Successes， failures and prospects of United States consumer goods。

(case study of Wal Mart)

[Being a Term Paper] 

Presented by Agwaza A.Jonathan IUP200901 Valkov Vitaly IUP200806

Banda J. Paikani IUP200903   The Department of Business Management

Course: Macro Finance

Surrey international Institute DUFE. 

In Partial Fulfillment for the requirement of the Award of test scores in Macro Finance 

 

IntroductionIntroduction Consumer goods can also be seen as broad

category that covers mass-market items divided into consumer durables, consumers’ non-durables, and soft goods

Consumers’ goods industries are rising higher and higher day by day because of increase in households’ demands and their capabilities of acquiring such goods.

Wal-Mart is the major key player in the cells of United States consumer goods.

As demand for consumer goods move higher, producers are left with no choice but to increase their production levels

A successful sales program is necessary for earning profit by any business enterprise .

Wal Mart has been one of the major united state markets for consumer goods since 1950.

Save Money. Live Better. Save Money. Live Better. “There is only one boss – the

customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” – Sam Walton

Birth of CorporationBirth of CorporationSam Walton began his career with becoming a

sales trainee.

He was not a model employee

First store in Newport, Arkansas

New price strategy

Birth of CorporationBirth of Corporation 10 Commandments

o Commit to your business.

o Share your profits with your associates and treat

them like your partners.

o Energize your colleagues.

o Communicate everything you possibly can to your

partners.

o Appreciate everything your associates do for the

business..

Celebrate your success.

o Listen to everyone in your company.

o Exceed your customers’ expectations.

o Control your expenses better than your

competition.

o Blaze your own path.

Birth of CorporationBirth of Corporation Walton’s Five and Dime in Bentonville, 1950

Ahead competitors

Expansion after knowing recipe of success

Financial Successes of Wal-Financial Successes of Wal-MartMart Innovative way of selling products made Wal-

Mart very successful.

New financial records◦ Net sales rose 9.5% $312.4 billion.◦ Income rose 9.4% $11.4 billion.◦ Earnings per share grew from $2.41 to $2.68

Four Retail Divisionso Wal-Mart Supercenterso Wal-Mart Discount Storeso Wal-Mart Neighborhood Market o Sam’s Club warehouses

Financial Successes of Wal-Financial Successes of Wal-MartMart2006 year of great Wal-Mart’s International

Expansion◦ 537 new international stores◦ 50,000 new work places

Near 70 supplying countries

Still Increasing

Overshadowing competitors

Financial Successes of Wal-Financial Successes of Wal-MartMart Revenue ▲ $404.16 Billion (2009) Operating income ▲ $30.07 Billion (2009) Net Income ▲ $13.59 Billion (2009) Total assets ▲ $163.514 Billion (2007) Total equity ▲ $64.608 Billion (2007) Employees approx. 2,100,000 (2008)

“Wal-Mart is more than just the world largest retailer, it is an economic force and cultural phenomenon”. (How Wal-Mart Works)

Prospects of Wal-MartProspects of Wal-Mart

California market

green technology

major markets.

strategy to further improve Customer-Product combinations

ConclusionConclusionprofitable corporation

successes in many countries

stands to be the largest marketer.

THANK YOU