Find NeedsDr.-rer.nat. Ir. Yuswan Muharam, M.T.

1. Chemical Product Design - Toward a Perspective Through Case Studies, Ng, 2007

2. Design and Development of Biological, Chemical, Food and Pharmaceutical Products, Wesselingh, 2007

3. Product Design and Development, Ulrich, 20044. Product and Process Design Principles, 2nd Ed,

Seider

REFERENCE

Identifikasi Kebutuhan Konsumen Tetapkan spesifikasi produk Ciptakan konsep-konsep produk Pilih konsep(-konsep) produk Formulasi produk (skala lab) Flowsheeting Estimasi biaya Penentuan alat Scale-up

TAHAP DESAIN PRODUK KIMIA

Sustaining and disruptive development

Sustaining Changes

Fogging due to condensation of water vapourbetween the two glass layers

A twenty-year old Attica window

Sustaining ChangesConstruction of Attica windows

Sustaining ChangesProject scope for the Attica improvement

Sustaining ChangesThe steps to assessing the customer needs.

Sustaining ChangesCustomer statement list (shortened)

Sustaining Changes

Grouping of the needs (shortened)

Sustaining Changes Rank needs:

1. undesirable2. not important3. nice to have4. highly desirable5. essential

Grouped list of needs (shortened)

Disruptive Changes

A disruptive proposal: vacuum windows

convection

more expensive less attractive?

Disruptive Changes

Problems of any investor

Disruptive ChangesSuggestions with disruptive ideas

Summary of the Method

Specify the ProductDr.-rer.nat. Ir. Yuswan Muharam, M.T.

SPESIFIKASI PRODUK Spesifikasi produk:

Mengubah kebutuhan masyarakat menjadi besaran yang dapat diukur (kuantifikasi)

List of NeedsList of needs with ranks

The Method

List of Metrics

List of Metrics

A matrix of needs and metrics

The Competition

Parts of the needs chart

List of Specifications

Using ModelsTwo technical models of toothpaste

Using ModelsComparing different designs (economical design)

Looking Back Apakah produk Anda terbaik? Jika tidak, dan

Anda tidak dapat memperbaikinya hentikan!

Apakah pasar produk terbaik? Jika ya teruskan!

Create ConceptsDr.-rer.nat. Ir. Yuswan Muharam, M.T.

Bio-fouling of Ships

First set of specifications

Creating Concepts

The method for creating concepts

Splitting (Decomposing) Splitting:

to split the problem into sub-problems to analyse sub-functions.

Splitting a problem by splitting its name

Splitting (Decomposing)

What happens on a non-protected ship?

Splitting (Decomposing)

Getting ideas from the current method

Searching for Existing Ideas Sources (external information):

Lead users – customers who are ahead of others in exploiting the limits of your products

Experts (consultants or university people), Patent literature, Open literature, Meetings (trade fairs or symposia), Products and product descriptions from the

competition.

Forming New Concepts Guidelines:

Suspend judgement on ideas in this stage Do not criticize Welcome daft ideas as these often lead to other

ideas Use graphical and physical media such as

blackboards in group sessions. Trick:

to avoid vertical thinking (use lateral thinking)

Forming New ConceptsUsing lateral thinking

Using Concept TreesConcept tree of existing anti-fouling concepts

Brainstorming

Concepts Remaining after a First Selection