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FIPP.com & Insight
Marketing Solutions
Welcome to FIPP.com & Insight
FIPP.com & Insight represent engagement opportunities through which our audience enriches their professional lives, any time of day.
André Glazier, Commercial manager, [email protected] +44 20 7404 4169
FIPP Engage
FIPP Engage
FIPP.comFIPP.com
FIPP social media
channels
FIPP social media
channels
PRPR
FIPP newsletters
FIPP newsletters
FIPP InsightFIPP
Insight
FIPP reportsFIPP
reports
FIPP publications
FIPP publications
FIPP case studies
FIPP case studies
FIPP webinars
FIPP webinars
FIPP data products
FIPP data products
FIPP.com & Insight
Marketing Solutions
Benefits
When you sponsor and/or advertise with us, you:
• Reach a defined, high quality and global media audience with a focus on international business.
• Reach key-decision makers, in charge of businesses worth hundreds of millions
• Tap into FIPP’s network of strong, established industry relationships and trust, as well as new companies sharing the vision.
• Build profile and have the opportunity to offer solutions to framed industry challenges
• Do businessTap into FIPP’s network of strong, established
industry relationships and trust, as well as new companies sharing the vision.
André Glazier, Commercial manager, [email protected] +44 20 7404 4169
FIPP.com & Insight
Marketing Solutions
Our audience
The FIPP.com and Insight network creates thousands of interactions across several online and offline touch points. Crucially, our consumers are an exclusive, high-level audience with specific professional interests, representing key industry decision-makers, controlling hundreds of US$ millions in budget.
Our database of contacts include many of the influential media in the world.
They are part of our network thanks to a strong, mutual bond of trust and shared objectives. Executive
managers, 37%
Commercial and IT
managers, 27% Content/
editorial managers,
23%
Other, 13%
A snapshot of registered users in our database show:
André Glazier, Commercial manager, [email protected] +44 20 7404 4169
Media owners, 70%
Service providers,
20%
Media associations,
10%
FIPP.com & Insight
Marketing Solutions
André Glazier, Commercial manager, [email protected] +44 20 7404 4169
Our members network
FIPP represents content-rich media companies from around the world, sharing and enabling the sharing of content through a variety of means.
Our membership network includes: FIPP members are:
700+ companies
Across 60+countries
Representing 6,000+
leading brands
Including personal relationships with most of the world’s top magazine media decision-makers
FIPP.com & Insight
Marketing Solutions
Our members network
Some of our member companies:
In addition to FIPP members, non-members also engage with FIPP through FIPP.com, newsletters, social media, reports, publications, live events, training, tours and more.
André Glazier, Commercial manager, [email protected] +44 20 7404 4169
Our members engage with FIPP to exchange ideas, gain insights and knowledge and to establish or further international relationships aimed at helping them develop better businesses.
FIPP.com
FIPP.com & Insight
Marketing Solutions
André Glazier, Commercial manager, [email protected] +44 20 7404 4169
FIPP.com & Insight
Marketing Solutions
FIPP.com
FIPP.com is at the heart of everything we do at FIPP. Be it to engage people on a daily basis to share industry news and developments, share ideas or tap in to conversations, to get contributions in return, report back from events and meetings, add in-depth reports and/or promotion of events, learning opportunities and/or tours.
FIPP.com is our core platform in creating a virtuous cycle of engagement.
André Glazier, Commercial manager, [email protected] +44 20 7404 4169
FIPP.com & Insight
Marketing Solutions
FIPP.com: Display advertising
We limit advertising on FIPP.com to a few premium positions, which are sold on a monthly, sponsored basis.
All display ads are available to a maximum of five advertisers at a time, on a rotating basis.
André Glazier, Commercial manager, [email protected] +44 20 7404 4169
FIPP.com & Insight
Marketing Solutions
FIPP.com: Native advertising and sponsored content
Several opportunities exist for placement of web articles, video and PDFs on FIPP.com and other channels, including FIPP’s social media and newsletter channels.
Opportunities for placement of web articles into the FIPP.comnewsfeed include:
• Home page placement• Included in a newsletter• Supported via social posts to FIPP’s Twitter, Facebook and
LinkedIn pages and more• Adding video, embedded within articles
Client webinar opportunities also exist.Not actual sponsored articles. For
demonstration purposes only.
André Glazier, Commercial manager, [email protected] +44 20 7404 4169
Newsletters
FIPP.com & Insight
Marketing Solutions
André Glazier, Commercial manager, [email protected] +44 20 7404 4169
FIPP.com & Insight
Marketing Solutions
Newsletters: Native advertising and display advertising
FIPP has five newsletters per month, which are sent out to our whole database. During FIPP events, additional FIPP Update newsletters are sent out, one per day with a wrap of news from the day’s speaker sessions.
Update (fortnightly)Update goes out every first and third Wednesday of the month, as well as during FIPP events. Update aggregates the best and most important recent news published on FIPP.com.
Insight (monthly)Insight goes out every last Wednesday of the month. It focuses on data, research studies, tools and insights from around the world to help our members build better businesses.
Innovation (monthly)Innovation goes out every second Monday of the month. It focuses 100 per cent on media and tech innovation stories from around the world, including examples, case studies and offbeat creativity creating a buzz.
MagWorld (monthly)MagWorld goes out every second Thursday of the month. It aggregates the best “long-form” features and interviews published on FIPP.com, as well as news of magazine media launches and other deals.
Week 1
Week 2
Week 3
Week 4
Wed - FIPP Update
Mon - FIPP Innovation
Thu - FIPP MagWorld
Wed - FIPP Update
Wed - FIPP Insight
Newsletters schedule
This schedule excludes FIPP Update at events. For the inclusion of native advertising in newsletters, see the section on native on FIPP.com.
André Glazier, Commercial manager, [email protected] +44 20 7404 4169
FIPP.com & Insight
Marketing Solutions
Reports, case studies and publications
André Glazier, Commercial manager, [email protected] +44 20 7404 4169
In 2015, FIPP will release in-depth and specialist Insight reports and case studies on topics of interest to the industry, developing trends and more.
The reports will provide an ideal opportunity to associate your business or brand with topics of interest and relevance, through sponsorships and/or advertising.
Ask our commercial team for more information.
FIPP.com & Insight
Marketing Solutions
FIPP Insight: Reports and case studies
André Glazier, Commercial manager, [email protected] +44 20 7404 4169
FIPP.com & Insight
Marketing Solutions
FIPP Insight: Publications
FIPP will be producing two printed publications in 2015.
Our most popular annual publication, the report launches at the Digital Innovators’ Summit (innovators-summit.com) in Berlin in March each year.
It covers the hottest innovation topics around the world each year, from content to advertising, mobile to video and more.
FIPP members and event delegates get the digital edition for free. Print copies are available as single or bulk orders. Translation rights are also available (the Chinese Publishers Association translates the report each year).
The report also forms the basis for our new Innovation Forum, first launched in June 2014. And the Innovation newsletter updates readers monthly on this rapidly evolving creative environment.
Associate your business or brand with Innovation!
Talk to us about display and native advertising opportunities in the 2015 World Report. Also ask about our monthly Innovation newsletter and the Forum.
Innovation in Magazine Media World Report Magazine World Special World Congress edition
Building on MagWorld content on FIPP.com and in the monthly MagWorldnewsletter, we will publish a special print and digital FIPP World Congress edition of MagWorld in 2015.
It will feature industry stories and interviews, as well as content directly related to the World Congress, the magazine media industry’s flagship global event and attended by the top decision-makers from around the world.
The 700+ delegates will each get a print edition and the digital edition will be available for free to all other FIPP contacts.
Ask us about display and native advertising opportunities.
André Glazier, Commercial manager, [email protected] +44 20 7404 4169
André Glazier, Commercial manager, [email protected] +44 20 7404 4169
FIPP.com & Insight
Marketing Solutions
Webinars
André Glazier, Commercial manager, [email protected] +44 20 7404 4169
FIPP.com & Insight
Marketing Solutions
FIPP Insight: Webinars
Webinars
We offer several webinars per year – including post event take-outs and publications or report launches.
In addition, from this year we will offer the opportunity to run and/or promote your own webinars to our members – simply get in touch to find out how.
FIPP.com & Insight
Marketing Solutions
Contact us
Contact FIPP’s commercial manager to help you put together the correct solution to serve your needs, as well as for rates and specifications.
[email protected]+44 20 7404 4169
André Glazier Commercial manager
Contact FIPP
FIPP - the worldwide magazine media association35 New Bridge StreetBlackfriarsLondonEC4V 6BWTel: +44 20 7404 4169Email: [email protected]
Connect with us