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FINANCING HOME ENERGY EFFICIENCY UPGRADES
Program Management Option or Customer Imperative?
Colorado Utility Efficiency Exchange
October 15 – 17, 2008
Energy Efficiency Program AdministrationRebate & Financing Program Administration * Retailer/ Contractor Training * Strategic Planning
Industry Advocacy * 3rd Party Validation
EGIA Brings All Facets Of The Home Improvement Market Together
Towards One Common Goal …RESOURCE EFFICIENCY!
The Electric & Gas Industries Association is a 76 year old non-profit organizationwith a mission to advance energy efficiency and renewable energy solutionsthrough a nationwide network of manufacturers, distributors, utility & state energyefficiency program sponsors and thousands of home improvement contractors
Industry AdvocacyIndustry Advocacy * Sales & Marketing Support
Market Development
Contractor Direct ProgramsBuying Group Financing * Marketing Support
Sales Training * Approved Contractor Marketing Program
Manufacturer / DistributorNational Program Development
Joint Marketing * Dealer/ Contractor Sales Training
Southern California EdisonAC Quality
Southern California EdisonHome Performance With
Energy Star
San Diego Gas & ElectricPremium Efficiency Cooling
Anaheim Public Utilities Imperial Irrigation District Arizona Public Services
ArizonaHome Performance with
Energy Star
Maryland
SAMPLE OF EGIA’S UTILITY, STATE AND COMMUNITYSPONSORED FINANCING PROGRAMS
Home Performance WithEnergy Star
Efficient HVAC & Windows Solar Financing
WyomingHome Performance with
Energy Star
MaineHome Performance with
Energy Star
Home Performance withEnergy Star
Texas Energy (TXU)Authorized Dealer Network
City of Santa MonicaCommunity Wide Solar &Home Efficiency Project
MANUFACTURE / DISTRIBUTOR SPONSORED ENERGYEFFICIENCY & SOLAR FINANCING PROGRAMS
GENERAL DOWNTURN IN HOME IMPROVEMENT MARKETTO CHALLENGE SPONSORED EFFICIENCY PROGRAMS
Homeowners Are Asking, “Can I Afford To Do This Now?
Source: Home Improvement Research Institute (Feb. 2008)
HOMEOWNERS & LENDERS ARE BUCKLING UNDER THESTRESS OF THE CURRENT MORTGAGE AND CREDIT CRISIS
500
600
700
800Default
90-120 days
60-90 days
30-60 days
30 days
Billions $$$
Household Debt in Delinquency or Default
0
100
200
300
400
500
00 01 02 03 04 05 06 07 08
30 days
HOME MORTGAGE & FINANCIAL SERVICES MELTDOWNHAS SHAKEN CONSUMER CONFIDENCE AND REDUCED THE
AVAILBILITY OF AFFORDABLE FINANCING
Home Equity Financing Is No Longer An Option For Millions ofHomeowners “underwater” On Their Home Mortgage
AVAILABILITY OF AFFORDABLE FINANCING IS THE KEY TOUNLOCKING THE VAST POTENTIAL FOR ENERGY EFFICIENT
HOME IMPROVEMENT
The Average American Has $5,000 In The Bank.
So It’s Not Surprising That The Biggest Hurdle Consumers Face WhenEmbarking On Home Energy Efficiency or Renewable Energy Projects
Is Usually Money!
COMPREHENSIVE RESIDENTIAL & BUSINESS FINANCINGHome & Business Energy Efficiency Upgrades and Solar Installations
ResidentialUnsecuredFinancing
Finance From $1,000 to $25,000
100% Project Financing
No Equity Required
Instant In-Home Approval
ResidentialSecured
Financing
CommercialLeasing
$10,000 - $2,000,000+
No Financials Required Up To$75,000
Finance Equipment,Installation & ExtendedService Agreements
Online Quick Quote Tool
Single Family 1 to 4 Units
1st and 2nd Mortgages
HELOC’S
65% Of Homeowners That Demand ToUse Their Own Financing NeverClose The Deal.
However, Only 10% Of HomeownersCancel Projects From ContractorsThat Offer and Secure Financing.
RESULTS FROM AN INDEPENDENTFINANCING INDUSTRY SURVEY
More Than Half Of The HomeownersWho Completed Home UpgradeProjects Costing $5,000 and Up,Borrowed Money To Pay For TheWork.
Giving Homeowners Access To Low Cost Financing MakesEnergy Efficient Home Improvement Affordable and Gives
Contractors A Powerful Tool To Close More Deals
RESIDENTIAL UNSECURED FINANCINGCOMPREHENSIVE ENERGY EFFICIENCY LOAN PROGRAM
IDEAL FOR HOME ENERGY EFFICIENCY UPGRADES, HOME PERFORMANCEwith ENERGY STAR, SOLAR THERMAL and
MID-SIZED SOLAR PV PROJECTS
100% Project Financing / Non-Lien, No Equity Required
Instant In-Home Approvals/ Quick and Easy Paperwork
Line Of Credit Enables Staged Installation Of Efficiency Measures
7.99% & 9.99% APR Fixed For Life Interest Rates
Special Lower Payment Factors To Keep Payments Low
1.25%, 1.50% & 2.00% Payment Factors Available
6/12 Month No Payment /No Interest Options
High Approval Rates
GEOSMART FINANCING COVERS VIRTUALLY ALL HOMEEFFICIENCY MEASURES, INCLUDING BUT NOT LIMITED TO:
Whole House Home Performance
HVAC
Insulation
GeoExchange Systems
GEOSmart APPROVED MEASURES (Partial List)
Windows & Siding
Water Heaters
Solar Photovoltaic
Solar Thermal (domestic hot water & pool heating)
Window Treatments (tinting, shading, shudders, awnings)
Energy Efficient Remodeling
Wind Turbines
Indoor Air Quality
Installed Generators
GREEN BRANDED MARKETING & ADVERTISING MATERIALS
Branded ProgramCollateral
Extensive Sales Training
How to Sell Financing” How to Sell Financing”Program
Sales Pitch BookDevelopment
Webinars & Ongoing SalesTraining
GEOSmart CONTRACTOR SUPPORT & RESOURCE CENTEROnline Sales Tools, Training Materials and Quick Reference Guides…
www.egia.org/GEOSmart
SOUTHERN CALIFORNIA EDISON A/C QUALITY PROGRAMNo Cost Utility Program Promoting Availability Of Standard Financing
Utility PromotesAvailability Of GEOSmart
Financing DeliveredThrough “EGIA Approved
Contractors”
Delivering UnsecuredResidential Financing andResidential Financing andCommercial Leasing
Offering Standard RateFinancing Only, Delivered AtNo Cost To The Utility
Online Referral ProgramCurrently Generating Over150 Qualified Leads Monthly
Interest Rate Buy-Down To7.99% APR for ResidentialRenewable Systems
Established Online CustomerReferral Program
Generated Nearly 1000 CustomerReferrals In The First Two WeeksOf Program Implementation
ARIZONA PUBLIC SERVICES RENEWABLES FINANCINGInterest Rate Buy-Down and Customer Referral Program
CALIFORNIA GOING GREEN - STATEWIDE FINANCINGContractor Direct Financing and Customer Referral Program
EGIA Initiated ProgramMakes Efficient Home
Improvement Affordable
Participating ContractorsAgreed To Buy-Down RateTo 9.99% APR At Their Cost
300 ContractorsParticipating, StatewideParticipating, Statewide
Online Referral ProgramMatching EGIA ApprovedContractors With MotivatedConsumers
Hundreds of QualifiedLeads Distributed Monthly
Launched A Similar Program Throughout Wyoming In Early October Sponsored ByThe Wyoming Energy Council and Wyoming Home Performance Alliance
APPROVED CONTRACTOR PROGRAMTaking The Hassle & Uncertainty Out Of Finding Quality Contractors
That Homeowners Can Trust!
AUTOMATED CONTRACTOR REFERRAL PROGRAMLinking Interested Consumers With Quality Contractors
Easy To Use Online Process
Instant Access To Qualified Contractors
ANAHEIM HOME PERFORMANCE with ENERGY STARInterest Rate Buy-Down and Home Energy Makeover Promotion
Anaheim Public UtilitiesBuying Down InterestRate to 9.99% APR OnQualifying HomePerformance Installations
Evaluating Tiered RateFinancing To IncentFinancing To IncentMore ComprehensiveInstallations
EGIA AdministeringHome Makeover ContestTo Educate Homeownersand Media On TheBenefits Of HPwES
Commercial Leasing
Non-Brand Specific
Non-Profit and MunicipalLeasing Available
Amounts From $10,000 to$2,000,000 or More
Leasing Terms Up To 15 Years
BUSINESS FINANCING FOR ENERGY EFFICIENCY UPGRADES,SOLAR PV and GEOEXCHANGE SYSTEMS
Finance Equipment, Installation,Tax & Extended ServiceAgreements
Easy To Use Program WithQuick Quote Available 24/7
Contractors/ Customers CanApply Online With Same DayResponse
www.egia.org/GEOSmartCommercial
Online ApplicationProcessing
BUSINESS FINANCING FOR ENERGY EFFICIENCY UPGRADES,SOLAR PV and GEOEXCHANGE SYSTEMS
Instant PaymentQuote
CONTACT INFORMATION
Bruce Matulich
Executive DirectorExecutive Director
(916) 480-7314 Office
(408) 781-4643 Cell
