Embed Size (px)
Citation preview
First published in 1891
Media Kit 2019Shipping dataPrint editionWebsite
Daily NewswireIndustry AwardsShipping Directory
CONTACT:Lindsay Reed 02 9126 [email protected] www.thedcn.com.au
First published in 1891
DCN – Australia’s oldest & most trusted source of Australian shipping & maritime logisticsFirst published in 1891 as the Daily Commercial News (and later as Lloyds List Australia) for more than 125 years DCN has supplied the Australian Shipping & Maritime Logistics sectors with the news and data they need to stay informed of rapidly evolving occurrences and trends within the Australasian and global marketplaces. Aligning your brand and organisation with the DCN offers a trusted environment and a targeted audience.
Monthly MagazineIn 2018, we launched the new look DCN – a glossy, monthly magazine. Maintaining our up-to-the minute breaking news, Daily Newswire and Web content, the monthly magazine presents in-depth, expert industry journalism in a high quality format that is more durable, visually appealing and relevant to how print is consumed today.
Format and FeaturesThe 2019 editorial calendar includes all planned Special Reports for the year. Additional editorial sections will cover industry events, contributor pieces and industry profiles.
More for AdvertisersAs a valued advertising partner, the new DCN magazine offers greater placement opportunities and premium sites, and presents your brand on high quality stock, within a more engaging environment. The magazine format increases the likelihood of pass-on readership and shelf life, meaning more readers are engaging with your brand for longer.
Be part of Australia’s longest-running shipping & maritime publicationThe monthly magazine is issued on the first week of each month and we would be delighted to work with you in presenting your brand in this publication. Please contact Lindsay Reed on 02 9126 9715 or [email protected] to discuss tailored advertising options for your business.
www.thedcn.com.au
SIZE Casual Rate
Cost per insertion (x3)
Cost per insertion (x6)
Cost per insertion (x12)
Full page $3,500 $3,325 $3,150 $2,975
Double Page Spread $6,650 $6,318 $5,985 $5,653
Half page $2,450 $2,328 $2,205 $2,083
Third page $1,925 $1,829 $1,733 $1,636
PREMIUM POSITIONS Inside Front Cover DPS $9,100 $8,645 $8,190 $7,735
Outside Back Cover $4,550 $4,323 $4,095 $3,868
First published in 1891
Print PublicationDaily Cargo News can not only be found on the desk of all the managing directors, chairmen and CEOs, but also in offices, lunch rooms, receptions, ship mess halls and many other places throughout the greater Australasian maritime sector.
Our ReadersEach edition of Daily Cargo News is read by those in the shipping, bulk, import, export, broking, freight forwarding, government, media, defense, agency, transport (land, sea and air), finance, law, shipbuilding and repair industries. Our distribution throughout the Australasian maritime and logistics sector is unparalleled.
Why Advertise in Daily Cargo News?Our subscriber base is built up of purely paid subscriptions and not a free controlled circulation, ensuring that your advertisement lands in the hands of decision makers with a genuine vested interestin the market/s you wish to target. Direct access to your target market increases the reach and profitability of your advertisement, as well as ensuring your brand is enforced throughout the industry.
ADVERTISING QUERIES:Lindsay Reed 02 9126 [email protected]
Print Advertising Rates
Prices quoted do not include GST. Please add 10% GST to all rates on this page.
First published in 18912019 Features List January Cruise Shipping LNG & Offshore Logistics & Supply Chain
February Training, Education & Career Development Logistics & Technology Coastal shipping
March Shipping & the Environment Liner Trades to SE Asia & Indian Sub-Continent New South Wales
April Victoria Liner Trades to NE Asia Maritime Insurance
May Break Bulk & Project Cargo Container Shipping and Logistics Queensland
June Ro-Ro & Car Carriers Tugs Towage & Lineage Papua New Guinea Marine Surveyors
July Port & Container Equipment New Zealand & Pacific Islands Tasmania Rail
August Northern Territory Air Cargo Maritime Cybersecurity Gender Diversity
September Customs Brokers & Freight Forwarders Liner Trades to Europe & the Middle East Reefer Trades Western Australia
October Liner Trades to the Americas Maritime Engineering & Salvage Port Design, Construction & Dredging South Australia
November Green Shipping Biosecurity, Quarantine & Fumigation Bulk Ports & Bulk Trades
December 2019 Shipping Industry Awards Pilotage Workplace Health & Safety
ADVERTISING QUERIES:Lindsay Reed 02 9126 [email protected]
Formats:
Final ad copy supplied in Adobe press-ready PDF preferred.We accept material supplied by email or file sharing programs.We do not accept artwork created in Microsoft Word, Powerpoint, Publisher or Adobe Pagemaker.
Fonts:
Include all fonts in PostScript (printer and screen), NO TrueType – OR convert all fonts to outlines.
Images:
All colour images must be embedded/supplied as CMYK in JPEG, TIFF or EPS format.Minimum resolution for greyscale and colour imagesis 300 dpi at 100% print size.
Deadlines:
Booking deadline: 14 days prior to print of issueMaterial deadline: 7 days prior to print of issue
Print Requirements
For more information: please contact Grant Lopez on +61 (0) 417 228 009 or email: [email protected]
First published in 1891
www.thedcn.com.auDCN WebsiteExceeds 550,000 unique visitors annuallyMore than 62,600 pageviews per monthAverage visitor session 2:20
www.thedcn.com.au is Australia’s authoritative maritime, trade and transport online news source. Every day we provide a captive subscriber base with access to news, information, sailing schedules and container availability reports.Not only is our news a pillar for senior decision makers in the maritime, trade and logistics sectors, it is regularly referenced in Australian Parliament (at both state and federal levels). Our content reaches the highest echelons of Australian business, and by partnering with the DCN, so can your get your message in front of decision makers.
Key features of the website include:Fully responsive website that scales for desktop, mobile
and smartphone;Market sector pages to capitalise on search engine
traffic;Rolling news publishing throughout the day;A faster, cleaner and more streamlined user
experience.
As the internet continues to grow as a prime platform for publishers and advertisers alike, the DCN invests heavily in consumer visibility and brand awareness through strategic tactics like search engine optimisation and search marketing.The positioning of our banners offers incredible opportunities and puts your message right in the eyeline of our readership – perfect for creating a big impact.
WEBSITE HOME PAGE per month*
p/m x3 months
Leaderboard Banner $2,500 $2,200
Second Banner $1,750 $1,500
Third Banner $1,300 $1,100
Bottom Banner $2,000 $1,800
Website Advertising Rates
* Minimum booking = 1 month
NEWS ARTICLE per month*
p/m x3 months
Top MPU $1,200 $1,100
Second MPU $1,000 $950
A
B
C
D
E
F
A
B
C
D
E
F
Leaderboards and Banners: The leaderboard is a strong, topfold presence on any channel page. Increase your brand awareness and receive a better response by advertising on a targeted or broadreach run-of-site basis.
In-article MPU: Ad placements on an article page are displayed in such a prominent position, giving the advertisement maximum impact.
CLASSIFIEDS per month*
$150
Prices quoted do not include GST. Please add 10% GST to all rates on this page
First published in 1891
www.thedcn.com.auDaily NewswireDaily readership of over 4,200 subscribers.
No purchased namesAverage daily open rate of 50.4%
Our subscribers stay up-to-date via our daily email news bulletin, delivering the latest headlines daily and breaking news as it occurs.We have a dedicated and highly engaged readership; the perfect platform for those looking to position their goods or services in front of senior influencers and decision makers across the Australasian maritime, trade and logistics sectors.The newswire offers several prime advertising positions availableand is completely responsive enabling you to reach customers in the office, on their tablet computers or on their smartphones.We also offer the opportunity to broadcast your advertisement in a personalised email to our subscribers.
WEBSITE HOME PAGE per month*
p/m x3 months
Top Banner $1,650 $1,400
Top MPU $1,500 $1,300
Second or third MPU $1,200 $1,000
Banner 2 $1,500 $1,300
Footer Banner $1,500 $1,300
Email Blast $1,750 per campaign
Newswire Advertising Rates
* Minimum booking = 1 monthPrices quoted do not include GST. Please add 10% GST to all rates on this page.
A
B
C
D
A
B
C
E
Newswire:Finalised artwork will only be accepted in GIF format. Artwork must be optimised for web at 72ppi. Maximum recommended size is 200kb.Please note that most Microsoft Outlook email clients do not support animated frames.Specs: Leaderboard 600px (w) x 70px (h) MPU 300px (w) x 250px (h)
Website:Finalised artwork will only be accepted in GIF and JPG. Artwork must be optimised for web at 72ppi. Maximum recommended size is 200kb.Specs: Banners: 728px (w) x 90px (h) News Story MPU: 300px (w) x 250px (h)
Online Requirements – Web/Newswire
Deadlines: All artwork must be submitted with working hyperlinks 7 days prior to campaign commencement.
For more information: Contact Grant Lopez on +61 (0) 417 228 009 or email: [email protected]
E
D
