Final Thesis Proposal - Green Expo Center

7/25/2019 Final Thesis Proposal - Green Expo Center

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Chapter I. Introduction

1.1 Introduction

Humanity is at the frontier of industrialization and modernization. We live in

a time where there is a boom in human population, where people rely heavily on

technology, automation and mass production of goods and services to live their lives.

All these developments require the extraction of natural resources such as metals,

oils, natural gas Etc. to function properly. As the result of unsustainable management

of these resources by industries, governments, and the people in general, problems

such as scarcity, environmental pollution and degradation of the quality of life arises.

As the population of the world continues to grow, these problems become an

ever growing issue. hat is why it is important for a nation to stress out the relevance

of integrating green design and sustainability in the Economy, Ecology, !ulture and

"olitics for it is the only way to solve the problems of humanity and to ensure a

progressive society and economy. hese qualities, when partnered with human

intellect and ingenuity, create highly capable people that will advance and mold the

nation, and pave the way for a brighter tomorrow.

1.2 Background & Nature of the Problem

National Development. #n the "hilippines, the accelerating pace of socio$

economic development is causing severe environmental degradation due to the

irresponsibility of people, businesses and the government. %esources allocated for the

prevention and amelioration of this problem is very insufficient.

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he "hilippines is currently classified as a developing country and is ran'ed

as ()th largest economy in the world by the #*+ #nternational *onetary

+und-.oldman /achsestimates that by the year 0)1), the "hilippines will become

the &(thlargest economy in the world. #t is very rich in natural resources but it is very

limited. #t is indeed progressive and becoming heavily industrialized but, with many

consequences. !urrently the "hilippines is plagued by basic 2 rdworld issues such as,

poverty, high unemployment rate, slow creation of 3ob opportunities. here is mass

pollution in the air, water and ecosystems, particularly in urban areas. /tarvation and

homelessness are rampant in the country mainly due to the lac' of resources that are

available, particularly food and land. And the quality of life in the "hilippines is very

poor due to the unhealthy and unsanitary environment people live in. All hese

problems directly correlate to the lac' of reen and /ustainable education.

Education. #t is imperative that society learns how to become efficient,

because this is the only way it can ensure its longevity and survivability. he nation

needs to emphasize in 4green and sustainable planning4 and awareness to create an

efficient and smart resource minded economy, a healthier environmental habitat and a

continuously progressive society. With all these issues, what the nation needs most

are dreamers who dream big and thin' of new sustainable ideas that would greatly

contribute to society. !uriosity, %eason, and #ntellect must be cultivated in every

citizen especially the youth, for these are the fundamental qualities needed to attain

sustainability and national progress.

Innovation. #t is important to develop industrially adept and smart citizens

who are familiar with green strategies 5 technologies, for what the global industry is

loo'ing for today, is a viable and sustainable means of development. he global

industry is now primarily based on achieving maximum output with minimal resource

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loss. his theme and mindset would lead to strong companies and local government

units, to advance new ideas and innovations in the business industries, create new

export mar'ets, and enlarge the economic foundations of the country. his entails the

accessing of the untapped capabilities of the +ilipino culture.

!orporations, +irms, overnment 6nits, and #nstitutions ali'e must develop

and learn new, significant technical capabilities and attain management wisdom, for

these are the traits required for global expansion and competition. All of these local

entities should emphasize the Innovation Economics and Sustainability ideology

wherein technological innovation and efficiency are the core principles follow.

#nitially, the country will need a platform to translate these innovative concepts and

ideas to the public.

1. !tatement of the Problem

he nation lac's the necessary resources and advocacy in attaining socio$

economic efficiency and sustainability. *onetary resources and revenue are two of

the most crucial parts for creating solutions to economic and social problems. We

need resilient overnment 6nits and !ompanies that can develop innovation, new

businesses, new export mar'ets, and can ma'e a sturdy and stable economy.

#n support to this idea, there should be a venue for trade and exposition of

different mar'ets that emphasize on reen "lanning and /ustainability, and a place

where they can showcase their products. his is to familiarize the nation with

strategies and innovations that can help the country be more maintainable.

he "hilippines is one of the premiere and epicenters for destination in Asia, it

promotes tourism and local trade. 7uezon !ity has the nation8s highest potential for

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6rban development and commerce. With the increased investments in *eetings,

#ncentives, !onventions 5 Exhibitions *#!E- in recent years, it has become one the

fastest growing industries in the world. Applying this development to 7uezon !ity

would drastically increase national revenue and urban development, which are

components to national advancement.

he pro3ect calls for the establishment of a world class reen Expo !enter

that will meet the *#!E standards and be one of the most socially symbolic,

technologically advanced, recreational, business and learning center in the

"hilippines.

1." Pro#ect $b#ective%

he study, with the goal of educating people ith the relevance of 'reen

and !u%tainable planning to the development and %urvival of a nation, aimed to

propose a multi$faceted pro3ect reen Expo !enter that will pursue the following

pro3ect ob3ectives9

1.".1 Education

a. o provide a platform for exhibiting reen technologies and resources to

students and teachers, social entrepreneurs, businessmen, policy$ma'ers and

the general publicb. o promote environmental awareness and proper adoption of reen

technologies. And educate the public on the relevance and impact of green and

sustainable planning, and environmental planning to the development of the

country.

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1.".2 Bu%ine%%

a. o match users and suppliers of reen technologies products and services.b. o incorporate financial sustainability in the design of infrastructures,

business programs and services.

1.". !ocio Economic

a. o stimulate investment, employment, growth and development in the reen

sector of the economy.

1.( !ignificance of the !tud)

Expos and civic centers have become an important part of human culture,

especially in recent years. hey have become social institutions and leisure

destinations $ sources of wonder, beauty, business and trends that promote human

socialization and intellectual recreation. :i'e other exhibition centers, such as

museums, they have become the presenters of new content and play a big role in

accelerating cultural, societal and economic change.

/pecialized Expo centers are more than 3ust an exhibition of ob3ects, but they

encourage vast sharing of ideas and convey a sense of time and story that lin's all

people within a community. hat is why when in collaboration with an environmental

and scientific goal, they become the most effective way to reach out into the public

persona to promote cultural change and development. Expo centers have high mar's

on social and economic impact, in comparison with other types of infrastructures, due

to its extremely diverse and affluent functional characteristics.

. he expo will teach society to cherish nature, to become cleaner and be more

efficient in dealing with its resources. #t will promote sustainability as the core value

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of "olitical, Economic 5 !ultural endeavors and by these standards will solve

national problems such as pollution, overpopulation, environmental degradation and

limited resources.

hrough the showcase and mar'eting of reen technologies, pro3ects and

consumer products, the expo will enhance dissemination of mar'et information,

which will create demand for green products. #t will enhance the reen sector of the

economy, promote entrepreneurship and give opportunities for investments by local

and foreign companies and organizations. With these developments, there will be an

increase in employment and income.

he significance of the pro3ect also focuses on the localized urban

development of the nation. he nature of the reen Expo !enter wor's in synergy

with the environmental and economic progression of a city, particularly 7uezon !ity.

he pro3ect will aid in increasing its legacy as an intellectual and commercial center

with the li'es of a ;ilbao Effect, wherein one success leads to another i.e. grand$

symbolic structure leads to notoriety, notoriety leads to tourism, tourism leads to

increased 3ob opportunities, and increased 3ob opportunities leads to economic

development. #t will have a great influence on the image of 7uezon !ity and become

a center of trade and exposition that will help boost the value of the area.

1.* !cope & +imitation%

he study amasses with extensive information gathered, particularly starting

with the different types of malls, trading centers, convention centers and exhibition

centers both on the local and international prospect. hrough the case studies of these


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various examples of structures the researcher will be able to establish its parameters

on the architecturally hybrid design and multi$functionality of the proposed pro3ect.

All the necessary facilities and spaces which support the functionality of the

reen Expo !enter such as %etail stores, *useum and exhibition halls, ;usiness

=ffices, >igital auditoriums and public areas are also being studied by the researcher.

+urther analysis of the site such as microanalysis of the city, weather patterns,

efficient road pathways and the immediate environment are also ta'en into

considerable studies.

Architectural 5 echnological innovations that will optimize the design of the

pro3ect will also be extensively studied, such as reen echnologies and top of the

line #nformative adgetry, because it will pave the way for the latest trend in *odern

>esign, and because in today?s economy, technological innovations are what drive the

economy and society of a nation to higher echelons. Also we should consider that

/ustainable Architectural >esign is the only pathway towards the salvation of the

environment and our species

he design and nature of the structure is a /pecialized Expo !enter that highly

integrates retail 5 commerce. #t focuses on reen strategies, solutions, technologies

and consumer products. he pro3ect is a smaller scale version of an

#nternational@World Expo and therefore will only revolve around a simpler and

focused range of themes and sub3ects. #t entails a *ixed$ use building type that will

serve as a center for trade shows, expos and retail outlets, all of which are devoted to

the vast sharing of ideas. #t will be one of the most globally competent, and iconic

landmar's in the country and will pave the way for green and sustainable

developments regarding industries, foreign and local tourism.


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1., Definition of -erm%

Bilbao Effect he exponential creation, appreciation, growth and development of

different 'inds of economies in particular place, brought about by the establishment

of an iconic architectural structure.

Civic Center /#s a prominent landarea within acommunitythat is constructed to be

its focal point or center. #t usually contains one or more dominantpublic buildings,

which may also include a government building. %ecently, the term 4civic center4 has

been used in reference to an entire central business districtof a community or a

ma3or shopping center in the middle of a community

Convention Center / #s a large building that is designed to hold a convention,where

individuals and groups gather to promote and share common interests.

EchelonB A level or ran' in an organization, a profession, or society.

E0hibit% =b3ects or collection of ob3ects and specimens exhibited to the public

E0po%ition / A medium to large$scale public exhibition or show, as of art or

manufactured products

E0po Center / A center where a collection of things, such as goods, technologies,

wor's of art, can be displayed for public viewing. #t also holds events such as fairs

and industrial promotions.

'lobaliation he process enabling financial and investment mar'ets to operate

internationally, largely as a result of deregulation and improved communications

'reen %efers to a structure and using process that is environmentally responsible

and resource$efficient throughout a buildingCs life$cycle9 from siting to design,

construction, operation, maintenance, renovation, and demolition. he term also

applies to other fields of sciences such as engineering, argriculture and economy.

D
http://en.wikipedia.org/wiki/Earthhttp://en.wikipedia.org/wiki/Communityhttp://en.wikipedia.org/wiki/Infrastructurehttp://en.wikipedia.org/wiki/Central_business_districthttp://en.wikipedia.org/wiki/Shopping_centerhttp://en.wikipedia.org/wiki/Convention_(meeting)http://en.wikipedia.org/wiki/Earthhttp://en.wikipedia.org/wiki/Communityhttp://en.wikipedia.org/wiki/Infrastructurehttp://en.wikipedia.org/wiki/Central_business_districthttp://en.wikipedia.org/wiki/Shopping_centerhttp://en.wikipedia.org/wiki/Convention_(meeting)


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'reen rchitecture$ #s an approach to building that minimizes harmful effects on

human health and the environment. he 4green4 architect or designer attempts to

safeguard air, water, and earth by choosing eco$friendly building materials and

construction practices.

3umani%tic =f or pertaining to a philosophy asserting human dignity and manCs

capacity for fulfillment through reason and scientific method.

Indu%trialiation he organized action of ma'ing of goods and services for sale.

Innovation he act of innovating introduction of new things or methods.

Innovation Economic% / #s a growing economic doctrine that reformulates

conventional economics theory so that'nowledge, technology,entrepreneurship,

andinnovationare positioned at the center of the model rather than seen as

independent forces that are largely unaffected by policy.

4ICE / *eetings, #ncentives, !onventions 5 #ncentives. he industry that revolves

around conventions, expositions and public assemblies.

Paradigm A set of assumptions, concepts, values, and practices that constitutes a

way of viewing reality for the community that shares them, especially in an

intellectual discipline.

5ualit) of +ife Inde0 #s an international rating systems of countries based on

results of sub3ective life$satisfaction surveys to theob3ectivedeterminants of quality

of life across countries.

!cience$ #s a systematic enterprise that builds and organizes 'nowledgein the form

of testable explanations andpredictionsabout the universe.

!pecialied E0poB /pecialized and international expositions are usually smaller in

scale and cheaper to run for the host committee and participants because the

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http://en.wikipedia.org/wiki/Knowledgehttp://en.wikipedia.org/wiki/Technologyhttp://en.wikipedia.org/wiki/Entrepreneurshiphttp://en.wikipedia.org/wiki/Innovationhttp://en.wikipedia.org/wiki/Subjectivityhttp://en.wikipedia.org/wiki/Objectivity_(science)http://en.wikipedia.org/wiki/Knowledgehttp://en.wikipedia.org/wiki/Scientific_theoryhttp://en.wikipedia.org/wiki/Predictabilityhttp://en.wikipedia.org/wiki/Universehttp://en.wikipedia.org/wiki/Knowledgehttp://en.wikipedia.org/wiki/Technologyhttp://en.wikipedia.org/wiki/Entrepreneurshiphttp://en.wikipedia.org/wiki/Innovationhttp://en.wikipedia.org/wiki/Subjectivityhttp://en.wikipedia.org/wiki/Objectivity_(science)http://en.wikipedia.org/wiki/Knowledgehttp://en.wikipedia.org/wiki/Scientific_theoryhttp://en.wikipedia.org/wiki/Predictabilityhttp://en.wikipedia.org/wiki/Universe


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architectural fees are lower and they only have to rent the space from the host

committee, usually with the prefabricated structure already completed.

!u%tainabilit)B #s the conservative and efficient use of resources and the assurance

that our actions and decisions today do not inhibit the opportunities of future

generations.

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Chapter II. 6evie of 6elated +iterature

2.1 Chapter $vervie

his chapter focuses on all the important topics that will be ta'en into

consideration. his will deliver discernment on all issues that need to be solved and

all the numerous factors that are directly related to the pro3ect.

2.2 'reen & !u%tainable Development

#n today?s world, nations are growing closer to each other. his may not be

true in a traditional or societal sense, but this is highly the case in terms of cultural

and economic sense. lobalization has pushed nations to grow closer with each other

despite differences in ideologies, culture, tradition and wars. lobalization is booming

right now and allowing the sharing and mixing of cultures and ideas from every

nation. ;ut lobalization has its problems.

o understand globalization it is probably useful to consider issues such as

climate change or trans$boundary pollution. >esertification, nuclear disasters,

environmental degradation, resource depletion, world trade, global communication,

new media, population movements etc. issues also rarely confined within states or

even regional 3urisdictions Homer$>ixon, &FFF ;arnett, 0))&-

With lobalization, #ndustrialization has allowed for the creation of many

human developments and the damaging of the natural environment. ;oth of these

phenomena require the consumption of massive amounts of resources to be stable,

and resources are extremely precious and limited. #n the last 2)) years, we have

already witnessed an increase in pollution, death of species, degradation of life and

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wars, particularly because of the scarcity of resources. "eople suffer for resources.

hat is why only a sustainable and efficient solution will solve all the problems of

man, because it is all lin'ed with the need for resources.

2. Importance of 'reen -echnolog)

With the ever changing world we live in, reen technology is ever advancing

to advance the state of man'ind and the ecology. he future of the planet is dependent

on whether man'ind can become smarter and more sustainable or whether it

ultimately destroys itself by thoughtless extraction of resources. he history of green

technology, how man currently utilizes it, and how humanity can loo' forward to in

the future acuminate to how we may live on a healthier, more efficient earth.

>ue to the continuous exponential growth in world population, and the ever

increasing advances of reen echnology, it has become the focal point for many

pioneers of industries, such as planners, designers and scientists, who really strive and

wor' hard to ma'e a better planet to live on. reen echnology is defined as9

Gtechnology whose use is intended to mitigate or reverse the effects of human activity

on the environment =xford 6niversity "ress, 0)&)-. #n other words, green

technology is being utilized as a response in order to preserve the world for

generations to come. he 'nowledge that we have obtained along with the

understanding that we are pursuing better technology, will eventually lead to a more

environmental conscience society. Environmental or clean technologies are terms

used when referring to green technology as well. hese terms have been in the public

arena for nearly a decade, but the use or thought of clean technology has been around

for generations without it ever being defined.

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he adoption of new, cleaner technologies is essential in reducing pollution

and other man made problems. Even if the technologies have already been developed,

the empirical technology diffusion literature has demonstrated that the diffusion of

new technologies can be slow ;ass &F


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unnoticeable integration with the space. #t is li'e no person could ever tell that a

structure or a house implores sustainable design if it is applied to perfection.

/ustainable design succeeds in bringing symmetry and balance to application of

technology with the resources.

2.( Ba%ic Principle% of the De%ign and Planning

#n order to build demand and accommodation for the people, specific

strategies in planning are to be used. he strategies are9

a- Establish mar'et research, the existing demand, li'ely future requirements and

developments, and to what extent the current enterprise satisfies users

b- ;y means of planning investigation, find the potential of the site,traffic patterns,

proposals for changes in the area and other factors that directly affect the performance

of the building.

c- +rom this assessment build up preliminary feasibility calculation which in turn

will determine maximum cost of the total enterprise.

2.* !ite !election

/ite selection is one of the most important stages in the designing of any !ivic

Exhibition !enter. #t has a 'ey role in maintaining li'eability with the users and

patrons. A good site is a positive factor in ma'ing it convenient for visitors to attend

and become repeat visitors or to allow visitors to combine museum attendance with

shopping, attending a library, or visiting another attraction ;. :ord, 0)&0-. A good

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site is that of which helps gain revenue and helps secure the income that is the life

blood of the operation of the building.

!ivic !enters act as a catalyst for change and redevelopment of a central@core

area of a cities and towns. Iewell, &FF


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Co%t of ac8ui%ition7 he Expo center wishes to allocate as much of its

financial resources to exhibits as to the building itself, rather than allocating

substantial funds to acquire a site.

!ie7he area of the site will not accommodate the agreed space plan. !hape7he site is big enough, but itCs too long and narrow or too dis3ointed to

accommodate the building.

Di%incentive% to %ucce%%7 A site in a residential neighborhood in which

residents are li'ely to complain about too much noise or traffic associated

with a successful Expo center should be avoided.

Concern% of ma#or funder%7 =pposition to a site by significant funding

sources should ta'e it off the list.

!trong ph)%ical con%traint%7he site cannot accommodate a proper loading

doc' with sufficient turning room for collection deliveries

2., E0hibition Center% & 4u%eum% a% !ocial & -ouri%tic In%titution%

Exhibition centers 5 *useum sin our society today are heralded as /ocial 5

ouristic #nstitutions, wherein it becomes a mean for communication. Exhibition

centers 5 *useums communicate the meanings of nature and humanity past and

present to their visitors today and tomorrow ;. :ord, 0)&0-. "eople always get a

sense of space and time whenever one enters the realm of *useum 5 Exhibition

!enters.

Also, Exhibition centers 5 *useums have become the presenters of new

content, they accelerate cultural change by showcasing virtuosity and artistry in the

building design and the exhibits. #t always conveys a sense of beauty. With these said

qualities, Exhibition centers 5 *useums become mediator of cultural, social 5

scientific change. /ocieties are greatly impacted by the capabilities of a *useum 5

Exhibition !enters.

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As such, they are a cultural trend. hey are patrons of architecture, promoters

of urban renewal, 5 branders of cities 5 regions. Exhibition centers 5 *useums

have evolved as leisure destinations to which tourism is an inevitable effect. =ne 'een

example would be the uggenheim *useum 5 Exhibition !enter at ;ilbao wherein,

due to its beautiful and unique nature, has transformed its community into a tourist

destination and a significant symbol for economic and social development.

2.9 3o !cience & 6ea%on Influence% 3umanit)

he progress of the human race throughout the millennia, owes a great deal of

debt to /cience. he ma3ority of people may not 'now it but science greatly

influences virtually all of our day to day activities. ;ac' in the dar' ages when people

had no electricity and no 'nowledge of the natural world, civilizations invented

deities and entities to fill in their gap of 'nowledge about natural phenomena. /urely

it consoled their intellectual need but all of that was entirely illusory. Eventually the

civilizations found out that explaining the un'nown by means of positing a deities

and demons did not help them through crises, especially when there were outbrea's

of diseases. hose people eventually stopped acting superstitious and formulated a

system that used observation and empirical evidence to solve problems and mysteries

that haunted them, thus the birth of /cience.

#n the modern age, /cience practically controls every aspect of our lives,

mainly by its applications in the field of Architecture, Engineering, *edicine Etc.

+rom the clothes we wear, to the food we eat, to the decisions we ma'e, everything

has science stamped on it. echnologies are what 'eep humans sane for it gives

purpose to their lives, which is reflected upon their dreams and aspirations. #t has now

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become the core of the world economy, wherein the progress of nations mainly rely

on discoveries and technological innovations. /cience 5 echnology elevate

humanity in countless ways, it has the power of solving all 'nown problems and

issues the world could possibly create, and it will continue to influence human

activities up until it reaches the zenith of development.

2.: E0hibition & Integrated 4u%eum

An Exhibition !enter?s worth and success as a structure is not solely based on

the extensive arrangement of functional spaces, and the extravagant aesthetic

character of its interior 5 exterior, but rather, it is greatly based on the balance

between the two. What a great architectural characteristic of a museum has to offer is

the preserving the fine line in between +unctional ;ased Architecture and Aesthetic

;ased Architecture Jisser, 0)&&-.

As expounded by Jisser, the aesthetic properties have to wor' in synchrony

with the function of the building. +or example, in exhibits, not only must there be a

logical flow of movement and pattern in the spaces but it must be complemented with

interactive and surreal interior decorative environment. hese two characters should

wor' together to relieve the viewer of the exhibit, of their monotonous and daily

perception of life by transporting them to a new world to liven up their imagination

Jisser, 0)&&-

Also, in integrating a good museum 5 exhibition properties, it should be

accessible and loo' accessible. With that notion, exhibits must be interactive with the

user and must emit a positive vibe. he user should not be hassled with the interior

design of the structure wherein he@she becomes confused on whether some parts of

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the exhibits are accessible and wal'$able. he #ntegrated *useum?s plan should be

inviting and the flow should effortlessly guide and nurture the viewers of the exhibit.

#n summary, the plans should be extremely sound and flawless.

With everything ta'en into consideration, the establishment of an #nteractive

#ntegrated *useum would ultimately bridge the gap between the progression of the

nation?s economy, society and industry, to its crowning level. Applied /cience, with

all its ma3esty, helps the nation in achieving its ultimate goals. #n relation to

sustainability and green design,

2.1; Impact% of E0po% and -echnological Center%

/tudies have demonstrated that the construction of science and technological

centers have a wide effect on the society, economy and the human psyche. his is

especially evident when these learning centers are built up to be symbolic wor's of

art 5 engineering in widely recognized, urban areas. /uch areas where /cience 5

echnology centers have great effect are as follows9

1. !cience & technological center% and their influence on career%

here are very few studies of the effect that science 5 technological centers

have on students? career choice. Woolnough &FF(- showed that extracurricular

science activities encouraged students to study science at school and to pursue science

careers. !oventry &FF- surveyed university students. /he found that D)K of

students studying for science$based careers had visited the science center in "erth,

Australia at least once whereas


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+inland. here is evidence that youth programs in science 5 technological centers

have encouraged participants to pursue careers in science teaching /iegel &FFD-.

2. -he %ocietal impact of %cience & technological center%

Witschey 0))&- writes of the /cience !enter of Jirginia as 8the power house

of the community? and describes a rich array of partnerships and programs that the

*useum underta'es with its community. his is undoubtedly the case in many

communities that are served by science 5 technological centers.

he /t. :ouis /cience !enter runs a Louth Exploring /cience LE/M- program

in which the$/cience !enter wor's with Iob raining groups to provide a year round

wor'$based training program. /cience 5 technological centers increase tourism to

their local area. hey run youth employment and volunteer schemes. hey support

local clubs and societies. hey develop special programs for the elderly and for

people with disabilities. hey are involved with environmental rehabilitation and they

affect the roads, par'ing and transport systems in their area.

:ipardi &FF- describes how the !ittN della /cienza wor's with local

councils, firms and research centres in order to enhance the development potential of

a geographical area, with particular emphasis on the development of local industry.

However, although science 5 technological centers have put many programs

in place that benefit society, on the whole, they have not developed the methodology

to measure the impact that they have at a societal level. /heppard 0)))- ma'es a

strong plea that they should do so9 8As museums engage more substantially in

building social capital and partnering in their communities, they need strong,

effective evaluation methodology to measure their wor'. Anecdotal information

suggests that community outreach may be transforming both museums and the

communities they serve. o support further investment in community partnership,

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however, museums and their publics need to test such assumptions through consistent

and methodical research. *useums have many sta'eholders to convince, from their

own board and governance to public and private funders and ultimately the public

that chooses to engage in the rich programs they offer?.

. -he political impact of %cience & technological center%

/cience 5 technological centers have, understandably, not published reports

about the ways they have@ have not been able to influence government. hey do not

necessarily want to publicize the means they use to gain government support.

However we can question whether it would be useful for science 5 technological

centers to share case studies and stories of success and failure in this area. "erhaps

there are some strategies being used by some science 5 technological centers that

could usefully be implemented or adapted by others.

4. The economic impact of science & technological centers

>uring the past few years, a few science 5 technological centers have

calculated their impact on the local community in terms of the extra money brought

into the community by visitors to the science center and extra 3obs created by the

science center.

+or example reene writes, 8+or every pound sterling spent by visitors at the

museum he *useum of /cience and #ndustry in *anchester-, twelve pounds is

spent elsewhere in the local economy. With 2)),))) visitors spending O&.1 million in

0))), the contribution to the prosperity of the region was O&D million. o this can be

added the goods and services purchased by the *useum from local business, the

employment of &0) people, and the investment in new exhibitions and building

wor'.? reene 0))&-

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2.11 Importance of !cientific +iterac)

/cientiPc :iteracy has become an internationally well$recognized

enlightening catchphrase, and present$day enlightening ob3ective. /cientiPc literacy

Gstands for what the general public ought to 'now about science >urant, &FF2-, and

Gcommonly implies an appreciation of the nature, aims, and general limitations of

science, coupled with some understanding of the more important scientiPc ideas

Ien'ins, &FF(-.

he term is usually regarded as being tantamount with Gpublic understanding

of science, and while GscientiPc literacy is used in the 6nited /tates. #t is, however,

generally accepted that the deceptively simple conceptualization of scientiPc literacy

3ust described mas's different meanings and interpretations associated with the

concept of scientiPc literacy because of, for example, different views of what the

public ought to 'now about science and who Gthe public is.

;ut regardless of the arbitrary definitions of the term, caused by educational

gaps between contrasting societies, there still remains the one truthful and important

meaning of /cientific :iteracy it is the currency of the present and the coming

generations of men Angier, 0))-. #t is the grower of human cognitive development.

#t is the thing that ma'es people smarter, more aware of their environment, more in

tune with the universe. #n a philosophical stand point. ;ut in realistic application,

/cientific :iteracy is the interlin'ing factor of all humans on earth. #t binds nations

together through scientific discoveries empowered by international bodies, for the

betterment of man'ind. #t is the one aspect of man'ind that is not sub3ect to bias and

pre3udice for /cientific :iteracy is founded upon the principles of a systematic

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method of experiments and 'nowledge. #t is important for it is the culture of humanity

as a whole.

2.12 Biophilic +and%caping

:andscape design is one of the areas where ;iophilic design can ma'e a wide

impact on a global scale. #t excels in relation to the climatic changes. As people and

animals migrate from one region to another, it is wise to develop and nurture their

surrounding environment. *igration translates into huge ecological disruptions as

organism encounter places that are foreign to them. hat is why it is important to

ma'e the organism feel at home and be comfortable with his@her surroundings.

#n relation to museum design, it is beneficial to the users to not only create a

landscape or environment that suits them physically, but rather, the environment

should suit them both physically and mentally. #n a sense, there must be a balance and

compromise between setting the environment and the theme of the environment.

:andscape design also has the ability to blend in together some of the disembodied

elements that has occurred due to urban sprawl. :efroy,&FFF-. his in turn can help

in the site development and planning of the close vicinity of a proposed pro3ect site.

2.1 Ca%e !tudie%

#n order for the study to be accurate and within the realm of standards of

contemporary Expo centers, !onvention centers and Exhibition !enters, the research

calls for the conducting and analysis of case studies regarding similar events,

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functional and structural samples. his is to have a template and conceptual basis for

the design of the structure.

2.1.1 'reen E0po at


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"articipation represents an opportunity to publicize your efforts in sustainable

business practices, products and services. %egister now in he reen Expo Qambia

0)&2 and participate in any of the listed categories.

S Home 5 ;uilding $ green building 5 home improvement, cleaning products 5

service, sustainable furniture 5 interior design, art feature

S "et@arden $ gardening products 5 service, green pet products 5 services

S ;usiness@Electronic $ green office products 5 services, investing,

manufacturing 5 pac'aging, electronics 5 technology, carbon trading

S ransportation@ravel $ eco vacations, hybrid 5 alternative fuel vehicles,

rental car 5 car share services

S Energy@!onservation@%ecycling $ power alternatives wind, solar 5 water-,

energy efficiency, waste management, building products

S Health@;eauty@+ashion $ eco$fashion, beauty products, health 5 wellness,

nutritional supplements

S +ood@;everage $ organic food 5 wine, green coo'ware, healthy snac's 5

deserts

S Rids Qone $ hands on activities, eco$friendly toys, art competition for annual

expo design artwor'

2.1.2 Edmonton E0po Center

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he Edmonton Exposition and !onference !entre, or Edmonton ET"= !entre

for short, is a multi$purpose arena@conference center variously used as a sports and

music venue, and for hosting trade shows and conferences. #t is located in Uorthlands

in Edmonton, Alberta, !anada, ad3acent to %exall "lace. #t is owned and operated by

the Uorthlands not$for$profit group.

he total area of the site is 100,))) sq ft (D,1)) m0-, total. his was expected

to ma'e it the largest such facility in !anada outside of oronto. he Alberta

government contributed V1) million to the pro3ect which led to the decision to name

the &2,)))$square$foot &,0)) m0- ballroom 4Alberta ;allroom4. he !anadian

federal government meanwhile contributed V01 million.

Uew /pace and Architectural features include9

S +our new exhibition halls E,+,,H-

S Uew conference area with meeting rooms and ballroom

S Uew gallery spaces connecting the halls

S A business center

S A food court with licensed services

S Wireless internet access

As a convention and exhibition center, the ET"= !entre provides facilities for

many different purposes in a wide range of sizes. 6pon completion of the expansion

in 0))F, there have been eight convention halls, six ballrooms, thirteen meeting and

boardrooms, a lounge, and several smaller galleries within the building. #n addition to

these rental spaces, Uorthlands maintains and staffs several concession stands and

other visitor amenities during large events.

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2.1. 5ingdao E0hibition Center

he first phase of the 7ingdaoWater !ity development at Aoshan ;ay, !hina,

designed by the :os Angeles office of NBB>, will include a new exposition center of

&,F(),))) sf. As the ocean sits to one side of the site, and a wetland on the other, a

strong emphasis has been placed on how the exposition is shaped by its interaction

and proximity to the water.

his exposition hall is an important component of the region and the architects

feel it will act as Gthe stimulus for development within the entire city. /et for

completion in early 0)&&, the center will include &) flat$floor expo halls, one multi$

purpose hall, two lobbies, retail and a central outdoor expo plaza. he hall will serve

as the center for international and domestic trade shows as well as host a variety of

performances and large scale events.

Ghe exhibition center design aims to create a sinuous atmosphere to induce

associations of flowing water, while the G: shaped program of the structure provides

pronounced edges along the western and southern aspects of the development.

6ltimately, the center will embody a gesture of welcoming, implicitly alluring visitors

to the Water !ity development, explained U;;I.

Jisitors will approach the main lobby, which leads to the different wings of

the hall, and experience the reflection of the glass facade that alludes to a deep calm

pool of water. An expansive outdoor plaza can be utilized as an exhibit for special

events and as a par' at all other times. he landscape will rely on natural foliage to

minimize the need for irrigation and assist in the absorption of storm water. he

structure also applied many high performance and green strategies and technologies.

hese are the following9

0
http://www.archdaily.com/tag/qingdao/http://www.archdaily.com/tag/aoshan-bay/http://www.nbbj.com/http://www.archdaily.com/tag/qingdao/http://www.archdaily.com/tag/aoshan-bay/http://www.nbbj.com/


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? Con%truction Efficenc)9 all exhibition halls are sized uniformly to expedite

construction process and reduce material waste.

? @entilation9 natural ventilation wherever possible to reduce the percentage of

mechanical cooling required, including the use of solar stac' vents in the expo halls.

S 6eneable Poer9 employ a photovoltaic system to ta'e advantage of the surface

area of the roof and connect exhibition hall to district$wide !entral Heat and "ower

plant that utilizes the ocean water as a heat sin'.

S Natural Da)light9 the exhibition center is designed with large windows in locations

that receive optimal sunlight to cut bac' on lighting energy demands

2.1." !hanghai Ne International E0po Center

he /hanghai Uew #nternational Expo !enter is an exhibition center in

/hanghai, !hina. #t hosts a large number of exhibitions, including the /hanghai *otor

/how. #t has also hosted the 0))0 ennis *asters !up, where one of the halls was

temporarily converted into a tennis court. With more than F) exhibitions per year and

a turnover rate of 20 0)&&-, /U#E! is one of the worldCs most successful exhibition

venues.

!onstruction started on Uovember (, &FFF with its opening ta'ing place on

Uovember 0, 0))&. #t has, as of 0)&0, a capacity of 0)),))) square meters indoor and

&2),))) square meters outdoor exhibition area. Expo !enter facilities include &

exhibition halls, conference rooms, and a business center. Hotel facilities and a

subway station are located at one of the entrance halls of the center.

he first phase investment amount was FF million 6./. dollars. /ituated in

/hanghaiCs "udong district, the heart of !hinese business, /U#E! has attracted

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worldwide attention since its opening on Uovember 0, 0))&. +eaturing a prime, easily

accessible location, a pillar$free, single story structure and a wide array of expert on$

site services, /U#E! has been experiencing rapid growth. #t now hosts more than )

world$class exhibitions each year and this number is set to grow in the future.

/U#E!Cs future expansions will cement its mar'et leadership in !hina and

secure /hanghaiCs position on the forefront of East Asian exhibition destinations. his

is the first exhibition center which is highly functional on the one hand, and

characterized by a sophisticated architectural design on the other hand, built in the

"eopleCs %epublic of !hina through the collaboration of erman and !hinese

partners. he concept for the functionality and architecture of the new trade fair

grounds was developed by the 3oint venture partners together with Helmut Iahn, the

renowned erman$American architect from !hicago. With the /hanghai Uew

#nternational Expo !entre, the most modern and efficient exhibition center$walls

created in East Asia

rade fair themes from the *unich, >uesseldorf and Hanover programmes of

trade events are being adapted for the !hinese *ar'et. +urthermore, the exhibition

center is also available to other organizers of trade fair events. he operating and

events concept with the expertise of the *unich, Hanover and >uesseldorf trade fair

companies includes close cooperation with international exhibitors, !hinese industry

and trade associations, and ministries.

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Chapter III. 6e%earch 4ethodolog)

.1 6e%earch De%ign

he research strategy basically consisted of four fundamental %tage%. he

first stage of the research strategy was the compiling and identifying the 'ey

functional guidelines, characters and flows of Exhibition centers such as Expos,

World +airs, !onvention !enters and #ntegrated %etail stores. he stage particularly

focuses on the internal factors of these structures and how it operates during events. #t

includes all the important design guides such as circulation patterns of users in the

general facility and the showcase exhibits, the mar'eting statistics and implications in

relation to buyers, and how everything else comes into place. his also corresponds

with the historical method or previous experiences of similar building types within

the country.

he second stage is to identify the historical and chronological aspect by

conducting interviews with 'ey people. he researcher will conduct a study about the

organizations and entities that guides, conducts and facilitates events in the field of

*eetings, #ncentives, !onventions 5 Expositions. he third stage involves the

analysis of the documentary evidences and data from interviews. his stage also

narrows down the picture in terms of understanding, and gives and insight of the

nature of, the relational and functional status of the sciences and fields tac'led by the

Expo and Exhibition !enters. he stage aims to identify, for each institution, the

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nature of the process, including the main factors involved in the operation of these

structures.

hefourth stageof the research is to contextualize the data and provide a

conclusive analysis of the three previous stages. he aim of the last stage is to

summarize and analyze the gathered resources prior to the design. he four

hypotheses of the thesis can then be tested, and the core questions and problem,

answered.

.2 6e%earch 4ethod

+or the study, the pro3ect used different research techniques and

methodologies to further polish and ma'e the pro3ect sound and scientific. +or the

benefit of the research, the researcher used the more practical and logical approaches

in data gathering to better understand the pro3ect implications.

=ne method used in the study involves the hi%torical method wherein

extensive studies and primary to tertiary data were gathered from of bodies or entities

related to the pro3ect such as the !enter for #nternational rade Expositions and

*issions, >epartment of Environmental 5 Uatural %esources >EU%-, Uational

!ommission for !ulture and the Arts, /cience Education #nstitute of the "hilippines,

>epartment of Education >epEd-, Uational /tatistics =ffice U/=- and >epartment

of /cience and echnology >=/-.

he study also made use of the de%criptive method wherein ocular

inspection, which involves firsthand observations and photo documentation of current

conditions present at the site, and the researcher shall visit exhibition and civic

centers such as the "hilippine #nternational !onvention !enter, Uational *useum of

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the "hilippines, he *ind *useum and the /cience Education #nstitute, that could

fundamentally help in the development of the study regarding the feasibility, survey

plans, operational systems, profiles, zoning ordinances, historical bac'ground are

among others.

!tructured Intervie 4ethod%of selected urban populations shall also be

conducted to obtain ideas and specific data regarding the pro3ects operation, mission

5 vision, ob3ectives, problems and many others.

Ca%e %tudie%will also be conducted to further learn about the basic systems of

a museum. /pecifically local case studies of the closely related and similar buildings

such as the "hilippine #nternational !onvention !enter can be beneficial.

Examination of international case studies of Expo centers, !onvention !enters and

Exhibition !enters such as the /cience World Expo, Edmonton Expo !enter and the

7ingdao Exhibition center will be helpful to the research.

. 6e%earch In%trument%

o fully get an idea of the parameters of the pro3ect, specific research

instruments were used in the research. hese range of instruments proved to be

effective to give the research design credibility and accuracy.

a. rchival

he archival information constitutes the ma3ority of the research?s data and

conclusions. his specific research instrument forms a summation to the

comprehensive data collection to the depth and breadth of the pro3ect. #t gave a

bac'ground chec' of the different aspects that affects and relates to the pro3ect?s

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fundamental ob3ectives. o substantiate the ideas designed for the pro3ect, various

'inds of archival resources, from primary, secondary, and tertiary references, were

utilized. *aterials from library collection were of great importance since it gave more

accessibility to the pro3ect?s envisioned world. A focus on public assembly green

development, technology, buildings, exhibition centers, museums and expo centers

was an established criterion in finding references and sources for the benefit of the

research. #n addition to that, materials li'e internet references, articles and 3ournals,

were also utilized. he gathered 'nowledge helped in formulating the design

strategies and solution for the necessary development of the facilities of the pro3ect.

b. $b%ervation

+or the observation method of collecting data, the researcher studied direct

observation of current and non$current events related to the theme and focus of the

pro3ect. #t basically resulted for the evaluated good and bad features of the related

building types and practices, by studying the flow and operations of similar structures

and systems. his type of instrument examined the psychological aspect and nature of

the users and groups of people who are affected by the impact and functionality of the

facilities of the pro3ect. his would help in designing the appropriate solution for the

pro3ect.

c. Per%onal Intervie

"ersonal interviews with various government, non$government, and private

sector assisted the researcher to be introduced to the real world of the proposed

pro3ect. /pecial attention was given for different technology research organizations,

environment organizations, which are actively participating in combating the

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country?s environmental degradation and see'ing on improving its state. #nterviews

of former professionals in the field of technology, development and construction were

also conducted to have a vast insight on what applications would be practical to use

with regards to the situations involved in pro3ect construction, planning and cost

computation.

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Chapter I@. Pro#ect !ite

".1 !ite and Current Condition

!hoosing a site requires careful observation and evaluation. !ivic !enters 5

Exhibition !enters are generally placed at a well B populated region although there is

an issue of availability regarding the site. he researcher established that 7uezon !ity

would preferably be a good 6rban !ity to build the pro3ect, for it is the site could be

in a generally populous region but it must balance out with the value of the land.

he existing site is located in the 7uezon !ity riangle "ar' which is the

!entral ;usiness >istrict of 7uezon !ity. he site will ma'e use of the current vacant

lot across the "/H/"hilippine /cience High /chool- under the riangle Exchange

portion of !;>, that are directly ad3acent to Agham road and near its intersection

with Uorth Avenue. riangle Exchange >istrict is primarily associated with the

developments of mixed$use commercial structures.

".1.1 !ite 4ap

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".1.2 @icinit) 4ap

2


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".1. +ocation 4ap

".1." d#acent !tructure% & In%titution%

Within a 1 'm radius, the site is within proximity with several well$ 'nown

establishments and institutions such as the 7uezon *emorial !ircle, 6" >iliman

!ampus, "hilippine /cience High /chool, 6" echnohub, "hilippine Heart !enter,

:ung !enter of the "hilippines, 7uezon !ity Hall and the ;ureau of #nternal

%evenue.

".1.( Climate and $rientation

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he climate in 7uezon !ity is typical of *etro *anila8s, which has a distinct

dry season from >ecember to April and wet season from *ay to Uovember. he

normal annual rainfall total is 0,120.2 mm with the maximum mean monthly total

rains being experienced in August with 10


39/95

#n order to determine if the land will be a viable site for the pro3ect, a /W=

AUA:L/#/ is done to 'now if the specific characteristics of the site would

complement the design focus and features.

".2.1 !trength%

1. vailabilit) of the +and

7uezon !ity is unique and incomparable to other cities, in many ways. ifted

with the biggest land area among the cities in *etro *anila, it holds the greatest

potential for more diverse and better$planned urban developments. #t has also the

widest expanse of par's and open spaces that provides a natural setting in an urban

environment. 7.! !;> !entral ;usiness >istrict- has a very wide trac' of land

consisting of 01) hectares and about D)K of which are in current planning

developments or have development potential.

2. !trategic +ocation

he site is located in the !entral ;usiness >istrict of 7uezon !ity wherein it is

with close vicinity of ma3or institutions and developments which in turn further

stimulate the impact of the pro3ect in terms of social and economic qualities. he city

is home to ma3or hospitals and medical centers, all the national media, and

entertainment networ's, top$ran'ed institutions of higher learning, and 'ey

government agencies and offices, which would account for the accommodation of a

wide variety of possible clients and partners, by the pro3ect . 7uezon !ity has now the

fastest growing #! industry being the location of choice of business process

outsourcing firms. he city?s population is generally young, educated and employable

and it is the biggest mar'et base among all cities in the country. =verall, 7uezon !ity

2F


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is the perfect place to accommodate the pro3ect, in a social and economic aspect. And

it is the most logical place to invest in structural and cultural developments.

/everal ma3or road networ's and elevated light rail systems traverse across the

city B including E>/A, and 7uezon Avenue. he city has easy access to ma3or

highways that lead to strategic tourism and economic hubs in the northern parts of

:uzon, including !lar', /ubic, :a 6nion, ;agiuo and "angasinan, and to ma3or

sources of agricultural produce such as Uueva Eci3a.

".2.2 Aeakne%%e%

=verall, the site has minimal wea'nesses and disadvantages considering that it

is the future of "hilippine !ity@*unicipality >evelopment. >ue to the site being

strategically located in the riangle Exchange >istrict near the >owntown Hub$Qone,

of the !;>, there will be a dynamic flow of interaction and developments within the

area. =ne possible wea'ness would be the size of the lot, which is roughly ($ 1

hectares in area. his could be a deficiency to the space requirement of the pro3ect, if

not planned properly.

".2. $pportunitie%

he site has many opportunities. hese include close vicinity to government,

healthcare buildings and commercial centers. #t has the quality of being a part of the

developed !ivic !enter of 7uezon !ity and in turn could ma'e it a landmar' and a

leisure destination. he site also has the opportunity to greatly help the effect of the

building, due to its close vicinity with big social and learning institutions such as the

6niversity of the "hilippines, thus ma'ing it easy to achieve one of the pro3ect

ob3ectives, which was the promotion and education of reen development to the

youth, particularly the students.

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".2." -hreat%

he site has threats that could hinder the development of the pro3ect namely,

noise pollution due to the closeness of the 7uezon !ircle. #nformal settlers that are

scattered within the vicinity, all of which could devaluate the worth of the pro3ect.

:astly, flooding and waste problems are present but it is controlled to a minimal.

Also storms and typhoons pose a threat by debilitating the entire wor' flow of

the entire area within the !;>. his could bring about losses in financial resources

by doing damage to facilities and by a hindrance of wor' and business transactions

that are essential for the functionality and sustainability of the pro3ect.

Chapter @. Pro#ect Profile and nal)%i%

(.1 Pro#ect Information

he pro3ect entails for the funding from a private entity, preferably because these

entities have high monetary resources and invest much on big developments with high

quality outputs and products, in contrast to government funding. Ioint venture of

private corporations will be core nature of the development of the pro3ect. he pro3ect

will have a prime funding entity, which will serve as the head financier and developer,

but will also be in partnership, or cooperation, with other corporations and companies,

(&


42/95

in the lesser and smaller aspects of develop such as the urban development and

construction funding.

DB in partner%hip ith )ala +and Inc. #n the mean$time, the profile that

will be focused on this chapter will be the prime funding entities and partnerships

which are the A>; Asian >evelopment ;an'- and the real$estate developer Ayala

:and #nc, each of which will have their respective tas's in the field of ;usiness

"romotion and %eal$Estate >evelopment.

hese two entities will be responsible for the main development of the pro3ect

considering that they have similar mindsets and core values, which are the promotion

of Asian 6rban >evelopment, Appreciation of :and and "lace Jalue, reen and

/ustainable >evelopments and the amelioration of "overty.

(.2 ClientIn%titutional Information

(.2.1 %ian Development Bank DB

he Asian >evelopment ;an' A>;- bridges the development gap in Asia

and the "acific, home to both the world?s fast$rising and most vulnerable economies.

A>+ is a ma3or instrument of concessional financing that has supported equitable and

sustainable development in the region since &F2. +unded by A>;Cs member

countries, it offers loans at very low interest rates as well as grants to help reduce

poverty in A>;Cs poorest borrowing countries. A>; has widely helped countries

improving their institutional capacities and the needed implement reforms

(0


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+ong -erm 'oal%

A>; has a proven trac' record in reducing poverty and improving the lives of

people in low$income and vulnerable countries in the region through A>+ assistance.

hrough 'ey initiatives in energy, transport, water and sanitation, education, and

microfinance, A>+ assistance has helped transform the lives of millions of poor and

vulnerable people, including women and children. /ince &F2, A>+ has provided

nearly V1) billion for pro3ects and programs that helped poor families escape poverty.

#n 0))F$0)&0 alone, over 00) loan and grant pro3ects totaling V&&.D billion were made

to developing member countries of A>;.

ocu% rea of DB

Inclu%ive Economic 'roth. #nclusive growth is particularly important for

A>+ countries. #t has two mutually reinforcing ob3ectives. +irst, rapid and sustainable

growth will create and expand economic opportunities. /econd, broader access to

these opportunities will ensure that members of society can participate in and benefit

from growth.

o promote a more inclusive growth, A>; has supported investments in

infrastructureXroads, water, energy and other servicesXto help raise productivity,

create 3obs, reduce poverty and promote trade and investments. #nfrastructure also

promotes inclusiveness by integrating disadvantaged groups into mainstream

economic activities and broadening their access to basic social services. #n many

A>+ countries, for example, developing rural infrastructure to connect the poor to

(2


44/95

mar'ets and enable them to participate in the growth process is essential. #nclusive

growth also requires greater investment in education and health, particularly for the

poor.

Environmentall) !u%tainable 'roth7 'roth for a green future. he

region?s environment faces daunting threats. he decline in forest cover and the

steady rise of greenhouse gas emissions are a ma3or challenge. he region has also

become more vulnerable to extreme weather, rising sea levels, and other phenomena

related to climate change. "oor communities in many A>+ countries, particularly

women and children, will continue to be hardest hit. A>; promotes an

environmentally sustainable growth, which include efforts to tac'le climate change.

A>+ assistance supports infrastructure investments in clean, efficient, and climate$

resilient energy systems efficient and sustainable modes of transportation increased

access to reliable and affordable water and sanitation and climate$resilient and livable

cities. A>+ pro3ects also see' to improve natural resource management in rural areas,

maintain the integrity of important regional ecosystems, and strengthen environmental

governance and management capacities, while addressing climate change as a cross$

priority issue.

Partnering for %hared pro%perit). %egional cooperation and integration %!#-

plays a critical role in accelerating economic growth, reducing poverty and economic

disparity, raising productivity and employment, and strengthening institutions. #t

narrows development gaps between A>;?s developing member countries >*!s- by

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building closer trade integration, intraregional supply chains, and stronger financial

lin's, enabling slow$moving economies to speed their own expansion.

With its decades of experience in the region, A>; can serve as a catalyst for

%!#, lin'ing national and regional priorities. #n /outh Asia, for example, the size and

scattered nature of the region?s hydropower and natural gas resourcesXand the

different sizes of its national economies and associated energy demand levels and

rates of growthXsuggest immense potential for mutually beneficial integration and

trade in energy and energy resources.

A>+ has supported various cross$border infrastructures, which helped

improve connectivity and raise national as well as household incomes. An increasing

number of A>;?s regional pro3ects are also targeted to support the *illennium

>evelopment oals. hese include pro3ects aimed at controlling the spread of

communicable diseases, promoting sustainable environmental management practices,

and generating and sharing 'nowledge resources. A>+ will also address energy

security and climate change issues, as well as social and environmental issues

resulting from faster growth.

3i%torical $vervie of the ClientIn%titution

$rigin% & Current !tate

A>; was conceived amid the postwar rehabilitation and reconstruction efforts

of the early &F


46/95

character and foster economic growth and cooperation in the region $ then one of the

poorest in the world. A resolution passed at the first *inisterial !onference on Asian

Economic !ooperation held by the 6nited Uations Economic !ommission for Asia

and the +ar East in &Fevelopment oals and ma'ing development more effective was

adopted within A>;. #n 0))2, a severe acute respiratory syndrome /A%/- epidemic

hit the region, ma'ing it clear that fighting infectious diseases requires regional

cooperation. A>; began providing support at national and regional levels to help

countries more effectively respond to avian influenza and the growing threat of

H#J@A#>/.

A>; also had to respond to unprecedented natural disasters, committing more

than VD1) million for recovery in areas of #ndia, #ndonesia, *aldives, and /ri :an'a

hit by the >ecember 0))( Asian tsunami. #n addition, a V& billion line of assistance to

help victims of the =ctober 0))1 earthqua'e in "a'istan was set up. #n 0))D, A>;Cs

;oard of >irectors approved /trategy 0)0)9 he :ong$erm /trategic +ramewor' of

the Asian >evelopment ;an' 0))D$0)0), a policy document guiding its operations to

0)0).

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47/95

#n 0))F, A>;Cs ;oard of overnors agreed to triple A>;Cs capital base from

V11 billion to V&;Cs history, and the first since

the &FF( &))K capital increase

#n 0)&0, A>; announced that it will invest about V&)) million in a

multinational fund that will be put up to boost investments in environment$related

technologies and pro3ects in developing countries li'e the "hilippines.

(.2.2 )ala +and Inc. 6ealE%tate Developer

Ayala corporation is one of the largest and most respected business houses in

the country. #t is a real$estate development firm that specializes in 6rban

>evelopment and facilities construction and design. #t is 'nown for famous

developments as such in *a'ati and the current development of 7uezon !ity..

#n the &F()s, Ayala transformed and developed what was deemed as a

marginally useful tract of agricultural land into the thriving, green, and cosmopolitan

*a'ati business and cultural district of today.

;y developing premier residential villages, commercial and residential

buildings, industrial business par's, and shopping and cultural enclaves at multiple

price ranges, we inspire +ilipinos all over the country to achieve their dreams.

he core belief of the company is that all +ilipinos, regardless of their station in life,

are entitled to a clean and sound environment and a place they can proudly call their

own.

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(. 4i%%ion= @i%ion and 'oal%

(..1 4i%%ion !tatement

reen Expo !enterY a state$of$the$art complex addressing the reen and

/ustainable >evelopment and evolving needs of local consumers and mar'ets,

generating employment and foreign exchange, a pioneer in global business providing

a platform for quality education and energizing the local economy.

(..2 @i%ion !tatement

reen Expo !enter....rooted on the sustainable and green development needs of

thriving rural and urbanizing communitiesM Anchored on lobal ;usinessM %aising

communities to higher echelons

(.. Pro#ect 'oal% & $b#ective%

he study, with the goal of educating people with the relevance of reen and

/ustainable planning to the development and survival of a nation, aimed to propose a

multi$faceted pro3ect reen Expo !enter that will pursue the following pro3ect

ob3ectives9

Education

a. o provide a platform for exhibiting reen technologies and resources to

students and teachers, social entrepreneurs, businessmen, policy$ma'ers and the

general public

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b. o promote environmental awareness and proper adoption of reen

technologies. And educate the public on the relevance and impact of green and

sustainable planning, and environmental planning to the development of the country.

Bu%ine%%

a. o match users and suppliers of reen technologies products and services.

b. o incorporate financial sustainability in the design of infrastructures, business

programs and services.

!ocio Economic

a. o stimulate investment, employment, growth and development in the reen

sector of the economy.

(." F%er Profile

he user profile is designated to plot and identify the users of the proposed

pro3ect. his includes the study and analysis of the flow of the users and personnel

that is circulating inside and outside the vicinity of the structure. his will help

identify the ma3or and minor users and their behavior and how they able to distinguish

their activities in a definite form.

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(.".1 $rganiational !tructure

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(.".2 Identification of F%er%

he users of the structure vary from different types. #t includes local and

foreign spectators and may come from all the different types of people and class. he

researcher has classified the users in three levels and they are primary level users,

secondary level users and tertiary level users. hese levels have their own distinctions

and definitions depending on their usage and activities inside the building.

(.". Primar) level u%er%

hese users are classified as the most that have total concentration and daily

activities inside the structure and are classified as having the most usage of the

facilities, regarding physical interaction and the time spent. hey are the ones who

have a direct relation to the function of the facility and the ones who are always

ma'ing direct contact. hese classifications of users are the people who have ample

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visitation and normally guest of the building. he level includes facilitators and

employees of the expo, guest, touristic visitors, exhibitors, contractors, buyers 5 retail

renters, event organizers, event staffs, !ompany head or !E=, Employees of other

companies and J#".

(."." !econdar) level u%er%

he role of /econdary users, are not as direct and frequent as "rimary users.

hese users are classified as having a passive usage of the facilities of the expo and

are usually occasional users brought about by indirect circulation and access of the

area. hese include the occasional bystanders and visitors, and facility support

services and inspections conducted by *aintenance, Engineers, "lanners, Architects

and ardeners.

(.".( -ertiar) level u%er%

hese classifications involve the spectators who have contact with the

structure from the outside. hese users have the least interaction with the building.

Uormally these people are the pedestrian people passing by the structure and vehicles

that pass by the avenues ad3acent to the building. hese types of users get a view of

the structure but have minimal, if any, direct physical interaction or stimulation to the

structure.

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(.".* acilitie% to be provided

#n order to meet the goals and ob3ectives of the pro3ect, the ma3or types of

facilities must first be identified by the researcher, which will ultimately coincide with

the integral functions up to the general services of the expo.

1. E0hibition rea%B Exhibition rooms and halls usually consist of massive space

and volume to accommodate the exhibits and displays, and is the core area of the

entire facility. hese areas are the most integral part of the expo for it houses the main

attractions and is the central interaction and function point of all primary users.

2. Commercial & 6etail !pace%B hese are leasable and rentable spaces with a wide

variety of sizes and functions, depending on the nature of the renter. !ommercial 5

%etail /paces can be considered a secondary type of space in an expo due to the

indirect relationship of its function to the main facility. hese include restaurants,

branch offices, shops and other business related ventures.

. Communal Public !pace%B "ublic spaces are large areas or spaces intended to

reduce the crowd level in certain areas of the structure, and to maintain a continuous

flow of activities. hese spaces are basically areas where individuals and groups of

people can gather and temporarily recuperate. hese areas also serve as the receiving

part of the structure for people who are entering.

". $ffice%B hese spaces are of a specific nature and function, wherein it is to

provide a suitable wor'ing area for corporate heads, facilitators, employees, and other

operations managers of the entire facility.

(. +and%cape & $pen rea% B hese areas are functionally similar to communal

spaces, wherein it is intended to relieve overcrowding and give a sense of relief the

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users. =n the other hand, these areas have the distinction of being and external part of

the structure and holds floral decorations and massing to accentuate both the exterior

and the interior function of the building.

*. 'athering orum% uditorium%B hese are medium to low capacity$gathering

areas with well$conditioned acoustics, with the purpose of holding oratorical and

visual presentations regarding the nature of the Expo.

,. 'eneral !ervice%B hese spaces houses the various branches of operations which

is responsible facility support and maintenance. hese usually include 'itchen, storage

and filing, electrical, 3anitorial, water supply etc.

9. !torage acilitie% B hese are basically large enclosed areas, with minimal

accessibility to the public, which will house the supplies and all the necessary

components of exhibits and displays. hese spaces are usually near the vicinity of

service areas to accommodate easy preparation for events.

:. unction 3all%B +unction halls are large multi$functional areas that accommodate

various types of events and services. hese areas, with its nature, can also serve as an

exhibition area, 3ust to name a few.

11. menitie%B hese are spaces which cater to the basic necessities of the users.

hese include bathrooms, toilets, urinals etc.

(.( -arget 4arket

his involves the population@number, types and description of other ransient

arget !lients@users other than the staff. /pecific targets are as follows9

a. !tudent% & ChildrenB o meet the pro3ect goals and ob3ectives, a focus or target

mar'et for the structure will particularly be of students and people who see' interest

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in learning. his is to complement the goal of emphasizing on the training and

education of the youth to meet green and sustainable ideologies and methods.

b. Bu%ine%%men & Entrepreneur%B As part of a financial and revenue based strategy,

the pro3ect targets businessmen and business investors that primarily revolves around

retail and sales, to complement the retail and mar'et opportunities presented in the

facilities of the pro3ect.

c. +ocal Inventor%B :ocal inventors, scientists and innovators are a target mar'et for

the pro3ect for it will give them opportunities to showcase and share ideas with other

people. he pro3ect will give these targeted mar'ets the freedom to express their

wor's and investments and will also be a learning curve for aspiring future inventors

and innovators.

d. Profe%%ional%Bhe pro3ect also ma'es professionals such as teachers, architects,

engineers, scientists, lawyers etc. a focus target due to the nature of their impact to

society. argeting these people into the mar'et sphere of the pro3ect will be a benefit

for it provides stimulation of 'nowledge in their respective fields of practice, wherein

each will have the opportunity to learn new concepts regarding green design in their

practice.

(.(.1 4arket & !upplier%

he analysis and case studies of possible sponsors, mar'et partners and

suppliers is important for the pro3ect?s feasibility. #t will establish a scope and

framewor' for the business operations of the expo and will give an understanding on

the business investment opportunities involved. hese involve companies and entities

that promote green development through their products and pro3ects.

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1. Plante0 Inc.

"lantex /olution *anufacturing

!orporation is relatively new "hilippine company

that espouses and embodies traditional and good,

green, and godly values. heir product design and

their mar'eting and distribution programs benefit

the consumers, the sellers, and the environment.

"lantex !orporation focuses on using indigenous, easy to get and sustainable raw

materials for their products.

Plante0greenproduct%

All their products use natural plant extracts and are without the toxic, harmful

chemicals we all are wary of. 6n'nown to many, some of the ingredients used in

common soaps, detergents and cleansers are harmful, some even are suspected to be

carcinogens. /ome of these ingredients li'ewise contaminate and pollute our rivers,

soils, and ground water.

"lantex?s pac'aging is all earth$friendly. hey use recycled cardboards for boxes

and the recyclable varieties of plastics for the bottles. Another good thing9 the

products are manufactured in the "hilippines and most of the ingredients are also

sourced locally.

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2. Ahole ood% 4arket Inc.

Whole +oods *ar'et is an American

foods supermar'et chain that emphasizes in

healthier organic foods, and

environmentally friendly operations and

management of its products.Whole +oods *ar'et only sells products that meet its self$created quality

standards for being 4natural4, which the store defines as9 minimally processed foods

that are free of hydrogenated fats as well as artificial flavors, colors, sweeteners,

preservatives, and many others as listed on their online 46nacceptable +ood.Whole +oods placed third on the 6./. Environmental "rotection Agency?s list of

the 4op 01 reen "ower "artners4. he company also received the E"A reen "ower

Award in 0))( and 0))1 and "artner of the Lear award in 0))< and 0)).

. -o)ota 4otor%

oyota is one of the biggest car manufacturing

companies in the world and in recent years has

shifted gears into mass producing and developing

of eco$friendly electric vehicles. he company can

serve as a perfect sponsor in exhibiting green and

sustainable cars to the "hilippine public. #t also boasts its green manufacturing methods as a highly top notched and

unrivaled among other automobile mass production companies. oyota has spawned

notable vehicles that are highly functional and eco$friendly. /uch examples are9

-o)ota Priu%

#t was the first automotive manufacturer to pioneer hybrid petrol@electric-

technology and produced the world?s first mass produced eco$vehicle, the oyota

"rius. he "rius offers oyota?s Hybrid /ynergy >rive, which integrates all aspects of

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the oyota Hybrid /ystem, from the electric motor and petrol engine to electricity

regeneration through the bra'ing system.Hybrid /ynergy >rive generates up to DF percent fewer tailpipe pollutants than

conventional internal combustion engines, and 0.1 times the average fuel efficiency of

conventional vehicles.

-o)ota i5

#n recent years, car manufacturers have been under huge pressure to increase the

fuel efficiency of their cars and cut !=0 emission rates. #n 0))D, oyota introduced

the world to the i7, which had a fuel consumption of


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negative environmental impacts. /uch developments include the maximum utilization

of the natural environmental conditions for cooling and heating, the wide use of

photovoltaic cells in powering houses and buildings, and the use of green roof

technologies for reducing water run$off and 6rban Heat #sland effect. ;ut newer and

more efficient trends are ma'ing its way to the public.

1. +eaf 4imicking !olar Cell%

his is a type of photovoltaic cell that

utilizes ;iomimicry to ma'e it more fully

functional and more efficient than the regular

solar panels in the current mar'et. ;y mimic'ing and applying the micro$

physiological processes of a plant leaf, scientists were able to create a synthetic solar$

leaf material that produces ( percent more electrical energy than the standard solar

cells. his technology also has the advantage of having a


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While many designers are focusing on passive and active energy systems, the reuse of

recycled materials is beginning to stand out as an innovative, highly effective, and

artistic expression of sustainable design. %e

Documents

Final Thesis Proposal - Green Expo Center