First LadyFall 2012

Allie Weber

Amanda Tremillo

Jaime Rangel

Analysis of Assigned GarmentGarment Synopsis

- Upscale department store

- Women’s knee-length

- Wool blend

- Department price range: $150-$200

- Mid-range seller in Fall 2011

- Carried in one color; Sangria Red

Strengths of Assigned Garment

- Wool blend, ideal for fall/winter climate

- Affordable for targeted customer

- Style of coat: a classic style

Weaknesses

-Only available in one color

- Requires dry cleaning

Target Market Profile

Target Market- Middle-upper class women between the ages of 30-40

Demographics- College educated/Career focused

- Annual household income $75,000-$120,000

- Single, widowed, divorced women with or without children

Psychographics- Focused on career and or family

- Price is important to her because she prefers quality over quantity

- She is a very trendy-conscious, career oriented woman.

Fall Season AnalysisCOLOR

Silhouette

StyleSeparates/AccessoriesFabric/Finishes

Pattern/Print

First Lady Fall 2012 Apparel Line

Insignia Blue Sangria RedCool Gray

Fall 2012 Concept Board

- Early-Mid 60’s fashion- Monochromatic & Pastel Colors- Psychedelic Prints, Patterns, Sequins- Kitten Heels, Stiletto Heels, Go-Go Boots, Cuban Heel Shoes/Boots- Skinny Jeans- Nehru Jackets- Shift Sleeveless Dresses, Boxed Jackets and Dresses, Full Skirted Gowns, A-line Skirts- Pill Box Hats- Capri Trousers

Cost Sheet Complete ALL the cells highlighted in =

Item Description : Women's Fall CoatStyle # : Season : Fall 2012

A. Fabrics & Linings

Item Price per

Yard or Item Qty

Needed Retail Price

Cost Price

Garment Fabric #1 80% Wool, 20% Nylon 24.99$ 4 3/8 109.33$ 54.67$ Garment Fabric #2 (if any) -$ -$ Lining #1 100% Polyester 3.29$ 3 1/4 10.69$ 5.35$ Lining #2 (if any) -$ -$ Interfacing (if any) -$ -$

Total Fabrics & Linings: 60.01$

B. Findings & Trim

Item Price per

Yard or Item Qty

Needed Retail Price

Cost Price

Thread #1 100% Cotton Thread 2.99$ 1 2.99$ 1.50$ Thread #2 (if any) -$ -$ Buttons Coat Buttons 3.25$ 3 9.75$ 4.88$ Zipper -$ -$ Elastic -$ -$ Accessories Decorative Sleeve Buttons 3.25$ 6 19.50$ 9.75$

Total Findings & Trim : 16.12$

C. Labor CostsCutting Cost per item (Do not delete) 3.00$ Sewing cost per item (Do not delete) 3.00$

Total Labor : 6.00$

D. Final Wholesale Cost Total A, B, & C 82.13$

E. Suggested Retail 250.00$

F. Markup% on Retail (Must be AT LEAST 50%) 67%

Fabric Name :

Image of Garment

Swatch Swatch Swatch

Cost Sheet Complete ALL the cells highlighted in =

Item Description : Women's Fall SkirtStyle # : Season : Fall 2012

A. Fabrics & Linings

Item Price per

Yard or Item Qty

Needed Retail Price

Cost Price

Garment Fabric #1 100% Polyester 12.99$ 1 1/2 19.49$ 9.74$ Garment Fabric #2 (if any) -$ -$ Lining #1 100% Polyester 2.30$ 1 1/2 3.45$ 1.73$ Lining #2 (if any) -$ -$ Interfacing (if any) -$ -$

Total Fabrics & Linings: 11.47$

B. Findings & Trim

Item Price per

Yard or Item Qty

Needed Retail Price

Cost Price

Thread #1 100% Cotton Thread 2.99$ 1 2.99$ 1.50$ Thread #2 (if any) -$ -$ Buttons -$ -$ Zipper 7" Invisible Zipper 2.49$ 1 2.49$ 1.25$ Elastic -$ -$ Accessories Hook and Eye 2.49$ 1 2.49$ 1.25$

Total Findings & Trim : 3.99$

C. Labor CostsCutting Cost per item (Do not delete) 3.00$ Sewing cost per item (Do not delete) 3.00$

Total Labor : 6.00$

D. Final Wholesale Cost Total A, B, & C 21.45$

E. Suggested Retail 75.00$

F. Markup% on Retail (Must be AT LEAST 50%) 71%

Fabric Name :

Swatch Swatch Swatch

Image of Garment

Cost Sheet Complete ALL the cells highlighted in =

Item Description : Women's Fall DressStyle # : Season : Fall 2012

A. Fabrics & Linings

Item Price per

Yard or Item Qty

Needed Retail Price

Cost Price

Garment Fabric #1 100% Polyester 12.99$ 2 3/8 30.85$ 15.43$ Garment Fabric #2 (if any) -$ -$ Lining #1 100% Polyester 2.30$ 1 7/8 4.31$ 2.16$ Lining #2 (if any) -$ -$ Interfacing (if any) -$ -$

Total Fabrics & Linings: 17.58$

B. Findings & Trim

Item Price per

Yard or Item Qty

Needed Retail Price

Cost Price

Thread #1 100% Cotton Thread 2.99$ 1 2.99$ 1.50$ Thread #2 (if any) -$ -$ Buttons Navy Decorative Buttons 2.00$ 2 4.00$ 2.00$ Zipper 22" Invisible Zipper 3.29$ 1 3.29$ 1.65$ Elastic -$ -$ Accessories Hook and Eye 2.49$ 1 2.49$ 1.25$

Total Findings & Trim : 6.39$

C. Labor CostsCutting Cost per item (Do not delete) 3.00$ Sewing cost per item (Do not delete) 3.00$

Total Labor : 6.00$

D. Final Wholesale Cost Total A, B, & C 29.97$

E. Suggested Retail 80.00$

F. Markup% on Retail (Must be AT LEAST 50%) 63%

Fabric Name :

Image of Garment

Swatch Swatch Swatch

FIBER CONTENT 80% Wool, 20% NylonN/A

WEAVE TYPE Plain WeaveDYED OR PRINTED Dyed

COUNTRY OF ORIGIN Made in China

100% PolyesterN/APlain WeaveDyed to match fabric colorsMade in Japan

N/AN/AN/AN/AN/A

LapelsDolmanPrincess SeamsN/A

N/ASTITCH STYPE N/A

N/ASTITCH STYPE N/A

Sangria RedBlack

SEAM TYPE

COLOR / PRINT OPTIONSCOLOR / PRINT 1COLOR / PRINT 2COLOR / PRINT 3COLOR / PRINT 4

CARE INSTRUCTIONS

STITCH & SEAM INFORMATIONBOTTOM HEM

SEAM TYPE

ARMSCYE

SLEEVE TYPESHAPING DEVICES USED IF ANY

SILHOUETTE (DRESSES ONLY)

ADDITIONAL LABEL INFORMATION

THREAD - FIBER CONTENT 100% Cotton Thread

DECORATIVE DETAILSCONSTRUCTION & SILHOUETTE

COLLAR / NECKLINE TYPE

CLOSEURE TYPE - 1 3 Coat ButtonsCLOSEURE TYPE - 2 6 Decorative Sleeve Buttons

FIBER CONTENTLINING CONSTRUCTION

WEAVE TYPEDYED OR PRINTED

COUNTRY OF ORIGINFINDINGS/ TRIMS / DECORATIVE DETAILS

MAIN FABRIC

FABRIC CONSTRUCTION

LINING FABRICFIBER CONTENT

LINING CONSTRUCTIONWEAVE TYPE

DYED OR PRINTEDCOUNTRY OF ORIGIN

INTERFACING OR FILL FABRIC

SIZE INFORMATIONSIZE RANGE

FABRIC INFORMATION

GARMENT #3 - SPEC SHEETWomen's CoatDivision : Women's STYLE # WO1600FALL 2012 Dept: Outerwear

FIBER CONTENT 100% PolyesterN/A

WEAVE TYPE Plain WeaveDYED OR PRINTED Dyed

COUNTRY OF ORIGIN Made in India

100% PolyesterN/APlain WeaveDyed to match fabric colorsMade in Japan

N/AN/AN/AN/A

N/AN/AKick PleatsN/A

N/ASTITCH STYPE N/A

N/ASTITCH STYPE N/A

Pewter Navy Blue

SEAM TYPE

COLOR / PRINT OPTIONSCOLOR / PRINT 1COLOR / PRINT 2COLOR / PRINT 3COLOR / PRINT 4

SIZE INFORMATIONSIZE RANGE

FABRIC INFORMATIONMAIN FABRIC

FABRIC CONSTRUCTION

LINING FABRICFIBER CONTENT

LINING CONSTRUCTIONWEAVE TYPE

DYED OR PRINTEDCOUNTRY OF ORIGIN

INTERFACING OR FILL FABRICFIBER CONTENT

FABRIC CONSTRUCTIONDYED OR PRINTED

COUNTRY OF ORIGINFINDINGS/ TRIMS / DECORATIVE DETAILS

CLOSEURE TYPE - 1 7" Invisible ZipperCLOSEURE TYPE - 2 Hook and Eye

THREAD - FIBER CONTENT 100% Cotton Thread

Machine wash warm, tumble dry, remove promptly

DECORATIVE DETAILS N/ACONSTRUCTION & SILHOUETTE

COLLAR / NECKLINE TYPESLEEVE TYPE

STITCH & SEAM INFORMATIONBOTTOM HEM

SEAM TYPE

ARMSCYE

SHAPING DEVICES USED IF ANYSILHOUETTE (DRESSES ONLY)

ADDITIONAL LABEL INFORMATION

CARE INSTRUCTIONS

GARMENT 1 - SPEC SHEETWomen's SkirtDivision : Women's STYLE # WS1400FALL 2012 Dept: Skirts

FIBER CONTENT 100% PolyesterN/A

WEAVE TYPE Plain WeaveDYED OR PRINTED Dyed

COUNTRY OF ORIGIN Made in Taiwan

100% PolyesterN/APlain WeaveDyed to match fabric colorsMade in Japan

N/AN/AN/AN/AN/A

Boat NeckN/APrincess SeamsShift

N/ASTITCH STYPE N/A

N/ASTITCH STYPE N/A

Insigina BluePastel Pink

SEAM TYPE

COLOR / PRINT OPTIONSCOLOR / PRINT 1COLOR / PRINT 2COLOR / PRINT 3COLOR / PRINT 4

CARE INSTRUCTIONS Dry Clean Only

STITCH & SEAM INFORMATIONBOTTOM HEM

SEAM TYPE

ARMSCYE

SLEEVE TYPESHAPING DEVICES USED IF ANY

SILHOUETTE (DRESSES ONLY)

ADDITIONAL LABEL INFORMATION

THREAD - FIBER CONTENT 100% Cotton Thread

DECORATIVE DETAILS 2 Decorative ButtonsCONSTRUCTION & SILHOUETTE

COLLAR / NECKLINE TYPE

CLOSEURE TYPE - 1 22" Invisible ZipperCLOSEURE TYPE - 2 Hook and Eye

FIBER CONTENTLINING CONSTRUCTION

WEAVE TYPEDYED OR PRINTED

COUNTRY OF ORIGINFINDINGS/ TRIMS / DECORATIVE DETAILS

MAIN FABRIC

FABRIC CONSTRUCTION

LINING FABRICFIBER CONTENT

LINING CONSTRUCTIONWEAVE TYPE

DYED OR PRINTEDCOUNTRY OF ORIGIN

INTERFACING OR FILL FABRIC

SIZE INFORMATIONSIZE RANGE

FABRIC INFORMATION

GARMENT #2 - SPEC SHEETWomen's DressDivision : Women's STYLE # WD1500FALL 2012 Dept: Dresses