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Agenda for Today
• The Need for Leadership
• Financial Leadership Framework– Restore Confidence
– Regain Trust
– Rebuild Wealth
• The Road to Recovery
The Need for Leadership
• Reduction in wealth/loss of confidence
• Uncertainty around jobs/retirement angst
• Money Markets or mattresses
Financial Leadership
“…global recession is about to produce blood in the streets ‘civil wars’ and toppled governments.”
- Niall Ferguson
“We are in the worst financial crisis since the Great Depression.”
- President Barack Obama
“This is an economic Pearl Harbor.”
- Warren Buffett
Financial Leadership
Equity Fund Investor vs. S&P 500
-50.00%
-40.00%
-30.00%
-20.00%
-10.00%
0.00%
10.00%
20.00%
1.87% 8.35%
20 Years1989 - 2008
- 41.63%- 37.72%
2008Equity fund investor
S&P 500
Financial Leadership
Lack of Leadership = Do It Yourself Investing
• Loss of confidence in traditional “brokers”
• 50 - 80% increase in number of discount brokerage accounts opened
• Lower fees make active trading more affordable – exactly what should NOT be happening
Financial Leadership
Motivation
A Framework for Leadership
Adopted from Ambrose 1987
SUCCESS+ Implementation
Expertise
Vision+
+
=
Financial Leadership
Successful Financial Leadership
RESTOREConfidence
REGAINTrust
REBUILDWealth
Motivation
Vision
Expertise
Implementation
Financial Leadership
3 Areas to Focus On
• Our confidence
• Confidence of the public/investors in equities and investments
• Motivation of your clients to move forward with you towards a positive vision of the future
Restore Confidence
Advisor Confidence Index
Source: Rydex Advisor Benchmarking
Restore Confidence
33.33
66.67
100
133.33
166.67
February 2007emergence of the subprime issue123.88
Restore Confidence
Source: Rydex Advisor Benchmarking
Advisor Confidence Index
100.25
33.33
66.67 133.33
166.67
September 2008US Fed began to cut federal funds rate
Restore Confidence
Source: Rydex Advisor Benchmarking
Advisor Confidence Index
86.27
33.33
66.67
100
133.33
166.67
March 2008Dow Jones hit lowest point since October 2006
Restore Confidence
Source: Rydex Advisor Benchmarking
Advisor Confidence Index
33.33
66.67
100
133.33
166.67
October 2008Emergency Economic Stabilization Act,creation of $700 billion Troubled Assets Relief Program
79.07
Restore Confidence
Source: Rydex Advisor Benchmarking
Advisor Confidence Index
84.76
33.33
66.67
100
133.33
166.67
January 2009small increase, possibly due to election
Advisor Confidence Index
33.33
66.67 133.33
166.67
Restore Confidence
Source: Rydex Advisor Benchmarking
93.59
April 2009highest level since Sept 2008
100
Advisor Confidence Index
Restore Confidence
Source: Rydex Advisor Benchmarking
93.5997.06
86.27
100
86.9
100.25
115.24
112.5
123.88
106.07111.89
121.41
108.22
123.97124.48129.07
122.06
115.36111.12
84.76
79.0775
85
95
105
115
125
135
Jan-
04
Apr-0
4
Jul-0
4
Oct-04
Jan-
05
Apr-0
5
Jul-0
5
Oct-05
Jan-
06
Apr-0
6
Jul-0
6
Oct-06
Jan-
07
Apr-0
7
Jul-0
7
Oct-07
Jan-
08
Apr-0
8
Jul-0
8
Oct-08
Jan-
09
Apr-0
9
93.2
84.6
98.6
78.6
72.1
86.990.5
80.7
99.3 99.6
65.8
48.2
82.679.6
40
50
60
70
80
90
100
110
Jan-
04
Apr-0
4
Jul-0
4
Oct-04
Jan-
05
Apr-0
5
Jul-0
5
Oct-05
Jan-
06
Apr-0
6
Jul-0
6
Oct-06
Jan-
07
Apr-0
7
Jul-0
7
Oct-07
Jan-
08
Apr-0
8
Jul-0
8
Oct-08
Jan-
09
Apr-0
9
Investor Confidence
Restore Confidence
Source: State Street
% Gain Index
11.1% S&P 500 Composite Total Return Idx ($ Cdn)
10.0% MSCI World ($ Cdn)
9.7% S&P/TSX Total Return
30 Year Comparison of Major Indices
Restore Confidence
Index
S&P 500 Composite Total Return Idx ($ Cdn)
MSCI World ($ Cdn)
S&P/TSX Total Return
Restore Confidence
30 Year Comparison of Major Indices
Major Indices
Index S&P 500 Composite
Total Return Idx ($ Cdn)
MSCI World ($ Cdn)
S&P/TSX Total Return
Dec-01Dec-00 Dec-02 Dec-07Dec-06 Dec-08
Restore Confidence
U.S. equities – rolling 10-year compound total returns (1895-current)
Restore Confidence
Past ten years – worst since 30’s
Source: UBS, Tetrem Capital Management
Restore Confidence
Source: Factset
Investor Pessimism is Contrary to Market Performance
14.61% annualized
return on the S&P 500 over the next three
years
13.95% annualized
return on the S&P 500 over the next three
years
-16.67% annualized
return on the S&P 500 over the next three
years
0.36% annualized
return on the S&P 500 over the next three
years
???
Advisor Confidence
• New solutions – TFSA, GMWB
• Fewer competitive firms
• You do more than equities
Restore Confidence
Successful Financial Leadership
RESTOREConfidence
REGAINTrust
REBUILDWealth
Motivation
Vision
Expertise
Implementation
Financial Leadership
Reasons for Failed Sales
Source: Heiman Miller, Conceptual Selling
0 10 20 30 40 50 60
Other
No budget
No urgency
No desire to change
No need
No Trust
Regain Trust
The Territory of a Trusted Advisor
Source: The Trusted Advisor, by David H. Maister, Charles H. Green, Robert M. Galford
EarningTrust
BuildingRelationships
Giving AdviceEffectively
Regain Trust
The Trust Equation
Trust = C + R + I S
Trust = Credibility + Reliability + Intimacy Self-Orientation
Source: TrustedAdvisor Associates 2007
Regain Trust
Trust Realms
Credibility
Reliability
Intimacy
Self-orientation
Realm Example
Words
Actions
Emotions
Motives
I can trust what he says about…
I can trust her to…
I feel comfortable discussing this…
I can trust that he cares about…
Component
Source: The Trusted Advisor, by David H. Maister, Charles H. Green, Robert M. Galford
Regain Trust
Ideas to Increase Credibility
C R I
STrust =(worthiness)
Source: TrustedAdvisor Associates 2007
Regain Trust
Ideas to Increase Reliability
C RTrust =(worthiness) S
I
Source: TrustedAdvisor Associates 2007
Regain Trust
Ideas to Increase Intimacy
C ITrust =(worthiness) S
R
Source: TrustedAdvisor Associates 2007
Regain Trust
Ideas to Decrease Self-Orientation
C
STrust =(worthiness)
R I
Source: TrustedAdvisor Associates 2007
Regain Trust
Successful Financial Leadership
RESTOREConfidence
REGAINTrust
REBUILDWealth
Motivation
Vision
Expertise
Implementation
Financial Leadership
Rebuild Wealth
Rebuild Wealth
Wealth Rebuilding Strategy
Step four: Provide written recommendations and alternative solutions
Step one: Clarify the client’s present situation
Step six: Provide periodic review and revision
Step two: Identify both financial and personal goals and objectives
Step three: Identify financial problems
Step five: Implement the right strategy
Worry-free Wealth
Management
Motivation
A Framework for Leadership
Adopted from Ambrose 1987
SUCCESS+ Implementation
Expertise
Vision+
+
=
Financial Leadership
RESTOREConfidence
REGAINTrust
REBUILDWealth
Motivation
Vision
Expertise
Implementation
Financial Leadership
Successful Financial Leadership
Thank you
All charts and illustrations in this guide are for illustrative purposes only. They are not intended to predict or project investment results. ®CI Investments and the CI Investments design are registered trademarks of CI Investments Inc.
®SunWise is a registered trademark of Sun Life Assurance Company of Canada.
Please email [email protected] if you have any questions or concerns.