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Chapter 1: Introduction

1 Project background

Brief introduction to the project scope

Analysis of Corporate Financial strategies and their impact on rms

performance

Brief introduction to Sainsbury operations in ! and other market operationslike mobiles

Analysis on role of corporate nancial strategies on operational and nancial

performance of Sainsbury" #market demand$ competitors%

&o research the past and current corporate nancial strategic mo'es taken by

Sainsbury and identify the key ndings based on the secondary source of

data"

( Aims and )bjecti'es

&o critically analyses the internal business en'ironment using rele'ant models

including *aluechain, VRIO model,S+ot$ stakeholder analysis and ratio analysis#Protability ratio$ interest co'er and gearing%

&o critically analysis the e,ternal business en'ironment using rele'ant models

including P-S&A. analysis$ Porters / forces$ Product0industry life cycle$ BC2atri,"

&o make recommendation for feasible corporate strategies that can be

implemented by Sainsbury Plc" i"e. ANSOFFand Bo+man is most suitable forSainsbury"

Chapter 2: Literature review

("1 Brief introduction to the chapter

("( 3ole of external/ internalbusiness en'ironment analysis by considering the

models like P-S&-.$ S4)&$ Porters / forces$ BC matri,$ Product and 5ndustry life

cycle etc" i"e -,plain each model and +hat is good or bad about each model"

("6 Analysis of 'arious nance ratios like 5nterest co'er ratio$$ ross prot margin

and .i7uidity ratios of Sainsbury and their role o'er current and future corporate

nancial strategies"

Chapter 3: Research Methodoo!"

6"1 Brief introduction to the chapter

6"( 3e'ie+ on 'arious research methodologies$ designs$ approaches and strategies

6"6 8iscussion on the suitable research design$ methodology and approach that

suits the current research

6"9 5n'estigations on the current corporate nancial strategies of Sainsbury and

re'ie+ using the 7uantitati'e and statistical models"

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6"/ 8ata collection using secondary researches

6": 8iscussion on ethical issues

Chapter #: Research $ndin!s and ana"sis

9"1 Brief introduction to the chapter

9"( Analysis of the key ndings gathered from secondary sources as discussed in

the research methodology chapter and all the theoretical models like S4)&$

analy;ing and e,plaining +hat is the strength$ +eakness$ opportunity and treat of

Sainsbury"

9"6 analysis on the nancial data by calculating the ratios as mentioned and

compare +ith the corporate nancial strategies as adopted by Sainsbury since last 6

years #Protability ratio$ interest co'er and gearing%

Chapter %: Concusion and Reco&&endations

/"1 Conclusion and brief summary of the entire research goals$ objecti'es and

7uestions

/"( Propose fe+ recommendations based on the key ndings$ such that Sainsbury

can adopt fe+ strategies to optimi;e the current corporate nancial strategies and

recommend the future scope of the research using the A