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March 2013 issue

Text of Fiori Newsletter

  • In this issue Tinas Tales Marketing News Property Insights Product Update Social Media Trends Fiori Product of the Month

    Hi Everyone, It is nice to be able to talk to you again. What a hectic start to the year for everyone. With holidays, the changing weather, school holidays, school starting, everything happening at work, turmoil in all the sports across Australia and then 7 months for an election campaign. How hectic is all that. And before we know it, its nearly Easter with all that chocolate. WOW. As they say there is only one thing you cant replace and that is time. Where has the time gone? As you know over the summer break we have been relocating our office and showroom to our new location at Five Dock in Sydney. I must say the new showroom is looking really good. The new location allows us to be able to showcase our new product range in a fantastic location and layout. BUT moving offices and showroom is really hectic and tiring but I am not telling you anything new. Our new showroom allows us to display all our products in a unique and special way. We have already had some customers into our showroom who have said they have seen nothing like our showroom before..

    Tinas Tales

    Bringing your dreams alive today

    They have been to the general retailers but they do not compare to our layout and style. It is really nice to receive such feedback from complete strangers when they visit our showroom. With our new showroom we are able to group our various styles together. We have divided our showroom into a number of different areas. Oraito White plus Storm Island In this area we have the white Ora-ito ovens with microwave panels, integrated Fridges, coffee machine and microwave, white induction cooktop, dishwasher, undermount sink and hood. Pininfarina The Pininfarina collection is simply stunning with the oven, cooktop, fridges, dishwasher (different panel), microwave panel. When Pablo Pininfarina designed these appliances he certainly had in mind to design something that would last the test of time.

    Karim Rashid The multi-coloured oven with cooktop is certainly a different design from Karim Rashid. That splash of colour is magnificent

    Oraito Black The classic Ora-ito tower with dishwasher, oven microwave panel combine to make a classic statement in any kitchen.

    Fioris Table Talk, March 2013 Newsletter

  • Gorenje Pure Collection In this area we have combined the 90cm oven, 60cm Simplicity oven (only involved in white), Gorenje Oven and Gorenje Touch control oven with Steam oven matched with a variety of hoods both wall or island mounted and cooktops (both gas and electric, white and stainless) Standard Collection In this area we have given our clients to choose from a variety of standard ovens, cooktops and slideouts. This area is designed for those clients looking to start out. Top Mount Sinks This area lets people see the various styles of top mounted sinks that they can choose from. Undermount Sinks This area gives people the ability to touch and feel, test out the multitude of choices available to them when it comes to undermounted sinks.

    Refrigerators Finally an area to display free standing fridges. So that is it, our showroom in a nutshell. Given the nature of our showroom and the level of service that we provide we will be changing the way we operate our showroom and how people can access our showroom. Going forward appointments will be necessary so that we can adequately handle the demand and enquiries without lowering our service levels. If youre ever in the Five Dock area, please pop in and have a look, come and see me for a cup of coffee and have a look. I would love to see you. Some comments on a few other things. It is very sad to see what is happening with the NRL and AFL.

    Fiori Appliances Pty Ltd

    142 Great North Road, Five Dock, NSW 2046

    Phone: +61 2 9713 8435 Fax: +61 2 9712 3220 Email:

    Tinas Tales continued..

    Lets hope that it is resolved soon to the benefit of all the players and fans. I think some of the people in administration of the sports and clubs need to take a good look at themselves. Can you believe a 7 month election campaign? I cant stand when I have to hear from politicians for 7 days let alone 7 months. Why cant we go early to the polls for everyones sake and benefit? As a country we need to get on with things. I hope you all get a chance to have a little break over Easter and enjoy some time with your family and friends, and especially eat some Chocolate. That is so nice. Anyway until next month take care, be good and live well. Ciao Tina

  • 8 Ways to Maximize the Value of Your Business By Dave Lavinsky

    If you're like me and passionately roll up your sleeves and get to work on something great for several years or more (your business), you owe it to yourself to have a final result for your efforts that is truly a masterpiece. I'm talking about your business, once it's complete...Done...Ready to sell for as much as you can reasonably expect, often for several times its yearly earnings. If and when it does come time to sell, you want to be selling from a position of strength-to sell it when it is at its most valuable point and not when you're burned out, in ill health, or in some other situation where you are rushed or won't make nearly as much from the sale. Like any great work, you have to start with the end in mind, and to that end I'll be writing this to clarify just what a "sellable" business looks like. This will give you an ideal to work towards and guide your plans and work. Below are eight things to start doing now to increase the value of your business to yourself and potential acquirers. 1. Position your company in a clearly-defined niche Your business must be the best it can be at what it does, without trying to be everything to everyone. A business that knows its customer segments, their needs and language, and how to solicit a response from them is a lot more valuable than one that is a mixture of everything, or an unknown in its market. 2. Coach your team to run the business without you Could other people ever run your business without you? They'll have to, if you're selling! So why not make this your goal from Day One? Make an organizational chart of how your business will look when it's time to sell it. List all the various workers in marketing, operations, and those they report to. It's okay if it's just you or a handful of people currently filling all those roles. Doing this will help you organize who is going to do what in your business before you hire a new person. Then, over time, you can find other people to fill those positions one by one until you're out of the picture. 3. Build relationships with customers Goodwill, such as your reputation and brand in the minds of your current and prospective customers, is considered an asset on your company's balance sheet. You build this over time by treating people right and maintaining good relationships. If you intend to sell your business someday, or if you just want to have the option, this is something you have to make a priority throughout the business's life. You can't just start doing it well suddenly in the final year. Relationships and recognition take time. Fiori Appliances Pty Ltd

    142 Great North Road, Five Dock, NSW 2046

    Phone: +61 2 9713 8435 Fax: +61 2 9712 3220 Email:

    4. Make sure you're stable Make sure you're not overly dependent on any one customer, vendor, employee, or anything else. Diversify your strengths. If you have any "whale" customers that make up a large portion of your business, try to get at least 80% of your business from other people. The new owner does not want to take the reins and have revenues drop in half in the event your biggest customer leaves. 5. Maximize your revenues This one's self-evident, but deserves to be repeated. Make sure you leverage the 4 proven ways to increase your revenues: getting more customers, increasing your average order size, get customers to buy more frequently, and finding new ways to monetize your customers and visitors. A company with higher revenues and which shows growing revenues will be more valuable and attractive to buyers. 6. Hold expenses accountable You boost your net profit (and therefore the value) by reducing your expenses. However, no one ever shrank themselves into wealth. You're not going to grow your business by keeping expenses lower-but the numbers will increase as it grows. Your goal is to keep the percentages the same, such as keeping advertising at 20% of your revenues whether earnings are $100,000 or $1,000,000 per year. Basically, you'll want to make sure that budgets are made and followed, to keep spending within projected limits and to avoid costs creeping up that don't generate more revenue in return.

  • Ingredients

    For the sauce:

    1 (14-ounce) or 1/2 (28-ounce) can whole

    peeled tomatoes in juice, preferably San


    1 1/2 to 2 1/2 cups water

    1 tablespoon tomato paste, preferably

    double concentrated

    1 teaspoon beef base (available in some

    supermarkets and specialty food stores) or 1

    beef bouillon cube

    1 celery rib, roughly chopped

    1/2 medium onion, roughly chopped

    1/2 medium carrot, roughly chopped

    3 tablespoons unsalted butter

    2 ounces sweet Italian sausage, removed

    from casing

    2 ounces pancetta or slab bacon, finely


    3/4 pound ground beef (not lean)

    3/4 pound ground pork

    1/2 pound ground veal

    Fine sea salt

    Freshly ground black pepper