First For Business October 2015

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OCTOBER 2015www.ffb-online.co.uk

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22 October 2015madefestival.com

From boy band tobusiness guruFormer JLSstar JB Gilljoins thespeakers at MADE

From boy band tobusiness guru

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Recently installed at ourSheffield headquarters11 meter height of lift12,500 KG capacity with 27 meter span

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CONTENTS First For Business OCTOBER 2015

www.ffb-online.co.uk

Editor Chris [email protected] Editor Andy WapleChief Feature Writer Julie Farmer

Chief Sub Editor Richard AbbeySub Editor Richard Smith

Operations Director Jillion WoodPublishing Manager Mandy [email protected]

Studio Manager Chris BrierleyDesign Dan Wray, Steve LeversNew Media ManagerTerri Moore

Regional Magazine Company 6 Broadfield Court Broadfield Business Park Sheffield, S8 OXFTel: 0114 250 6300

Email: [email protected]: www.ffb-online.co.uk

CONTENTSOCTOBER 2015

MADE 7Be motivated, inspired and educated atthis years leading entrepreneur festival.

AGENDA 12The long-held perception that Sheffield

does not care about business andentrepreneurship is no more, as the city

has now become increasingly popular forstart-ups, writes Andy Waple.

DREAM TEAM 14Our Dream Team advises on how to

recruit a manager to run your business.

INTERVIEW 18Kevin Byrnes crusade to stem the tide

of rogue traders has led to himbecoming one of the countrys leading

entrepreneurs.

10 THINGS... 19To engage your employees,

by Nigel Risner.

WOMEN IN BUSINESS 30Professor Lenny Koh is one of the new

chairs of the Local EnterprisePartnerships revived low carbon sectorgroup. She spoke to Julie Farmer aboutsome of the ways she intends to workwith businesses and about her recent

award for research into e-waste.

MOTORING 46Jordan Cutforths pick of the latest

seriously good looking new models tohit the roads.

WORK & PLAY 50A monthly round-up of news,

achievements, celebrations and new faces

14

12

30

18

50

FRONT COVER:Former JLS band

member JB Gill turnedhis back on pop to run

his own farm and act asan advocate for

entrepreneurship. Hellbe one of the speakersat this months MADE:

The EntrepreneurFestival.


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This month in First For Business wecelebrate the vital role being playedby entrepreneurship and businessstart-ups in Sheffield City Region.

The return of MADE: The EntrepreneurFestival to Sheffield City Hall brings apacked programme of inspirationalspeakers, including the man who mightappear at first glance to be an unlikelycover star for a business publication.

Nevertheless JB Gills conversion fromsinging with boy band JLS to owning andmanaging his own farm, as well asfronting a childrens BBC show, is likely toprovide one of the most inspirational, aswell as entertaining, elements of theevent when he takes to the podium.

JB is one of many keynote speakers froma variety of backgrounds, includingleading cookery author andentrepreneur Annabel Karmel MBE, headof digital at Innocent Drinks Joe McEwanand telesales technique master AnthonyStears, who seem to have the happyknack of either creating fabulouslysuccessful businesses out of nothing, orinspiring others to strike out and betheir own boss.

Another major player on the bill is KevinByrne, founder and CEO ofcheckatrade.com. The inspiration for hisbusiness came when a tornado swept

through his home town of Selsey, causing10million worth of damage. Whenrogue traders attempted to cash in onthe misfortunes of local people, Kevinsaw the need to create a nationwidecollective of reliable traders.

MADE celebrates the very best in Britishbusiness and has become a major eventin the entrepreneurial business calendar,attracting leaders from business,government and media. First ForBusiness is proud to be a media partnerof MADE 2015 and you can read allabout the festival in this issue.

To misinformed outsiders, Sheffield mayappear to be an unlikely setting tocelebrate the vital role played byindependent-minded businessmen andwomen. The old clich about theSocialist Republic of South Yorkshire,coined by a Conservative councillor backin the 1980s, can still lead to the ideathat Sheffield just does not care aboutbusiness and entrepreurship.

Statistics tell a different tale, however,with latest figures from StartUp Britainnaming Sheffield as seventh in a table ofthe best UK towns and cities to start abusiness. We look at some of thereasons why Sheffield is a great place tobe your own boss.

Also in this issue we talk to Professor

PREVIEW

PREVIEW First For Business OCTOBER 2015


@

CHRIS WILSON, EDITOR

Facebook: Regional Magazine CompanyTwitter: @FFBmagRMCLinkedIn: First For Business magazineEmail: [email protected]

Lenny Koh, who is about to become co-chair of the LEPs low carbon sectorgroup for the next 12 months.Representing the education sector, Lenny,from the University of Sheffields facultyof social sciences management school,will engage with the regions businessesto understand what industry needs todo to move forward.

We also met a selection of otherinspiring women who are making theirmark on the business world.

And our dream team have been puttingtheir heads together to tackle the trickyproblem of how to appoint a managerwhen taking over an existing business.

I do hope you enjoy this edition of FirstFor Business. Let us know what you thinkby tweeting us @ffbmagRMC.

5


S T I N G I N T H E TA I L

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006 FFB Oct15 01/10/2015 17:01 Page 1

MADE The Entrepreneur Festival: $i#*"madefestival.com

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WELCOME TO MADEBe motivated, inspired and educated at this yearsleading entrepreneur festival.

MADE: The Entrepreneur Festivalis a unique event. It is the UKsbiggest celebration ofentrepreneurship and has been specificallydesigned to educate, inspire, motivate andgive attendees the skills to start or growtheir own business.

This year the festivals featureconference takes place at Sheffield CityHall on Thursday 22 October (doorsopen 9am-6pm).

Some of the highlights of this yearsprogramme are: JB Gill, farmer,entrepreneur and former member ofboyband JLS;Annabel Karmel, leadingcookery author and entrepreneur; PaulLindley from Ellas Kitchen, David Coplinof Microsoft UK, Geoff Ramm, marketing

and customer service expert;KevinByrne, Checkatrade.com founder and MD(see our separate feature article), JoeMcEwan, head of digital at InnocentDrinks;and many, many more.

MADE 2015 will blend inspirationalsuccess stories with business skillstraining: customer service, sales,marketing, and social media. All designedto help companies in Sheffield and SouthYorkshire win more customers andincrease profits.

Without a doubt, this is the regionspremier business event, and if you areinvolved in business then you should bepart of it. The programme containssomething for all delegate levels and willbe relevant to experienced entrepreneurs

and business owners, team managers,directors, and junior staff members, aswell as those thinking about starting theirown company.

Tickets are now on sale online atwww.madefestival.com. Standard ticketprices are just 50, and a reduced rate of15 is offered for students and otherconcessions.

In this article we are highlighting someof the speakers at this years conference.There are so many key appearancesthroughout the day it is difficult to knowwhere to start, but we have chosen topick out a few special guests some ofwhom are making their MADE debut,and others who have been invited backdue to popular demand.

LEARN ABOUT THE FUTURE OFTECHNOLOGY IN BUSINESS A key thought leader for Microsoft, Dave Coplinwill be providing an insight into the future oftechnology in business. His address willdemonstrate how we can re-imagine how we live,work and do business. His latest book The Riseof the Humans provides a call to action onharnessing the potential that technology offersour society.

As the chief envisioning officer of MicrosoftUK, and a self-confessed technology alchemist,Dave is passionate about turning the base metalof technology into valuable assets that effect theway that we live, learn, work and play and in sodoing, move the focus from the technology itselfto the actual outcome. His first book: BusinessReimagined, provided a view of a new workingenvironment based on collaborativeand flexible working.

At MADE, Dave will alsodiscuss how small businessescould in fact increase theirproductivity by usingtechnology in the right wayand removing the stressesthat can be caused bytechnology not working forthe user. An issue I am sure wecan all identify with.

ANNABEL KARMELMBE, LEADINGCHILDRENSCOOKERY AUTHOR& ENTREPRENEURAnnabels chosen quote forMADE sums up her storyperfectly: Entrepreneurship isnot a part-time job.Its noteven a full-time job.Its alifestyle.

We dont think any of ourguests have become assynonymous with theirbusiness as Annabel. A prolificauthor, she has now had no less than 38 books published on the topic

of feeding babies, toddlers and families, as well as eating duringpregancy and cooking with children. Her business interests

include a range of food products which are sold in everymajor supermarket across the country, and her menus areavailable in some of the largest restaurant chains, leisureparks, and nurseries across the UK serving up more thanone million meals per year.

Annabels latest book Mumpreneur focuses not onlyon her story but also features case studies on famous female

entrepreneurs such as Jaqueline Gold, Thea Green, andChrissie Rucker.

8

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PAUL LINDLEY JOINSMADE CONFERENCE

PROGRAMMESheffields own Paul Lindley will besharing his latest insight intoestablishing and growing abusiness. Paul will reflect on hisexperience with Ellas Kitchen andPaddys Bathroom to give some

high value advice for businessmanagers, leaders and fellow

entrepreneurs. Pauls life changed with a simple

answerphone message in 2005. Left forhim by UK supermarket groupSainsburys, it said simply: We are goingto take a flyer on you. It meant thatfour months later Sainsburys was goingto start stocking Pauls baby foodbrand, Ellas Kitchen, at 350 of its storesacross the country. So the first EllasKitchen products arrived on Sainsburysshelves in early 2006 and were animmediate hit. Soon the UKs othersupermarkets were also stocking thebrand.

Today, Oxfordshire-based EllasKitchen is the UKs best-selling babyfood company, and its annual globalturnover exceeds 100million. Threeyears after Ellas Kitchen was firststocked by Sainsburys, it started to selloverseas, first to Sweden, Norway andthe US.

While the US business wassuccessful, the brand faced a number ofcopycat rivals in the American market.In 2013 Paul agreed to sell EllasKitchen to US food company HainCelestial for $103.5million (66million).Under the terms of the deal Mr Lindleyhas remained in the top job at EllasKitchen, and divides his time betweenthe UK and the US.

Following his acclaimed appearance atMADE in 2014, we have invitedworld class business speaker GeoffRamm to return to the festival thisyear. Geoff will teach how very smallchanges to customer servicetechniques can have a BIG impact onyour business in increasing turnoverand profit.

From room service in SouthAfrica, visiting a toy shop in London,to trying on clothes in New York,Celebrity Service is the philosophythat changes everything in yourbusiness creating incredible word ofmouth that has customers beatingdown your door for more. We aresure Geoffs presentation will inspirethe MADE audience and have peoplescribbling ideas down to generateunlimited ideas to stand out from thecompetition.

Geoff Ramm is a multi-awardwinning speaker who has challengedand inspired audiences across fivecontinents. With a genuine passionand an infectious love of his subject,hes humorous with original contentand will challenge you to greaterresults.

See the real life observationalcontent passionately delivered toenable you to look deeper, thinkharder and create better, to inevitablystand out from the competition.Geoff sees the stand-out customerservice and marketing ideas from all

over theworld that others simply miss.Renowned as the Billy Connolly ofservice and marketing, he receivesrave reviews from corporate clients,associations as well asentrepreneurial audiences for his fast-paced, high interaction.

With hundreds of observationalideas, images, videos and stories,Geoffs presentation will ensure alasting impact and high takeawayvalue. Geoff will draw on hisentrepreneurs to launch start-upenterprises without a budget and hascreated marketing ideas which havebecome legend.

His clients include: Honda, TATA,Toyota, SAGE, Tiger Brands, Goldwelland Chrysler. Hes the youngest everPresident of the Professional SpeakingAssociation UK and also a member ofthe Global Speakers Federation and arecipient of the PSAE (Excellence)award in 2014, as well as being a UKEnterprise Ambassador.

CELEBRITY SERVICE: WELCOME BACK GEOFF RAMM

KILLER TELESALES TECHNIQUES WITH THETELEPHONE ASSASSINOne of our masterclass presenters atMADE this year is Anthony Stears, theself-styled Telephone Assassin. Fromhis very first business venture (makinga tidy profit selling his dads prizepossessions through an impromptugarage sale), Anthony has alwaysshowed a talent for directselling.

Following an award-winning stint as an estateagent, Anthony developedhis skills by sellingtargeted data profilingservices to blue-chip clients, a

role which taught him about thepsychology of communication and thepower of our voice and body-language on others.

With a growing waiting list ofclients Anthony decided to begin

running specialist trainingworkshops designed to help

people responsible forgenerating leads but whowouldnt considerthemselves a salesprofessional (ie the vast

majority of people in smallbusinesses).

9


JOIN THE FRINGE PROGRAMME TO GET MOST OUT OF MADEMADE is not like other business conferences. It lives up to its festival tag with the main event being supported by adynamic range of fringe activity delivered by partners such as Irwin Mitchell, Sheffield Hallam University, University ofSheffield, Sheffield College, JCT600, UK Steel Enterprise and Sheffield Chamber of Commerce and Industry.

The fringe includes sessions on finance and funding, innovation, international trade, pitching for new investment, salesand digital marketing training. Plus, lets not forget the return of the popular Entrepreneurs Pub (aka The Great Gatsby,Division Street), specially devised and delivered for MADE by University of Sheffield Enterprise.

Go online at www.madefestival.com to discover the full fringe programme and of course the running order on ourmain stage at Sheffield City Hall. This is an unmissable event which offers so much value and benefit to Sheffield businesscommunity.

See you 22 October, Sheffield City Hall.

Contact MADE: Enquiries Hotline: 0191 389 8502Email: [email protected] @MADEfestival #MADE2015www.facebook.com/madefestival

22 October 2015madefestival.com

JB GILL SINGER AND ENTREPRENEUR Former JLS band member, JB Gill shocked the world when, at the age of just 26,he left the celebrity lifestyle behind to start his own farm. Two years on and JBhas never looked back with the farm he owns and manages going from strengthto strength.JB also presents a childrens BBC TV show from his farm.

JB is a strong advocate for entrepreneurship and has worked with RockstarYouth to help encourage 18-30 year olds to start their own business. We arelooking forward to JB telling his unusual story and hearing his plans fordeveloping his business interests in the future.

JOE McEWAN, HEAD OF DIGITAL ATINNOCENT DRINKSJoe McEwanbegan working forInnocentin 2007 and hasdedicated all of his time there to building a thriving two-wayrelationship with Innocents community of drinkers.

A knowledgeable keynote speaker, he tells of his job ashead of digital and communities responsible for all forms ofonline content creation and consumer contact, with the statedmission of making sure that innocent maintains an open, honestand interesting line of communication with the people who drinkthe drinks.

He tells the story of how Innocent came to be one of the topthree fastest-growing companies in the UK. Its a story involvingentrepreneurial ability, original marketing and fruit by the bucket load.Joe focuses on how Innocent has come to be regarded as one of thegreatest start-ups of the last decade, a business with a reputation forunderstanding how best to speak to consumers and make them feelvalued. He shows the benefits to be gained by always investing in thelittle things, and always listening to the people that buy your stuff.

Joe believes good business neednt be complicated, and hes proud towork for a company that continues to listen and learn from itsconsumers. He is one of our masterclass presenters at MADE 2015.

10


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Two Sheffield Hallam Universitystudents have seen their creativedesign and marketing agencybecome so successful that theyveexpanded their portfolio with a sistercompany focusing on website hosting,telecoms and broadband.

Daniel Hawksworth, 24, was just 18 whenhe set up his first creative business. Whilestudying Computer Information Securityat Sheffield Hallam he established asecond Hawkify UK and moved hisexisting clients to the new company. Heemployed fellow student GeorgeDorman, 21, and the two later becamepartners in the business.

By adopting a personal approach andapplying the skills learnt both inside andoutside university, Daniel and Georgehave grown the business to the pointwhere it now employs seven people andhas had to move into larger premises. Thepair have also recently set up Hawkify

Internet.

Prior touniversity I hadexperience ofrunning abusiness but myskills havedeveloped somuch more and Ive had the backing ofthe Enterprise Team in setting up HawkifyUK and Hawkify Internet, said Daniel.

The businesses have grown muchquicker than we ever could haveanticipated and we put that down to ourpersonal approach. Clients have a namedcontact many deal with me personally and they get the support the need. Werenow working with a number of localcompanies from start-ups to multi-millionpound organisations.

The Hawkify team can provide everythinga business needs to get noticed online,including website design and

development, content managementsystems and digital marketing.

Hawkify is conveniently located in theheart of Sheffield city centre. As well aslocal businesses it serves the whole of theUK and can work remotely with anybusiness in the world.

SHEFFIELD STUDENTS TURNWEBPRENEURS WITH TWOSUCCESSFUL BUSINESSES

ENTREPRENEURS First for Business OCTOBER 2015


CONTACT: Hawkify UKThe Workstation, 15 PaternosterRow, Sheffield, S1 2BXTelephone: 0114 386 3233Email:[email protected]: www.hawkify.com

011 FFB Oct15 30/09/2015 09:29 Page 1

Sheffield and its wider region isntconsidered to be the most businessfriendly of locations thanks to aninfamous remark made in the 1980s byIrvine Patnick, then a conservativemember of the South Yorkshire CountyCouncil.

When the lone Tory coined the phaseSocialist Republic of South Yorkshire hewas remonstrating against ruling leftwing politicians of the day, whose radicalpolicies were considered to be draggingthe region into the mire.

How mud sticks. Its 30 years seenMargaret Thatcher abolished the countycouncil, yet many outsiders and thosewithin still believe Sheffield just doesnot care about business andentrepreneurship.

Statistics paint a very different picture,however.

Latest figures from StartUp Britain, thegovernment-backed national campaignfor entrepreneurs led by entrepreneurs,ranks Sheffield seventh in a table of thebest UK towns and cities to start abusiness.

It found that 8,052 new businesses werecreated in Sheffield in 2014 comparedwith 6,551 start-ups the year before.Leeds trailed 12th in the list.

It is clear that starting a business hasbecome more popular in recent yearsfor a number reasons.

Some put it down to the ease of homeworking and even TV programmes suchas Dragons Den that have made theconcept of entrepreneurship trendy.

Starting a business is easier, quicker and

cheaper than ever thanks to newtechnology, said Luke Johnson, thechairman of the Centre forEntrepreneurs.

Entrepreneurs have higher profiles thanin the past and are seen as role models.Traditional jobs for life have largelydisappeared, as have occupationalpensions.

Sheffield also has a reputation and datato support it that many graduatesremain in the city after their time at thetwo universities because they fall in lovewith its quality of life. Many of these arethe bedrock of the new spirit ofentrepreneurism that has breathed newlife into the citys multi-faceted economy.

Yet anybody who has started a business,and many who seek to grow in the earlyyears, soon realise they need expertbusiness support to make a success oftheir ventures.

There is plenty of such support availablein the Sheffield region and it is thisassistance that has proved pivotal ingrowing the numbers of new businesses.

The first point of call for many people isBusiness Sheffield, the support agencyrun by the city council backedorganisation, Creative Sheffield. It hassurvived budget issues to continue togive free support to those looking tostart a business, become self-employedor expand, offering sound advice, honestappraisals and invaluable assistance onthe formulation of business plans, pricing,accountancy and tax issues.

Weekly drop-in days informationsessions that are helpful for ironing outlittle niggles are at hand along with

more personal one-to-one meetingswith a business coach.

If you are a successful business personreading this, you could play your part incontinuing Sheffields economic revival byoffering your services to BusinessSheffield as a role model by giving a talkon your own experience of setting upyour business.

Established businesses looking to growcan make use of the off-shoot, theEnterprise Programme, that providestailored support, including professional,IT and technical advice, sales andmarketing guidance, business mentoringand access to potential non-executivedirectors.

Larger companies, including thoseinward-bound, can draw on BusinessSheffields database of commercialproperty for those looking forworkspace or offices.

What really sets the city and its widerregion apart in terms of its support forbusinesses are the two universities.

Both the University of Sheffield andHallam University are serious players inbusiness creation and their combinedexpertise is mind-blowing.

Sheffield University Management School,once more a main event sponsor for thisyears MADE: Entrepreneur Festival thismonth, is the main link between theuniversity and the business community.The support it can provide can make areal difference to a companysperformance.

Where else could a business source anacademic who can apply their researchto a companys development

FIRMFOUNDATIONS

THE LONG-HELD PERCEPTION THAT SHEFFIELD DID NOT CARE ABOUTBUSINESS AND ENTREPRENEURSHIP IS NO MORE, AS THE CITY HAS NOWBECOME INCREASINGLY POPULAR FOR START-UPS, WRITES ANDY WAPLE.

First For Business OCTOBER 2015


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AGENDA

programmes, allowing them to benefitfrom their cutting-edge knowledge, andeven new theories and information thatthey may be working on?

Its an offer grasped by a growingnumber of companies across the sectorsand is creating wealth, jobs andopportunities.

The Management School sends itsstudents out on placement to localbusiness, many of them SMEs, and theresult is often a win-win with studentsbenefitting from experience whencompanies put them to work onspecialist projects which they dont havethe expertise or time to pursue on theirown.

Another part of business creationstemming from the University ofSheffield is University SheffieldEnterprise, an organisation that helps itsstudents and former learners get on theladder as business start-ups by offeringthe full range of services fromworkshops, events, mentoring, businessplanning, grants, loans, funding, skillbuilding, support, further study,information, networking and even roombookings.

Another scheme to help start-ups in thecreative industries was launched thissummer. Named Re: New, its based on asuccessful Australian model. It helpspeople get their businesses off theground by giving them access to unusedbuildings in the city centre.

Meanwhile, Hallam Universitys SheffieldBusiness School which supports studentsand local companies continues to assistlocal companies and create its ownheadlines at the same time. It has justbeen shortlisted for the second yearrunning for Business School of the Yearat the Times Higher Education (THE)awards.

Hallam boasts the largest modernbusiness school in Britain with around8,000 students studying a range ofbusiness subjects. It is active in morethan 30 international markets and is oneof the largest placement suppliers in thecountry, with companies as diverse asMarks & Spencer, GlaxoSmithKline andRolls-Royce.

Meanwhile Hallams Enterprise Team,which supports any student or pastgraduate of up to five years with advicefrom experts and office space,

workshops and funding, has a newsuccess story to tell.

Former student Leon Reeds whose app,The Meal Wheel, designed to introducepeople to new restaurants and cafes intheir area, can be now downloaded fromthe Apple app store.

Leon, aged 27, who moved to Sheffieldin 2008 to study Fine Art and still lives inthe city, said: It can be used by anyone,anywhere in the world who cant decidewhere to eat.

Even if youre on holiday and in newsurroundings The Meal Wheel can findyou a little bit of food heaven inunfamiliar places.

Having an idea for an app, designing anddeveloping it into the vision you hadthen letting the whole world see whatyouve come up with just by clickingdownload is incredible, added Leon.

The app will be available for Androidusers in November, when it will beofficially launched.

He is also behind the Breadbreadbreadand Christmas Dinners apps.

Former Sheffield Hallamstudent Leon Reed with hisMeal Wheel app

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First For Business OCTOBER 2015 DREAM TEAM


ROB MOORERECOVERY EXPERT ANDPARTNER AT TAYLOR &EMMETTI see that you are considering purchasing aprofitable existing business although youdo not state what that business is.Nevertheless, if you are going to appoint amanager, getting the right person is critical.Your manager will not only supervise youremployees but will also have to makeimportant decisions that will directly affectthe future profitability of the business.

There are certain qualities which anymanager must have. First and foremost,your manager must understand theimportance of appreciating and respectingyour employees. If your employees aredemonstrably appreciated this will boosttheir morale and lead to betterperformance, which will, of course,maintain and increase the profitability ofyour new business.

Your manager must understand thebusiness and be in a position to providethe employees with the resources theyneed to do their jobs. It can be extremelydemotivating for employees if they areasked to carry out tasks and meet goalswithout receiving the proper support andresources. Consequently, your managermust be able to properly train youremployees how to use the latesttechnology, how to work in teams andprovide them with the skills andknowledge needed to grow the business.

Another crucial quality your manager willneed is the knowledge to competeeffectively. You will need to be satisfiedthat your manager is aware of all thecurrent issues affecting your business and

be able to react appropriately to ensureyour it remains competitive in the face ofchanges to legislation, technology orcustomers.

Your manager must be a good listener. It isessential that he spends time listening tothe employees. This should make youremployees feel that their opinion is valuedand good ideas can be implemented orproblems headed off.

Your manager must know how to developyour staff by focusing on their strengths.The manager must also be good atdelegating tasks. Being able to delegatenot only make a more efficient andeffective manager, but it also creates amore productive team.

Finally, your manager must be a goodleader and must have the ability to direct,motivate and lead your employees.

KEVIN KERLEYCHAIRMAN, ACADEMY OFCHIEF EXECUTIVESI own a business that I do not run and Ican empathise with your situation. Thoughyou do not hint at the size of the business

or its sector, I am assuming that it is of asignificant enough size to pay an MD.

When looking to recruit a manager, Ibelieve that you should first look at therequired outcomes, and what successwould look like for the business five yearsdown the road. What core values arerequired? What behaviours are youlooking for from the successful applicant?

You would then need to look at the skillsets of the team and consider whetherthere is a skills gap that you would needthe new manager to bridge. For instance,is there a business development manager,or will the MD need to carry out this roleand, therefore, need sales experience? Thequalities and experience required by theperson you are looking for will differ frombusiness to business dependent on its size,market sector, number of employees,management structure and ambitions ofthe shareholders for growth.

If I were in your shoes, having decided onthe behaviours that I was looking for, Iwould then employ the use ofpsychometric testing (I like to use TheColour Works, but there are many otherprogrammes available to use) as part ofthe recruitment process.

Finally, the most important factor for mewould be the chemistry between yourselfand the new manager. How trustworthydo they seem and how authentic arethey? You need complete peace of mindand trust in the individual if you are notgoing to be involved in the day-to-dayrunning of the business, formalising adashboard that will give you the KPI`s andensuring that these are reportedaccurately to you consistently. This willallow you to keep a close eye on theperformance of the business from afar.

OUR DREAM TEAM ADVISES ON RECRUITING A MANAGER TO RUN YOUR BUSINESS.

Rob MooreKevin Kerley

DEAR DREAM TEAM:I would like to purchase an existingbusiness that is already generating aprofit. However, I do not want tomanage it as I have othercommitments in my current job. Whatqualities and experience should I belooking for in a manager if I do gothrough with the buy?

HAND OVERTHE REINS

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FINANCE FOR ENTERPRISE PROVIDESFINANCE FOR START-UPS. HERES HOW ITHELPED TWO FLEDGLING COMPANIES.

Finance For Enterprises 100th Start UpLoan client, Firehouse Fitness, wasestablished by Robert McGuigan andDennis Roebuck; both serving firefightersfor South Yorkshire Fire Service.

Starting from a local rugby field and withlimited equipment, the first FirehouseFitness session received a great response.Increasing in popularity on a week to weekbasis, Robert and Dennis agreed a morepermanent base was needed to developthe business further.

Firehouse Fitness creates a uniquefunctional fitness training centre forindividuals who have a passion for health,fitness and well-being. It offers bothpersonal and group High Intensity Training(HIT) sessions with an added firefightertwist.

Both highly credible individuals,Robert has 12 yearsexperience in the industry, andhas studied Sport and Exercise,obtained an honours degreeand went on to achieve a diploma inPersonal Training.

Dennis has 13 years as an operationalFirefighter and four years experience ofworking in the fitness industry as a GymInstructor and Personal Trainer. Dennis hasdiplomas in Outdoor Training, Nutritionand Sports Conditioning. He is also aqualified athletics coach with experience ofworking within youth sports across SouthYorkshire.

Speaking about the Start Up Loanobtained via Finance For Enterprise,Robert said: The loan will transform whatwe are able to offer. We have alreadyestablished a really strong brand by using

the fire service as our unique USP. Thefunding will enable us to grow the brandfurther, whether that be throughfranchising or opening up additionalfacilities. In terms of immediate impact themoney has enabled us to lease premisesand obtain equipment to offer a moretraditional apparatus based training inaddition to our core focus.

Referring to the process of obtaining thefunding Robert added: It was reallystraightforward. Our advisor, Mike Gregg,was fantastic. He was really supportive andalways there for us whenever we neededany advice.

firehousefitness.co.uk Email: [email protected]

Designed by Catriona Alfaham, Little Lulusis an eco-friendly brand of luxury leatherbaby shoes, made by a master craftsman inItaly in the finest soft Italian nappa(lamb/kid skin). The pram shoes or prewalkers are aimed at babies aged up to 18months.

With a love of shoes, Catriona knew froman early age she wanted to study shoedesign and qualified in Footwear andAccessories Design at CordwainersCollege London College of Fashion.

She has 11 years experience in thefashion industry, specifically withhandbags, and specialising in shoeslater on in her career. Her work hastaken her all around the world andshe worked in Hong Kong for anumber of years designing fauxleather high fashion handbags.

Now settled in Sheffield, Catrionas passionfor shoes was reignited after she became amother herself and started shopping forher little girl Layla. She started Little Lulusto suit her lifestyle and the business quicklyprogressed from there.

Having created her designs Catrionatravelled to Italy and sought out a mastercraftsman to start production. She wasrecently recognised for her talents andwon the Rising Star Award at BubbleLondon the UKs leading childrens tradeshow. She foughtoff stiffcompletion and

was awarded the title for her exquisitedesigns and clean, playful branding thatcomplimented her designs beautifully.

Catriona applied to Finance For Enterprisefor a Start Up Loan to get her business offthe ground and has been amazed at thesupport the organisation has given her.

Gaining the loan gave me so much morethan just the finances I needed to start thebusiness, she said. It has been anexpensive process and I couldnt havedone it without this financial support. I alsogained valuable mentoring from somesuper advisors. This helped me write mybusiness plan and organise my ideas. It alsoboosted my confidence because othersbelieved that this was a viable business too.I continue to get support and guidancethrough Finance For Enterprise, which I amvery grateful for.

www.little-lulus.comEmail: [email protected]

THE LOANARRANGER

FIREHOUSE FITNESS

LITTLE LULUS

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FINANCE

Finance For Enterprise is the local delivery partner for Start Up Loans, aGovernment backed national initiative aimed at ambitious people who wantto start up their own businesses or have recently started to trade and arestill in the start-up phase (up to 24 months).

Spread across a range of client activity, this is a snapshot of the types ofbusinesses Finance For Enterprise has supported this year so far :

Calibration services Caf Beauty salon Commercial light haulage 3D Printing Brewery

Artisan cake and desserts Seamstress

GETTING START-UPS OFF THE GROUND

Finance For Enterprise is an accredited Community Development FinanceInstitution, an accredited Enterprise Agency and a registered lender under theEnterprise Finance Guarantee scheme.

To learn how Finance For Enterprise canhelp you, telephone 0333 014 3455 or visit

www.finance-for-enterprise.co.uk.

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Doncaster Business Innovation Centre, Ten Pound Walk, Doncaster DN4 5HXT: 0333 014 3455 E: [email protected]

Finance For Enterprise is the local delivery partner for Start Up Loans, a Government backed national initiative aimed at ambitious people who want to start up their own businesses or have recently started to trade and are still in the start-up phase (up to 24 months). Applicants dont just get financial help they also get business support.

www.finance-for-enterprise.co.uk @FinanceFE

Are you Start Up loans offers

Living in South Yorkshire and/or The Sheffield City Region?

Wanting to set up your own business or have recently started (up to 24 months)?

Looking for an affordable loan to get you started?

Needing business support and mentoring to help you on your journey?

Loans starting from 250

Typical loan terms of 1-5 years

A fixed interest rate of 6% with no arrangement fees

A business mentor

We also have exclusive offers for budding entrepreneurs including access to business centres across the country from Regus and discounts with PayPal and Ebay, plus many more.

Finance For Enterprise can help you get a Start Up Loan.

Got a business idea in mind?


CHECKHIM OUT ATMADE

As the date for Sheffields largestentrepreneurial festival edges evercloser, the MADE team havereleased details of guest speaker KevinByrne, the founder of Checkatrade.com,the multi-million pound business whichwas founded by a graphic designerfollowing a major disaster.

Kevin Byrne is the founder and CEO ofCheckatrade.com, which provides accessto trusted, vetted and monitoredtradespeople to stem the tide of roguetraders. He is a leading entrepreneur andbusinessman in the south east, who builthis Selsey-based company up fromscratch to one with a turnover in excessof 13.4million, 18,200 members acrossa wide spectrum of trades and over 220employees.

Kevins life-changing moment came in1998 when a tornado swept through hishometown of Selsey causing 10millionof destruction. Rogue traders descendedon the vulnerable and, witnessing thiswith horror, Kevin set up Checkatrade.

Multi-award-winning Checkatrade.comhas become a monumental success.Over the past 12 months, its memberscarried out a combined total of2.7billion worth of work, withcomplaints at just one in 200, comparedto the national average of one in five.

Checkatrade is also the proud sponsorof the National Weather on ITVs GoodMorning Britain and Cowboy Builders onChannel 5.

In 2012, Kevin was part of the judgingpanel for the Startups Awards, whichrecognise the UKs most creative,innovative and ambitious new businessesand entrepreneurs, with DuncanBannatyne and the enterprise editor ofThe Daily Telegraph. He has alsoparticipated in Entrepreneurs, theleading annual conference for successfuland fast growth business owners,alongside former US President BillClinton who delivered the keynotespeech. Kevin was on a debating panelwith leading broadcaster Julie Meyer(Ariadne Capital) discussing motivationand inspiration leadership techniques inbusiness.

Kevin is the authoritative voice onhonest, reputable trading and keen toshare the secrets of his business successwith future entrepreneurs and businessowners. He is active in the media, withcomments published in the The FinancialTimes, The Daily Telegraph, The Guardian,The Times and on Moneymaker.com.

Kevin has also featured in radiointerviews with the BBC and otherindependent stations, as well as on

entrepreneurial videos on sites such asSmallbusiness.co.uk. He has become acommunity figurehead thanks to hisinspirational business leadership andcharity work.

MADE asked Kevin what advice hewould give to people starting a business;he said: Take risks, nine times out of ten,go with your gut feeling, you needpassion to start a business, your businesswill mature, flourish and grow with yourpassion.

Kevin adds: Iron sharpens iron andmotivation is invaluable. Findingsomewhere you can obtain iron andmotivation is very difficult. As one of thespeakers, Im not just going to turn upfor my slot and leave, I am there for thewhole day, I see the MADE EntrepreneurFestival as a key to future growth of mycompany. I am excited and expectant. Idencourage all in business or thinking ofgoing into business to make sure it is intheir diary. I hope to see many, manybusinesses from Sheffield and the widerarea participating and working ondeveloping their business.

Kevin Speaks at MADE Festival on 22October at Sheffield City Hall. For ticketsvisit www.madefestival.co.uk

KEVIN BYRNES CRUSADE TO STEM THE TIDE OF ROGUE TRADERS HAS LEDTO HIM BECOMING ONE OF THE COUNTRYS LEADING ENTREPRENEURS.

First For Business OCTOBER 2015 INTERVIEW


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The only motivational speaker inEurope to have been awardedSpeaker of the Year from TheAcademy for Chief Executives, TheExecutive Committee and Footdown,Nigel Risner is a respected author,television presenter and a prolific speaker.

He set up his own independent financebrokerage at the age of 21 with the totalsum of 12.80 capital. With massivegrowth that made him one of theyoungest CEOs, he subsequently boughthis partner out for 1.5million and raisedequity finance of approximately 2.5million.

After securing venture capital, hiscompany, Milbourne, become the largestindependent brokerage in the country.This became the first of many companiesthat Nigel set up. He has not only hadthe experience of working with peoplebut dealing with challenges that thankfullymost people have not had to experience.

Nigel will be hosting MADE 2015 on 22October.

KNOW AND CARE ABOUT THECONCERNS OF YOUR EMPLOYEES Do they feel appreciated and listenedto? Take the time to talk to them anddiscuss their priorities and desires.Frequent informal conversations will helpyou know more about them asindividuals and enable you to betterunderstand what really motivates eachof your employees.

DEVELOP AND COMMUNICATEA COMPELLING ORGANISATIONALVISION People become motivated if they areexcited about the purpose and goals ofthe organisation and how they cancontribute towards achieving them. Ifyou communicate a clear vision withpassion and enthusiasm you will rally thetroops. Each employee needs tounderstand how their own work

contributes towards the companyachieving its goals.

ADDRESS INEFFECTIVETEAMWORK Working as part of an effective team canlead to impressive improvements inmorale and motivation. Unfortunatelythe converse is also true. Even the mostself-motivated individual cannot maintainenthusiasm if they are part of adysfunctional team that is not playingnice in the sand pit.

BE A ROLE MODEL FOR YOURORGANISATIONThe attitude and behaviour of the leadersets the tone for the whole organisation.Your employees are constantly watchingyou and will take your lead if you areenthusiastic. At times this may mean thatyou need to pump yourself up, or usethe services of a colleague or coach tokeep you motivated and focused.

COMMUNICATE WITHEVERYONE RESPECTFULLY Treating people with respect is at theheart of building business relationships.Give people the freedom to bethemselves and choose how to achievethe agreed upon results.

PROVIDE EMPLOYEES WITHTHE OPPORTUNITY TO BE CREATIVEPeople will feel more motivated if theywork in an environment where they arechallenged and still have the opportunityto innovate. Give people freedom tomake decisions. Encourage collaborativeproblem solving. Develop strong skills indelegation. Solicit their opinion andfeedback on the issues and challengesyou cannot delegate entirely to them.

INVEST IN DEVELOPINGEMPLOYEESDemonstrate that you care about your

employees success by providingopportunities for them to growprofessionally. Recommend books andarticles that are useful resources. Providean adequate training budget andencourage its use. Recommend thesupport of a business coach or mentor.Allow employees to spend some time onprojects that they care about...even if theyare outside their standard responsibilities.

REGULARLY RECOGNISE ANDREWARD EFFORT AND RESULTS Look for opportunities to acknowledgeand celebrate successes...even the smallones. Be specific in your praise so that theyknow what behaviour has contributed tothe overall success of the organisation.

ENSURE COMPENSATION ANDOTHER REWARDS AND BENEFITSARE FAIRThere are a number of extrinsic rewardsthat have a short-term impact onmotivation. Salary increases, companystock options, bonuses, vacation days orupgrades to the work environment willbe appreciated by your employees.However all of these basic motivationaltools can become de-motivators if theyare not used fairly. Employees willcompare their compensation packageswith others, and will becomediscouraged if they perceive inequities.

ENSURE THAT THE RIGHTPERSON IS DOING THE RIGHTTASK AND FULLY UNDERSTANDSTHEIR ROLEThis is perhaps one of the most oftenoverlooked areas of motivation becauseit requires us to step back from the dayto day and take a more holistic andstrategic view of the business. Gettingthe right people in the right role andthen ensuring that their responsibilitiesand expectations are clear is a criticalfoundation for success.

10 THINGS... First For Business OCTOBER 2015


10 THINGS...TO ENGAGEYOUR EMPLOYEES

BY NIGEL RISNER.

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MADE is fantastic for Sheffieldand the whole of the cityregion because it has becomethe entrepreneur event for the UK and itis rooted right here, in the heart of thecity. There are around 3,000entrepreneurs in town on the same dayor two; there can be no better time tobuild up your business networks.

The programme is devised in such a waythat it is appealing to everyone inbusiness; there is something for start-ups,something for scale-ups and somethingfor the entrepreneurs of tomorrow.

MADE always features an excellent line-up of speakers, but as well as this thereis a very strong fringe event, with a great

deal of activity taking place outside ofthe main conference on 22 October.Ihave been involved with MADE for thelast five years helping to develop thisfringe, putting some great events on thatdo not clash with the main speakerprogramme.

Last year, we put on a successful businessgrowth event with Barclays, chaired andfacilitated by Jamie Veitch. This year wewill, once again, run a business growthevent which this time will take the formof three TED talks, covering leadership,digital marketing and scaling up.

The leadership talk will be given by TobyBassford, who is currently helping to setup the UK operation of Giant

Worldwide, a transformationalleadership company based in the USA.The digital marketing talk will bedelivered by local entrepreneur DanBrookman who has been in businessfrom the age of about 17 and now runsdigital marketing company Airship. Wealso have a great speaker yet to beofficially announced for the talk onscaling up.

WHY SCALING UP IS SOIMPORTANTA bit of a buzz term at the moment,scale-ups are effectively establishedbusinesses that have the potential togrow significantly.

IN THE FIVE YEARS SINCE ITS INCEPTION MADE: THEENTREPRENEUR FESTIVAL, HAS EDUCATED AND INSPIRED TENS OF THOUSANDS OF BUSINESS OWNERS AND BUDDINGENTREPRENEURS. HERE, WOSSKOW BROWN FOUNDATIONSPROGRAMME DIRECTOR JIM LAWSON EXPLAINS WHYATTENDING THE EVENT IS A MUST FOR ANY LOCAL BUSINESSOWNER OR ENTREPRENEUR.

YOUR BUSINESSCAN MAKE ITAT MADE

Delegates at last yearsMADE event

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Sherry Coutus 2014 scale-up report onUK economic growth presented evidencethat the majority of net employmentgrowth comes from a relatively smallnumber of highly productive, fast growingfirms. Coutu identified scale-ups asbusinesses with at least 10 employeeswhich have the ability to grow by 20 percent year on year for three years. The realkey to ensuring these businesses grow asquickly and successfully as possible isproviding adequate wrap-around support.

According to Coutu, scale-up leadersneed four main areas of support: accessto private finance, access to flexible rentarrangements, super-fast broadband andaccess to like-minded entrepreneurs.MADE certainly delivers access to otherentrepreneurs and access to finance.

ITS LIKE GLASTONBURYFOR BUSINESSThis is what someone said about aprevious MADE event; and it makes somuch sense. There is a great buzz to it,people come from all over to go to it andit gets busier every year.

It is all about maximising new connectionsand building relationships over that week.If you come to MADE you are going tomeet so many people who you wouldntusually get a chance to meet, many ofwhom are on the same journey as you.You will also meet professionals who canhelp you grow your business, such as IPattorneys, lawyers, accountants andsupport organisations.

Going back to scale-ups, these businessesneed leaders with the ability andwillingness to invest in their ownleadership skills. Typically, these areentrepreneurs who go out and invest intheir own skills then use these skills tobuild their management team. Knowingwhere to start can often be the hardeststep; and MADE can prove an idealstarting point. With all kinds of businesssupport under one roof as well as aprogramme of fringe activity involvinguseful workshops, now could be the timeto begin your scaling up journey.

AVOID THAT MORNINGAFTER FEELINGWeve all been there. Attended a businessevent, listened eagerly to the speakers,jotted down notes, gone away feelinginspired then turned up to the office

the next day only to be immediatelygreeted with tons of queries and abacklog of work to catch up on from aday or two away from your desk.

Here are my top tips to get the most outof MADE and return to your office readyand able to take action.

DelegateThis starts before you leave the office.Where possible arrange for someone elseto deal with straightforward queries inyour absence so you dont have a pile ofsimple but time-consuming jobs to attendto when you arrive back.

PlanLook at the schedule in advance and bookyourself on to as many workshops as yourschedule permits. There is a big push onexporting this year so if you think there ispotential to sell your products outside ofthis country then make sure you sign upand take advantage of the free advice.

Network.Its an obvious one but do it as much aspossible. A real value contact can bepriceless. You might not need them rightnow but you could do in the future.

Collect cards.Again, it may sound obvious but makesure you take a business card fromeveryone you chat to; even if it is justsomeone you make small talk with.

Everyone at MADE is involved in doingbusiness and wants to do business.

Connect.Once you get back to the office or evenon the train on your way home makesure you connect with the people youhave met. Drop them an invitation onLinkedIn or send them a quick emailletting them know it was good to meetthem. Never forget the old adage of itsnot what you know but who you know.Its not always the case but it never hurtsto have plenty of contacts.

LOOKING FORWARDFinally, Id like to point out that this yearthe Wosskow Brown Foundation launched at the beginning of 2015 byWosskow Brown to provide practical help,inspiration and opportunities for peopleto reach their ambitions is offering toact as a clearing house for anyone whovisits MADE and loses a connection or isstruggling to find a way to take somethingforward.

As a foundation we have hundreds ofconnections in business, charity, socialenterprise and sport. So whether you arebased within the region or have visitedfrom outside, were more than happy tobe contacted by people who wish toconnect with an individual or organisationin this area and help further strengthenbusiness activity within the region andbeyond.

GROWTH

CONTACT: Jim LawsonWosskow Brown FoundationThe John Banner Centre, 620 Attercliffe Road, Sheffield, S9 3QSTel: 0114 2300 100Email: jim@wosskowbrownfoundation.org.ukwww.wosskowbrownfoundation.org.uk

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Speakers atlast years

eventincludedMichelle

Mone (left)and Paul

McKenna

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From caf spaces to non-food stalls,a range of discounted space iscurrently available to localbusinesses wanting to trade in the citycentre. Weekly visitors to the MoorMarket have increased from 54,000 to56,000 in last 13 weeks and the range ofpop-up shops is proving popular withlocal businesses wanting a city centrebase to trade from.

The new pop-up shops offer businessesa creative way of showcasing their waresto city centre shoppers in a simple butcost effective way. There are five kitschmarket barrows available to rent at 25a day to new or existing stallholderslooking to pitch up in the market foyer.

Matt Cockayne, of Goo-Design, whorecently rented a barrow said: I came tothe Moor Market to launch my marketexhibition so it was a brilliantopportunity to bring along a host of my prints, t-shirts, mugs and phonecovers to showcase to shoppers at thesame time.

I do the majority of my business onlineso it was really nice to get out and showwhat I do to people first hand.

The barrows are eye-catching andinteresting for customers. Id definitelyrent one again and would encourageother businesses to have a go too. Its areally cheap alternative to having a stallor shop premises and for getting yourbusiness known to a different audience.

The Moor Market is also currentlyoffering reduced rents on stalls. Weeklyrent savings include:

Previously Now

Caf 280 230

Double butchers 368 282

Food stall 135 106

Non-food stall 127 100

Richard Eyre, Head of City CentreManagement and Events at Sheffield CityCouncil, said: We know that new

businesses and artisan traders who arelooking for an outlet to sell theirproducts cant always afford to rent astall or open their own shop so the pop-up shop is a great way for them to testthe market and to raise their profile.

We ran an exciting schedule of summerevents and are also planning our autumnpromotions and Christmas events. This isan exciting time of year for potentialtraders to join us at our busiest time ofyear.

Weve already got a wide selection ofstalls at the market but wed love to seeeven more independent, artisan tradersand pop-up businesses renting ourbarrows or joining us on a permanentbasis. We hope that the recent rentreduction will support local businesseslooking for a cost effective trading optionwith the chance to get their business infront of 56,000 customers a week.

MARKET FORCESNEW POP-UP SHOPS OFFER MORE TRADING OPPORTUNITIES AND A SHOWCASEFOR NEW BUSINESSES AT THE MOOR MARKET.

First For Business OCTOBER 2015 OPPORTUNITIES


CONTACT: If you are interested in apermanent stall or a pop-upshop at the Moor Market pleasecontact Jo-Anne Ward or AlexHaigh on 0114 2735281 or [email protected].

Weve already got a wide selection of stalls at themarket but wed love to see even more independent,artisan traders and pop-up businesses renting ourbarrows or joining us on a permanent basis.

Matt Cockayne ofGoo-Desing at theMoor Market

22


THE BUSINESS WORLD ISCHANGING FAST ARE YOU?ASKS KEVIN KERLEY CHAIRMAN OF THE ACADEMYFOR CHIEF EXECUTIVES.

CONTACT:If you would like to acceleratethe growth of your business andbecome the best leader youcan be, contact area chairmanKevin Kerley [email protected] Telephone: 07973 440597.

Growing Leaders TransformingBusinesses

www.chiefexecutive.com

MANAGEMENT First for Business OCTOBER 2015


GO FOR GROWTH

Not everyone gets this, but it is true the most amazing opportunities areout there for your business right now. So how do I know? Because the factsdont lie.NEW MARKETSl World population to grow from 6.9billion to 8.3 billion.

l Population to age by 5 years.l Growth in the BRIC countriesaveraging 7.9 per cent.

l Growth in the next 11 countriesaveraging 5 per cent.l More people in the middle classes.l World economy will triple by 2050.l Millennials will be 50 per cent of theworkforce by 2020.l Talent scarcity for 10/10s.

NEW TECHNOLOGYl Odesk.l Internet to reach 5 billion by 2020.l Internet grew by 1.2 zettabytes last year.l Peer index and Klout.l Cloud computing.l Smartphone market larger than PC market.l 10 billion-plus ad revenue from socialnetworks.l Virtual meetings industry growth to 18million. (Periscope)l 202 billion app downloads in 2015, generating52 billion in revenues.

NEW OPPORTUNITIESl Challenge the paradigms.l Remove the silos.l Spend time in the helicopter.l Look further over the horizon thanbefore.l Are you a great company to work for?l Challenge everything.l Digital marketing makes anyoneaccessible.l Map out a strategy to cope with rapidchangel Expand your offering to the BRICcountries.

l Keep only 10 out 10 people in thebusiness.l Be clear about why you do what youdo and use it to drive performance andcustomer interest.l Think in outcomes.

QUESTIONS TO ASKYOURSELFl How can mybusiness benefitfrom this growth?l How does mystrategy address theseopportunities?l What talent is therein my business toleverage theseopportunities?l How am I stayingahead of the competition?

NEW MARKET + NEWTECHNOLOGY = NEW OPPORTUNITIESThe only restriction to how wellbusinesses thrive is the level to whichthe CEO/ MD expands their mind-set,their vision and their motivation. Getaccess to world-class expertise, a viewof what other successful businesses aredoing and high performancedevelopment for you..

23


After the overwhelming success ofthe first three events, thecountdown is on to the fourthSheffEX festival, tipped to be bigger andbetter than ever before.

Helping to ensure SheffEX is the onlyplace to be on Monday 7 December,former sports minister Richard Cabornwill be giving a speech to delegates.

Currently one of the most talked aboutindividuals in the Sheffield city region, MrCaborn is heavily involved in some of thecitys most ambitious projects, includingthe Olympic Legacy Park, City Centre2050 and Factory 2050, the first buildingon a new advanced manufacturing parkon the site of the former SheffieldAirport. Of course, it was Mr Cabornwho also secured 6m of Governmentfunding 15 years ago for the original andphenomenally successful AdvancedManufacturing Research Centre (AMRC).

Tony Carroll, who organises SheffEXalong with brothers Mark and AndyMcCormick, said: We are delighted thatSheffEX has firmly made its mark and

attracted someone as prominentas Richard Caborn to come alongand speak to the businesscommunity.

One of the key aims of SheffEXis to give local companies a platform toshout about how great they are at whatthey do and how fabulous a city Sheffieldis. Mr Caborn has achieved someincredible things for the city and is theperfect individual to help highlight someof the excellent activities going on withinthe business community, not only inSheffield but across the city region.

Sponsored by Business Sheffield, the ideafor SheffEX came about out of frustrationthat as a city Sheffield does not doenough to promote itself.

The first event took place in June 2014and proved such a success that a secondevent was soon planned for December ofthe same year. The third SheffEX tookplace in June of this year and on the daybusinesses were already signing up tosecure their place for this December.

Sheffield Chamber of Commerce and

Industry, HR Media, Fortay Media,One2Call, Leo Wealth Management, HartShaw, The Childrens Hospital Charity,Wosskow Brown, Evoluted, The Met Club,Parcelhub, Franks & Co, Connect Gazellesand Identity Merchandise are just some ofthe confirmed exhibitors for theupcoming event.

As well as the main exhibition SheffEXwill offer exciting networkingopportunities and a line-up of influentialspeakers, to be announced in the weeksleading up to the event. Businessworkshops will also be taking placethroughout the day, giving delegates theopportunity to learn new skills or refreshtheir knowledge on a range of usefultopics.

For the first time, this years event will alsoinclude a retail Christmas Fair, with aselection of market stalls selling festivegoods, gifts and produce.

RICHARD CABORN SET TO BE KEYNOTESPEAKER AT CITYS FESTIVAL OF BUSINESS

First For Business OCOTBER 2015


SheffEX: THE PLACETO BE

SheffEX takes place at Ponds Forge International Sports Centre from 9.30am to 4pm on Monday 7 December. Entry is free for pre-registered delegates. To register visit www.sheffex.com.

24


ENTERPRISE

HOW BEING AT SheffEX CAN BENEFIT YOUR BUSINESS

WHAT IT COSTSCosts for exhibitingare: Market Placestand (1.75m wide x1.5m deep) 295,High Street stand (3mwide x 2m deep)575, Deluxe stand(4.5m wide x 2mdeep) 775.

Exhibiting at SheffEX makes businesssense

By securing a place at SheffEX you willput yourself and your business in front ofnew contacts and have the potential toturn them into customers.

The previous three events have all beensell-outs, attracting around 120 exhibitorsand well in excess of 1,500 delegates.

As an exhibitor not only will you get toshowcase your business and itsproducts/services but you will also belisted on the SheffEX website.

Exhibitor costs are affordable, due to theinsistence of the organisers that theevent is for all local businesses, regardlessof size.

It is very important to us that SheffEX isaccessible to every business in the area

and for this reason we will always keepcosts for exhibitors at a minimum, saidTony.

Part of our remit is to also supportgood causes in Sheffield so we offer anumber of free stands to localorganisations which do great work in theregion to give them the opportunity toshowcase what they do to local businesspeople.

25

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026 FFB Oct15 28/09/2015 14:46 Page 1

GOOGLE ADWORDS WONTWORK FOR MY BUSINESSIt almost certainly will. Theres nobusiness in the world which doesntbenefit from being seen by morecustomers. Whether your business isonline or offline, a well-managedAdWords account is guaranteed tolead to more calls, enquiries, emailsand sales.

WEVE TRIED IT ALREADYAND WE DIDNT GET ANYRESULTSIt is very easy to dip a toe into theworld of AdWords. However it is veryunlikely the basic settings will beoptimal, resulting in a low QualityScore which has a dramatic effect onhow much you pay-per-click, andtherefore on the effectiveness of youraccount.

I DONT CLICK ONADWORDS ADS SO MYCUSTOMERS WONT EITHER.Its true that some customersdeliberately avoid clicking on ads.However, around 15 to 20 per cent ofall searches result in a customer clickingan ad. And theres no cost involvedwhen a searcher does not click the ad.

I DONT HAVE THE BUDGETFOR ADWORDSMany of your competitors will beassuming the same thing. In truth,

AdWords accounts regularly return tentimes the amount spent on ads. Thereare very few marketing endeavours youcan engage in where return oninvestment can be so clearlyinterpreted. Not convinced? TryAdWords for one month well eventhrow in up to 120 of free vouchers.

Hydra Creative is a full service digitaldesign agency with twelve expert staffspecialising in all aspects of digital andoffline marketing. This year has beenHydra Creatives busiest yet with anincrease in staff, clients, awardnominations and wins. The agency hasbeen nominated for sevenRecommended Agency Awards andwas winner of the Value for Moneyaward at the Recommended AgencyDigital Awards 2015. To finish off thesummer Hydra Creative were delightedto be included in The Drum magazinesDigital Census 2015, where it wasranked number one for clientsatisfaction for the agency size category.

We love meeting new people, get intouch and see how Hydra Creative canhelp you.

START WORKING WITHGOOGLE - NOT AGAINSTIT, SAY HYDRA CREATIVE

CONTACT:Hydra CreativeCherrytree Business Centre,Union Road, Nether Edge,Sheffield, S11 9EFTel: 0114 2509 578Email: [email protected]

ONLINE MARKETING First for Business OCTOBER 2015


It is 2015 and search engine marketinghas changed forever as a result ofGoogles vastly improved ability toserve highly relevant and spam freesearch results.

Just three to four years ago, searcherswere commonly forced to wade throughpages and pages of spam, created bysneaky SEOs or even hackers, to get tothe websites they wanted. The realwinners during the wild west era of theinternet were often the cowboys thosewho were willing to try to cheat Googlesrankings system to get on to page one.

Now, savvy search engine marketers willtell you those tactics could get yourwebsite banned from Google and dolong-term damage to your business.Unfortunately, a by-product of thechanges is that it is harder for firms tochallenge big brands who often dominateGoogles page one.

And while legitimate SEO techniques stillplay an important role in onlinemarketing strategies, its now pay-per-clickadvertising which often represents themost cost effective way of reaching yourcustomers online.

AdWords is Googles version of pay-per-click advertising, and its almostguaranteed that some of yourcompetitors are using this platform toreach your customers.

As an approved Google Partner agency,were very keen to dispel some commonmyths about using the AdWordsprogramme.

CASH INON THOSE CLICKS

27


28

Airmaster Air Conditioning LimitedWetherby House | Parkhill | Swallownest | Sheffield S26 4UN

Tel: 0114 288 9911 | Fax: 0114 288 9922 Email: [email protected] | Web: www.airmaster.uk.com

Design Commissioning Maintenance Installation Servicing Energy Assessment

Bringingcomfortto your

environment

GROWING STRONGAIRMASTERS LISA POGSON REVEALS THE SECRETS OF HER SUCCESS HARD WORK, A PASSION FOR LEARNING AND LISTENING TO CUSTOMERS.

First For Business OCTOBER 2015 WOMEN IN BUSINESS


Lisa Pogson is resources director atAirmaster, a heating and airconditioning company that has gonefrom strength to strength in recent years,and vice president of Barnsley &Rotherham Chamber of Commerce.

She says: I have gained knowledge andexperience, mainly in construction basedorganisations and also the educationsector. I love seeing a project developwithin the team, from initially engagingwith a customer, being invited to tender,winning the work and delivering on time,on budget, to a customer's requirements.

There is no better feeling than achievinggreat feedback from a customer and weare proud to get lots!

I have a strong work ethic and havedeveloped my experience over many

years in office management and retailorganisations. Working within a number ofsmall businesses, I have had many roleswith many hats! I went from basic bookkeeping through to financial management

and from workforce planning and strategydevelopment to planning timetables in alarge educational establishment.

I have a passion for learning anddevelopment and enjoy mentoring staffto fulfil their own objectives with regardto personal and professional developmentand qualifications.

I enjoy sharing knowledge andexperience within local and nationalnetworks to assist both with my ownlearning and business development. I alsoenjoy working within schools and collegesacross the region, both as an AssociateLecturer and visiting entrepreneur.

Lisa also plays a key role at Barnsley &Rotherham Chamber of Commerce,where she assists the team with strategicplanning for the organization.

Lisa Pogson

028 FFB Oct15 02/10/2015 11:56 Page 1

CARBON CUTTER

PROFESSOR LENNY KOH ISONE OF THE NEW CHAIRS OFTHE LOCAL ENTERPRISEPARTNERSHIPS REVIVED LOWCARBON SECTOR GROUP. SHESPOKE TO JULIE FARMERABOUT SOME OF THE WAYSSHE INTENDS TO WORK WITHBUSINESSES AND ABOUT HERRECENT AWARD FORRESEARCH INTO E-WASTE.

WOMEN IN BUSINESS First for Business OCTOBER 2015


Aworld-leading expert on lowcarbon supply chains, ProfessorLenny Koh will join OliverCoppard (Sheffield City Region LEP) andTeresa Hitchcock (DLA Piper) as co-chairof the LEPs low carbon sector group forthe next 12 months.

The group will also be rebranded tobecome the Sustainability Partnership forBusiness, Innovation and Skills Group.

Representing the education sector, Lenny,from the University of Sheffields Facultyof Social Sciences Management School,will engage with the regions businesses tounderstand what industry needs to moveforward.

Renowned internationally for herexpertise in low carbon supply chains,resource efficiency and sustainability, Lennyis director of the Advanced ResourceEfficiency Centre (AREC) from theUniversity of Sheffield and recentlypublished an award-winning paper onrecycling waste electrical and electronicequipment.

The paper found that recycling electronicwaste was equal to 2.15 billion euros inoverall potential revenue to the Europeanmarket in 2014 which could rise to 3.67billion euros by 2020. As well as providinga significant source of revenue, moreeffective recovery of materials couldbenefit the environment by reducing

manufacturers reliance on unprocessedresources.

Lenny published the paper along withcolleagues Federica Cucciella, IdianoDAdomo and Paolo Rosa from theUniversity of LAquila and Politecnico diMilano. The research has since beenrecognised by academic publisher Elsevierwith the prestigious Atlas Award. Theaward recognises scientific research thathas an impact on people around theworld and is selected by an advisoryboard based on suggestions from thepublishers of Elseviers 1,800 journals eachmonth.

Lenny said: What we have found in thepaper is useful across a range of industriesand sectors and will potentially informsociety, policy and regulatory makingbodies such as the EU for theimplementation of regulations and laws interms of recycling so we can recoverwaste and turn that into useful resources.As we have discovered from this paperthere are so many useful materials thatare being thrown away in landfill yetrecovery of these materials can give thema second life so we can all reduce ourreliance on virgin materials.

We are hoping there will be a lot of

businesses in this region that benefit fromthe paper in terms of the recovery andrecycling of materials, particularly those inthe aviation, telecoms, automotive andenergy sectors; however other types ofbusinesses will also indirectly benefit.

By increasing awareness we aim for theSheffield city region to become a hub forsustainability.

Lenny is hopeful that taking up theposition of co-chair on the SustainabilityPartnership for Business, Innovation andSkills Group will help raise the profile ofthe sustainability agenda.

The Advanced Resource EfficiencyCentre is already active in the region butby further highlighting its work morebusinesses across all sectors will be ableto benefit and have greater involvement inthe AREC.

The first outing of the SustainabilityPartnership for Business, Innovation andSkills Group was a visit to Microsoft inLondon on 24 September. Other plannedactivities include engagement events andworkshops.

To find out more about the group or aboutthe work of the AREC contact Lenny byemail at [email protected].

Over the following pages First For Business brings you a selectionof other inspiring women making their mark on the world.

29




CLAIRE BELL, CJ SIGNSClaire Bell knows that running a successfulbusiness extends outside of the office andbeyond 9-5; and thats why she hasrecently turned her attentions tonetworking and further raising the profileof the business.

Co-director of vehicle wrapping companyCJ signs with her husband Jason, for thelast decade Claire has focused mainly onadministrative activities such as accounts,payroll and marketing.

But at the beginning of 2015 Claireorganised an open day to coincide withthe companys move to larger premises and shes never looked back.

Its gone absolutely bonkers! said Claire.We were busy before but we havent

stopped at all this year. Orders are way upon last year and turnover has increaseddramatically.

To cope with the increasing demand,Claire recently arranged for a new tailor-made software program, Clarity, to beinstalled, which has given her more timeto focus on non-admin activities.

Its brilliant, she said. The software

generates quotes, turns them into jobsheets if the quotes are accepted and alsomakes invoicing much easier. It hasdrastically cut down the amount ofpaperwork I have to do and freed up timefor out of office activities. Ive joinedTrades Hub and am booked onto anumber of upcoming events. I prefer beingwith people than being stuck in an officeso Im really looking forward to gettingout there and building relationships withother business people.

Since it started in 2004, the company hassecured a number of regular clientsincluding Autoworld in Chesterfield andthe Newell & Wright Group, based atTempleborough. CJ Signs also works withmotor racing company Ginetta Cars andhas recently wrapped vehicles for SirChristopher Hoy and Rick Parfitt Jnr.

LISA BROWN, NRC SERVICESLisa Brown started working at NRCServices as a cleaner and 11 years onshe has climbed the ranks to becomeContracts Manager. Her position nowinvolves managing around 100 cleaningstaff, based at

Documents

First For Business October 2015