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First Quarter 2016 Report Brigitte Scott, Ph.D. Program Development and Evaluation Specialist, MFLN Hannah Davis, M.A. MFLN Evaluation Assistant This material is based upon work supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture, and the Office of Family Readiness Policy, U.S. Department of Defense under Award Numbers 2014-48770- 22587 and 2015-48770-24368.

First Quarter 2016 Report - Military Families Learning Network · 2019-01-16 · First Quarter 2016 Overview Thirteen professional development webinars were delivered during the first

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Page 1: First Quarter 2016 Report - Military Families Learning Network · 2019-01-16 · First Quarter 2016 Overview Thirteen professional development webinars were delivered during the first

First Quarter 2016 Report

Brigitte Scott, Ph.D. Program Development and Evaluation Specialist, MFLN Hannah Davis, M.A. MFLN Evaluation Assistant

This material is based upon work supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture, and the Office of Family Readiness Policy, U.S. Department of Defense under Award Numbers 2014-48770-

22587 and 2015-48770-24368.

Page 2: First Quarter 2016 Report - Military Families Learning Network · 2019-01-16 · First Quarter 2016 Overview Thirteen professional development webinars were delivered during the first

First Quarter 2016 Overview

Thirteen professional development webinars were delivered during the first quarter: three in January (1 PF, 1 NW, 1 MC), five in February (1 PF, 2 FT, 1 MC, 1 NW), and five in March (1 PF, 1 FT, 1 MC, 1 FDEI, 1 NW). The first MFLN Lunch and Learn was delivered in March FDEI as a follow-up to their March webinar. At the end of the webinar, participants were encouraged to try several approaches to adult learning in their own work. These approaches had been presented and discussed during the webinar, including several concrete examples for application in professionals’ work environments. Participants were invited to return two weeks later to discuss their experiences applying these approaches in the lunch and learn session. The lunch and learn format differed from a typical MFLN webinar in that participants were able to use their audio to verbally share experiences and stories. FDEI staff moderated conversation occurring over audio and in the chat pod, allowing participants to drive the conversation. There were eight non-MFLN participants in this session, three of whom were actively engaged in the chat and over audio. The session was viewed as a success, particularly as the network’s first effort with this approach to program delivery. Employer affiliation was reported predominately as “other” (private sector, nonprofit, etc.) by live events participants. In an optional webinar evaluation survey question, the majority of respondents have described their employer as “other” (private sector, nonprofit, etc.). Prior to February 2016, the employer affiliation question was asked in our our webinar evaluation surveys. To reduce survey length and to potentially garner more responses, this question was removed from the evaluations and asked using a polling format in live events.

6416

4681

2942

403

10536

1113

51127

ArmyMarine Corps

NavyAir Force

Army/Air National GuardArmy/USMC/USN/AF Reserve

SOCOMDoD

Coast GuardVA

Health and Human ServicesHealth and Human Services Grantee

Ext/UnivNon-Federal Entity

Other

How would you best describe your current employer?N=718

Page 3: First Quarter 2016 Report - Military Families Learning Network · 2019-01-16 · First Quarter 2016 Overview Thirteen professional development webinars were delivered during the first

Total webinar attendance for 2016 is 1,539. NW’s webinar on nutrition education had the highest number of participants across the network. Total continuing education units certified in 2016: 1,780.5 (710 PF; 68 MC; 34 FD; 592.5 FDEI; 376 NW). Average participation rates of registrants during the first quarter was 49% across the network. NW’s webinar on nutrition education had the highest number of registrants (997) across the network during the first quarter. PF’s webinars on life insurance and identity theft had the highest registrant participation rate.

Participants, Registrants, and Participation Rates for First Quarter Webinars

Page 4: First Quarter 2016 Report - Military Families Learning Network · 2019-01-16 · First Quarter 2016 Overview Thirteen professional development webinars were delivered during the first

Social media reach and engagement continues to grow across the network. The MFLN social media strategy was launched at the face to face meeting in late March. As we continue with social media efforts in 2016, we will be prioritizing strategies to utilize social media as programming (versus broadcasting or marketing) within each CA. Notable Facebook shares during the first quarter include:

January

NDSU Extension Service Grand Forks County 164th Airlift Wing Family Readiness Group

Mary Ellen Salzano (Founder and Facilitator at CA Statewide Collaborative for our Military and Families)

Jacksonville Military Life (Society culture website) Texas Agrilife Extension Service

Special Needs Resources Project www.snrproject.com

February

Child Care Aware of Minnesota Southern Michele's Daycare LLC

Center for Inclusive Child Care Kansas tiny-k Master Coach Conversations

Nebraska Air National Guard Family Readiness Center Holloman AFB School Liaison Officer

Holloman EFMP Family Support Army Reserve Family Programs

4-H Military Buddies Louisiana National Guard, Family Assistance Specialists

Special Needs Resource Project

March EFMP Fort Richardson

Navy SLO Exceptional Family Member Program - Navy Region Europe Africa SW Asia

VT Office of Veterans Affairs Wyoming National Guard Family Assistance Centers

321st Sustainment Brigade Yellow Ribbon Reintegration Program

Texoma Council of Governments Wyoming National Guard Family Assistance Centers

American Military Families Autism Support USAREC EFMP Systems Navigator

Louisiana National Guard, Family Assistance Specialists Nellis AFB Airman & Family Readiness Center

Nebraska Air National Guard Family Readiness Center EFMP Fort Richardson

Page 5: First Quarter 2016 Report - Military Families Learning Network · 2019-01-16 · First Quarter 2016 Overview Thirteen professional development webinars were delivered during the first

Facebook engagement (FB people talking/reach) across the network was highest in January at 4%, dropping by the end of the first quarter to 2%. The falling engagement rate was a function of the rising network reach throughout the quarter. MFLN Facebook reach was 29,457 in January, reaching 65,211 at the end of the first quarter. Twitter engagement increased through the first quarter. Fifty-eight blogs were published during this reporting period. FD posted 13, FDEI posted 10, MC posted 11, PF posted 13, CCB posted 1, NL posted 2, NW posted 4, and FT posted 4. Unique pageviews of our main extension.org/militaryfamilies page remained fairly steady throughout the first quarter, while unique pageviews of our blog pages rose steadily.

241 328 349

1,210 1,1171,388

Jan-16 Feb-16 Mar-16

FB Posts and FB People Talking

(Total FB Likes = 23,004)

201 205 178

3,1263,738

4,409

Jan-16 Feb-16 Mar-16

Unique PageviewsMFLN Main Page

MFLN blogs main page

274312 285

124 117186

Jan-16 Feb-16 Mar-16

Twitter Tweets and ReTweets + Mentions

(Total Followers = 2,888)

Page 6: First Quarter 2016 Report - Military Families Learning Network · 2019-01-16 · First Quarter 2016 Overview Thirteen professional development webinars were delivered during the first

Referrals to www.extension.org/militaryfamilies were largely through direct means, although Military OneSource and Facebook were in the top five referrals for the quarter. Referrals to our Learn pages from the Military OneSource eNewsletter were highest in January.

Our most viewed blog pages for the first quarter are highlighted below.

More detailed information can be found in the following pages, and in the webinar evaluation reports circulated separately. Acronyms: Family Development (FD); Family Development Early Intervention (FDEI); Nutrition and Wellness (NW); Personal Finance (PF); Family Transitions (FT); Military Caregiving (MC); Network Literacy (NL); Community Capacity Building (CCB)

787

451

368

312

273

/militaryfamilies/

/militaryfamilies/family-development/

/militaryfamilies/life-cycle-transition-support/

/militaryfamilies/military-families/

/militaryfamilies/family-development/professional-development/

Top Five Most Viewed Blog Pages (Unique Views)

285

139

76

21

28

(direct)

google

militaryonesource.mil

blogs.extension.org

facebook.com

Top Five Referrals towww.extension.org/militaryfamilies

38

33

36

Jan-16 Feb-16 Mar-16

Referrals to Learn from MOS eNewsletter

Page 7: First Quarter 2016 Report - Military Families Learning Network · 2019-01-16 · First Quarter 2016 Overview Thirteen professional development webinars were delivered during the first

FDEI presented one webinar in March. Additionally, FDEI hosted an interactive lunch and learn session as a follow-up to this webinar.

How to Support Parents and Professionals in Early

Intervention: Principles of Adult Learning

March 17, 2016

Participants: 149 (103 APAN, 46 Ustream) Registrants: 295 (51% of registrants attended) Chat pod participants: 37 (25% of participants engaged in webinar chat) Continuing education credits certified to date: 157.5 During the first quarter, FD & FDEI certified 471 continuing education credits from archived webinars.

7

55

5

23

64

24

ArmyMarine Corps

NavyAir Force

Army/Air National GuardArmy/USMC/USN/AF Reserve

SOCOMDoD

Coast GuardVA

Health and Human ServicesHealth and Human Services Grantee

Ext/UnivNon-Federal Entity

Other

How would you best describe your current employer?N = 79

1710 9

Jan-16 Feb-16 Mar-16

There were 36 CEs certified in the first quarter from archived

FD webinars.

130.5 147 157.5

Jan-16 Feb-16 Mar-16

There were 434.5 CEs certified in the first quarter from archived

FDEI webinars.

FD First Quarter Archived CEs Certified: Webinars

Economic Abuse

Latino Military Families Wellness Part 1 Wellness Part 2

Mandated Reporting Coercion to Collaboration

Ripple Effect

FDEI First Quarter Archived CEs Certified: Webinars

Understanding Social Emotional

Development Promoting Positive Relationships

Supportive and Inclusive Environments Mandated Reporting

Family Violence Toolkit

Page 8: First Quarter 2016 Report - Military Families Learning Network · 2019-01-16 · First Quarter 2016 Overview Thirteen professional development webinars were delivered during the first

FD & FDEI Facebook engagement grew significantly through the first quarter, with high numbers of people talking relative to posts. FD & FDEI’s first quarter Twitter engagement was also high during the first quarter, with healthy numbers of retweets and mentions relatives to posts.

2383 104134

313

478

Jan-16 Feb-16 Mar-16

FD & FDEI FB Posts and FB People Talking

(Likes = 543)

19 57 53

244336

251

Jan-16 Feb-16 Mar-16

FD & FDEI Tweets and ReTweets + Mentions

(Twitter followers = 251)

Page 9: First Quarter 2016 Report - Military Families Learning Network · 2019-01-16 · First Quarter 2016 Overview Thirteen professional development webinars were delivered during the first

PF produced three webinars during the first quarter.

Thrift Savings Plan Review

January 12, 2016 Participants: 109 71 APAN, 38 Ustream Registrants: 105 (56% of registrants attended) Chat pod participants: 8 (7% of participants engaged in webinar chat) Continuing education credits certified to date: 180

Savings Strategies for Military Families

February 16, 2016

Participants: 114 72 APAN, 42 Ustream Registrants: 229 (50% of registrants attended) Chat pod participants: 36 (32% of participants engaged in webinar chat) Continuing education credits certified to date: 45

154

1316

411

8

51

44

19

ArmyMarine Corps

NavyAir Force

Army/Air National GuardArmy/USMC/USN/AF Reserve

SOCOMDoD

Coast GuardVA

Health and Human ServicesHealth and Human Services Grantee

Ext/UnivNon-Federal Entity

Other

How would you best describe your current employer?N = 95

41

47

53

42

ArmyMarine Corps

NavyAir Force

Army/Air National GuardArmy/USMC/USN/AF Reserve

SOCOMDoD

Coast GuardVA

Health and Human ServicesHealth and Human Services Grantee

Ext/UnivNon-Federal Entity

Other

How would you best describe your current employer?N = 35

Page 10: First Quarter 2016 Report - Military Families Learning Network · 2019-01-16 · First Quarter 2016 Overview Thirteen professional development webinars were delivered during the first

Identity Theft: How to Reduce Your Risk

March 15, 2016

Participants: 92 57 APAN, 35 Ustream Registrants: 142 (65% of registrants attended) Chat pod participants: 29 (32% of participants engaged in webinar chat) Continuing education credits certified to date: 121.5 PF certified 330.5 continuing education credits from archived webinars. AFCPE and FinCert continuing education units do not have a time limitation. To date, PF has 57 archived webinars from which viewers can certify credits.

7

611

1

15

52

5

ArmyMarine Corps

NavyAir Force

Army/Air National GuardArmy/USMC/USN/AF Reserve

SOCOMDoD

Coast GuardVA

Health and Human ServicesHealth and Human Services Grantee

Ext/UnivNon-Federal Entity

Other

How would you best describe your current employer?N = 43

141

6693.5

Jan-16 Feb-16 Mar-16

There were 300.5 CEs certified in the first quarter from archived

webinars.

PF First Quarter Archived CEs Certified: Webinars

Military Family Financial Transitions

Positive Financial Behaviors Predatory Lending Practices

Student Loans Target Date Funds

Investing with Small Dollar Amounts Financial Therapy Insights

Financial Coaching Estate Planning Basics

Entrepreneurship Essentials for Military Families

2015 Personal Finance Year in Review

Page 11: First Quarter 2016 Report - Military Families Learning Network · 2019-01-16 · First Quarter 2016 Overview Thirteen professional development webinars were delivered during the first

PF social media continued to grow, with notable gains in engagement on Facebook and Twitter.

23 2236

49 55

88

Jan-16 Feb-16 Mar-16

PF FB Posts and FB People Talking

(Total Likes = 423)

56 57 52

17 2544

Jan-16 Feb-16 Mar-16

PF Tweets and ReTweets + Mentions

(Twitter Followers = 355)

Page 12: First Quarter 2016 Report - Military Families Learning Network · 2019-01-16 · First Quarter 2016 Overview Thirteen professional development webinars were delivered during the first

MCproducedthreewebinarsduringthefirstquarter.

Back to Basics: Medicare

January 27, 2016 Participants: 70 42 APAN, 28 Ustream Registrants: 139 (50% of registrants attended) Chat pod participants: 15 (21% of participants engaged in webinar chat) Continuing education credits certified to date: 8

An Introduction to Tricare

February 23, 2016 Participants: 38 33 APAN, 5 Ustream Registrants: 70 (54% of registrants attended) Chat pod participants: 11 (29% of participants engaged in webinar chat) Total continuing education credits certified to date: 3

Test Your Caregiver IQ

March 9, 2016

Participants: 23 (21 DCS, 2 Ustream) Registrants: 43 (53% of registrants attended)

Chat Pod Participants: 17 (74% of participants engaged in webinar chat) No poll, no continuing education credits

15

13

1

3

42

ArmyMarine Corps

NavyAir Force

Army/Air National GuardArmy/USMC/USN/AF Reserve

SOCOMDoD

Coast GuardVA

Health and Human ServicesHealth and Human Services Grantee

Ext/UnivNon-Federal Entity

Other

How would you best describe your current employer?N = 29

31

22

2

6

1

ArmyMarine Corps

NavyAir Force

Army/Air National GuardArmy/USMC/USN/AF Reserve

SOCOMDoD

Coast GuardVA

Health and Human ServicesHealth and Human Services Grantee

Ext/UnivNon-Federal Entity

Other

How would you best describe your current employer?N = 17

Page 13: First Quarter 2016 Report - Military Families Learning Network · 2019-01-16 · First Quarter 2016 Overview Thirteen professional development webinars were delivered during the first

MCcontinuestocertifyCEsfromarchivedwebinars,andhasrenewedNASWcreditsforseveralpopularwebinarsthatsurpassedthestandardone-yearNASWcertificationtimeframe.

MCengagementonFacebookwassignificantthroughoutthefirstquarterdespitedecreasingsteadilyforJanuary’shigh.TwitterengagementrecoveredinMarchafterfallingduringFebruary.

13

40

5Jan-16 Feb-16 Mar-16

There were 58 CEs certified in the first quarter from archived

webinars.

50 48 53

933

528 494

Jan-16 Feb-16 Mar-16

MC FB Posts and FB People Talking

(Total Likes = 19,530)

9478 89

429

38

Jan-16 Feb-16 Mar-16

MC Tweets and ReTweets + Mentions

(Twitter Followers = 592)

MC First Quarter Archived CEs Certified: Webinars

Military Caregivers: Commonalities &

Differences Family Members Coping with TBI

Three Types of Communication Skills Effects of Parent Combat Injuries

Hidden Heroes Suicide Risk Assessment Working to Balance Life Narcotic Medications for

Servicemembers Respite for Family Caregivers

Caring and Culture

Page 14: First Quarter 2016 Report - Military Families Learning Network · 2019-01-16 · First Quarter 2016 Overview Thirteen professional development webinars were delivered during the first

6

12

22

243

15

ArmyMarine Corps

NavyAir Force

Army/Air National GuardArmy/USMC/USN/AF Reserve

SOCOMDoD

Coast GuardVA

Health and Human ServicesHealth and Human Services Grantee

Ext/UnivNon-Federal Entity

Other

How would you best describe your current employer?N = 55

NWproducedthreewebinarsduringthefirstquarter.

Cooking up Nutrition Education

January 26, 2016 Participants: 437 207 APAN, 230 Ustream Registrants: 997 (44% of registrants attended) Chat pod participants: 52 (12% of participants engaged in webinar) Continuing education credits certified to date: 191

T

Trans Fat Update

February 25, 2016

Participants: 187 96 APAN, 91 Ustream Registrants: 398 (47% of registrants attended) Chat pod participants: 49 (26% of participants engaged in webinar chat) Continuing education credits certified to date: 136

22

6

945

2829

37

ArmyMarine Corps

NavyAir Force

Army/Air National GuardArmy/USMC/USN/AF Reserve

SOCOMDoD

Coast GuardVA

Health and Human ServicesHealth and Human Services Grantee

Ext/UnivNon-Federal Entity

Other

How would you best describe your current employer?N = 203

Page 15: First Quarter 2016 Report - Military Families Learning Network · 2019-01-16 · First Quarter 2016 Overview Thirteen professional development webinars were delivered during the first

Work Life Integration: What Does Success Look Like?

February 29, 2016

Participants: 105 66 APAN, 39 Ustream Registrants: 249 (42% of registrants attended) Chat pod participants: 21 (20% of participants engaged in webinar chat) Continuing education credits certified to date: 31 NW continued to certify continuing education credits throughout the first quarter.

NW’ssocialmediaeffortsaregainingtractioninbothFacebookandTwitter.

8

4128

Jan-16 Feb-16 Mar-16

There were 77 CEs certified in the first quarter from archived

webinars.

4

10

2

3

1

19

2

ArmyMarine Corps

NavyAir Force

Army/Air National GuardArmy/USMC/USN/AF …

SOCOMDoD

Coast GuardVA

Health and Human ServicesHealth and Human …

Ext/UnivNon-Federal Entity

Other

How would you best describe your current employer?N = 41

NW First Quarter Archived CEs Certified: Webinars

HypertensionUpdate

NewMedications:Type2Diabetes5-2-1-0HealthyMessagingEatingRightwhileEatingOut

4639 3436

26 25

Jan-16 Feb-16 Mar-16

NW Facebook Posts and Facebook People Talking

(Total Likes = 238)57 50

22195 10

Jan-16 Feb-16 Mar-16

NW Tweets and ReTweets + Mentions

(Twitter Followers = 160)

Page 16: First Quarter 2016 Report - Military Families Learning Network · 2019-01-16 · First Quarter 2016 Overview Thirteen professional development webinars were delivered during the first

FTproducedthreewebinarsduringthefirstquarter.

Parenting during Times of Transition Part 1: Challenges,

Opportunities, and Resources for Parents Living with PTSD

February 17, 2016

Participants: 65 42 APAN, 23 Ustream Registrants: 128 (51% of registrants attended) Chat pod participants: 24 (37% of participants)

Parenting during Times of Transition Part 2: Promoting

Effective Parenting during Deployment and

Reintegration

February 24, 2016 Participants: 40 27 APAN, 13 Ustream Registrants: 91 (44% of registrants attended) Chat pod participants: 10 (25% of participants)

11

21

1

4

3

42

ArmyMarine Corps

NavyAir Force

Army/Air National GuardArmy/USMC/USN/AF Reserve

SOCOMDoD

Coast GuardVA

Health and Human ServicesHealth and Human Services Grantee

Ext/UnivNon-Federal Entity

Other

How would you best describe your current employer?N = 19

33

01

000

100

10

40

2

ArmyMarine Corps

NavyAir Force

Army/Air National GuardArmy/USMC/USN/AF Reserve

SOCOMDoD

Coast GuardVA

Health and Human ServicesHealth and Human Services Grantee

Ext/UnivNon-Federal Entity

Other

How would you best describe your current employer?N = 15

Page 17: First Quarter 2016 Report - Military Families Learning Network · 2019-01-16 · First Quarter 2016 Overview Thirteen professional development webinars were delivered during the first

Building Community Partnerships to Meet Transitioning Service

Member and Family Needs

March 31, 2016

Participants: 102 76 APAN, 26 Ustream

Registrants: 159 (64% of registrants attended) Chat pod participants: 35 (34% of participants) Thecommunitypartnershipswebinarwasacollaborative,issue-drivenwebinarproducedbyFTandCCB.TheseCAsarecurrentlyworkingtogethertoprovidefollow-upactivitiesforthishighlysuccessfulandinteractivewebinar.FTcontinuestogaintractioninsocialmedia,withsolidgainsinengagementasthequarterprogressed.

113

87

24

5

11

6

2

ArmyMarine Corps

NavyAir Force

Army/Air National GuardArmy/USMC/USN/AF Reserve

SOCOMDoD

Coast GuardVA

Health and Human ServicesHealth and Human Services Grantee

Ext/UnivNon-Federal Entity

Other

How would you best describe your current employer?N = 68

64

10976

1

117

158

Jan-16 Feb-16 Mar-16

FT Facebook Posts and Facebook People Talking

(Total Likes = 206)

8

21

4242 40

Jan-16 Feb-16 Mar-16

FT Tweets and ReTweets + Mentions

(Twitter Followers = 148)

Page 18: First Quarter 2016 Report - Military Families Learning Network · 2019-01-16 · First Quarter 2016 Overview Thirteen professional development webinars were delivered during the first

CCBproducedacollaborativewebinarwithFT(seeabove)inMarch.Asprogrammingcontinuestobedevelopedforthesecondquarter,CCBhasbegunmakingsometractioninsocialmedia.

8 15 815 21

Jan-16 Feb-16 Mar-16

CCB FB Posts and FB People Talking

(Total Likes = 113)

1 2

9 11

Jan-16 Feb-16 Mar-16

CCB Twitter Tweets and Retweets + Mentions

(Total Followers = 152)