JywQiJO4TRo

• http://www.service-design-network.org/intro/• http://thisisservicedesignthinking.com/• http://www.servicedesigntools.org/• http://sdt.fi• LOT OF MORE…..• Use GOOGLE

http://www.service-design-network.org/intro/





http://www.servicedesigntools.org/



http://sdt.fi/

Discussion about service…

• Why Service ?• Value proposition ?• Value for Customer ?• Value Stream • Offering • Brand

First Service Desing Steps for Pet Capsule Concept

• How to use FreeNest for Service Desing • Creating Stake Holder map using Team Board• Creating Customer Journey Map using Team Board• Creating SWOT table for concept • Drafting out User Stories

Tools for Service Desing

• Take look at http://sdt.fi or http://servicedesigntools.org

• Please Download latest version !!!• Some of tool canvases are available as FreeNest

TeamBoard format

http://servicedesigntools.org/

http://servicedesigntools.org/

Drafing out service?

Request!

Offer

Brief overview of the PetCapsule concept

PetCapsule@Hotel™

Video portalLogging

Activate/Buy addon services!

PetCapsule@Home™

Storage

Video portalLogging

Activate remote functions


Customers Pain…?

? Who cares after my pet when I am on a trip….

What is currently happening at my home?

I would like to find a solution for remote care? Is there any?

Kids would like to see our puppy at care center….

Solution providers pain..?

Can I find a customers?Is my product

profitable enough?

What about competition….

Service Offering?

How to get a market share?

What is best business concept?

Who are involved?

Stake Holders?

More ?

• Who are also involved?

Stake Holder mapping using FreeNest TeamBoard

You can collect stake holder in virtual board in FreeNest

You can also draw a suitable background for you specific case

Look for examples in next slides….

Stake Holders

Group Task – Collect Stake holders

• Collect all Stake Holders and create a Team Board for your team.

• Give board a name IIO12S1Tx-STAKEH

Service elements

• What is needed to create a service in internet ?

Service Resources and elements?

• Development (Provides a software for service)• Infrastructure (Provides Server capacity)• Logistics (Transportation )• Customer Relation Management (CRM)• Content Management System (CMS)• Human Resource Managment (ERP)• Billing • Marketing • Sales• More ???

Value Stream Map

• Value stream mapping is a lean management principle used to analyze and design the flow of materials and information required to bring a product or service to a consumer. Pioneered by Henry Ford in the 1920s, perfected by Toyota. At Toyota, it is known as "material and information flow mapping".[1] It can be applied to nearly any value chain. (http://en.wikipedia.org/wiki/Value_stream_mapping)

http://en.wikipedia.org/wiki/Toyota

http://en.wikipedia.org/wiki/Value_stream_mapping#cite_note-1

http://en.wikipedia.org/wiki/Value_chain

http://en.wikipedia.org/wiki/Value_chain

Value Stream Map ?

PetCapsule@Hotel™

Pet Capsule Inc

?

?

Developers

Cloud Infra

?

Value Stream Map and development?

• http://www.agileweboperations.com/value-stream-mapping-speed-up-cycle-time

Value Stream Mapping using FreeNest TeamBoard

You can collect stake holder in virtual board in FreeNest

You can also draw a suitable background for you specific case

Look for examples in next slides….

Customer ?

• How to understand a customer ?

Customer Journey Map

• The customer journey map is an oriented graph that describes the journey of a user by representing the different touchpoints that characterize his interaction with the service. (www.servicedesigntools.org)

Links - Customer Journey Map

• http://www.heartofthecustomer.com/customer-experience-journey-map-the-top-10-requirements/

Other ways to describe customer point of view?

Let’s use Story Board http://www.servicedesigntools.org/tools/13

http://www.servicedesigntools.org/tools/13

http://www.servicedesigntools.org/tools/13

Customer Journey Map

Journey map as canvas?

Journey map as canvas #2

Group Task Scenarios

• Next slides will describe several pre selected ”Features” which have been selected by marketing team.

PetCapsuleApp™

• Application for remote accessing PetCapsuleUnit • Access video connection• Access logged data• What else…..

PetCapsuleApp™

Pet Capsule Cloud Hub

First Configuration?

• PetCapsuleUnit is located at home or friendly zone

PetCapsule@Home™

Remote Feeding System ?


PetCapsule@Home™

Pet Capsule Video Conference?


PetCapsule@Home™

Pet Capsule Environment Logger?


PetCapsule@Home™

Other ideas?

PetCapsule@Home™

PetCapsuleApp ?

PetCapsuleApp™


Group Task EX1 + EX2• Think about Customer Segments.... What are those??• You got a predefined feature order ? What is a purpose of it ? How to

make it best in the world!• Define a Stake holder map for Pet Concept from your feature

perspective using Team Board• Write out a customer story as a text several paragraphs (Team

Board?)• Draw out story board or Customer Journey map to describe how

your feature is helping customer? (Remeber someone has found those features already valuable)

• Create a short movie for You Tube where you will show how your specific feature is working as simulation (Remember customer point of view)

• Create a wiki page for all created material and share results as one page! We will check all results at Day 3..

Towards Requirement Management

Specification Hierarchys

System Architecture Design Specification

Feature Requirement Specification

System Requirement Specification

Feature Design Specification





Different Team Tasks but same target

Feature Team

Feature Team

Feature Team

Feature Team

Architecture Team• System Requirement Specification• System Architecure Desing Specification

• Feature Requirement Specification• Feature Desing Specification

Installing PetCapsule at home?


PetCapsuleApp™


Use Case:Actors: Owner with HBU, Phone, Operator, HBU

Prestate: Owner has android phone with latest version of RemotePetCapsuApp™

Main Flow:1. Open RemotePetCapsu 2. Application asks for user account and password3. Owner initiates values4. Screen shows PetCapsu logo and ”Please wait…”5. PetCapsHub opens at main page6. Owner selects ”Open video connection”7. Owner press ”Start” under Start HBU Video Dialog8. Application screen is opening video mode (Exceptions)9. Cat on screen! ?10. Owner ends dialog pressing ”Disconnect”

Exceptions:

1. No connection to HBU -> Message on screen ”Cannot connect…Try again after short period” Use Case YYYY2. No Connection to HBU -> Owner can select ”Check Connection” Use Case XXXX3. No Connection to HBU ->

User Story examples

• Epic: As a service provider I would like to have the most robust security implementation used in the pet capsule concept

• Story: as a owner of pet I would like to be able install unit at home in 10 minutes

• Story: as a owner of pet (a fish) I would like to be able feed using mechanical feeder

• As service provider I would like to access basic medical history of the pet if needed at care house

SWOT analyze

Business Model Canvas

Example of Customer Journey Map

• Open remote video connection to PetCapsule using android application

• Stake Holders:

• Owner who has PetCapsule installed at home• Internet Operator• PetCapsuleUnit

Why Pet Capsule Concept? (Customer’s Pain)

I have worked too much! I need some rest! But where I can leave my cat?

My master is needing some vacation! Me too!

Idea form Customer #1

I is nice to have some vacation at last! But I am missing my only friend. It would be nice

to hear some news..

!

Idea from Pet #2

Actually it has been quite nice to enjoy hospitality of neighbour

I would like to inform my Master and ask him to stay longer at

vacation.....?

Ideas from both #3

I would like to tweet to my Master. ”Be There!”

Hmm.. There is new food in my cup! How

nice!

Images, MMS etc.

I am feeling wonderful! Tomorrw I will be going back

home!I would like to cheer up my

cat at Care Hotel

Activate extra services

Your Ideas?

• What else you could do with this concept?• Define some ideas to enhance basic concept

ahead

Whole concept with ideas

PetCapsule@Hotel™

Video portalLogging

Activate/Buy addon services!

PetCapsule@Home™

Storage

Video portalLogging



Concept in brief• The Pet has own PetCapsuleUnit (PCU), which can have several options

installed• PetCapsuleUnit can be controlled and observe via cloud service• The PetCapsule has a unique observation unit (OBU), which is used for

collecting environmental information during day.• Customer can bring his pet with PetCapsule to PetCapsule@Hotel™

certified care house. • PetCapsule is able to transfer needed information to care house • All PetCapsule@Hotel™ certified hotels are using common cloud

solution PetCapsuleCloudHub™ for management• Customer is able to buy and enable several add-on services via remote

control (Cleaning, extra food and more)

Cloud Hub as service backbone

PetCapsule@Hotel™

PetCapsule@Home™


PetCapsuleApp™

PetCapsuleCloudHub ™

PetCapsuleApp™


PetCapsuleApp™


PetCapsuleHubPortal™

• Web Portal for PetCapsuleUnit observation and remote access

• What you would like to do with it?


PetCapsuleCloudHub ™

PetCapsule@Home


• What features you could draft out?

PetCapsule@Home™

PetCapsule@Hotel

• PetCapsuleUnit located at care center• New services available?• Allows to sharing of information about pet

PetCapsuleUnit (PCU)

Observer Unit (OBU)

Audio

Temperature

MoistureVideo stream

What else?

Camera

OBU features

OBU

I / O

OBU network

OBU

OBU

OBU

OBU


Secured Connection

Secured Connection

Secured Connection

Secured Connection

Pet Metadata

Spicie:Name:Gender:Breed:Age:Weight:Lenght:Height:Owner:Misc Info?

Owner Metadata

• Name• Gender• Email• Password

• More?

Owner and pet

Real owner?

PetCapsuleUnit’s in care house

OBU OBU OBU

PetCapsule@Hotel ™Service provider

PetCapsuleCloudHub ™Service provider

OBU

Care House has closed vlan network for all OBU’s

Transfer Memory

Care Center has access for selected data

Questions for you

• What about the cat? What is it thinking about this such a services?

• Is there any ethical questions?• Would you like to vote for this kind of service?• SECURITY THREADS?? Any?

Pet Capsule Concept Materials

Original Idea: Marko “NarsuMan” Rintamäki

Part of graphics from Open Clipart http://openclipart.org/

FreeNest Product Platform™ 2013

http://openclipart.org/

Thank you!

Marko ”NarsuMan” Rintamäki

FreeNest (Pet Capsule Concept – Reference Training Material 2013)

Documents

First Service Desing steps for Pet Capsule Concept Reference Product as FreeNest training material V 0.1