mercial development of our new products, anything which will cut down the number of departments which have to be consulted before any move can be made is bound to help. The example chosen here as an illus­tration may be quite far from your organi­zation chart; the descriptive terms used may be different; you may even be a company where these matters have already been worked out to your complete satis­faction. If so, I hope you will let us know so the Commercial Chemical Development Association may present you with its first annual award. And meanwhile, we hope that you will be willing to sit-down with us and tell us how you do it.

These suggestions for what may be an improved organization must not be inter­preted as a move toward regimentation. The purpose of an organization chart is efficiency. In our efforts to systematize our commercial development work, the research department should find itself relieved of application and market prob­lems and be freer to do the job for which i t is indispensable—the one job which it alone can do. We must leave the research chemist unhampered, because he is the -vita! source of the new ideas without whi^h QO commercial development department

would be needed and eventually, no com­pany.

Back in 1915, about 30 years ago when our American chemical industry was i n its infancy, there was a sage a t East Aurora, Ν. Υ., by the name of Elbert Hubbard who propounded the philosophy that "If a man builds a better mousetrap, the world will beat a path to his door." Actually this thought was originally expressed by Ralph Waldo Emerson in 1855. I call attention to these dates, because the oft-quoted philosophy has long since been out­moded. The tremendous technological progress in America in the last 25 years has produced so many "better mousetraps" that an}r market development program to­day based upon the idea that the market is going to come and seek you out i s doomed to failure. The successful enterpriser to­day must beat a path to the market and present incontrovertible proof that he has indeed a "better mousetrap."

Literature Cited (1) Auchincloss, Win. S., Oil, Paint Drug

Reptr.: private communication. (2) Bell, William E., CHEM. ΕΝΌ. NEWS,

18, 185 (1940). (3) Bcnfey. ThAoHor. Folklore Fellowship

Communication No. 98, pp. 1—178,

Snomalainen Tiedeakat, Acad. Sri. Fennical, Helsinki, 1932.

(4) Cass, O. W., National Farm Chemurgic Council, Report No. 587 (Series No

0 4, 1947) Columbus, Ohio. (5) Cass, O. W., Ind. Eng. Chem., 40, 216

(1948). (6) CHEM. ENG. NEWS, 26, 832-858 (1948). (7) Ibid., 26, 3406 (1948). (8) Chem. Eng., 55, 100, October (1948). (9) Eisenhower, Dwight, Reader'* Digest r

53, 5, October (1948). (10) Fortune, 22, 66, September (1940). (11) Rogers, A. O., Emmick, R. D., Tyranr

L. W., Levine, Α. Α., and Scott, N. D., Abstracts 114th ACS Meeting, p. 57L, St. Louis, Mo.

(12) Tyler, Chaplin, "Chemical Engineering Economics/* 3ided., p. 8, New York. McGraw-Hill Book Co., (1948).

(13) U. S. Tariff Commission, Dec. 10, 1948. (14) Webster, New International Dictionary.

Serendipity: The gift of finding valu­able or agreeable things not sought for. A word coined by Walpole, in allusion to a tale "The Three Princes of Serendip" who in their travels were always discovering by chance or by sagacity, things they did not seek.

(15) Wilson, R. E., CHEM. ENG. NEWS, 27. 275 (1949).

Tine is the first of a scries of papers on commer­cial chemical development presented before the annual meeting of the Commercial Chemical Development Association in New York on March 16. The remaining papers will be published in subsetiuvut ;ε.βΜ*»Λ of C&EN.

First ACS News Service Advisory Boari Appointed J. HE director of the ACS News Service

has appointed an advisory committee of 12, composed of individuals engaged in public relations work in the chemical in­dustry, and a cross-section of ACS mem­bers who have in one way and another evinced interest in publicity and public relations activities in local sections and divisions. Following the practice of the advisory boards of I&EC and C&EN and Analytical Chemistry, membership on this board will be on a rotating basis. (See Editorial, page 1265).

Chester M. Alter, professor of chemistry and dean of the graduate school at Boston

University, began teaching in his home state, Indi­ana, in 1923, before graduating from Ball State Teachers College in 1927. He did graduate study at Indiana University and at the University of

Pittsburgh, then took a Ph.D. at Harvard in 1936. During graduate work he taught at each school. In 1934 he became in structor a t Boston University. H e has been an ACS member since 1930, and was chairman of the Northeastern Section 1947-48. He is an expert in patent trials, and is a research consultant to several'in­dustrial firms. As secretary of the research committee of the New England Council,

he has responsibility for development of general research activities throughout all of New England. He has initiated and planned many community research activi­ties.

George H. Freyermuth, manager o f the public relations department of Standard

Oil Co. ( N . J . ) for about 2 0 years, comes from Cali­fornia, where h e re­ceived his B.S. in mechanical engi­neering i n 1926 at the University of California. His master's degree is from MIT, 1928,

where he specialized in fuels technology. He began his career with Jersey Standard as a chemical engineer a t Baton Rouge refinery. In 1932 he went to Standard Oil Development Co. in Linden, N. J . , as a research engineer, and after three years moved to the sales engineering department of Standard Oil Co. (N. J . ) in New York to head the section handling development and application of fuels and lubricants. In 1937 he became assistant manager of the department, and in 1943 was trans­ferred to the newly organized public rela­tions department. He has held ACS membership since 1939.

F. Leslie Hart» chief chemist of the Los Angeles branch of Food a n d Drug Admin­istration, and an ACS member since

1945, entered gov­ernment service after graduating from Dickinson· College in 1916. He spent three years with the National Bureau of Standards, working on analytical meth­ods for ferrous al­

loys. He then transferred to the Bureau of Chemistry in Washington as an analyst on the enforcement of the Federal Insecticide Act. In 1927 the Food and Drug Admin­istration was created, and Hart was sent first to Chicago, then to the St. Louis-laboratory of that bureau. He returned to Washington in 1931 to develop analyti­cal methods for various food constituents, and in 1934 became chief chemist for the· administration's Buffalo station. H e was transferred to Los Angeles in 1937.

James K. Hunt, technical adviser in the public relations department of E . I. du Pont de Nemours & Co., Inc., graduated from Alabama Poly­technic Institute with a B.S. degree in chemical engi­neering. He did postgraduate work at the University of Wisconsin, taking an M.S. in 1925 and a Ph.D. in 1926, majoring in physical

1274 C H E M I C A L A N D E N G I N E E R I N G N E W S

chemistry and minoring in physics. He joined the 1>ιι Pont Co. in 1926, and for more than 10 years was a research chemist at the experimental station in Wilmington. There he worked personally on, and later directed research on paints, varnishes, lacquers, drying oils, asphalts, cellulose derivatives, coated fabrics, and textile finishes. He joined ACS in 1926.

Wilbur H. Miller was born in Boston and received a B.S. from the University of

New Hampshire in 1936 and an M.S. in 1938. He. was a university fellow at Columbia in 1940-41, where he took a Ph.D. In 1941 he entered industry as a research chem­ist and biochemist with the American

Cyanamid Co. He has been a member of ACS since 1938, and is chairman of the P.ublic Relations and Educational Com­mittee of the Western Connecticut Sec­tion. He has published about a dozen papers in organic synthesis, drugs, and enzymes. In 1948 he was given the American Design Awa.nl (SI,000) as pro­gram chairman and one of the founders of the Stamford Forum for World Affairs "for establishing a pattern for community education in -world wide problems.11

Albert S. Richardson, who was born in Murfreesboro, Tenn., graduated from Princeton Univers­ity in 1913, after which he took two more degrees there, including a doctor­ate in 1927. He studied also at •Columbia Univers­ity and at the Uni­versity College, London. After a two-year instructorship at Princeton he joined the Du Pont Co. staff as a research chemist. In 1921 he went to Procter & -Gamble Co. to organize a research depart­ment within the company's existing chemi­cal division. He remained in charge of this until 1946, and is now associate director of the chemical division. He joined ACS in 1919, and has been a member of the advi­sory boards of la EC and C&EN since 1933.

Marvin C. Rogers came from North St. Paul, Minn., and attended the University

of M i n n e s o t a , graduating in 1922. He was teaching assistant in chemi­cal engineering at the University of Michigan while studying for a Ph.D., which he took in chemical engineering in 1929.

After that he was employed by the Swen-son Evaporator Co. at Ann Arbor as a chemical engineer. In 1932 he joined the research laboratory of Standard Oil Co. (Ind.). Six years later he returned to the University of Minnesota as assistant pro­fessor of chemical engineering, and in late 1940 became director of research for It. R. Donnelley & Sons Co., in Chicago. He joined ACS in 1938.

Joseph Schulein, assistant professor of chemical* engineering at Oregon State

College, Corvalïis, was educated at the University of Wis­consin, taking a B.S. in chemical engi­neering in 1928. lie began as a con­trol chemist that year with Barber-Colman Co. in Iiockford, 111. Be­

fore settling down to his present occupa­tion at Oregon State, he held several chemical engineering positions in Illinois, including the presidency of the Schulein Corp. in Chicago. He has been an ACS member since 1941.

Harry j . Sheard was born and educated in Louisiana, and holds a B.S. degree in chemical engineer­ing from Louisiana State University. After leaving school he entered the sugar industry in the trop­ics, but switched to petroleum refin­ing in Texas in 1926, in which field he has remained ever since. He has held technical or pro­fessional positions with raw and plantation white sugar companies in Cuba and Guate­mala, and with Magnolia Petroleum Co., Crown Central Petroleum Corp., and Standard Oil (N. J.). He has been with the Bayou State Oil Corp. in Shreveport, La., in the manufacture of lubricating oils for 10 years. Mr. Sheard's chief interest is in the advancement of chemurgy in the South. He has contributed* to a number of process improvements in petroleum re­fining. He joined ACS in 1931, and was chairman of the Ark-La-Tex.. Section in 1948.

Leon A. Sweet is a native of northern Illinois. He graduated from Carthage

College in 1930, and did his graduate work in organic chemistry at the University of Ne­braska, receiving an M.S. in 1931 and a Ph.D. in 1933. • A f t e r s e v e r a l months with the research staff of

Commercial Solvents Corp. he joined the staff of Parke, Davis & Co. in Detroit. He has been assistant director of research, junior scientific director, director of chemi­cal research and products development and is now director of research and prod­ucts development. His personal research has shown a preference for chemotherapy, particularly in the fields of antimalarial, antisyphilitic, and antibacterial drugs. Dr. Sweet, who joined ACS in 1933, has been active in the affairs of the Detroit Section. He has served for the past sev­eral years in offices of the Division of Medicinal Chemistry, and is now chairman of the division.

H. F. Wakefield, development engineer in the sales department of Bakélite Corp., was born in Well­ington, Kan. He studied at South­western . College and at the Univer­sity of Wiscoasin, graduating in 1918. A year in the Chemi­cal Warfare Service was followed by three years as as­sistant. r.hi«f chemist of the Hutchinson. Kan., plant of the Solvay Process Co. He returned to Wisconsin, worked on the chemistry of tellurium, and received an M.S. degree in 1923. * Six months were spent in the plastics department of Rey­nolds Spring Co., Jackson, Mich. He then joined the Bakélite Corp. and after two years in Chicago was transferred to the Bloomfield research laboratories. He has been a member of ACS since 1917, and is chairman of the North Jersey Sec­tion.

J. Handly Wright, director of industrial and public relations at Monsanto Chemi­

cal Co., St. Louis, is a native of Nash­ville and was edu­cated in law at Vanderbilt Uni­versity. After­wards he engaged in newspaper work, serving on editorial staffs in Nashville and in Tampa, Fla.

Later he worked for the Associated Press as reporter, wire editor, and bureau chief, with assignments in New York, Tampa, Tallahassee, Atlanta, Charlotte, and Washington, D. C. In 1929 he entered public relations work with Ames & Norr, New York, and in 1932 joined with Fred L. Palmer as a partner in the public rela­tions firm of Palmer and Wright. He be­came assistant director of public relatione of NAM in 1935. He joined Monsanto in 1943 and in addition to public relations, is chairman of the company's labor policy committee and is a member of the pension committee.

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