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    A PROJECT ON

    Study of Canara HSBC Oriental Bank of Commerce Life Insurance Ltd.

    SUBMITTED BY

    Nisha A. Bangar

    M.COM. (part-I) SEM.-II, 2012-13

    SEAT NO:-

    Roll No:-47

    UNDER THE GUIDANCE OF

    PROF. Tushar Shah

    SUBMITTED TO

    University of Mumbai

    NIRMALA MEMORIAL FOUNDATION COLLEGE OF

    COMMERCE AND SCIENCE

    Thakur Complex, 90feet road

    Kandivali (E), Mumbai-400 101

    Academic Year- 2012-13

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    Certificate

    This is to certify that Miss. Nisha A. Bangar studying in M.COM-I at Nirmala Memorial

    Foundation College of Commerce And Science, Kandivali (E), has completed a project on the

    Canara HSBC Oriental Bank of Commerce Life Insurance Company L td. in the Academic

    year 2012-13.

    This information which is submitted is true and original to the best of my knowledge.

    -------------------- ---------------------

    Signature of principal Signature of Coordinator

    (Dr. T. P. Madhu Nair) (Dr. Neha Goel)

    ---------------------- ----------------------

    Signature Of Project Guide Signature of External Examiner

    (Prof. Tushar Shah)

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    Declaration

    I NISHA A. BANGAR of Nirmala College of Commerce and Science , studyingin M.COM. (Part I) hereby declare that I have completed the project on A Study of Canara

    HSBC Oriental Bank of Commerce Life Insurance Company Ltd. in the academic year

    2012-13.

    The information submitted is true and original to the best of knowledge.

    --------------------- ---------------------

    Date of Submission Students S ignature

    Nisha A. Bangar

    M.COM. - Part I

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    Acknowledgement

    The satisfaction that accompanies the successful completion of a task would beincomplete without the mention of people who made it possible, whose constant guidance

    and encouragement crown all the efforts with success.

    I take this opportunity to express my profound gratitude to Principal Dr. T.P. Madhu

    Nair and the management Of Nirmala Degree College of Science And Commerce for

    giving the opportunity to accomplish that project work.

    My journey till date would be incomplete without extending my gratitude towards

    Mr. Tushar Shah my course coordinate Dr. Neha Goel my project guide for giving her

    valuable inputs and suggestion, who not only served as my supervisory but also

    encouraged and challenged me throughout my academic program. He patiently guided me

    through the dissertation process, never accepting less than my best efforts.

    Above all, I would like to thank my family members who were very supportive and

    were constant source of inspiration. It is for them and the great almighty god that I have

    succeeded in my efforts.

    I thank them all.

    -1

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    Preface

    As a student, I was very keen to understand the link and the importance of insurance policy for business and society.

    History has shown that the life insurance is an important part of the insurance. There are

    various types of insurance and insurance company. Life Insurance policy is related to human.

    The study is based on secondary data available from various books and websites my

    inference is based on the data that I have obtained and understood.

    The project helps us to understand the importance of life insurance policy. It is beneficial tothe customers because customer get the good types of policy..

    My study shows that life insurance policy in a simple way to understand by the readers who

    do not have any idea about the life insurance. As I was not knowing the meaning of the life

    insurance before starting the research work. I had heard about it in class and colleges but I was

    not knowing the meaning of its. So I took this as a project to study in detail.

    -2-

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    Objective

    Because of the following reasons, I prefer this project work to get the knowledge of the

    life insurance company.

    1) TO STUDY THE DISTURIBUTION AND SALES OF INSURANCE SECTOR:-

    This is the one of the main objective to know how the policies reach to the customer and

    who is the target customer and what would be their motives.

    2) TO STUDY BUSINESS MODEL AND ROLE OF FINANCIALADVISOR IN

    INSURANCE:-

    Act, 1938 in India Insurance agents are governed by the provision of the insurance, Act

    1938 and the IRDA Act 1999.This acts guide insurers on matter of appointment, functions and

    remuneration of insurance agents. An agent must have necessary license under section 42 of the

    insurance.

    3) TO CREATE BRAND AWARENESS OF COMPANY:-

    The foremost objective is to create brand awareness among the People. Strategy should

    be such that more and more people should come to know About Canara HSBC Oriental Bank of

    Commerce of Life Insurance. Also that people should get an idea of the products of CanaraHSBC Oriental Life Insurance.

    -3-

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    INDEX

    Chap no. Contents Page no.

    1

    -

    -

    -

    -

    2

    34

    Introduction

    Meaning of Insurance

    Definition

    Role & Importance

    Types of insurance

    Life Insurance Company

    SWOT AnalysisResearch Methodology

    5

    6

    7

    15

    18

    3236

    -4-

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    1. Introduction

    1.1 Meaning of Insurance-:

    Insurance provides financial protection against a loss arising out of happening of an

    uncertain event. A person can avail this protection by paying premium to an insurance company.

    A pool is created through contributions made by persons seeking to protect themselves from

    common risk. Premium is collected by insurance companies which also act as trustee to the pool.

    Any loss to the insured in case of happening of an uncertain event is paid out of this pool.

    Insurance works on the basic principle of risk-sharing. A great advantage of insurance is that it

    spreads the risk of a few people over a large group of people exposed to risk of similar type.

    Under an insurance contract, one party called insurer, undertakes to indemnify the losses

    suffered for some specified causes, by the other party called insured, in consideration for fixed

    premium. Insurance contracts may be characterized generally by the following:

    A) The purchaser of insurance contract makes an initial payment or deposit to the insurance

    company in advance of the possible occurrence of an insured event.

    B) When the insurance contract is made, the insurance company does not know if, how

    much, or when amounts will be paid under the contract.

    The document that contains terms of insurance contract is called insurance policy. The amount

    payble by insured to the insurer is known as premium. Premium for the first year of the policy is

    known as the first years premium. Premium for subsequent year is know n as renewal premium.

    The amount payable by the insurer to the insured is known as claim. In the case of life insurance,

    claim may arise on death of insured or maturity of the policy. In case of general insurance, claim

    arises only on loss. -5-

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    Insurance is the equitable transfer of the risk of a loss, from one entity to another in exchange for

    payment. It is a form of risk management primarily used to hedge against the risk of a

    contingent, uncertain loss. An insurer, or insurance carrier, is a company selling the insurance;

    the insured, or policyholder, is the person or entity buying the insurance policy.

    The amount to be charged for a certain amount of insurance coverage is called the premium.

    Risk management, the practice of appraising and controlling risk, has evolved as a discrete field

    of study and practice.

    The transaction involves the insured assuming a guaranteed and known relatively small loss in

    the form of payment to the insurer in exchange for the insurer's promise to compensate

    (indemnify) the insured in the case of a financial (personal) loss. The insured receives a contract,

    called the insurance policy, which details the conditions and circumstances under which the

    insured will be financially compensated.

    Definition-:

    Insurance is a contract between two parties whereby one party agrees to undertake the risk

    of another in exchange for consideration known as premium and promises to pay a fixed sum of

    money to the other party on happening of an uncertain event (death) or after the expiry of a

    certain period in case of life insurance or to indemnify the other party on happening of an

    uncertain event in the case of general insurance.

    The party bearing the risk is known as the 'insurer' or 'assurer' and the party whos the risk is

    covered is known as the insured or assured

    -6-

    http://en.wikipedia.org/wiki/Risk_managementhttp://en.wikipedia.org/wiki/Hedge_(finance)http://en.wikipedia.org/wiki/Risk_managementhttp://en.wikipedia.org/wiki/Decision_modelhttp://en.wikipedia.org/wiki/Indemnifyhttp://en.wikipedia.org/wiki/Contracthttp://en.wikipedia.org/wiki/Insurance_policyhttp://en.wikipedia.org/wiki/Insurance_policyhttp://en.wikipedia.org/wiki/Contracthttp://en.wikipedia.org/wiki/Indemnifyhttp://en.wikipedia.org/wiki/Decision_modelhttp://en.wikipedia.org/wiki/Risk_managementhttp://en.wikipedia.org/wiki/Hedge_(finance)http://en.wikipedia.org/wiki/Risk_management
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    1.2 What is the Role and Importance of Insurance?

    The process of insurance has been evolved to safeguard the interests of people from uncertainty

    by providing certainty of payment at a given contingency. The insurance principle comes to be

    more and more used and useful in modern affairs.

    Not only does it serve the ends of individuals, or of special groups of individuals, it tends to

    pervade and to transform our modern social order, too. The role and importance of insurance,

    here, has been discussed in three phases: (i) uses to individual, (ii) uses to a special group of

    individuals, viz., to business or industry, and (iii) uses to the society.

    Uses to an individual :

    1. Insurance provides Security and Safety :

    The insurance provides safety and security against the loss on a particular event. In case of life

    insurance payment is made when death occurs or the term of insurance is expired. The loss to the

    family at a premature death and payment in old age are adequately provided by insurance. In

    other words, security against premature death and old age sufferings are provided by life

    insurance.

    Similarly, the property of insured is secured against loss on a fire in fire insurance. In other insurance, too, this security is provided against the loss at a given contingency.

    The insurance provides safety and security against the loss of earning at death or in golden age,

    against the loss at fire, against the loss at damage, destruction or disappearance of property,

    goods, furniture and machines, etc.

    2. Insurance affords Peace of Mind :

    The security wish is the prime motivating factor. This is the wish which tends to stimulate to

    more work, if this wish is unsatisfied, it will create a tension which manifests itself to the

    individual in the form of an unpleasant reaction causing reduction in work.

    -7-

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    The security banishes fear and uncertainty, fire, windstorm, auto-mobile accident, damage and

    death are almost beyond the control human agency and in occurrence of any of these events may

    frustrate or weaken the human mind. By means of insurance, however, much of the uncertainty

    that centers about the wish for security and its attainment may be eliminated.

    3. Insurance protects Mortgaged Property :

    At the death of the owner of the mortgaged property, the property is taken over by the lender of

    money and the family will be deprived of the uses of the property. On the other hand, the

    mortgagee wishes to get the property insured because at the damage or destruction of the

    property he will lose his right to get the loan replayed.

    The insurance will provide adequate amount to the dependents at the early death of the property-

    owner to pay off the unpaid loans. Similarly, the mortgagee gets adequate amount at the

    destruction of the property.

    4. Insurance eliminates dependency:

    At the death of the husband or father, the destruction of family needs no elaboration. Similarly,

    at destruction of, property and goods, the family would suffer a lot. It brings reduced standards

    of living and the suffering may go to any extent of begging from the relatives, neighbours or

    friends.

    The economic independence of the family is reduced or, sometimes, lost totally. What can be

    more pitiable condition than this that the wife and children are looking others more benevolent

    than the husband and father, in absence of protection against such dependency? The insurance is

    here to assist them and provides adequate amount at the time of sufferings.

    5. Life Insurance encourages saving:

    The elements of protection and investment are present only in case of life insurance. In property

    insurance, only protection element exists. In most of the life policies elements of saving

    predominates. These policies combine the programs of insurance and savings.

    -8-

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    The saving with insurance has certain extra advantages

    (i) Systematic saving is possible because regular premiums are required to be compulsorily paid.

    The saving with a bank is voluntary and one can easily omit a month or two and then abandon

    the program entirely.

    (ii) In insurance the deposited premium cannot be withdrawn easily before the expiry of the term

    of the policy. As contrast to this, the saving which can be withdrawn at any moment will finish

    within no time.

    (iii) The insurance will pay the policy money irrespective of the premium deposited while in case

    of bank-deposit; only the deposited amount along with the interest is paid.

    Uses to business :

    The insurance has been useful to the business society also. Some of the uses are discussed below:

    1. Uncertainty of business losses is reduced :

    In world of business, commerce and industry a huge number of properties are employed. With a

    slight slackness or negligence, the property may be turned into ashes. The accident may be fatal

    not only to the individual or property but to the third party also.

    New construction and new establishment are possible only with the help of insurance. In absence

    of it, uncertainty will be to the maximum level and nobody would like to invest a huge amount in

    the business or industry. A person may not be sure of his life and health and cannot continue the

    business up to longer period to support his dependents. By purchasing policy, he can be sure of

    his earning because the insurer will pay a fed amount at the time of death.

    Again, the owner of a business might foresee contingencies that would bring great loss. To meet

    such situations they might decide to set aside annually a reserve, but it could not be accumulateddue to death. However, by making an annual payment, to secure immediately, insure policy can

    be taken.

    -9-

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    2. Business-efficiency is increased with insurance :

    When the owner of a business is free from the botheration of losses, he will certainly devote

    much time to the business. The care free owner can work better for the maximisation of the

    profit. The new as well as old businessmen are guaranteed payment of certain amount with theinsurance policies at the death of the person; at the damage, destruction or disappearance of the

    property or goods.

    The uncertainty of loss may affect the mind of the businessmen adversely. The insurance,

    removing the uncertainty, stimulates the businessmen to work hard.

    3. Key Man Indemnification :

    Key man is that particular man whose capital, expertise, experience, energy, ability to control,goodwill and dutifulness make him the most valuable asset in the business and whose absence

    will reduce the income of the employer tremendously and up to that time when such employee is

    not substituted.

    The death or disability of such valuable lives will, in many instances, prove a more serious loss

    than that by fire or any hazard. The potential loss to be suffered and the compensation to the

    dependents of such employee require an adequate provision which is met by purchasing adequate

    life-policies.

    The amount of loss may be up to the amount of reduced profit, expenses involved in appointing

    and training, of such persons and payment to the dependents of the key man. The Term Insurance

    Policy or Convertible Term Insurance Policy is more suitable in this case.

    4. Enhancement of Credit :

    The business can obtain loan by pledging the policy as collateral for the loan. The insured

    persons are getting more loans due to certainty of payment at their deaths. The amount of loan

    that can be obtained with such pledging of policy, with interest thereon will not exceed the cash

    value of the policy. In case of death, this value can be utilised for setting of the loan along with

    the interest.

    -10-

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    If the borrower is unwilling to repay the loan and interest, the lender can surrender the policy and

    get the amount of loan and interest thereon repaid. The redeemable debentures can be issued on

    the collateral of capital redemption policies. The' insurance properties are the best collateral and

    adequate loans are granted by the lenders.

    5. Business Continuation:

    In any business particularly partnership business may discontinue at the death of any partner

    although the surviving partners can restart the business, but in both the cases the business and the

    partners will suffer economically.

    The insurance policies provide adequate funds at the time of death. Each partner may be insured

    for the amount of his interest in the partnership and his dependents may get that amount at the

    death of the partner.

    With the help of property insurance, the property of the business is protected against disasters

    and the chance of disclosure of the business due to the tremendous waste or loss.

    6. Welfare of Employees :

    The welfare of employees is the responsibility of the employer. The former are working for the

    latter. Therefore, the latter has to look after the welfare of the former which can be provision for

    early death, provision for disability and provision for old age.

    These requirements are easily met by the life insurance, accident and sickness benefit, and

    pensions which are generally provided by group insurance. The premium for group insurance is

    generally paid by the employer. This plan is the cheapest form of insurance for employers to

    fulfil their responsibilities.

    The employees will devote their maximum capacities to complete their jobs when they are

    assured of the above benefits. The struggle and strife between employees and employer can be

    minimised easily with the help of such schemes.

    -11-

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    1.3 Life insurance:

    Life insurance is a contract between an insurance policy holder and an insurer, where the insurer

    promises to pay a designated beneficiary a sum of money (the "benefits") upon the death of the

    insured person. Depending on the contract, other events such as terminal illness or critical illness

    may also trigger payment. The policy holder typically pays a premium, either regularly or as a

    lump sum.

    Other expenses (such as funeral expenses) are also sometimes included in the benefits. The

    advantage for the policy owner is "peace of mind", in knowing that the death of the insured

    person will not result in financial hardship for loved ones and lenders

    It is possible for life insurance policy payouts to be made in order to help supplement retirement

    benefits; however, it should be carefully considered throughout the design and funding of the

    policy itself.

    Life policies are legal contracts and the terms of the contract describe the limitations of the

    insured events. Specific exclusions are often written into the contract to limit the liability of the

    insurer; common examples are claims relating to suicide, fraud, war, riot and civil commotion.

    -12-

    http://en.wikipedia.org/wiki/Insurance_policyhttp://en.wikipedia.org/wiki/Insurancehttp://en.wikipedia.org/wiki/Beneficiaryhttp://en.wikipedia.org/wiki/Terminal_illnesshttp://en.wikipedia.org/wiki/Critical_illnesshttp://en.wikipedia.org/wiki/Critical_illnesshttp://en.wikipedia.org/wiki/Terminal_illnesshttp://en.wikipedia.org/wiki/Beneficiaryhttp://en.wikipedia.org/wiki/Insurancehttp://en.wikipedia.org/wiki/Insurance_policy
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    History

    Life Insurance in its modern form came to India from England in the year 1818. Oriental

    Life Insurance Company started by Europeans in Calcutta was the first life insurance company

    on Indian Soil. All the insurance companies established during that period were brought up with

    the purpose of looking after the needs of European community and Indian natives were not being

    insured by these companies. However, later with the efforts of eminent people like Babu

    Muttylal Seal, the foreign life insurance companies started insuring Indian lives. But Indian lives

    were being treated as sub-standard lives and heavy extra premiums were being charged on them.

    Bombay Mutual Life Assurance Society heralded the birth of first Indian life insurance company

    in the year 1870, and covered Indian lives at normal rates. Starting as Indian enterprise with

    highly patriotic motives, insurance companies came into existence to carry the message of insurance and social security through insurance to various sectors of society.

    Bharat Insurance Company (1896) was also one of such companies inspired by nationalism.

    The Swadeshi movement of 1905-1907 gave rise to more insurance companies.

    The United India in Madras, National Indian and National Insurance in Calcutta and the Co-

    operative Assurance at Lahore were established in 1906. In 1907, Hindustan Co-operative

    Insurance Company took its birth in one of the rooms of the Jorasanko, house of the great poetRabindranath Tagore, in Calcutta.

    The Indian Mercantile, General Assurance and Swadeshi Life (later Bombay Life) were some of

    the companies established during the same period. Prior to 1912 India had no legislation to

    regulate insurance business. In the year 1912, the Life Insurance Companies Act, and the

    Provident Fund Act were passed. The Life Insurance Companies Act, 1912 made it necessary

    that the premium rate tables and periodical valuations of companies. The first two decades of the

    twentieth century saw lot of growth in insurance business. From 44 companies with total

    business-in-force as Rs.22.44 crore, it rose to 176 companies with total business-in-force as

    Rs.298 crore in 1938.

    -13-

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    During the mushrooming of insurance companies many financially unsound concerns were also

    floated which failed miserably. The Insurance Act 1938 was the first legislation governing not

    only life insurance but also non-life insurance to provide strict state control over insurance

    business. The demand for nationalization of life insurance industry was made repeatedly in the

    past but it gathered momentum in 1944 when a bill to amend the Life Insurance Act 1938 was

    introduced in the Legislative Assembly. However, it was much later on the 19th of January,

    1956, that life insurance in India was nationalized.

    About 154 Indian insurance companies, 16 non-Indian companies and 75 provident were

    operating in India at the time of nationalization. Nationalization was accomplished in two stages;

    initially the management of the companies was taken over by means of an Ordinance, and later,

    the ownership too by means of a comprehensive bill.

    The Parliament of India passed the Life Insurance Corporation Act on the 19th of June 1956, and

    the Life Insurance Corporation of India was created on 1st September, 1956, with the objective

    of spreading life insurance much more widely and in particular to the rural areas with a view to

    reach all insurable persons in the country, providing them adequate financial cover at a

    reasonable cost.

    LIC had 5 zonal offices, 33 divisional offices and 212 branch offices, apart from its corporateoffice in the year 1956. Since life insurance contracts are long term contracts and during the

    currency of the policy it requires a variety of services need was felt in the later years to expand

    the operations and place a branch office at each district headquarter. Re-organization of LIC took

    place and large numbers of new branch offices were opened. As a result of re-organisation

    servicing functions were transferred to the branches, and branches were made accounting units.

    It worked wonders with the performance of the corporation. It may be seen that from about

    200.00 crores of New Business in 1957 the corporation crossed 1000.00 crores only in the year

    1969-70, and it took another 10 years for LIC to cross 2000.00 crore mark of new business. But

    with re-organisation happening in the early eighties, by 1985-86 LIC had already crossed

    7000.00 crore Sum Assured on new policies.

    -14-

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    Today LIC functions with 2048 fully computerized branch offices, 109 divisional offices, 8

    zonal offices, 992 satellite offices and the corporate office.

    LICs Wide Area Network covers 109 divisional offices and connects all the branches through a

    Metro Area Network. LIC has tied up with some Banks and Service providers to offer on-line

    premium collection facility in selected cities. LICs ECS and ATM prem ium payment facility is

    an addition to customer convenience. Apart from on-line Kiosks and IVRS, Info Centers have

    been commissioned at Mumbai, Ahmadabad, Bangalore, Chennai, Hyderabad, Kolkata, New

    Delhi, Pune and many other cities. With a vision of providing easy access to its policyholders,

    LIC has launched its SATELLITE SAMPARK offices. The satellite offices are smaller, leaner

    and closer to the customer. The digitalized records of the satellite offices will facilitate anywhere

    servicing and many other conveniences in the future.

    1.4 Types of insurance

    Types of insurance

    Insurance business is basically of two types- Life and General. These terms are define under the

    insurance Act, 1938 as follows.

    i)Life insurance business means the business of effecting contracts of insurance upon humanlife, including any contact where by the payment of money is assured on death or happening of

    any contingency dependent on human life and shall be deemed to include the granting of

    disability and indemnity benefit ; annuities upon human life; and superannuation allowance and

    annuities.

    ii)General insurance business means fire, marine or miscellaneous insurance business,

    whether carried on singly or in combination with one or more of them.

    -15-

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    Types of policies

    1 life insurance contract:-

    Life insurance is a contract between the insurer and insured. The person who insures

    his life is called the insured. The company which insures his life is called insurer. The insured is

    required to pay some amount of money in regular intervals. These payments are refereed as

    premiums. A sum of assured money is paid to the insured in case policy holder successfully

    makes all the payments and the policy comes to an end. On the contrary if insured dies of an

    unexpected event the sum assured is paid to his dependents irrespective of full payment of the

    policy amount. The insurance company pays the money on death or after the policy period

    whichever occurs first.

    2 Term life insurance:

    A term insurance policy is a pure risk cover for a specified period of time. The sum

    assured is payable only if the policy holder dies within he policy term. For instance, if a person

    buys Rs. 2 lakh policy for 15- years, his family is entitled to the money ih he dies within that 15-

    year period. If he survives the 15- year period, then he is not entitled to any payment; the

    insurance company keeps the entire premium paid during the 15- year period. There is no

    element of savings or investment in a policy. It is 100 percent risk cover. It simply means that a person pays a certain premium to protect his family against his sudden death.

    3 Whole life policy:

    A whole life policy is an insurance cover against death, irrespective of when it

    happens. Under this plan, the policyholder pays regular premiums until his death, following

    which the money is handed over to his family.

    -16-

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    4 Endowment Policies:

    In an Endowment policy, the sum assured is payable even if the insured survives the policy term.

    If the insured dies during the tenure of the policy, the insurance firm has to pay the sum assured

    just as any other pure risk cover.

    A pure Endowment policy is also form of financial saving, whereby if the person covered

    remains alive beyond the tenure of the policy; he gets back the sum assured with some other

    investment benefit.

    5 Money back policies:-

    These policies are structured to provide sums required as anticipated expenses

    over a stipulated period of time. A portion of sum assured is payable at regular intervals. On

    survival the remainder of the sum assured is payable. In case of death, the full sum assured is

    payable to the insured. The premium is payable for a particular period of time.

    -17-

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    2 Company Incorporation

    Type Public

    Industry Insurance

    Incorporated 16 th June,2008

    Headquarter Gurgaon

    Key People John Holden (CEO)

    Commenced Bangalore

    No. of branches 929

    No, of product (group) 5

    Asset under Management Rs. 5881.20 crore

    No. of offices 28

    Services Services list (show)

    Total Capital 1075 crore

    Employee Strength 875

    -18-

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    Canara HSBC Oriental Bank of Commerce Life Insurance Company Limited

    The Company was launched on 16 June 2008 and is a Joint Venture between Canara Bank

    (holding 51%), HSBC Insurance (Asia Pacific) Ltd (holding 26%), the Asian insurance arm of

    one of the world's largest banking and financial services groups - HSBC and Oriental Bank of

    Commerce (holding 23%).

    Canara HSBC Oriental Bank of Commerce Life Insurance Company understands that

    today innovation is a key differentiator. Based on market demand and customer preferences, theCompany currently offers 9 products - 3 unit-linked and 6 traditional. Individual unit-linked

    products include Grow Smart Plan, Dream Smart Plan and Future Smart Plan and traditional

    products include Secure Smart Plan, Pure Term Plan and Immediate Pension Plan. Group

    Products include Group Term Plan, Group Loan Protection Plan, Group Traditional Plan and

    Canara HSBC Oriental Bank of Commerce Life Corporate Group Term Plan on traditional

    platform. The Company currently has 29 offices across the country (in 27 cities) to service

    customers, provide necessary training and coaching support to the bank staff and ongoing service

    support to around 800 bank branches (with SPs) selling its products in 316 locations. Out of 316

    locations, around 80 locations are in semi-urban and rural areas.

    -19-

    http://www.canarahsbclife.com/lifeinsurance/portal/canh/!ut/p/c4/04_SB8K8xLLM9MSSzPy8xBz9CP0os3g_L4vQQFd3EwMDwyATA8_gAH8nMwNzIwMLQ_2CbEdFABKrlF4!/
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    To deliver affordable insurance solutions to address the needs of the rural population, the social

    sector and economically weaker sections of the society, especially those who have no or very

    little access to organised financial services, the Company tied up with three Rural Regional

    Banks (RRBs) Pragathi Gramin Bank in Karnataka, Shreyas Gramin Bank in Uttar Pradesh and

    South Malabar Gramin Bank in Kerala. Through a strong network of around 790 branches of the

    three RRBs, Canara HSBC Oriental Bank of Commerce Life Insurance Company will reach out

    to more than 7 million customers in addition to the existing customer base of 53 million. Canara

    HSBC Oriental Bank of Commerce Life Insurance Company is the fastest Indian life insurance

    company to cross Rs 500 crore, Rs 1000 crore and Rs 1500 crore in weighted premium income

    till date.

    The Company operates a bank assurance model.

    It has an exclusive access to around 60 million customers and networks of over 6000 bank

    branches of its corporate agent.

    1. The in-depth local market knowledge of Canara Bank and Oriental Bank of Commerce

    coupled with the considerable insurance experience, product range and proven banc assurance

    capabilities of HSBC make this an unparalleled union of financial strength, expertise and most

    importantly, trust.

    2. To deliver affordable insurance solutions to address the needs of the rural population, the

    Company has tied up with three Rural Regional Banks (RRBs) - Pragathi Gramin Bank in

    Karnataka and Shreyas Gramin Bank in Uttar Pradesh in December 2009 and South Malabar

    Gramin Bank in June 2010.

    The Company has a Resolution Centre (call centre) at the Head Office that caters to the diverse

    needs of its customers pan India and has a capability to handle calls in 10 different languages.

    3. The Company is the fastest Indian life insurance company to cross ` 500 crore, ` 1000 crore, ` 1500 crore and `2000 crore in weighted premium income till date.

    4. The company through its prudent investment strategy has demonstrated consistent fund

    performance, exceeding benchmarks across all funds.

    -20-

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    2.1 Canara Bank, HSBC and Oriental Bank of Commerce to establish Life

    Insurance Company in India

    Canara Bank, HSBC Insurance (Asia-Pacific) Holdings Limited and Oriental Bank of Commerce

    (OBC) have today signed a non-binding Memorandum of Understanding to jointly establish a

    life insurance company in India.

    The new company will have exclusive access to the customer bases of both of the State-owned

    banks, Canara Bank and OBC, and of HSBC in India. This comprises more than 40 million

    people and a nationwide network of 3,600 branches. This formidable distribution capability will

    be used by the company to become a significant player in the country's rapidly expanding life

    insurance industry.

    Under the proposed agreement, Canara Bank will take a 51 per cent stake in the new company,

    HSBC a 26 per cent interest and OBC the remaining 23 per cent. The new life insurance

    company will be capitalized at INR3, 250 million (approximately US$73 million), of which

    HSBC will contribute INR1, 770 million (approximately US$40 million), Canara Bank

    INR1,020 million (approximately US$23 million) and OBC INR460 million (approximately

    US$10 million). Under the terms of the agreement, HSBC will provide a range of management

    services, which may include providing executives for senior roles.

    Life insurance premiums in India grew at an annual rate of 21 per cent in the six years following

    the opening of the market to private players in 1999, exceeding US$20 billion in 2005. From

    April to November 2006, new life insurance premiums grew by 155 per cent, according to the

    business figures released by India's Insurance Regulatory and Development Authority. However,

    with a penetration rate of only 2.5 per cent in 2005, India's nascent life insurance market has

    considerable long-term growth potential. The signing of the MOU today to promote a life

    insurance company with HSBC Insurance and Oriental Bank of Commerce marks a significant

    step forward for Canara Bank in terms of creating and delivering value added insurance products

    not only to the existing customers but also to the customers and prospects of our partner

    institutions. -21-

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    By collaborating with HSBC we shall be in a position to bring the best of international insurance

    products to the fast growing Indian markets.

    Oriental Bank of Commerce signed a Memorandum of Understanding with Canara Bank and

    HSBC Insurance (Asia Pacific) Holdings Ltd. in March 2007for setting up Joint Venture in Life

    Insurance. The Joint Venture Company got registered with Registrar of Companies as Canara

    HSBC Oriental Bank of Commerce Life Insurance Company Ltd in September 2007. The

    Company has started its operation in June 2008.

    The shareholding pattern of the Company is as given below.

    Canara Bank -51%

    HSBC - 26% OBC - 23%

    2.2 Achievement

    Made record-breaking entry- in July 2008, in its first full month of business - the Company

    wrote over INR 12 crores of annualized premiums, exceeding what many companies achieved in

    their entire first year of operations.

    Went on to become the fastest life insurer to write ` 100 crore, ` 200 crore, ` 300 crore, ` 500

    crore and ` 1000 crore in terms of WPI (Weighted Premium Income). *

    The Company also holds the record for the Highest Average Premium (GWP) in the industry for

    individual business since launch.

    The Company is the First to launch Immediate Payouts on Death Claim, so that the deceaseds

    family will receive the fund value immediately on registration of death claim under unit-linked

    policies.

    -22-

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    The Company also holds the record for the Highest Average Premium (GWP) in the industry for

    individual business since launch.

    The Company is the First to launch Immediate Payouts on Death Claim, so that the deceaseds

    family will receive the fund value immediately on registration of death claim under unit-linked

    policies.

    2.3 Company distributor:

    Canara Bank was established in 1906, and has completed over a century of operations in the

    Indian banking industry. It is recognized today as the largest nationalized bank in India in terms of

    aggregate business volume. The Bank's total business crossed ` 4, 00,000 crore as on 31 st March 2010.

    The Government of India owns about 73.17% of the Bank. Canara Bank has a rating of AAA/Stable

    CRISIL (Credit Rating Information Services of India) respectively. It currently has 3046 branches

    spread across all geographical segments and a customer base exceeding 37 million. The honkong and

    shanghai banking corporation limited in India offers a full range of banking and financial services to

    over 2 million customers through its 50 branches and 150 ATMs across 29 cities.

    -23-

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    HSBC is one of India's leading financial services groups, with over 35,000 employees in its banking,

    investment banking and capital markets, asset management, insurance broking, insurance, software

    development and global resourcing operations in the country. It is a leading custodian in India. More than

    5% of India's exports and imports pass through HSBC India's banking channels. The asset management

    business in India is one of the leading players in the industry. The Bank is at the forefront in arranging

    deals for Indian companies investing overseas and foreign investments into the country. It has a fully

    enabled and established insurance advisory of international standards.

    It is one of the leading players in domestic and export factoring, and one of the leading banks for

    an increasing number of SMEs. With its extensive reach across Asia, the Americas and Europe, HSBC

    has the capacity to offer complete banking and financial solutions to India's burgeoning economy. In

    2008, it acquired a majority stake in IL&FS Invest smart (now renamed HSBC Invest Direct) that has

    enabled it to offer retail brokerage services to its customer across a wider geography.

    HSBC's network of branches is located at Ahmadabad, Bangalore, Chandigarh, Chennai,

    Coimbatore, Gurgaon, Guwahati, Hyderabad, Indore, Jaipur, Jodhpur, Kochi, Kolkata, Ludhiana,

    Lucknow, Mumbai, Mysore, Nagpur, Noida, New Delhi, Nasik, Patna, Pune, Raipur, Surat, Trivandrum,

    Thane, Vadodara and Visakhapatnam.

    The Bank is the founding and a principal member of the HSBC Group which, with around 8,000offices in 88 countries and territories and assets of US$2,364 billion at 31 December 2009, is one of the

    world's largest banking and financial services organisations.

    Corporate Social Responsibility-:

    Canara HSBC Oriental Bank of Commerce Life Insurance Company is committed to more than just

    giving back to the society or community within which it operates and focuses on doing well by doing

    well.

    The business of Life Insurance is all about social security and protection i.e. aimed at the well being of

    human beings and the society as a whole. One of the five core values of the Company is Corporate

    Citizenship which stresses the fact that businesses and markets are essentially aimed at the welfare of

    society and thus complement each other.

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    -24-

    As a part of its commitment to CSR, the presentation of life insurance policies to 8 underprivileged

    children at launch was the first step towards this initiative.

    -25-

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    2.4 Canara HSBC Life Insurance - Product Portfolio

    Canara HSBC Term Plans :

    The cheapest yet most vital of life insurance a product which protect our family fromfinancial uncertainties and helps us secure our future, once we are gone.

    Pure Term Plan :

    Canara HSBC Oriental bank of commerce life Companys Pure term plan is a traditional non

    participating term plan that provides pure life protection. This plan caters specifically to those who

    are looking for securing life style for their family members in case of an unfortunate eventuality. It

    also caters to individual who are the primary income earners of the family may stand to suffer heavily in case of loss of income due to premature income.

    Eligibility

    Entry Age : Age should be 18 years and 60 years .

    Policy Term: A wide variety of policy term to choose from to meet customers need accurately-

    pick a term from 5 to 30 years or coverage age till 60 years.

    Sum Assured:

    The minimum sum assured will get in Rs. 10, 00,000. We get sum assured at affordable

    cost, across wide range of coverage age, depending our needs.

    -26-

    http://www.policybazaar.com/life-insurance/life-insurance-india.aspxhttp://www.policybazaar.com/life-insurance/life-insurance-india.aspx
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    Premium Option:

    Option is to choose single premium (one time premium only) or regular premium (yearly, hal

    yearly, quarterly and monthly.

    Additional Benefit:

    If there are female, they get attractive rebate on premium rates. We can save tax under section 80C

    & get free tax free benefits under section 10 (10D) of the income tax Act, 1961.

    Canara HSBC Child Plans:

    Canara HSBC plans provide us a long-term investment opportunity to build a bright future for our

    child and a comprehensive child insurance cover to protect in case of an eventuality

    Future Smart Plan :

    In this policy, the investment risk in investment portfolio is borne by the policyholder. Canara

    HSBC Oriental Bank Of Commerce Life Insurance companys Future Smart Plan is a unit lin ked

    endowment insurance plan that provides us long -term investment opportunity to build a bright

    future for our child. Its comprehensive insurance cover (Sum Assured on death and Premium

    Funding on death or disability) assists you in securing their financial future in case of anyunfortunate event. It can be customized with choice of policy and premium payment term to link

    benefits of the plan with your childs financial requirement e.g. higher education needs or when

    they are ready for marriage. With optional features like Auto Funds Rebalancing and Safety

    Switch Option we can systematically manage our funds without compromising on the security.

    Product Boundary

    Entry Age: Age should be 18 years and 60 years.

    Premium Term: Payment of 10 years and more(up to term policy)

    Policy Term: The policy term of 10 15 20 and 25 years

    http://www.policybazaar.com/life-insurance/child-insurance-india.aspxhttp://www.policybazaar.com/life-insurance/child-insurance-india.aspx
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    -27-

    Premium Options

    Premium Frequency: This plan offers only annual premium payment frequency.

    Annual Premium: The minimum annual premium is Rs. 25,000 (Rs. 50,000 for policy term of 10

    years). We will have to pay this premium throughout the premium payment term chosen by us.

    There are attractive discounts on premium allocation charge in case you choose to pay renewal

    premiums through ECS / Standing Instructions.

    Dream Smart Plan :

    In this policy, the investment risk in investment portfolio is borne by the policyholder.

    Canara HSBC Oriental Bank Of Commerce Life Insurance company's Dream Smart Plan is a unit

    linked endowment insurance plan that provides you the flexibility of planning for key milestones o

    life such as buying a house, children's higher education, a dream vacation etc. You are covered for

    20 years whereas you can choose to pay premiums for 10 to 20 years as per your investment

    appetite. This plan provides you the twin benefit of securing your life as well as investing in the

    underlying funds, giving you the opportunity to make potential market returns. At the same time, it

    does not compromise on the security that you want to provide your loved ones.

    Product

    Entry Age: Your age should be 7 years and 60 years

    Premium Payment Term: A payment term between 10 years and 20 years; depending on your

    requirement.

    Policy Term: While you can pay premium for a shorter duration, you are covered for a period of 20

    years.

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    -28-

    Premium Options

    This Plan offers only annual premium payment frequency. The minimum annual premium is Rs.25,000.

    You will have to pay this premium throughout the premium payment term chosen by you.

    Loyalty Addition

    1% of your fund value will be added by way of additional allocation of units at the end of the 15th

    policy year to boost your investments.

    Investment Funds

    You can choose to invest in 5 investment funds with equity exposure ranging from 0% to 100%,

    depending on your investment philosophy:

    Equity II fund

    Growth plus Fund

    Balanced plus Fund

    Debt plus Fund

    Liquid Fun

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    -29-

    2.5 The major charges levied in ULIP Plans are:

    1 Allocation Charges:

    This charge is a charge as percentage of premium paid. Allocation Charge is very high in initial

    years mostly in first year and then it comes down to 2% or even nil in later years, depending on

    which plan you plan choose.

    2 Policy Administrative Charges:

    This charge is either a fix charge expressed in absolute money terms or expressed as percentage

    of either premium or insurance cover. The insurance companies design these charges very

    smartly. In some plans these charges increase by certain percentage every year.

    3 Surrender Charges:

    Liquidity is the major factor in deciding any investment avenue. Therefore, you should also know

    surrender charge, before you buy an insurance plan. If you have not paid minimum 5 years

    premiums, the surrender charge will be much higher. As per new guidelines of IRDA, there should

    not be any surrender charges after premiums have been paid for 5 years.

    4 Mortality charges:

    This charge is nothing but the cost of insurance cover you have opted for. Mortality charges are

    levied as per the current age of the insured and increase every year as age increases. Mortality

    Charges are deducted monthly in ULIPs by canceling equivalent number of units from units

    accumulated in your account.

    5 Fund Management Charges:

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    T his charge is levied as percentage of the total fund value. As per new guidelines by the IRDA, this

    cannot be more than 1.35% in ULIP plan.

    -30-

    6 Guarantee Charge:

    As the name itself suggests this charge is levied whenever there is guaranteed returns offered in the

    ULIP plan at the end of the term. All 7 year highest NAV guaranteed plan have these charges inbuilt

    in the plan.

    7 Discontinuance Charge:

    This charge is levied if any premium is not paid during the first 5 years of the policy. These charges

    are mostly expressed in percentage terms of the annual premium or fund value subject to minimum

    and maximum of certain amount.

    8 Miscellaneous Charges:

    These charges are levied for any change request is it changes of address, change in nominee, and

    change in premium frequency or for partial withdrawal. The charge is generally between Rs. 100 to

    Rs. 250 per transaction during the year.

    9 Switching Charges:

    Every insurance company allows you to switch your funds from one fund to another fund minimum

    3 to 4 times in a year free of charge. After that they may charge you Rs. 100 for any additional

    switch you make.

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    -31-

    3. SWOT ANALYSIS

    Strengths

    Present paid up capital: 925 Crore

    No of Customer: 53 Million

    Premium: 1500 Cores

    Weaknesses

    Non -government organization -people are having more faith on L.I.C. Not reachable to the village

    area still.

    Most of the people are of the thoug ht that private life insurance company will not last for long and

    hence, they prefer to invest in Government undertaking

    Slightly less brand awareness for brand of Canara HSBC Oriental Life Insurance.

    Opportunities

    Over 76% pe ople in India not insuraranced

    Good infrastructure.

    Now days more peoples are conscious about the insurance.

    Threats

    Weather Cycle

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    -32-

    Balance sheet

    As on 31 march 2011

    (Rs. 000)

    Particulars Schedule 31 st march, 2011

    SOURCES OF FUNDS

    SHAREHOLDERS FUND

    Share capital

    Reserve and surplus

    Credit /debit fair value change account

    L-8,L-9

    L-10

    7,000,000

    1,250,000

    ---

    Sub-Total 8,250,000

    Borrowing

    Policyholders funds:Debit/credit Fair value change account-

    net

    Policy liabilities

    Linked Non-participating- individual life

    Linked Non-participating- pension

    Non Link Non Par- pension

    Non Link Non Par- life

    Insurance Reserve

    Provision for linked liabilities

    Linked non participating- individual life

    Linked non participating- pension

    L-11 --

    (2443)

    851,688

    116,929

    1,111,289

    548,695

    21,733,270

    1,531,545

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    Sub-Total 25,890,273

    Funds for future appropriations --

    TOTAL 34,140,973

    APPLICATION OF FUND:

    INVESTMENT

    - Shareholders

    - Policyholders

    - Asset held to cover liked liabilities

    LOANS

    Fixed assets

    Current assets

    - Cash and balances

    -

    Advances and other assets

    L-12

    L-13

    L-14

    L-15

    L-16

    L-17

    L-18

    1,352,314

    2,778,191

    23,264,815

    --

    299,426

    857,613

    783,422

    Sub total (A) 1,641,035

    CURRENT LIABILITIES

    PROVISION

    L-19

    L-20

    1,859,804

    19120

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    Sub total ( B) 1,878,924

    Net current assets (C) = (A-B) (237,889)

    Miscellaneous expenditure

    Debit balance in profit and loss account

    L-21 ---

    6,684,116

    Total 34,140,973

    -35-

    4. Conclusion

    The majority of India is rural. This market cannot be ignored. In small market the

    credibility of the Indian pattern goes along with. The TATA name is valuable here. However,

    science the level of awareness is much lower than in urban India, the distributing strategy has to be

    different. Distinct has to be formulated for cash collection and medical facilities. In the absence o

    this, comp anys te nd to offer simple and easy to buy and sell policies in most centres. This market

    demands tailored dedicated insurance products, for them, is a matter of secure saving for the future.

    Mindsets are changing, but purchase pattern are not. The month of February and March still are

    busiest at LIC. The traditional hook of tax incentives and savings will take a long time to change.

    Private players need to step up their selling in terms of need and protection. The life

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    insurance industry is growing at 15 to 20 percent, and that there is enough space for all the players to

    thrive because there is so many things as too much insurance. As the market grows, more generic

    products will be put out, but there will be a differentiation in individual products as compared to

    similar products in endowment Private players are major stakeholders in whole life insurance,

    pension plans and term insurance. They have made a sizeable dent by capturing 40% of the market.

    Efficient customer service channels differentiate private players from the traditional model. Many

    companies provide better service today than they did two years ago.

    The customer gets quicker turnaround of claims and access to faster processing. This is a

    welcome change for a customer who was used to LIC previously. Insurance companies are now

    providing information about their performance on a regular interval to bring transparency in

    declaring. Getting work done by the insurance advisor needs constant support of the manager. Since

    the advisor are the people who bring business to the company so lot of motivation, encouragement,

    and support are required. One thing is very good at Canara HSBC Oriental Life Insurance that this

    advisor get lot of recognition award apart from their commission.

    -36-

    5. Reference

    Website:

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    -37-