Bethany YatesGraphic Design & Illustration

ON THE EDGE FESTIVAL - VISUAL IDENTITY

Parts of a proposal for the visual identity of On The Edge festival Leeds, a 3 day event that celebrates the cities diverse culture scene. The idea was to colour code each stall of the festival, to make it easier for the public to pinpoint stalls of interest. Stickers of the individual section logos could be easily applied to each stalls existing signage, while the over arching logo would be used on all promotional materials and advertising.

THEEDGE

ON

THEEDGEART

ONTHEEDGE

MUSIC

ONTHEEDGE

THEATRE

ON

Bethany YatesGraphic Design & Illustration

TYPE AS IMAGE

Exploring letterform through image. I used imagery relevant to the theme of statistics and tied to include numerous approaches to the letters to keep the words varied.

Bethany YatesGraphic Design & Illustration

TYPE AS IMAGE

This was a collaboration with 2 other students on my course. We were approached to brighten up the entrance of the O2 Telefonica main offices in Leeds. The design had to be based on an existing O2 ville concept, but linked more to the local area. We included local landmarks in the scene, which was hand painted onto a 16x3m wall.

g COFFEE SHOPGARAGE

Bethany YatesGraphic Design & Illustration

THE SMOOTHIE COMPANY - VISUAL IDENTIY

Proposed brand refresh for a local food shop. The identity had to span a range of print and web based media, and be easily and cheaply reproducable to keep shop overheads down.

Bethany YatesGraphic Design & Illustration

TOP 10 CGI FILMS

This project involved proposing a top 10, then designing and producing the title sequence and accompanying promo clips for a television show showcasing the theme. The top ten theme I chose was computer generated films.

I designed a stylised version of the main characters from each film to create a visual consistency to the title sequence, as each film had its own distinct art direction.