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Jean KABONGO KALONJI Development Channels Manager FINCA DRC FINCA DRC pilot phase experience with PoS Agency Network to deliver financial services to Youth September 2012 1 Confidential

FINCA DRC pilot phase experience with PoS Agency Network to deliver financial services to Youth

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Confidential. FINCA DRC pilot phase experience with PoS Agency Network to deliver financial services to Youth. Jean KABONGO KALONJI Development Channels Manager FINCA DRC. September 2012. FINCA DRC Agency Network Service overview. - PowerPoint PPT Presentation

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Page 1: FINCA DRC pilot phase experience with PoS Agency Network to deliver financial services to Youth

Jean KABONGO KALONJIDevelopment Channels Manager FINCA DRC

FINCA DRC pilot phase experience with PoS Agency Network to deliver financial

services to Youth

September 20121

Confidential

Page 2: FINCA DRC pilot phase experience with PoS Agency Network to deliver financial services to Youth

FINCA DRC Agency NetworkService overview

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Page 3: FINCA DRC pilot phase experience with PoS Agency Network to deliver financial services to Youth

FINCA DRC Agency NetworkThe benefit of using technology to reach Youth

The distance from bank branches (youth and others clients are spending $0.73 on an average per transaction in urban areas and $2.40 in rural areas (round trip), the high cost of servicing low-balance accounts (youth account with opening balance= $1), decrease foot traffic in our branches and also broadening and deepening outreach are key reasons.

Through its marketing and client survey process, FINCA DRC has been made aware of client’s desire and need for convenience and closeness to be able to do financial transactions where they live, work or go to school.

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Page 4: FINCA DRC pilot phase experience with PoS Agency Network to deliver financial services to Youth

Per Branch

Setting up a full branch costs is approximately $200,000

Total OPEX and CAPEX costs for opening an agency outlet are up to 70% less than opening a full service branch, thus potentially passing these cost savings onto the client.

FINCA DRC Agency NetworkCost/Sustainability

Per Agent

FINCA equips the agents with biometric POS device, FINCA signage and branding as well two process maps, rolls of paper. At all, the estimated cost per agent is approximately $1,600.

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Page 5: FINCA DRC pilot phase experience with PoS Agency Network to deliver financial services to Youth

The agency network first and foremost is a cash transaction channel, which enable FINCA DRC to conduct more transactions at lower cost.

In additional, the agent location offers during the fix visit of the FINCA field personnel others services such as savings account opening and PoS cards application.

FINCA DRC Agency NetworkHow FINCA uses the PoS network to serve the Youth market

The FINCA Outreach Officers are working very closely with schools to enable Youth to open savings account and start conduct transactions at the agent location without having to go to a FINCA branch.

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Page 6: FINCA DRC pilot phase experience with PoS Agency Network to deliver financial services to Youth

FINCA DRC Agency NetworkFINCA strategies to market the technology to Youth

FINCA DRC offers youth financial literacy training as well as savings products. Youth engaged in the training session receives one session on FINCA and its products and delivery channels.

Direct marketing to Youth on the usage of the savings account

Select potential agent locations within close proximity to schools even some schools as agents

Conduct weekly deposit collection with PoS Device in schools

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Page 7: FINCA DRC pilot phase experience with PoS Agency Network to deliver financial services to Youth

FINCA DRC Agency NetworkLesson learned

The big lesson learned is how to manage the agency network.

The outcome here is the “FINCA Agent Management Program.” This

program will enable FINCA to achieve the following :

Recruit, train and commence new operations with new agents

Monitoring visits to agent to ensure compliance with the FINCA standard

by using the assessment tool

Regular status checks on liquidity levels

Resolve most operations issues

Monitor agents and Track and manage liquidity variables;

Mystery shopping to monitor level of customer service provided by

agents, especially towards youth 7

Page 8: FINCA DRC pilot phase experience with PoS Agency Network to deliver financial services to Youth

FINCA DRC Agency NetworkChallenges

FINCA DRC plans to address challenges that were seen during the pilot and make adjustments accordingly.

1)Ideal profile of a POS agent, and based on that, develop a prototype for the types of agents FINCA would like to target; 2) How can FINCA better serve youth client and how can FINCA mobilize uptake and usage of the technology;

3) Overdraft facility for agent to face the liquidity issue4) Commission fees and structure to best serve our agents and clients;

5) Extend customer service support in off-hours to both clients and agents; 7) Staffing to accommodate and properly supervise a growing activities and agent network.8) Ressources needed to manage a large number of individual agents

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